9. Mission statement: . At Callaway golf, we make golf equipment, for players world wide, who think that hitting just one great shot is not enough. We believe technology is powerful tool for creating user friendly equipment that can help golfers of all styles and skill levels enjoy the game and may be a few more great shots along the way.
10. Competitive Analysis. Callaway Golf (ELY) operates in the Sporting and Athletics Goods Manufacturing Industry Segment (NAICS Code 339920). ELY’s operations are split into five primary segments: drivers, irons, putters, golf balls and accessories. 1. Products in the drivers category include drivers, fairway woods sold under the Callaway Golf, Ben Hogan and Top-Flite brand names. 19.5% share domestically and a 21.0% share in the U.K.
11. 2. Products in the irons category include irons and wedges sold under the Callaway Golf, Ben Hogan and Top-Flite brand names. Holds the number one position in the iron market, with a 25.6% share domestically and a 24.6% share in the U.K. 3. Products in the putters category include putters sold under the Odyssey, Callaway Golf, Ben Hogan and Top-Flite brand names. with a 38.5% share domestically and a 37.4% share in the UK.
12. 4. Products in the golf ball category include balls sold under the Callaway Golf and Top-Flite brand names. with a 12.2% share domestically and a 13.5% share in the U.K. 5. Products in the accessories category include golf bags, footwear, gloves, headwear, towels, umbrellas and other accessories.
13. Internal Analysis: Financial Ratios Total Working Capital: $ 236592 Current Ra Total Working Capital. T.C.A-T.C.L 490003-253411 $ 236592 Current Ratio. T.C.A/T.C.L 490003/253411 $ 1.93 Quick Ratio. T.C.A-INVENTORY/T.C.L 490003-257191/253411 $ 0.92 Profitability Ratio.(ROI) N.P.T/T.A 66176/855338*100 7.74% Debts Ratio. Total debt/total assets 21559/855338 $ 0.025 R.O.E Ratio N.P .T/S.H.E*100 66176/578155*100 11.45%
14. Organization Chart – Callaway Golf Company George Fellow CEO & Director Jeffrey M. Colton Alan Hocknell Bradley J. Holiday Joseph Urzetta Ronald S. Beard Plant Manager S. Thornley Manager Tour Relations Controller Manager — S.D F. Lundgren Vice-President R&D Vice-President HR Christopher O. Carroll — Vice-President U.S Chief Financial Officer
25. Recommendations. 1. It is recommended that the Callaway Golf company should launch it’s products outside the United State. 2. Callaway Golf should enhance it’s R & D. 3. It should enhance it’s advertisement campaign.
26. 4. Callaway Golf Company should keep aware himself about the fast changing external environment it is possible only with the improved and fast communication within the organization and outside the organization as well and keep concentration on the operation of competitor
