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Evaluation
        Candidate Name: Harkeert Samra
 Candidate Number: 0555 Centre Number: 20105
Introduction
    Throughout this project I have
created a music magazine. The music
    genre that I chose to base my
 magazine around was Bhangra. This
 was because I wanted to create my
magazine based on a genre that I had
 an interest in and Bhangra was the
genre that stood out to me as I listen
          to it all the time.
What are Conventions?
   Conventions are the rules that are
 generally understood and accepted
  when producing a media text in a
          particular genre.
Conventions of a
       Magazine
   All different types of media have various conventions
 depending on what type of media they are. Therefore
magazines and television programmes will have different
     conventions as they themselves are different.
         The conventions of a magazine include:
                        Masthead
                         Skyline
                       Anchorage
                          Flash
                         Images
                      Pull Quotes
                        Barcode
Here is my finished Front Cover
Here is my Masthead
Why this name?
As my magazine is of a Bhangra genre I have decided to name my
magazine with a onomatopoeia associated with Bhangra dance. I
 want my magazine to have a vibrant feel to it, therefore I have
  named my magazine Brruah, which is a word that many Asians
  say when they are enjoying a dance and a drink. It also shows
their expressions, feelings and emotions, telling us that they are
 happy and proud of what they are doing. This is linked with the
 idea of my magazine, due to the fact that I want my readers to
 feel happy and proud of me when they read the various articles
     inside. Culturally in many Asian songs the topic is around
 drinking and violence, therefore I have chosen this name to tell
  my audience that my magazine is cultural and not religious as
   drinking and violence are not part of Asian religions. Another
reason why I have chosen to use this name is because it tells my
         demographic that this magazine is about having a
 laugh, enjoying life and all the other feelings you get when you
                             say Brruah.
Why this font?
                  My masthead font is „Samarkan‟
 I chose this font as it has a Punjabi feel to it which linked to my
                       magazine genre, Bhangra.
This is because Bhangra music is associated with Punjabi culture
                 as it originated from Punjab, India.
This links in with my demographic who are male and female Sikhs
between the ages 20 and 40. I chose this demographic due to my
survey results. As my demographic are Sikhs, my chosen font fits
     in with their culture as it is similar to the Sikh transcript,
                              „Gurumukhi‟
    Therefore, when my demographic see my magazine on shop
shelves they can spot it just by looking at the masthead and also
   realise what the magazine is about as my font represents my
 content, which is Bhangra music, news, interviews etc. as it has
an Asian feel to it due to it being similar to the majority of Asian
                                scripts.
Why those colours?
The colours I chose for my masthead are orange, blue and black.
   I chose these certain colours as they are associated with the
 religious Sikh word „Khalsa‟ which means pure. Khalsa‟s are Sikhs
          who have undergone the sacred Amrit Ceremony.
I wanted my magazine masthead to link with these colours due to
the association of pure, to tell my readers that the content in my
magazine is pure and true, that we at brruah! do not lie about the
        content inside and that we are honest, like Khalsa‟s.
  Despite the colours of my masthead linking with the Khalsa, my
  magazine is not religious but cultural. Therefore, I chose these
     colours to represent the Sikh culture and the aspect of the
    religion being pure not the aspect of being religious, as the
  majority of Bhangra songs are related to drinking and violence
         which are not religious aspects of the Sikh religion.
Here is my Skyline
Why this text?
 My skyline reads “WIN!! A TRIP TO THE BIG APPLE!!” I chose this
  skyline text as I wanted to advertise a competition within my
  magazine, but I wanted it to be relevant to my demographic.
 This skyline is relevant to my demographic and will draw them
   into buying my magazine as my survey results show that the
 majority of my demographics favourite holiday destination was
                          „The Big Apple‟.
 Despite my survey results showing that New York, USA and India
were at joint majority vote I did not want to choose the common
trip to India just because my magazine was related to India. This
  was to show my demographic that my magazine does not just
cover Asian artists that are traditional but also Asian artists who
   do not sing in Punjabi but in English. To emphasise this I also
  added images of two variations of Asian artists, Jay Sean and
   Garry Sandhu on my front cover to show the wide spread of
                      content in my magazine.
Why this font?
                      My skyline font is „        ‟
I chose this font as it is not specific to Bhangra music which is like
 the skyline itself as the competition is also unrelated to Bhangra
                                  music.
  Another reason why I chose this font was because in contrast to
 my masthead font, it is easy to read and will let my demographic
 know that not all of the content in my magazine is in Punjabi and
        that there is text in English within my magazine for my
     demographic who are not Sikh or do not speak the Punjabi
                                language.
    By having a literate font for all of my demographic it lets my
   demographic know that my magazine will be of an interest to
them. This is because like my skyline being interesting to them as
  it is to do with their favourite holiday destination, New York, it
will tell them that the rest of the content will be of an interest to
                                them too.
Why those colours?
    The colour I chose for my skyline is black. This is because I
 wanted to make it easy to read and spot from a far in contrast to
                     my green grass background.
  As it is darker than my background, my demographic will easily
see it and buy my magazine due to the skyline being of an interest
        to them and make them want to know more about it.
   My skyline will also make my demographic want to look at the
 rest of the content in my magazine and want to buy my magazine
  for multiple reasons, such as the interview with their favourite
                               singer.
Here is my Anchorage
Why this text?
             My anchorage says “Back with a Bang!!”.
  I chose this text as it links in with the background image it is
 anchoring, because the artist „Banger‟, is coming back into the
                            music industry.
 The onomatopoeia „Bang‟ has two meanings, the meaning that
 the majority of readers will pick up is that the artist is coming
           back into the music industry with a big hit.
However, the second meaning that only who know of Banger will
understand is that the word „Bang‟ is onomatopoeia but also part
 of his name. This draws in Bangers fan base into my magazine
        and encourages them to buy the issue of brruah!
Why this font?
                My anchorage font is „Lucida Fax‟
  I chose this font as it looks traditional but also modern at the
     same time, which represents the artist my anchorage is
                              anchoring.
This represents Banger because he is a modern singer but has his
 traditional twist within his songs as he has traditional morals.
Also as this reason is not easy to see it gets my readers intrigued
 with my magazine anchorage and want to find out why I chose
           this font causing them to buy the magazine.
Why those colours?
 The colour I chose for my anchorage is orange. This is because I
 wanted my demographic including Banger fans to feel closer to
Banger himself, and I found out in my interview that his favourite
                         colour is orange.
  The members of my demographic who are unaware of Bangers
favourite colour would want to know why I chose orange and buy
                    the magazine to find out.
Here is my Flash
Why this flash?
     My flash is of Indian fashion, looking specifically at Suits.
I used alliteration “Sparkly Suits!” to get my readers to look at it
and then want to look at the content of the magazine due to the
    words being in their heads due to it being clear and catchy.
 I chose to include female fashion as my survey results show that
the majority of my demographic are Sikh females, and that they
     will be interested in Indian suits especially as it is Indian
                     wedding season coming up.
Why these images?
  I included two images of my teacher Mrs Panesar and her sister-in-law in suits as
     my flash is based on Indian suits that have beautiful designs. I decided to use
  these specific original images as the design on both of them show modern Indian
        fashion, which represents my magazine content as it is modern, mainly
                     Indian/Asian music and also contains fashion.
 By including this on the front cover it tells my demographic what to expect in my
magazine. That they are going to get Asian content with a modern twist that looks
     nice and appealing despite the concept being old, as Indian suits have been
                      around for decades just like Bhangra music.
  The images also give my female demographic an insight of what kind of suits are
   going to be in my magazine so that they can see whether they are interested or
                                            not.
    Due to my images being original it tells my readers that the content about the
Indian suits are also going to be original and not something that has been found as
                        a secondary source like some magazines.
 I chose to use two long shot images of two women dressed in Indian suits. I chose
      to use long shots as it allowed my readers to see all of the suit instead of a
   certain aspect. This tells them that if they want to see it in detail, they should
                                 turn to page 7 to find out.
Why those colours?
 The colour I chose for my flash background is orange with a blue
     border. This is because I wanted my demographic to spot it
                      straight away as it is bright.
I wanted my flash to represent my magazine as bright, interesting
    and appealing to my demographic. This is done by the use of
colours as it gets my readers attention as it stands out which tells
  them that the content in my magazine is also going to stand out
              from the rest of the Bhangra magazines.
Here are the images I used on my
           Front Cover
Why these images?                Background Image
    The image of Bhangra artist, Banger was taken when I met him in a field India. I
  decided to take a long shot of him posed in a slightly canted position with a Mise en
  scene of a field in India. I chose this specific pose and shot to show my readers that
they are going to get an insight of all of Banger from all angles. The Mise en scene fits
       in with my genre as Bhangra music and dance evolved in the fields of India.
                                       Sell Line Images
 I chose to use a mid-shot of Jay Sean so that my readers can see his face and part of
his body. I chose the top half of his body to tell my demographic that I am going to tell
     them everything about Jay Sean, starting from the top/beginning of his career
  journey. I changed the colour image that I took at a concert into black and white as
   many people think that Jay Sean is the same as every other singer, however he has
   gone a different way into music which is what I have shown through the pull quote
with the image. As it is a close up of Jay Sean it tells my audience that they are going
 to be up close and personal with him, which compliments the idea of the dull colours
alongside the brighter colour of the pull quote tells them they are going to go through
    his journey in the magazine article about him, through his good and bad points.
     My second sell line image is an extreme-long shot. I chose this shot to show my
 demographic both Anil and the dhol class, so that they can have an insight on how he
      teaches and how the children respond. This shot also allows me to show the
 background as well, which lets the readers see what type of environment they would
                          be taught in if they joined the classes.
Here are my Pull Quotes
Why these pull quotes?
                               Jay Sean
   The pull quote I chose for Jay Sean was “I was going to be a
                               Doctor”
 I chose this specific quote as it will intrigue my demographic as
   they will start thinking of questions on why he changed into
music and why he wanted to become a doctor. This gets them to
   want to find out and encourages them to buy the magazine.
                             Dhol Lesson
 The pull quote I chose for the Dhol Lessons was “Hamstead Hall
                  Students are Hectic Dhol Players”
     This quote will intrigue readers, especially those who are
interested in playing the Dhol and want to know about lessons. It
also gives them an example venue of where they can get lessons.
   This will intrigue them to buy the magazine to find out more
      about the lessons and the requirements to participate.
Why this font?
                 My pull quotes‟ font is „Calisto MT‟
  I chose this font as its different and stands out from the other
             fonts that I have used on my front cover.
This informs my readers that the articles on these two artists are
also going to be different and stand out from their other articles.
  This interests them to buy the magazine as they want to know
                what is different about the articles.
Why those colours?
     The colour I chose for my pull quotes is blue and black.
  I chose these colours as they stood out from the background
   colours they placed on and helped the reader to see them.

    Despite me using these colours, I have been told by my
demographic using a social networking site to change the colour
blue to a lighter colour as it clashes with the background a little
                             too much.
Here is my Barcode
Why did I include a Barcode?
 I decided to include a barcode to conform with the convention
   of a magazine and to give my demographic an idea about my
   magazine. This will give them an idea about my magazine as
    when scan it, you will get told the price of it. The price, of
   £2.50 will let my demographic know that my magazine is of
     higher class and is aimed at the older end of the market.
 However, people may think that it is not very expensive as you
 can get children‟s and teen magazines for more, roughly £3.99
 for each issue, but due to the current global situation with the
 recession multiple parents are not buying their children/teens
    magazines due to the high price. Therefore, my magazine‟s
  targeted price is reasonable when we get out of recession but
is also a sensible price for my readers at the moment during the
                             recession.
Here is my finished Contents Page
Here is a published contents page
     for a Bhangra Magazine
What did I keep the
      same?
 Throughout my contents page I stuck to
 some conventions of the „Sensazn‟ Magazine.
 The conventions I stuck to were:
  Using images on both pages
  Numbering the content
  Having page numbers
  Text underneath some images
Here are the images I used on my
         Contents Page
Why did I use images on
      both pages?
          My Contents Page is double-paged like Sensazn.
I decided to place images on both pages as Sensazn did this and
    I wanted to stick to the conventions of an existing Bhangra
     magazine so that my demographic who would collide with
   theirs, know that it is a Bhangra magazine due to the house-
                                style.
 Another reason why I placed images on both pages was to keep
my demographic interested in my magazine. This is because the
 contents page is the heart of a magazine as it is what sells the
 magazine after the front cover as it gives the readers a better
  insight of what they are going to read. If there was just plain
   text my readers would think that the whole magazine is just
    text and may get put off from buying the magazine as they
                    prefer less lengthy articles.
Why these images?
   I chose to use original images to show my demographic that the content about these
                                   images are also original.
                                       Foji and Jay Sean
      I included an image of a new artist named Foji to show my demographic that the
   content is new like him. The image of Jay Sean is bright which tells my demographic
                that they are going to find out new, vibrant things about him.
        The use of the medium-long shot for Foji tells my readers that by reading this
    magazine they will get closer to the artists and the use of the medium-shot for Jay
  Sean shows that they are going to get even closer to him due to the shot being closer
    to his face and also it being the second time he has appeared in the magazine since
                    looking at the front cover and opening the magazine.
                                             Editor
  I included an image of me in a t-shirt and jeans with a “chunni” (Indian scarf) around
     my head. I decided to wear these clothes to show my demographic that despite us
     being a Bhangra magazine we include both modern and traditional styles of music.
                                            New York
I decided to add an original image of NYC from when I went with my family to show my
demographic that someone will actually win the competition and that is not a hoax like
                       many people think magazine competitions are.
Why did I use number the content?
                                                   Sensazn
                                                   Magazine




   My Magazine



     I decided to number the content as Sensazn did this and I
     wanted to stick to the conventions of an existing Bhangra
    magazine so that my demographic who would collide with
   theirs, know that it is a Bhangra magazine due to the house-
                                style.
   Another reason why I numbered the content was to show my
  demographic that my magazine is structured and that the way
  my content is numbered is one way in which you can read the
    magazine in a logical way so that you will find out various
              pieces of information in a certain order.
Why did I use page
           numbers?

   My Magazine                          Sensazn Magazine

I decided to use page numbers as Sensazn did this and I wanted
 to stick to the conventions of an existing Bhangra magazine so
that my demographic who would collide with theirs, know that
         it is a Bhangra magazine due to the house-style.
    Another reason why I used page numbers was to show my
readers that there is a set order to my magazine and that there
                    is a logical order to read it.
Why did I put text
 underneath the images?


             My Magazine             Sensazn Magazine
I decided to place text underneath images on the left-hand side
       page as Sensazn did this and I wanted to stick to the
     conventions of an existing Bhangra magazine so that my
  demographic who would collide with theirs, know that it is a
            Bhangra magazine due to the house-style.
Another reason why I placed text underneath the images was to
   give my readers who are interested in the image a bit more
detail into what the image is about and what things you will find
              out about the image in the magazine.
What did I change?
Throughout my contents page I stuck to
some conventions of the „Sensazn‟ Magazine.
However, I changed some of them to suit my
demographic.
The conventions I changed were:
 Adding the editors address
Why did I add an Editor’s
       Address?



 I decided to add an Editor‟s Address onto my contents page to
   show my readers that the content of my magazine has been
picked by the editor. This was done to get a relationship started
between the reader and editor, by adding the editor‟s opinions.
  Despite Sensazn magazine not including an editors address, I
wanted to include it to show my demographic that the editor of
              the magazine cares about the readers.
This also tells the readers that the magazine content is personal
        and specific to them as the editor is their friend.
Here is my finished Front Cover
Here is a published double page
spread for a Bhangra Magazine
What did I change?
Throughout my double page spread I stuck to
some conventions of the „Sensazn‟ Magazine.
However, I also changed some.
The conventions I stuck to were:
 Including images
 Including text
The conventions I changed were:
 QR Code
 Images on both pages
 Text on both pages
Here are the images I used on my
      Double Page Spread
Why these images?
                                        Banger
 I decided to use these specific images of Banger due to multiple reasons. The
    image of him in the corner was taken when I saw him perform during my
    holiday in India, I chose this specific image because of the clothes he was
wearing. As he was wearing a traditional Indian outfit and it linked in with my
  magazine genre. By linking him with my magazine it shows that he is part of
 my magazine and that content like this is always in my magazines, which can
entice my demographic to buy each issue of my magazine as they want to see
                            more of this style of content.
    The other image of him is a live shot from the interview I had with him. I
  decided to add this to show my demographic that he was actually at brruah!
  HQ and that the content from the interview is fresh and new like the rest of
 the content in my magazine. The Mise en scene of this image is a blue saree.
 I chose this specific background to keep with my Bhangra genre as sarees are
    related to the Bhangra dance. Also the colour of the saree is blue to stay
                         consistent with my colour scheme.
                                      Jag Kumar
I decided to include a big close up shot of Jag Kumar to show my demographic
   that they will be getting up close and personal with the interview they will
           watch when scanning my QR code onto their smart phones.
Where were the images?
  I decided to place images on both sides of my double
page spread as I have noticed that people tend to look at
              the images in a magazine first.
  Therefore, I placed images next to the pieces of text
      that I wanted my readers to notice and read.
 By placing the images near a piece of text it makes the
 reader look at the text after looking at the images. This
   helps them understand what the text is about as the
               images are related to them.
Where was the text?
  I decided to place text on both sides of my double page spread as
   my demographic are older and would more likely be interested in
       the content of the article rather than images of the event.
  I did not want take up a whole side of the double page spread like
 Sensazn did as I feel it does not fit in with my specific demographic
    of 20 – 40 year olds, compared to Sensazn‟s broad demographic.
 Also by adding more text it will attract my demographic as they are
    able and willing to read more text rather than look at images as
they are not Top of The Pops magazine‟s (the magazine I did my case
 study on) demographic who are teenagers who are more interested
     in looking at the music artists rather than reading about them.
Why did I add a QR Code?
   I decided to include a QR Code onto my double page
    spread as I had conducted two interviews with two
 different Bhangra influences which my demographic are
                        interested in.
   By adding this in I can aim at my demographic more
  efficiently as they will be able to access my magazine
    using their smartphones and kindles which they use
   during their day to day lives. This will also make my
 magazine‟s awareness increase as my current readers can
     show their friends and family members about my
  magazine without having to carry the magazine itself.
What Social Groups does my
  magazine represent?
My magazine is aimed at various social
         groups, including:
         20 – 40 year olds
        Male and Females
           Middle Class
          Bhangra Lovers
My magazine represents 20 – 40 year olds in multiple ways.
One way that it represents them is by the ratio of text and images
   throughout the magazine, as we can see that there are more
pieces of text compared to the amount of images. This represents
 them as they are more interested in reading articles rather than
looking at images, which we can pick up from looking through the
 magazine as it includes more lengthy pieces of text compared to
   magazines for teenagers which include more images as their
                    demographic prefer images.
My magazine represents both males and females in multiple ways.
    One way that it represents them is by the content within my
magazine. There is content for both males and females within my
                             magazine.
  For the females there is content which includes fashion such as
 the „Sparkly Sarees‟. This will interest them as they will want to
 know about the latest fashion trend, which tells my readers that
   the females who read this magazine are interested in fashion.
My magazine represents the males as it uses artists like Jay Sean
  who are well built and care about their look. This tells readers
 that the males who read this magazine are also healthy and fit.
My magazine represents the middle class in multiple ways.
 One way that it represents them is by the price of my magazine.
My magazine costs £2.50 which has been chosen due to my survey
 results. As the demographic has chosen the price themselves, it
tells other people who look at the magazine that they are able to
afford the magazine despite it being quite a high price compared
             to other magazines that are about £1.30.
My magazine represents Bhangra lovers in multiple ways.
     One way that it represents them is by the colour scheme.
 My magazine‟s colour scheme is blue, orange, black and
 which represent Bhangra lovers as the colours connote Bhangra
                               music.
   Another way that it represents Bhangra lovers is because the
 content of my magazine includes a variety of different Bhangra
articles. These articles represent Bhangra lovers as it tells readers
    that my demographic are interested in all of those artists.
The distribution methods will represent my magazine as its
content is traditional Bhangra music with an addition of modern
  Bhangra music alongside it. Due to my magazine being both
modern and traditional I wanted to distribute my magazine using
              both modern and traditional methods.
 My magazine will be distributed in newsagents because it is the
 most traditional form of distribution. This will be an option for
  the older members of my demographic who want to keep to
      buying magazines the way they did when they were
younger, walking to their local newsagents and buying a tangible
                             product.
The distribution methods will represent my magazine as its
 content is traditional Bhangra music with an addition of modern
    Bhangra music alongside it. Due to my magazine being both
 modern and traditional I wanted to distribute my magazine using
               both modern and traditional methods.
 My magazine will be distributed using subscriptions. This method
is most likely aimed at the upper end of my demographic who are
  able to buy my magazine but have very little time in their busy
 lives to get to a newsagent. Therefore, having a subscription for
my magazine will be ideal for these readers as they can still keep
up to date with the Bhangra music world but also up to date with
                            their own.
The distribution methods will represent my magazine as its
content is traditional Bhangra music with an addition of modern
    Bhangra music alongside it. Due to my magazine being both
modern and traditional I wanted to distribute my magazine using
               both modern and traditional methods.
My magazine will also be distributed using e-readers. This method
is aimed at the younger members of my demographic who are up
   to date with their technology and want to buy my magazine.
  By having my magazine available on applications accessible on
 smartphones like iBooks and Kindle, my demographic can easily
          read the latest news in my magazine on the go.
 Also, as this method is very up to date it shows readers that the
    content in my magazine is also up to date to fit in with my
                    customers wants and needs.
The distribution methods will represent my magazine as its
content is traditional Bhangra music with an addition of modern
  Bhangra music alongside it. Due to my magazine being both
modern and traditional I wanted to distribute my magazine using
              both modern and traditional methods.
My magazine will also be distributed using online. This method is
aimed at the younger members of my demographic who love the
internet but do not necessarily have smartphones. By having my
magazine available on the internet, allowing my readers to view
 my magazine with a click of a button it makes their lives much
 easier as they do not have to go out of their homes to get the
                         stuff they need.
Looking at my magazine now at its final stage, I can see that the
  audience for it is my original demographic of 20 – 40 year old Sikhs of
 both genders. People can tell that my magazine is for this audience due
                             to multiple things.
                                    Sikhs
    They can tell that my magazine is aimed at Sikhs due to the colour
scheme. The colours themselves are related to Sikhs due to their religion
   including Khalsa which wear these colours. However, members of the
public will not know much about Khalsa if they haven‟t researched it but
 they will know about the colour connotations due to the Vaisakhi events
                   where Sikhs dress in blue and orange.
                                   20 – 40
Members of the public will know that my magazine is aimed at 20-40 year
   olds by looking at the content. This is because my magazine includes
  traditional Bhangra artists which will interest my older end of my age
    range but also new, upcoming Bhangra artists who will interest the
                       younger end of my age range.
Also by looking at the amount of writing in my magazine you can see that
  it is aimed at an older age as there is a lot of text compared to Top of
the Pops magazine which is mainly filled with posters and images, and is
                               for teenagers.
I intended to attract my target audience which was 20-40 year old Sikhs
                      through a range of various things.
  • Firstly I had a look at the Top of the Pops and Sensazn magazines and
        implemented various ideas from both of them into my magazine.
  • I used bold, bright colours such as blue, orange and white on a black
      background which attracts my intended audience as the colours that I
                used were conventional for a Bhangra magazine.
• The price of my magazine was £2.50, this is a reasonable and affordable
                            price for target audience.
   • The bright and professional images of my models attracts my target
       audience as they are the type of models the target audience will be
                                   attracted to.
• The promotional offers that I included on the front cover „WIN A TRIP TO
       THE BIG APPLE!!‟ makes my readers want to buy my magazine as the
                       destination is a favourite of theirs.
 • Also the artists that I have included in my magazine relate and attract
       both spectrums of my demographic due to the use of traditional and
                       modern Bhangra artists and fashion.
Throughout this project to create a Bhangra music
   magazine, I have learnt so much about various
 types of technology. This is mainly because I have
experimented with using technologies that are new
      to me and that I have not used before.
        The technologies that I used were:
                       • Prezi
                  • Slide Rocket
                   • Photoshop
                     • Youtube
                     • Blogger
Prezi
 Prezi is an online presentation software that allows you to use
  quirky ways to present your work. In this project I used this
 software to present my findings on music magazines. By using
this software I was able to zoom in and out of different aspects
  of my spider diagram to show my different analysis‟ of each
                            magazine.
    Using this software I learnt that you can present work in
  different ways instead of just on a PowerPoint Presentation.
   Whilst I created it I had a few issues which were including
images, however I didn‟t let this stop me from carrying on and
    finished this piece on time despite these minor defects.
  View my Prezi about music magazines by clicking on the link
                              below.
  http://prezi.com/omgncfrpmsxq/untitled-prezi/?kw=view-
                 omgncfrpmsxq&rc=ref-24479211
Slide Rocket
Slide Rocket is an online presentation software that allows you to use quirky
ways to present your work. In this project I used this software to present my
case study on Top of the Pops magazine. By using this software I was able to
                   use different effects to show my findings.
   Using this software I learnt that you can present work in different ways
                 instead of just on a PowerPoint Presentation.
 Whilst I created it I had a few issues which was viewing the effects as they
did not come up when I added the presentations onto my blog using blogger.
               View my case study by clicking on the link below.

 Front Cover = http://portal.sliderocket.com/CPVSO/E72B256A-FAAB-48FD-
                            9375-78C98122BC01
Contents Page = http://portal.sliderocket.com/CPVSO/36D3DB7C-E537-486C-
                            B2A6-C08B07D09427
Double Page Spread = http://portal.sliderocket.com/CPVSO/2D2D7401-2186-
                        489A-AE19-DD2CB46E2FB1
Photoshop
 Photoshop is a software from Adobe that allows you to create
various items. In this project I used this software to create my
   Front Cover, Contents Page and Double Page Spread for my
 magazine. By using this software I was able to include images
     and text and also change colours and font if needed to.
 Using this software I learnt how to use the software itself as I
  had never used it before and needed to experiment first as I
                      was used to Fireworks.
  Despite the fact that I had never used the software before, I
 still pursued to use it and eventually did create my magazine.
  Along the way I had a few problems such as font not working
and images being blurred but throughout the weeks of creating
 my magazine I learnt how to alter each layer and correct the
                             mistakes.
Youtube
  I have previously used Youtube but not in the way
   that I did in this project. I am used to using this
 website to listen to music and create playlists with
them, but I had never uploaded my own videos onto
                         Youtube.
     During this project I uploaded two videos of
    interviews that I had conducted myself with a
  Bhangra artist, Banger and a Bhangra dancer, Jag
                          Kumar.
 You can watch these interviews on the links below.
        Banger = http://youtu.be/oJI8ncU8hLA
      Jag Kumar = http://youtu.be/3Eb9goaFAGg
Blogger
Before this project I had never seen or created
   a blog. Therefore I was unaware of how to
 present it and lay it out but most importantly
                what to include.
  Despite having trouble including videos and
  images onto my blog I created my blog and
          have successfully finished it.
  You can see my final blog on the link below.
http://0555harkeertsamrablog.blogspot.co.uk/
Here is my preliminary task which was to create a Front
             Cover for a school magazine.
To create it I used Word Publisher software. I decided to use this software as I was familiar with it
 which helped me access different elements on the software. Also it allowed me to use it to my full
                potential with the ready made templates that I could use for inspiration.
I used various tools to create this document.
The tools I used for different elements were:

                             •    Word Art = Strap Line and Cover Lines.
                             •    Text Box = Text under the cover lines.
                       •   Insert Picture = The images on the magazine cover.

 When I created my school magazine cover I used the colours blue and yellow due to them being my
      school colours. I decided to stick to my school, Hamstead Hall's colours to keep up with the
                                 consistency of all of their documents.
 The information that I have included in my footer is relevant to magazines as having the date and
   issue number is a convention suitable for magazines. As you can see above I have included page
     references for the different articles, this is another magazine convention that should be on a
                                                 magazine.
  The context I have included on the front page is relevant to my school as they have just achieved
 the best GCSE results, hence my cover line being "GCSE Results". I have also added information on
    how my school is included in a very diverse community, to let different cultures know that we
                         accept them in our school whatever their background.
 The images I have used on my magazine are related to the articles either underneath it or next to
it. I included images so that readers did not get bored with too much text. Also the images are used
  as a hook for readers as they will be enticed into reading this magazine as they will want to know
                  more about the images and why they are on this school magazine.
As you can see I conformed and have also deformed the conventions of magazines whilst
                                      creating my product.
 The conventions that I conformed were the idea of including a masthead and images. On
        the other hand I also deformed the conventions by not including a barcode, an
                                anchorage, a flash and a skyline.
                                            Masthead
   My masthead is very basic as it is my school‟s name and is also the same colour as the
majority of items on the page. This makes my magazine lack in multiple ways especially by
             making it difficult for readers to know what the magazine is called.
                                             Images
   I have included images however I have not included a background image. The images I
      used, despite a third of them being original, do not entice my readers to read the
               magazine as the images themselves are very boring and random.
                                             Barcode
  I did not include a barcode as this magazine is not going to be sold in shops. However, I
                          included a price as it will be sold at school.
                                        Skyline and Flash
 I didn‟t include a skyline or flash as I did not conduct any research so did not know what
                            my demographic would be interested in.
                                           Pull Quotes
 I was unable to include pull quotes as I did not have an interview in my magazine to get
     quotes from. However, I included page numbers for where readers could find things
                                           themselves.
I created this magazine using Microsoft Publisher. I decided to use this
  software as I was comfortable with it and had not used any other media
  creating software before. Therefore, when I created my Bhangra music
magazine I developed multiple skills as I used Photoshop which was new to
                                        me.
 A skill that I learnt was inserting images into Photoshop. This was because
 you do not insert images by clicking „insert‟, „image‟ and then select the
   image like in other software, but you actually drag the image into the
                                  Photoshop file.
Another skill that I learnt was changing the size of the images as you cannot
 just click and drag the image. In Photoshop you have to click „Ctrl + t‟ to
turn the corners into dragging tools. Once you have re-sized the image you
             have to then click place to make sure it is not blurry.
   Whilst creating my magazine, I also learnt how to create QR codes and
                     import them into Photoshop as images.
  Another skill that I learnt along the way of creating my magazine was to
empty scratch disks as I kept getting errors saying “scratch disks are full”. I
  conquered this by getting rid of temp files and changing the preference
                              settings in Photoshop.

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Evaluation new

  • 1. Evaluation Candidate Name: Harkeert Samra Candidate Number: 0555 Centre Number: 20105
  • 2. Introduction Throughout this project I have created a music magazine. The music genre that I chose to base my magazine around was Bhangra. This was because I wanted to create my magazine based on a genre that I had an interest in and Bhangra was the genre that stood out to me as I listen to it all the time.
  • 3.
  • 4. What are Conventions? Conventions are the rules that are generally understood and accepted when producing a media text in a particular genre.
  • 5. Conventions of a Magazine All different types of media have various conventions depending on what type of media they are. Therefore magazines and television programmes will have different conventions as they themselves are different. The conventions of a magazine include:  Masthead  Skyline  Anchorage  Flash  Images  Pull Quotes  Barcode
  • 6.
  • 7. Here is my finished Front Cover
  • 8.
  • 9. Here is my Masthead
  • 10. Why this name? As my magazine is of a Bhangra genre I have decided to name my magazine with a onomatopoeia associated with Bhangra dance. I want my magazine to have a vibrant feel to it, therefore I have named my magazine Brruah, which is a word that many Asians say when they are enjoying a dance and a drink. It also shows their expressions, feelings and emotions, telling us that they are happy and proud of what they are doing. This is linked with the idea of my magazine, due to the fact that I want my readers to feel happy and proud of me when they read the various articles inside. Culturally in many Asian songs the topic is around drinking and violence, therefore I have chosen this name to tell my audience that my magazine is cultural and not religious as drinking and violence are not part of Asian religions. Another reason why I have chosen to use this name is because it tells my demographic that this magazine is about having a laugh, enjoying life and all the other feelings you get when you say Brruah.
  • 11. Why this font? My masthead font is „Samarkan‟ I chose this font as it has a Punjabi feel to it which linked to my magazine genre, Bhangra. This is because Bhangra music is associated with Punjabi culture as it originated from Punjab, India. This links in with my demographic who are male and female Sikhs between the ages 20 and 40. I chose this demographic due to my survey results. As my demographic are Sikhs, my chosen font fits in with their culture as it is similar to the Sikh transcript, „Gurumukhi‟ Therefore, when my demographic see my magazine on shop shelves they can spot it just by looking at the masthead and also realise what the magazine is about as my font represents my content, which is Bhangra music, news, interviews etc. as it has an Asian feel to it due to it being similar to the majority of Asian scripts.
  • 12. Why those colours? The colours I chose for my masthead are orange, blue and black. I chose these certain colours as they are associated with the religious Sikh word „Khalsa‟ which means pure. Khalsa‟s are Sikhs who have undergone the sacred Amrit Ceremony. I wanted my magazine masthead to link with these colours due to the association of pure, to tell my readers that the content in my magazine is pure and true, that we at brruah! do not lie about the content inside and that we are honest, like Khalsa‟s. Despite the colours of my masthead linking with the Khalsa, my magazine is not religious but cultural. Therefore, I chose these colours to represent the Sikh culture and the aspect of the religion being pure not the aspect of being religious, as the majority of Bhangra songs are related to drinking and violence which are not religious aspects of the Sikh religion.
  • 13.
  • 14. Here is my Skyline
  • 15. Why this text? My skyline reads “WIN!! A TRIP TO THE BIG APPLE!!” I chose this skyline text as I wanted to advertise a competition within my magazine, but I wanted it to be relevant to my demographic. This skyline is relevant to my demographic and will draw them into buying my magazine as my survey results show that the majority of my demographics favourite holiday destination was „The Big Apple‟. Despite my survey results showing that New York, USA and India were at joint majority vote I did not want to choose the common trip to India just because my magazine was related to India. This was to show my demographic that my magazine does not just cover Asian artists that are traditional but also Asian artists who do not sing in Punjabi but in English. To emphasise this I also added images of two variations of Asian artists, Jay Sean and Garry Sandhu on my front cover to show the wide spread of content in my magazine.
  • 16. Why this font? My skyline font is „ ‟ I chose this font as it is not specific to Bhangra music which is like the skyline itself as the competition is also unrelated to Bhangra music. Another reason why I chose this font was because in contrast to my masthead font, it is easy to read and will let my demographic know that not all of the content in my magazine is in Punjabi and that there is text in English within my magazine for my demographic who are not Sikh or do not speak the Punjabi language. By having a literate font for all of my demographic it lets my demographic know that my magazine will be of an interest to them. This is because like my skyline being interesting to them as it is to do with their favourite holiday destination, New York, it will tell them that the rest of the content will be of an interest to them too.
  • 17. Why those colours? The colour I chose for my skyline is black. This is because I wanted to make it easy to read and spot from a far in contrast to my green grass background. As it is darker than my background, my demographic will easily see it and buy my magazine due to the skyline being of an interest to them and make them want to know more about it. My skyline will also make my demographic want to look at the rest of the content in my magazine and want to buy my magazine for multiple reasons, such as the interview with their favourite singer.
  • 18.
  • 19. Here is my Anchorage
  • 20. Why this text? My anchorage says “Back with a Bang!!”. I chose this text as it links in with the background image it is anchoring, because the artist „Banger‟, is coming back into the music industry. The onomatopoeia „Bang‟ has two meanings, the meaning that the majority of readers will pick up is that the artist is coming back into the music industry with a big hit. However, the second meaning that only who know of Banger will understand is that the word „Bang‟ is onomatopoeia but also part of his name. This draws in Bangers fan base into my magazine and encourages them to buy the issue of brruah!
  • 21. Why this font? My anchorage font is „Lucida Fax‟ I chose this font as it looks traditional but also modern at the same time, which represents the artist my anchorage is anchoring. This represents Banger because he is a modern singer but has his traditional twist within his songs as he has traditional morals. Also as this reason is not easy to see it gets my readers intrigued with my magazine anchorage and want to find out why I chose this font causing them to buy the magazine.
  • 22. Why those colours? The colour I chose for my anchorage is orange. This is because I wanted my demographic including Banger fans to feel closer to Banger himself, and I found out in my interview that his favourite colour is orange. The members of my demographic who are unaware of Bangers favourite colour would want to know why I chose orange and buy the magazine to find out.
  • 23.
  • 24. Here is my Flash
  • 25. Why this flash? My flash is of Indian fashion, looking specifically at Suits. I used alliteration “Sparkly Suits!” to get my readers to look at it and then want to look at the content of the magazine due to the words being in their heads due to it being clear and catchy. I chose to include female fashion as my survey results show that the majority of my demographic are Sikh females, and that they will be interested in Indian suits especially as it is Indian wedding season coming up.
  • 26. Why these images? I included two images of my teacher Mrs Panesar and her sister-in-law in suits as my flash is based on Indian suits that have beautiful designs. I decided to use these specific original images as the design on both of them show modern Indian fashion, which represents my magazine content as it is modern, mainly Indian/Asian music and also contains fashion. By including this on the front cover it tells my demographic what to expect in my magazine. That they are going to get Asian content with a modern twist that looks nice and appealing despite the concept being old, as Indian suits have been around for decades just like Bhangra music. The images also give my female demographic an insight of what kind of suits are going to be in my magazine so that they can see whether they are interested or not. Due to my images being original it tells my readers that the content about the Indian suits are also going to be original and not something that has been found as a secondary source like some magazines. I chose to use two long shot images of two women dressed in Indian suits. I chose to use long shots as it allowed my readers to see all of the suit instead of a certain aspect. This tells them that if they want to see it in detail, they should turn to page 7 to find out.
  • 27. Why those colours? The colour I chose for my flash background is orange with a blue border. This is because I wanted my demographic to spot it straight away as it is bright. I wanted my flash to represent my magazine as bright, interesting and appealing to my demographic. This is done by the use of colours as it gets my readers attention as it stands out which tells them that the content in my magazine is also going to stand out from the rest of the Bhangra magazines.
  • 28.
  • 29. Here are the images I used on my Front Cover
  • 30. Why these images? Background Image The image of Bhangra artist, Banger was taken when I met him in a field India. I decided to take a long shot of him posed in a slightly canted position with a Mise en scene of a field in India. I chose this specific pose and shot to show my readers that they are going to get an insight of all of Banger from all angles. The Mise en scene fits in with my genre as Bhangra music and dance evolved in the fields of India. Sell Line Images I chose to use a mid-shot of Jay Sean so that my readers can see his face and part of his body. I chose the top half of his body to tell my demographic that I am going to tell them everything about Jay Sean, starting from the top/beginning of his career journey. I changed the colour image that I took at a concert into black and white as many people think that Jay Sean is the same as every other singer, however he has gone a different way into music which is what I have shown through the pull quote with the image. As it is a close up of Jay Sean it tells my audience that they are going to be up close and personal with him, which compliments the idea of the dull colours alongside the brighter colour of the pull quote tells them they are going to go through his journey in the magazine article about him, through his good and bad points. My second sell line image is an extreme-long shot. I chose this shot to show my demographic both Anil and the dhol class, so that they can have an insight on how he teaches and how the children respond. This shot also allows me to show the background as well, which lets the readers see what type of environment they would be taught in if they joined the classes.
  • 31.
  • 32. Here are my Pull Quotes
  • 33. Why these pull quotes? Jay Sean The pull quote I chose for Jay Sean was “I was going to be a Doctor” I chose this specific quote as it will intrigue my demographic as they will start thinking of questions on why he changed into music and why he wanted to become a doctor. This gets them to want to find out and encourages them to buy the magazine. Dhol Lesson The pull quote I chose for the Dhol Lessons was “Hamstead Hall Students are Hectic Dhol Players” This quote will intrigue readers, especially those who are interested in playing the Dhol and want to know about lessons. It also gives them an example venue of where they can get lessons. This will intrigue them to buy the magazine to find out more about the lessons and the requirements to participate.
  • 34. Why this font? My pull quotes‟ font is „Calisto MT‟ I chose this font as its different and stands out from the other fonts that I have used on my front cover. This informs my readers that the articles on these two artists are also going to be different and stand out from their other articles. This interests them to buy the magazine as they want to know what is different about the articles.
  • 35. Why those colours? The colour I chose for my pull quotes is blue and black. I chose these colours as they stood out from the background colours they placed on and helped the reader to see them. Despite me using these colours, I have been told by my demographic using a social networking site to change the colour blue to a lighter colour as it clashes with the background a little too much.
  • 36.
  • 37. Here is my Barcode
  • 38. Why did I include a Barcode? I decided to include a barcode to conform with the convention of a magazine and to give my demographic an idea about my magazine. This will give them an idea about my magazine as when scan it, you will get told the price of it. The price, of £2.50 will let my demographic know that my magazine is of higher class and is aimed at the older end of the market. However, people may think that it is not very expensive as you can get children‟s and teen magazines for more, roughly £3.99 for each issue, but due to the current global situation with the recession multiple parents are not buying their children/teens magazines due to the high price. Therefore, my magazine‟s targeted price is reasonable when we get out of recession but is also a sensible price for my readers at the moment during the recession.
  • 39.
  • 40. Here is my finished Contents Page
  • 41. Here is a published contents page for a Bhangra Magazine
  • 42. What did I keep the same? Throughout my contents page I stuck to some conventions of the „Sensazn‟ Magazine. The conventions I stuck to were:  Using images on both pages  Numbering the content  Having page numbers  Text underneath some images
  • 43.
  • 44. Here are the images I used on my Contents Page
  • 45. Why did I use images on both pages? My Contents Page is double-paged like Sensazn. I decided to place images on both pages as Sensazn did this and I wanted to stick to the conventions of an existing Bhangra magazine so that my demographic who would collide with theirs, know that it is a Bhangra magazine due to the house- style. Another reason why I placed images on both pages was to keep my demographic interested in my magazine. This is because the contents page is the heart of a magazine as it is what sells the magazine after the front cover as it gives the readers a better insight of what they are going to read. If there was just plain text my readers would think that the whole magazine is just text and may get put off from buying the magazine as they prefer less lengthy articles.
  • 46. Why these images? I chose to use original images to show my demographic that the content about these images are also original. Foji and Jay Sean I included an image of a new artist named Foji to show my demographic that the content is new like him. The image of Jay Sean is bright which tells my demographic that they are going to find out new, vibrant things about him. The use of the medium-long shot for Foji tells my readers that by reading this magazine they will get closer to the artists and the use of the medium-shot for Jay Sean shows that they are going to get even closer to him due to the shot being closer to his face and also it being the second time he has appeared in the magazine since looking at the front cover and opening the magazine. Editor I included an image of me in a t-shirt and jeans with a “chunni” (Indian scarf) around my head. I decided to wear these clothes to show my demographic that despite us being a Bhangra magazine we include both modern and traditional styles of music. New York I decided to add an original image of NYC from when I went with my family to show my demographic that someone will actually win the competition and that is not a hoax like many people think magazine competitions are.
  • 47.
  • 48. Why did I use number the content? Sensazn Magazine My Magazine I decided to number the content as Sensazn did this and I wanted to stick to the conventions of an existing Bhangra magazine so that my demographic who would collide with theirs, know that it is a Bhangra magazine due to the house- style. Another reason why I numbered the content was to show my demographic that my magazine is structured and that the way my content is numbered is one way in which you can read the magazine in a logical way so that you will find out various pieces of information in a certain order.
  • 49.
  • 50. Why did I use page numbers? My Magazine Sensazn Magazine I decided to use page numbers as Sensazn did this and I wanted to stick to the conventions of an existing Bhangra magazine so that my demographic who would collide with theirs, know that it is a Bhangra magazine due to the house-style. Another reason why I used page numbers was to show my readers that there is a set order to my magazine and that there is a logical order to read it.
  • 51.
  • 52. Why did I put text underneath the images? My Magazine Sensazn Magazine I decided to place text underneath images on the left-hand side page as Sensazn did this and I wanted to stick to the conventions of an existing Bhangra magazine so that my demographic who would collide with theirs, know that it is a Bhangra magazine due to the house-style. Another reason why I placed text underneath the images was to give my readers who are interested in the image a bit more detail into what the image is about and what things you will find out about the image in the magazine.
  • 53. What did I change? Throughout my contents page I stuck to some conventions of the „Sensazn‟ Magazine. However, I changed some of them to suit my demographic. The conventions I changed were:  Adding the editors address
  • 54.
  • 55. Why did I add an Editor’s Address? I decided to add an Editor‟s Address onto my contents page to show my readers that the content of my magazine has been picked by the editor. This was done to get a relationship started between the reader and editor, by adding the editor‟s opinions. Despite Sensazn magazine not including an editors address, I wanted to include it to show my demographic that the editor of the magazine cares about the readers. This also tells the readers that the magazine content is personal and specific to them as the editor is their friend.
  • 56.
  • 57. Here is my finished Front Cover
  • 58. Here is a published double page spread for a Bhangra Magazine
  • 59. What did I change? Throughout my double page spread I stuck to some conventions of the „Sensazn‟ Magazine. However, I also changed some. The conventions I stuck to were:  Including images  Including text The conventions I changed were:  QR Code  Images on both pages  Text on both pages
  • 60.
  • 61. Here are the images I used on my Double Page Spread
  • 62. Why these images? Banger I decided to use these specific images of Banger due to multiple reasons. The image of him in the corner was taken when I saw him perform during my holiday in India, I chose this specific image because of the clothes he was wearing. As he was wearing a traditional Indian outfit and it linked in with my magazine genre. By linking him with my magazine it shows that he is part of my magazine and that content like this is always in my magazines, which can entice my demographic to buy each issue of my magazine as they want to see more of this style of content. The other image of him is a live shot from the interview I had with him. I decided to add this to show my demographic that he was actually at brruah! HQ and that the content from the interview is fresh and new like the rest of the content in my magazine. The Mise en scene of this image is a blue saree. I chose this specific background to keep with my Bhangra genre as sarees are related to the Bhangra dance. Also the colour of the saree is blue to stay consistent with my colour scheme. Jag Kumar I decided to include a big close up shot of Jag Kumar to show my demographic that they will be getting up close and personal with the interview they will watch when scanning my QR code onto their smart phones.
  • 63. Where were the images? I decided to place images on both sides of my double page spread as I have noticed that people tend to look at the images in a magazine first. Therefore, I placed images next to the pieces of text that I wanted my readers to notice and read. By placing the images near a piece of text it makes the reader look at the text after looking at the images. This helps them understand what the text is about as the images are related to them.
  • 64.
  • 65. Where was the text? I decided to place text on both sides of my double page spread as my demographic are older and would more likely be interested in the content of the article rather than images of the event. I did not want take up a whole side of the double page spread like Sensazn did as I feel it does not fit in with my specific demographic of 20 – 40 year olds, compared to Sensazn‟s broad demographic. Also by adding more text it will attract my demographic as they are able and willing to read more text rather than look at images as they are not Top of The Pops magazine‟s (the magazine I did my case study on) demographic who are teenagers who are more interested in looking at the music artists rather than reading about them.
  • 66.
  • 67. Why did I add a QR Code? I decided to include a QR Code onto my double page spread as I had conducted two interviews with two different Bhangra influences which my demographic are interested in. By adding this in I can aim at my demographic more efficiently as they will be able to access my magazine using their smartphones and kindles which they use during their day to day lives. This will also make my magazine‟s awareness increase as my current readers can show their friends and family members about my magazine without having to carry the magazine itself.
  • 68.
  • 69. What Social Groups does my magazine represent? My magazine is aimed at various social groups, including:  20 – 40 year olds  Male and Females  Middle Class  Bhangra Lovers
  • 70. My magazine represents 20 – 40 year olds in multiple ways. One way that it represents them is by the ratio of text and images throughout the magazine, as we can see that there are more pieces of text compared to the amount of images. This represents them as they are more interested in reading articles rather than looking at images, which we can pick up from looking through the magazine as it includes more lengthy pieces of text compared to magazines for teenagers which include more images as their demographic prefer images.
  • 71. My magazine represents both males and females in multiple ways. One way that it represents them is by the content within my magazine. There is content for both males and females within my magazine. For the females there is content which includes fashion such as the „Sparkly Sarees‟. This will interest them as they will want to know about the latest fashion trend, which tells my readers that the females who read this magazine are interested in fashion. My magazine represents the males as it uses artists like Jay Sean who are well built and care about their look. This tells readers that the males who read this magazine are also healthy and fit.
  • 72. My magazine represents the middle class in multiple ways. One way that it represents them is by the price of my magazine. My magazine costs £2.50 which has been chosen due to my survey results. As the demographic has chosen the price themselves, it tells other people who look at the magazine that they are able to afford the magazine despite it being quite a high price compared to other magazines that are about £1.30.
  • 73. My magazine represents Bhangra lovers in multiple ways. One way that it represents them is by the colour scheme. My magazine‟s colour scheme is blue, orange, black and which represent Bhangra lovers as the colours connote Bhangra music. Another way that it represents Bhangra lovers is because the content of my magazine includes a variety of different Bhangra articles. These articles represent Bhangra lovers as it tells readers that my demographic are interested in all of those artists.
  • 74.
  • 75. The distribution methods will represent my magazine as its content is traditional Bhangra music with an addition of modern Bhangra music alongside it. Due to my magazine being both modern and traditional I wanted to distribute my magazine using both modern and traditional methods. My magazine will be distributed in newsagents because it is the most traditional form of distribution. This will be an option for the older members of my demographic who want to keep to buying magazines the way they did when they were younger, walking to their local newsagents and buying a tangible product.
  • 76. The distribution methods will represent my magazine as its content is traditional Bhangra music with an addition of modern Bhangra music alongside it. Due to my magazine being both modern and traditional I wanted to distribute my magazine using both modern and traditional methods. My magazine will be distributed using subscriptions. This method is most likely aimed at the upper end of my demographic who are able to buy my magazine but have very little time in their busy lives to get to a newsagent. Therefore, having a subscription for my magazine will be ideal for these readers as they can still keep up to date with the Bhangra music world but also up to date with their own.
  • 77. The distribution methods will represent my magazine as its content is traditional Bhangra music with an addition of modern Bhangra music alongside it. Due to my magazine being both modern and traditional I wanted to distribute my magazine using both modern and traditional methods. My magazine will also be distributed using e-readers. This method is aimed at the younger members of my demographic who are up to date with their technology and want to buy my magazine. By having my magazine available on applications accessible on smartphones like iBooks and Kindle, my demographic can easily read the latest news in my magazine on the go. Also, as this method is very up to date it shows readers that the content in my magazine is also up to date to fit in with my customers wants and needs.
  • 78. The distribution methods will represent my magazine as its content is traditional Bhangra music with an addition of modern Bhangra music alongside it. Due to my magazine being both modern and traditional I wanted to distribute my magazine using both modern and traditional methods. My magazine will also be distributed using online. This method is aimed at the younger members of my demographic who love the internet but do not necessarily have smartphones. By having my magazine available on the internet, allowing my readers to view my magazine with a click of a button it makes their lives much easier as they do not have to go out of their homes to get the stuff they need.
  • 79.
  • 80. Looking at my magazine now at its final stage, I can see that the audience for it is my original demographic of 20 – 40 year old Sikhs of both genders. People can tell that my magazine is for this audience due to multiple things. Sikhs They can tell that my magazine is aimed at Sikhs due to the colour scheme. The colours themselves are related to Sikhs due to their religion including Khalsa which wear these colours. However, members of the public will not know much about Khalsa if they haven‟t researched it but they will know about the colour connotations due to the Vaisakhi events where Sikhs dress in blue and orange. 20 – 40 Members of the public will know that my magazine is aimed at 20-40 year olds by looking at the content. This is because my magazine includes traditional Bhangra artists which will interest my older end of my age range but also new, upcoming Bhangra artists who will interest the younger end of my age range. Also by looking at the amount of writing in my magazine you can see that it is aimed at an older age as there is a lot of text compared to Top of the Pops magazine which is mainly filled with posters and images, and is for teenagers.
  • 81.
  • 82. I intended to attract my target audience which was 20-40 year old Sikhs through a range of various things. • Firstly I had a look at the Top of the Pops and Sensazn magazines and implemented various ideas from both of them into my magazine. • I used bold, bright colours such as blue, orange and white on a black background which attracts my intended audience as the colours that I used were conventional for a Bhangra magazine. • The price of my magazine was £2.50, this is a reasonable and affordable price for target audience. • The bright and professional images of my models attracts my target audience as they are the type of models the target audience will be attracted to. • The promotional offers that I included on the front cover „WIN A TRIP TO THE BIG APPLE!!‟ makes my readers want to buy my magazine as the destination is a favourite of theirs. • Also the artists that I have included in my magazine relate and attract both spectrums of my demographic due to the use of traditional and modern Bhangra artists and fashion.
  • 83.
  • 84. Throughout this project to create a Bhangra music magazine, I have learnt so much about various types of technology. This is mainly because I have experimented with using technologies that are new to me and that I have not used before. The technologies that I used were: • Prezi • Slide Rocket • Photoshop • Youtube • Blogger
  • 85. Prezi Prezi is an online presentation software that allows you to use quirky ways to present your work. In this project I used this software to present my findings on music magazines. By using this software I was able to zoom in and out of different aspects of my spider diagram to show my different analysis‟ of each magazine. Using this software I learnt that you can present work in different ways instead of just on a PowerPoint Presentation. Whilst I created it I had a few issues which were including images, however I didn‟t let this stop me from carrying on and finished this piece on time despite these minor defects. View my Prezi about music magazines by clicking on the link below. http://prezi.com/omgncfrpmsxq/untitled-prezi/?kw=view- omgncfrpmsxq&rc=ref-24479211
  • 86. Slide Rocket Slide Rocket is an online presentation software that allows you to use quirky ways to present your work. In this project I used this software to present my case study on Top of the Pops magazine. By using this software I was able to use different effects to show my findings. Using this software I learnt that you can present work in different ways instead of just on a PowerPoint Presentation. Whilst I created it I had a few issues which was viewing the effects as they did not come up when I added the presentations onto my blog using blogger. View my case study by clicking on the link below. Front Cover = http://portal.sliderocket.com/CPVSO/E72B256A-FAAB-48FD- 9375-78C98122BC01 Contents Page = http://portal.sliderocket.com/CPVSO/36D3DB7C-E537-486C- B2A6-C08B07D09427 Double Page Spread = http://portal.sliderocket.com/CPVSO/2D2D7401-2186- 489A-AE19-DD2CB46E2FB1
  • 87. Photoshop Photoshop is a software from Adobe that allows you to create various items. In this project I used this software to create my Front Cover, Contents Page and Double Page Spread for my magazine. By using this software I was able to include images and text and also change colours and font if needed to. Using this software I learnt how to use the software itself as I had never used it before and needed to experiment first as I was used to Fireworks. Despite the fact that I had never used the software before, I still pursued to use it and eventually did create my magazine. Along the way I had a few problems such as font not working and images being blurred but throughout the weeks of creating my magazine I learnt how to alter each layer and correct the mistakes.
  • 88. Youtube I have previously used Youtube but not in the way that I did in this project. I am used to using this website to listen to music and create playlists with them, but I had never uploaded my own videos onto Youtube. During this project I uploaded two videos of interviews that I had conducted myself with a Bhangra artist, Banger and a Bhangra dancer, Jag Kumar. You can watch these interviews on the links below. Banger = http://youtu.be/oJI8ncU8hLA Jag Kumar = http://youtu.be/3Eb9goaFAGg
  • 89. Blogger Before this project I had never seen or created a blog. Therefore I was unaware of how to present it and lay it out but most importantly what to include. Despite having trouble including videos and images onto my blog I created my blog and have successfully finished it. You can see my final blog on the link below. http://0555harkeertsamrablog.blogspot.co.uk/
  • 90.
  • 91. Here is my preliminary task which was to create a Front Cover for a school magazine.
  • 92. To create it I used Word Publisher software. I decided to use this software as I was familiar with it which helped me access different elements on the software. Also it allowed me to use it to my full potential with the ready made templates that I could use for inspiration. I used various tools to create this document. The tools I used for different elements were: • Word Art = Strap Line and Cover Lines. • Text Box = Text under the cover lines. • Insert Picture = The images on the magazine cover. When I created my school magazine cover I used the colours blue and yellow due to them being my school colours. I decided to stick to my school, Hamstead Hall's colours to keep up with the consistency of all of their documents. The information that I have included in my footer is relevant to magazines as having the date and issue number is a convention suitable for magazines. As you can see above I have included page references for the different articles, this is another magazine convention that should be on a magazine. The context I have included on the front page is relevant to my school as they have just achieved the best GCSE results, hence my cover line being "GCSE Results". I have also added information on how my school is included in a very diverse community, to let different cultures know that we accept them in our school whatever their background. The images I have used on my magazine are related to the articles either underneath it or next to it. I included images so that readers did not get bored with too much text. Also the images are used as a hook for readers as they will be enticed into reading this magazine as they will want to know more about the images and why they are on this school magazine.
  • 93. As you can see I conformed and have also deformed the conventions of magazines whilst creating my product. The conventions that I conformed were the idea of including a masthead and images. On the other hand I also deformed the conventions by not including a barcode, an anchorage, a flash and a skyline. Masthead My masthead is very basic as it is my school‟s name and is also the same colour as the majority of items on the page. This makes my magazine lack in multiple ways especially by making it difficult for readers to know what the magazine is called. Images I have included images however I have not included a background image. The images I used, despite a third of them being original, do not entice my readers to read the magazine as the images themselves are very boring and random. Barcode I did not include a barcode as this magazine is not going to be sold in shops. However, I included a price as it will be sold at school. Skyline and Flash I didn‟t include a skyline or flash as I did not conduct any research so did not know what my demographic would be interested in. Pull Quotes I was unable to include pull quotes as I did not have an interview in my magazine to get quotes from. However, I included page numbers for where readers could find things themselves.
  • 94. I created this magazine using Microsoft Publisher. I decided to use this software as I was comfortable with it and had not used any other media creating software before. Therefore, when I created my Bhangra music magazine I developed multiple skills as I used Photoshop which was new to me. A skill that I learnt was inserting images into Photoshop. This was because you do not insert images by clicking „insert‟, „image‟ and then select the image like in other software, but you actually drag the image into the Photoshop file. Another skill that I learnt was changing the size of the images as you cannot just click and drag the image. In Photoshop you have to click „Ctrl + t‟ to turn the corners into dragging tools. Once you have re-sized the image you have to then click place to make sure it is not blurry. Whilst creating my magazine, I also learnt how to create QR codes and import them into Photoshop as images. Another skill that I learnt along the way of creating my magazine was to empty scratch disks as I kept getting errors saying “scratch disks are full”. I conquered this by getting rid of temp files and changing the preference settings in Photoshop.