Any commercial transaction conducted electronically on the internet is called e-Commerce. Weird right? For us e-Commerce is Flipkart, Amazon, Snapdeal, Myntra and others. Not just these websites but a BookMyShow, Uber, Ola, MeraEvents, Explara, Insider are all e-Commerce websites.
E-Commerce and Social Media started more or less during the same time. Social media platforms like Facebook, Twitter started to gain traction as Facebook launched its own advertising platform while e-Commerce was beginning to gain more attention with Flipkart growing in India. E-Commerce took to Social Media as a fish to water.
4. Indiaâs e-Commerce revenue is expected to jump from $30 billion in 2016 to
$120 billion in 2020, growing at an annual rate of 51%, the highest in the
world.
(ASSOCHAM-Forrester)
14. #BadeDilWale
#BadeDilWale generated 9,697,672 Twitter
impressions with 1,500 tweets since September
28.
Amazon has 5,514, 937 likes on Facebook. Most of their communication around
#BadeDilWale have around 100 likes on an average and a couple of thousand views on
the videos. On Twitter, Amazon has 367k followers and retweets and likes ranging from
50 to 100s which is decent considering the nature of the platform.
On Instagram, since September 03, #BadeDilWaale has
garnered 30,980 likes and 100 comments on 50 posts.
15. The number of digital buyers in India alone is expected to reach 41 million
by 2016, representing some 27 percent of the total number of internet users
in the country.
Statista
25. Social Media Customer Service
A new study of 500 top retailers shows that only 20% answer questions sent via Twitter and
54% respond via Facebook. And the average response time ranges from 27â31 hours!
27. Conversational Commerce
Conversational commerce is bringing back the
business-to-customer dialogue where itâs been
missing most: shopping online.
⢠In one chat with a customer, you can:
⢠Help someone make a purchase decision.
⢠Handle any objections personally.
⢠Upsell or cross-sell other products.
⢠Offer discount codes.
⢠Answer questions about âout of stockâ products and notify customers
when they're available again.
⢠Get customer feedback.
⢠Deliver shipping notifications.
⢠...All at the fast pace of instant messaging.
29. Reach Me at harish@fests.info or harishkotra.me
Hinweis der Redaktion
FREEWhile not all social media sites are free, many of the big names like Facebook, Twitter and Pinterest are. This means that thereâs virtually no excuse for ignoring these valuable FREE marketing tools. Take time to explore their potential and track their results.
SEO
Search engines take cues from social media activities. The more people that âLikeâ or share your content on social media, the better your search engine visibility becomes. Simply put, search engines make deals with social sites like Twitter, and because of this, itâs pretty obvious that social media affects SEO in a very positive way.
Customers
Social media allows eCommerce stores to really engage with their clientele. In essence, these are just great platforms to âtalkâ to people. Sites like Twitter and Facebook allow you to post information about new products, upcoming sales, or even behind the scene pictures of you unwrapping the latest merchandise received. You can also use social media to ask customers for insights regarding new product lines they may like to see or ask for customer reviews. Social media (more so than any other marketing tactic) nurtures customer loyalty by establishing a connection to your fan base.
Traffic
Building a social portfolio on major social media networks (like Facebook, Twitter, etc) allows you to drive traffic to your eCommerce store. Moreover, this traffic can be analyzed so you can learn how your social media efforts are resulting in increased traffic and conversions to your site. You may find that the more you post information about your store, the more traffic you see. Bottom line is this â getting customers to your website is an important component of your eCommerce strategy and a huge benefit of social media.
For instance 100% FDI is permitted in entities involved in B2B e-commerce and not in retail trading.
While promoting products or campaigns is an integral part of a brand's strategy, ensuring content is both relevant and valuable is vital.
Facebook, Pinterest and Twitter have announced buttons that companies can use to post and sell their items directly through social networks.
Shopify and Bigcommerce have Facebook Selling built in.
Amassive opportunity for driving a high engaged audience to relevant product pages.
Despite this clear disparity, there is no question that platforms such as Facebook, Twitter and Instagram have made leaps and bounds to monetise their audiences. In 2015, social media ad spending was expected to hit a massive $23.68 billion worldwide, 33.5% more than in 2014. At Twenga Solutions, this channel currently represents just 6% of paid traffic for our clients; however, the numerous innovations on social networks and impressive performance metrics â such as a 35% increase in CTR on Facebook â will only encourage this trend in 2016.
Conversational commerce is an exciting shift in the world of tech and business.
The convenience this affords consumers, from removing the burden of pre-purchase research to making payments only a few taps away, will build upon the already existing foundations laid by mobile and social commerceâin a big way.
