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Pure Nectar Juice
100% Cold-Pressed Juice
Nutritious + Totally natural + Heavenly tasting
Cold-Pressed juice is
the fastest growing
segment in the $3
Billion juice market
Dr. Alan Escalona,
Founder, Fruit
Magic wanted to
bring about a
healthy lifestyle
“Healthy does
not need to be
yucky”
Transformation
took place in
2013
The Reasons Behind
Pure Nectar Juice
Busy lifestyle: Not
eating RIGHT
Increase in
chronic diseases
Toxic Food
Supply
We consume
33% of daily
fruits and 27% of
vegetables
Rise of the
HEALTH
AWARE
consumer
 Consume 31% more processed food than
fresh food
 Consume more packaged foods containing
high levels of trans fats, processed sugars
and salt
 50% of our daily calories are from processed
foods-devoid of any nutrients
 Industrial farming techniques force faster
growing foods, large sized foods causing
increased levels of herbicides, pesticides and
other chemicals
1 Billion
people suffer
from diabetes
and obesity
1 in 6 suffer
from auto
immune
diseases
Toxic crops
linked to
neurological
diseases and
cancer
Today’s consumer is highly
aware and informed of what
they eat and drink
Healthy Choices
must be combined
with
Good Taste
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Health Aware Consumers
Baby Boomers
(21%) 1946-1964
Millennials (32%)
1982-2000
Generation Z
(42%) 1995-2016
2015: Nielson Global Health & Wellness Survey of 30,000 consumers in 60 Countries
Health Aware Consumers: % That demand tasty, healthy &
clean eating and highly aware of ingredients in what they eat. Willing
to pay more.
Juicing
The process of extracting juice from
plant tissue such as fruits and
vegetables
Eating fruits vs. Juicing
Juicing unlocks the nutrients in the fiber
that is missed with just chewing
Types of
Juicing
Centrifugal Force:
Spinning blades
cannot extract all
nutrients
Cold-Pressed:
14 Tons of pressure
extracts all the nutrients
The Product: A different
type of Juice
30%
Farm to
Market for
freshness
Example: Lack
of
photosynthesis:
47% of nutrients
lost in spinach
within 8 days
Penn State
University
100%
Natural
100%
Fresh
 No additives
 No preservatives
 No processed
sugars
ALL NATURAL
INGREDIENTS
Healthy and
Delicious Taste
together is
possible
 Right
combination of
fruits,
vegetables &
herbs
 Organic sugar
cane juice as
sweetener
Attention to
High Quality
 High quality
produce
 Ozonizing process
to remove all
pesticides and
other chemicals
The Business Model:
A different kind of business
Production
Facility
Wholesale
Distribution
Points
Retail
Kiosk
(optional)
Retail E-
Commerce
 EMPLOYEES: General manager, Sales
manager, 7 Production staff, 1 Delivery
person
 PRODUCTION CAPACITY: 75,000
bottles per month with 1 shift
 OPERATING PROFIT
POTENTIAL: 35%
100 m2
Wholesale
65% Sales
Revenue
SALES MANAGER
DRIVEN
 DISTRIBUTION
POINTS: Place super-
cooling refrigerators
at 3rd party locations
 Chains and
Convenience store
 Event companies,
Catering companies,
Hotels
Retail
35% Sales
Revenue
MARKETING DRIVEN
 E-Commerce: Home
& Office Delivery
 COMMUNITY
EVENTS: Fairs,
Conventions,
Neighborhood events
We’re looking for hands-on entrepreneurs
who are driven to succeed and can see
possibilities for wholesale and retail
distribution in a huge untapped market to
join this elite franchise.
FINANCIAL REQUIREMENTS
 Initial Fees to acquire franchise
US$78,000-US$168,000 (Area and population based)
 Estimated Investment to open Production Facility
US$95,000-$120,000 [Also includes 20 Regular sized super-
cooling refrigerators for Distribution Points]
MONTHLY ON GOING FEES
 Royalty: 9% of gross sales
 SMART Technology Portal access: US $950/month
 Marketing Fee: US$250/month
 Local Marketing requirement: 4% of gross sales
with a minimum of US$1,500/month
PRE-OPENING SUPPORT
 Site selection guidance
 Employee hiring guidance
 Equipment ordering
 Management & Sales training 5 days (in Singapore)
 Operations training 8 days (on site)
 Post-opening support 5 days (on site)
 Launch marketing assistance
ON-GOING SUPPORT
 24/7 access on on-line SMART Learning Portal
 Monthly web-based training
 Help Desk via SMART Technology Portal
 Monthly sales and operational telephonic support
 Quarterly SMART Business Review (on site)
 On going marketing strategy and collateral
assistance
SMART Technology Portal
Our powerful integrated technology revolving around the
Sales Force platform
 Sales Management
 Customer Relationship Management
 Accounting system
 POS system
 E-Commerce platform
 Communication platform
 Help desk
Facilitates efficient operations and a systematic collection of data
aggregated in one place
NEXT STEPS
 Complete Confidential Profile
 Receive Letter of Intent
 Sign Letter of Intent & pay deposit
 Receive Area Development Franchise Agreement
 Sign Agreement and pay balance of fees
 Begin journey
TIMELINE: 30-45 days
We look forward to
welcoming you as a
PURE NECTAR
Franchisee

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Pure Nectar Cold-Pressed Juice Franchise

  • 1. Pure Nectar Juice 100% Cold-Pressed Juice Nutritious + Totally natural + Heavenly tasting
  • 2. Cold-Pressed juice is the fastest growing segment in the $3 Billion juice market
  • 3. Dr. Alan Escalona, Founder, Fruit Magic wanted to bring about a healthy lifestyle “Healthy does not need to be yucky”
  • 5. The Reasons Behind Pure Nectar Juice
  • 6. Busy lifestyle: Not eating RIGHT Increase in chronic diseases Toxic Food Supply We consume 33% of daily fruits and 27% of vegetables Rise of the HEALTH AWARE consumer
  • 7.  Consume 31% more processed food than fresh food  Consume more packaged foods containing high levels of trans fats, processed sugars and salt  50% of our daily calories are from processed foods-devoid of any nutrients  Industrial farming techniques force faster growing foods, large sized foods causing increased levels of herbicides, pesticides and other chemicals
  • 8. 1 Billion people suffer from diabetes and obesity 1 in 6 suffer from auto immune diseases Toxic crops linked to neurological diseases and cancer
  • 9. Today’s consumer is highly aware and informed of what they eat and drink Healthy Choices must be combined with Good Taste
  • 10. 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Health Aware Consumers Baby Boomers (21%) 1946-1964 Millennials (32%) 1982-2000 Generation Z (42%) 1995-2016 2015: Nielson Global Health & Wellness Survey of 30,000 consumers in 60 Countries Health Aware Consumers: % That demand tasty, healthy & clean eating and highly aware of ingredients in what they eat. Willing to pay more.
  • 11. Juicing The process of extracting juice from plant tissue such as fruits and vegetables
  • 12. Eating fruits vs. Juicing Juicing unlocks the nutrients in the fiber that is missed with just chewing
  • 13. Types of Juicing Centrifugal Force: Spinning blades cannot extract all nutrients Cold-Pressed: 14 Tons of pressure extracts all the nutrients
  • 14.
  • 15.
  • 16. The Product: A different type of Juice
  • 17. 30%
  • 18. Farm to Market for freshness Example: Lack of photosynthesis: 47% of nutrients lost in spinach within 8 days Penn State University 100% Natural 100% Fresh  No additives  No preservatives  No processed sugars ALL NATURAL INGREDIENTS Healthy and Delicious Taste together is possible  Right combination of fruits, vegetables & herbs  Organic sugar cane juice as sweetener
  • 19. Attention to High Quality  High quality produce  Ozonizing process to remove all pesticides and other chemicals
  • 20. The Business Model: A different kind of business
  • 22.
  • 23.  EMPLOYEES: General manager, Sales manager, 7 Production staff, 1 Delivery person  PRODUCTION CAPACITY: 75,000 bottles per month with 1 shift  OPERATING PROFIT POTENTIAL: 35% 100 m2
  • 24. Wholesale 65% Sales Revenue SALES MANAGER DRIVEN  DISTRIBUTION POINTS: Place super- cooling refrigerators at 3rd party locations  Chains and Convenience store  Event companies, Catering companies, Hotels
  • 25. Retail 35% Sales Revenue MARKETING DRIVEN  E-Commerce: Home & Office Delivery  COMMUNITY EVENTS: Fairs, Conventions, Neighborhood events
  • 26.
  • 27. We’re looking for hands-on entrepreneurs who are driven to succeed and can see possibilities for wholesale and retail distribution in a huge untapped market to join this elite franchise.
  • 28. FINANCIAL REQUIREMENTS  Initial Fees to acquire franchise US$78,000-US$168,000 (Area and population based)  Estimated Investment to open Production Facility US$95,000-$120,000 [Also includes 20 Regular sized super- cooling refrigerators for Distribution Points]
  • 29. MONTHLY ON GOING FEES  Royalty: 9% of gross sales  SMART Technology Portal access: US $950/month  Marketing Fee: US$250/month  Local Marketing requirement: 4% of gross sales with a minimum of US$1,500/month
  • 30. PRE-OPENING SUPPORT  Site selection guidance  Employee hiring guidance  Equipment ordering  Management & Sales training 5 days (in Singapore)  Operations training 8 days (on site)  Post-opening support 5 days (on site)  Launch marketing assistance
  • 31. ON-GOING SUPPORT  24/7 access on on-line SMART Learning Portal  Monthly web-based training  Help Desk via SMART Technology Portal  Monthly sales and operational telephonic support  Quarterly SMART Business Review (on site)  On going marketing strategy and collateral assistance
  • 32. SMART Technology Portal Our powerful integrated technology revolving around the Sales Force platform  Sales Management  Customer Relationship Management  Accounting system  POS system  E-Commerce platform  Communication platform  Help desk Facilitates efficient operations and a systematic collection of data aggregated in one place
  • 33. NEXT STEPS  Complete Confidential Profile  Receive Letter of Intent  Sign Letter of Intent & pay deposit  Receive Area Development Franchise Agreement  Sign Agreement and pay balance of fees  Begin journey TIMELINE: 30-45 days
  • 34. We look forward to welcoming you as a PURE NECTAR Franchisee