The journey for vietnam cross border sellers * Speaker: Hán Văn Lợi - CEO Boxme Global * Sự kiện: "Chắp Cánh Hàng Việt Trên Amazon" do Haravan, Amazon FBA Freedom Group và Amazon Global Selling tổ chức.

1. THE JOURNEY FOR
VIETNAM CROSS-BORDER
SELLERS
HÁN VĂN LỢI
CEO

2. Strategy
The journey of cross-border sellers
Introduction
About Boxme, fulfillment network, platform
and case studies.
Potential
Global e-commerce market
Cross-border e-commerce trends
1
2
3
OVERVIEW
THE JOURNEY FOR VIETNAM CROSS-BORDER SELLERS

3. Started as a Group of Companies operating in South East Asia markets including Indonesia, Malaysia, Thailand and
Vietnam & China.
1. ABOUT US
WE ENABLE CROSS-BORDER FULFILLMENT FOR E-COMMERCE IN SEA

4. Expand Your Online Business to SEA market and from SEA to Global market.
Boxme Global integrated with +15 e-commerce marketplaces/platform & +50 shipping couriers.
1. ABOUT US
WE ENABLE CROSS-BORDER FULFILLMENT FOR E-COMMERCE IN SEA

5. SHENZHEN: FRANCHISE WITH 4PX
HANOI: 3.000 SQM
HCM: 2.000 SQM
BANGKOK: 2000SQM
JAKARTA: 2.000 SQM
KUALA LUMPUR: 1.000 SQM
GLOBAL: FRANCHISE WITH 4PX
1. ABOUT US
OUR IN-HOUSE FULFILLMENT NETWORK

6. Source: 4PX
1. ABOUT US
WE ARE STRATEGIC PARTNER OF 4PX

7. 1. ABOUT US
WE ENABLE CROSS-BORDER FULFILLMENT FOR E-COMMERCE IN SEA
Shipping
Return
Fulfillment
Dropshipping
Can compare with ePacket, but faster
+50 Shipping channels
Control Return easy with RMA feature
Easy return to thousand drop-off points
All-in-one dropshipping platform
Sourcing products from 1688, taobao, tmall, local
suppliers & sell to multi-channel
One solution, multi warehouses, multi countries
Real-time inventory management

8. Source: 4PX
1. ABOUT US
WE ARE STRATEGIC PARTNER OF 4PX
Warehouse SQM
With storage of more than 5 million CBM
Fulfillment centers
in 10 countries (Asia, North America,
Europe, Australia)
Selling global
Global cross-border eCom-business
500k
30+
70%

9. CASE STUDY
PRIVATE LABEL FROM VIETNAM TO GLOBAL
Revenue 2018
$5M++
Off-shore manufacture in Vietnam
Sell cross-border to global
(US, AU, UK, SG,…)
B2C - Direct shipping to customers
B2B - Wholesale to deals

10. CASE STUDY
PRIVATE LABEL · KOREAN SHOWER SENSATION
First Investment
1500$

13. 2. E-COMMERCE OPPORTUNITY
GLOBAL MARKET

14. 2. E-COMMERCE OPPORTUNITY
SOUTHEAST ASIA E-COMMERCE MARKET SIZE (GMV, $B)
2 1 1 1 1 0
12
2 2 2
3 3
53
7
10
5
13
15
Indonesia Malaysia Phillippines Singapore Thailand Vietnam
94%
41%
27%
21%
42%
34%
22%
18%
49%
30%
43%
87%
e-Conomy SEA 2018 Report by Google-Temasek

15. 2. E-COMMERCE OPPORTUNITY
THE CROSS-BORDER IS TRENDING
15%
16%
18%
21%
24%
27%
29%
+27.4
%
1,356
1,565
1,775
1,942
2,093
2,234
2,400
233
304
530
530
676
826
994
2014 2015 2016 2017 2018 2019 2020
Cross-border B2C transaction as % of total B2C transaction
Transaction volume of global cross-border B2C (in USD billions)
Transaction volume of global domestic B2C (in USD billions)
Compound annual growth rate North America
Latin America
Asia Pacific
Mid-Eastern
Europe
Western Europe
Middle East
& Africa
502
918
67
176
2014 2020
402
674
73
216
2014 2020
558
1,52
5
71
476
2014 2020
61
140
6
53
2014 2020
15
43
5
26
2014 2020
51
93
13 45
2014 2020
3x
Grow
2x
Faster

16. Source: PayPal Cross-Border Consumer Research 2018
2. E-COMMERCE OPPORTUNITY
INCIDENCE OF ONLINE CROSS-BORDER SHOPPING
1
0 0
0
0
0
1
0 0 0
1
0
1
0
0 0 0 0 0 0 0
North America Western Europe Eastern Europe Middle East Latin American Africa Asia Pacific
Domestic only Domestic & Cross-border Cross-border only

17. 1. Better Prices (72%)
2. Access to items not available in my country (49%)
3. I can discover new and interesting products (34%)
4. Higher product quality (29%)
5. Shipping is more affordable (24%)
1. Cheapest total cost (including shipping) (44%)
2. Free shipping (44%)
3. Secure way to pay (38%)
4. Can find items that are hard to find locally (38%)
5. Costs shown / payment possible in your local
currency (34%)
Top reasons for shopping
from other countries
Top potential drivers for
cross-border purchasing
Source: PayPal Cross-Border Consumer Research 2018
2. E-COMMERCE OPPORTUNITY
WHAT IS DRIVING THE GROWTH OF CROSS-BORDER E-COMMERCE?

18. Source: PayPal Cross-Border Consumer Research 2018
2. E-COMMERCE OPPORTUNITY
MAIN PRODUCT CATEGORY OF CROSS-BORDER E-COMMERCE
68%
53%
53%
51%
46%
42%
40%
0% 18% 35% 53% 70% 88%
Clothing/apparel, footwear and accessories
Consumer electronics, computers/tablets/mobiles & peripherals
Toys and hobbies
Jewellery/watches
Cosmetics/beauty products
Collectibles, memorabilia and art
Sports and outdoors equipment
Order value

19. 2. E-COMMERCE OPPORTUNITY
AVERAGE VALUE & WEIGHT OF CROSS-BORDER ORDERS
Source: Cross-border e-commerce shopper survey 2018 of IPC
9%
9%
22%
21%
14%
8%
9%
7%
2%
0% 8% 15% 23% 30%
Less than €5
€5 to €9
€9 to €24
€25 to €49
€50 to €74
€75 to €99
€100 to €199
€200 or more
Don't know
Order value
9%
10%
31%
21%
12%
6%
4%
6%
0% 10% 20% 30% 40%
Less than 0.1kg
0.1 to 0.2 kg
0.2 to 0.5 kg
0.5 to 1 kg
1.1 to 2 kg
2.1 to 5 kg
More than 5 kg
Don't know
Weight

20. Source: Cross-border e-commerce shopper survey 2018 of IPC
2. E-COMMERCE OPPORTUNITY
DELIVERY EXPERIENCE OF CROSS-BORDER SHOPPER
1%
3%
13%
17%
14%
8%
15%
17%
9%
2%
0% 5% 9% 14% 18%
Same day
Next day
2-3 days
4-5 days
6-7 days
8-9 days
10-14 days
15-29 days
30 or more days
Don't know
Lead-time
39% in Australia, 32% in Luxemburg, 27% in Belgium
16% in China, 15% in Belgium
39% in Luxemburg, 31% in Hongkong, 26% in Ireland
37% in Korea, 24% in the Phillippines, 23% in Cyprus
15% in Korea and Australia
24% in New Zealand, 23% in Australia
39% in Hungary, 33% in Russia, 29% in Lavia
52% in Brazil, 26% in Russia, 24% in Mexico

21. 3. CROSS-BORDER STRATEGY
WHAT’S YOUR FUTURE LEVELS
High
preference
Cross-
border
Shipping
solution
Cross-border
fulfillment
solution
Easy to sell cross-border · Small capital A lot capital
SME | Sellers
(<10 orders/day, or many SKU)
Enterprise | Sellers
(>1000 orders/day, few SKU)
Buyer wait 2-3
weeks
Buyer wait
1-5 days
Don’t stock
product
Dropshipping
Use fulfillment
from sourcing
country
Use fulfillment
on the local
country
Use bonded
fulfillment
warehouse

22. 3. CROSS-BORDER STRATEGY
WHAT’S YOUR FUTURE LEVELS
All successful stories start from reliable Supply Chain, ...
then start from small by drop-shipping, ...
then grow big with reliable logistics partner, ...
and finally become professional player with global fulfillment and returns management, ...

23. 3. CROSS-BORDER STRATEGY
WHAT’S YOUR FUTURE LEVELS
All successful stories start from reliable Supply Chain, ...
then start from small by drop-shipping, ...
then grow big with reliable logistics partner, ...
and finally become professional player with global fulfillment and returns management, ...

24. 3. CROSS-BORDER STRATEGY
WHAT’S YOUR FUTURE LEVELS
All successful stories start from reliable Supply Chain, ...
then start from small by drop-shipping, ...
then grow big with reliable logistics partner, ...
and finally become professional player with global fulfillment and returns management, ...

25. 3. CROSS-BORDER STRATEGY
WHAT’S YOUR FUTURE LEVELS
All successful stories start from reliable Supply Chain, ...
then start from small by drop-shipping, ...
then grow big with reliable logistics partner, ...
and finally become professional player with global fulfillment and returns management, ...

26. 3. CROSS-BORDER STRATEGY
CASE STUDY
Source: 4PX
Global eGrow: To squeeze profit from supply chain and sell on own store
Anker: Top Brand on Amazon US, the best product lead to success
Aukey: To be the 2nd Anker, branding matters
Bluelans: 3 ways of making money from low profit, volume, volume, volume
Shein: Top fashion brand on eBay and India, by using KOL on SNS
ClubFactory: 200% growth rate by being follower in India, cheaper but works
JollyChic: Being successful, by copying experience from Red Sea

27. Small buyers often attempt to purchase too many different
types products directly from China.
Small buyers often neglect product certification
requirements, such as CE and FCC.
Small buyers often neglect the importance of branding and
attempt to compete on pricing with bigger businesses.
Small buyers often neglect the importance of Intellectual
Property
3.CROSS-BORDER STRATEGY
PRIVATE LABEL PRODUCT: COMMON MISTAKES
Source: chinaimportal.com

28. GO GLOBAL - DO CROSSBORDER