A brand is the personification of a product, service or organization and is also the source of a relationship with customers. Like a person, it must have human qualities and possess a soul.

1. PERSONAL BRAND EXPLORATION
Haran Francis
Project & Portfolio I: Week 3
May 26, 2019

2. Haran Francis was born in a small
community of diverse visual, performing,
and musical talent. He was raised on the
core values and principles of respect and
integrity that has been translated through
his artist work and professional career. He’s
loved music his entire life, spending the last
decade cultivating his craft and now
enrolled in the Music Business program at
Full Sail University for further development.
His focus is on helping artists develop their
storytelling abilities through their music.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Talent Director
• Music Director
• Sound Engineering Tech
Guy/Girl Next Door Archetype -
Develop values with artists
stories and fanbase through
brand awareness and music.
Foster healthy relationships and
community building to appeal to
the modes of persuasion.
Manager and Consultant for Upcoming Artists

4. • DEMOGRAPHICS: 85% Male,
23-38, 39-54 years old,
Predominately White/African
American, Married/Single,
College Educated, Located in
middle-America and Europe.
• PSYCHOGRAPHICS: Organized,
excellent in people
management, developed sense
of rhythm, friendly, family
oriented, growth mindset.
• IDEAL AUDIENCE MEMBERS:
Pedro Alegria Jr, Head of A&R
(SME), Martin Harris, Senior
Marketing Manager (SME), Calle
Rydberg, Senior A&R Manager
(SME)
Recruiters & Hiring Managers at SME, UMG, and WMG
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level administrative, marketing
or A&R position at SME.
‣Connect with 10 SME team members on
LinkedIn by December 31, 2019.
Mid Term: (2025)
• Build brand awareness and establishment of
Music Publishing company aimed at exploiting
media content for revenue generation .
‣Publish branded content consistently on
music business and skill development
Long Term: (2040)
• Establish a Non-Conventional Record Company
that helps aspiring artists achieve success
through awareness and sponsorships.
‣Save a total of $200,000, and secure 7
business partnerships by December 31,
2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Music Production 90%
Data Analysis 85%
Time Management 70%
Communication 88%
SOFTHARD
Publishing Tech Software 10%
Administration and Management 20%
Active Listening 88%
Critical Thinking 80%
SOFTHARD

7. I help emerging artists identify a
clear path to success by appealing to
the modes of persuasion through
media storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• Extasy Band (2009-Present)
• Customs and Excise Division
(2016-2018)
• First Domestic Insurance Co. Ltd
(2013-2015)
• Petite Savanne Cultural Group
(Volunteer)
Education:
• Introduction to Music Business,
BerkleeX Certification
• Music Business, B.S., Full Sail University (Exp. 2020)
Awards:
• Young Artist Award (2009)
• Outstanding Youth in Culture (2014)

9. COMPETITION
Summer H.
Industry Experience:
• Howl-O Scream Scare Actor
• Student Technician
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University.
• University of Tampa (Musical Theatre, B.S.
Leadership Experience:
• Park and Stage Manager
Skills and Proficiencies:
• Pre Production - 1 endorsement
• Video Editing - 1 endorsement
• Acting - 1 endorsement
• Theatrical Rigging - 1 endorsement
Haran Francis
Overall Online Presence:
• Less than 200 connections, banner image customized,
professional headshot, details throughout profile, no
articles published, active on social media, URL not yet
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 10 year production, songwriting, and
live performance development for
Extasy Band.
• Producer/Sound Engineer
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University.
• Introduction to Music Business (BerkleeX
Certification)
Leadership Experience:
• Extasy Band, Assistant Manager
• St. Michaels Youth Group, Vice President
Skills and Proficiencies:
• Music Production - 6 endorsements
• Customer Service - 6 endorsements
• Audio Engineering - 4 endorsements
• Research - 5 endorsements
Overall Online Presence:
• 200+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with one content piece, one
article published, active on personal social media
accounts, URL customized
• Grade: Average, 55 out of 100

10. Industry Experience:
• 8 months licensing assistant for
SME and RCA.
• Music Supervisor for Viacom.
• Production Assistant and
marketing for NewTV
Education:
• Music Industry and Communication Marketing,
B.S.
• Minor in Music Recording
Noteworthy Experience:
• Radio Intern for Boomeranggg101
• Intern at Atlantic Records
• Intern at NBCUniversal Media, LLC
Skills and Proficiencies:
• Marketing - 4 endorsements
• Social MediaLive Events - 14 endorsements
• Music Industry - 4 endorsements
• Singer-Songwriter - 5 endorsements
Overall Online Presence:
• 400+ connections, banner image customized, polished
headshot, detailed profile summaries, no
recommendations, notable volunteer work, URL
customized,
• Grade: Good, 70 out of 100
Industry Experience:
• 10 year production, songwriting, and
live performance development for
Extasy Band.
• Producer/Sound Engineer
Haran Francis
Education:
• Current student enrolled in Music Business, B.S. at
Full Sail University.
• Introduction to Music Business (BerkleeX
Certification)
Leadership Experience:
• Extasy Band, Assistant Manager
• St. Michaels Youth Group, Vice President
Skills and Proficiencies:
• Music Production - 6 endorsements
• Customer Service - 6 endorsements
• Audio Engineering - 4 endorsements
• Research - 5 endorsements
Overall Online Presence:
• 200+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with one content piece, one
article published, active on personal social media
accounts, URL customized
• Grade: Average, 55 out of 100
Camille Frazier
COMPETITION

11. BRAND POSITION
Inspiring the next generation of artists to
succeed through awareness and the
Einstein experience.
HARAN “EINSTEIN” FRANCIS
Haran earned the
nickname “Einstein”
because he found the genius
way to do music.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Music Biz Conference
‣ May 14 | Nashville, TN
• 2019 Data & Marketing Association (DMA)
‣ Masters of Data Marketing and Technology |
Orlando, FL
• AMA Digital Marketing Bootcamp
‣ Jun 12 - June 13, 2019 |Seattle, WA
Music Business
• Primary Content: est. blog called “The H Word”; min.
Personal stories of music business and industry; 1 post
per week.
• Primary Tools: FB and Instagram - promote through
videos and word of mouth; LinkedIn - network with
industry pros and publish monthly articles highlighting
some of the stories
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase Music Business
knowledge and experience

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level Music Business pro with at
least 20 yrs of experience in the music industry
industry; family man that upholds Christian
values, Jan. 2023
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2020
Technical Skills
• SEO Foundations - Lynda.com, July 2019
• Digital & Social Media Marketing - Jan 2020
• Publishing Tech Software - Nov 2019
• Data Analysis - Feb 2020
• Technical Writing - Apr 2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Jun. 2019
• Business Writing Principles - Lynda.com, Sept.
2019

14. Haran Francis
You know how a lot of start up and
emerging artists struggle with direction and
clarity? Well, what I do is aid artists in the
inception stages of their career through development of brand
awareness, a clearly defined plan and music supervision if needed
towards their ultimate goal. In fact I have helped a number of artists
save 10 years of time by not having to figure out their path alone
and the hard way like I did.
“

15. REFERENCES
•27-2041.01 - Music Directors. (n.d.). Retrieved May 26, 2019,
from https://www.onetonline.org/link/summary/27-2041.01
•AMA Digital Marketing Bootcamp. (2019). Retrieved May 26,
2019, from American Marketing Association website: https://
www.ama.org/events/ama-digital-marketing-bootcamp-2/
•Calendar | ANA. (2019). Retrieved May 26, 2019, from https://
www.ana.net/calendar/index/calendar_filter/industry
•Camille Frazier | LinkedIn. (n.d.). Retrieved May 26, 2019, from
https://www.linkedin.com/in/camille-frazier-4b318391/
•Licensing Assistant | Sony Music Entertainment | LinkedIn. (May
2019). Retrieved May 26, 2019, from https://www.linkedin.com/
jobs/view/1256981285/?
eBP=NotAvailableFromVoyagerAPI&recommendedFlavor=SCHOOL
_RECRUIT&refId=8b6fb8c7-5f93-4d1f-a990-
a409300d4c27&trk=d_flagship3_search_srp_jobs
•Lynda: Online Courses, Classes, Training, Tutorials. (n.d.).
Retrieved May 26, 2019, from Lynda.com - from LinkedIn
website: https://www.linkedin.com/learning
•Martin Harris | LinkedIn. (n.d.). Retrieved May 26, 2019, from
https://www.linkedin.com/in/martin-harris-14103111/
•Music Biz 2019 & 2020. (2019). Retrieved May 26, 2019, from
Music Business Association website: https://musicbiz.org/events/
music-biz-2019-2020/
•Pedro Alegria Jr. | LinkedIn. (n.d.). Retrieved May 26, 2019, from
https://www.linkedin.com/in/pedro-alegria-jr-527731a/
•Qualifications for a Music Industry Career. (n.d.). Retrieved May
26, 2019, from Film Connection Film Institute website: https://
www.filmconnection.com/reference-library/film-entrepreneurs/
qualifications-for-a-music-industry-career/