This! book! will! help! you! to! understand! the! most! important! changes! Google! made! in! 2015.! I􏰀ll! show! you! 7! out! of! my! 97! SEO! secrets! I! teach! in! my! online! training! course.!

1. SEO
SECRETS!
7

2. A Publication of SEOACADEMY.COM
7 SEO
SECRETS
THAT WILL BOOST YOUR RANKINGS
A GUIDE TO MASTER SEO IN 2015

3. TABLE OF CONTENTS
1. INTRODUCTION
2. SPY ON YOUR COMPETITORS
3. TRY TO BALANCE POWER AND TRUST
4. BAD LINKS WILL DESTROY YOUR BUSINESS
5. DONT PANIK AND DISAVOW TOO MANY
LINKS
6. GET YOUR REDIRECTS RIGHT
7. STOP BUILDING LINKS
8. PENGUIN HAS CHANGED
!!!!!!!!!!!!!

4. CHAPTER ONE
INTRODUCTION
TO
7 SEO
SECRETS
(2015)

5. 1.
INTRODUCTIONWHAT IS THIS ALL ABOUT?
This!E'Book!is!represented!by!SEOacademy.net!
!
Everything!you!are!going!to!read!in!this!book!will!be!explain!in!greater!detail!in!my!
online!training!course:!ENROLL!NOW!
AddiEonal!informaEon!will!be!provided!in!this!online!training!as!well.!
!
This!book!will!help!you!to!understand!the!most!important!changes!Google!made!
in!2015.!I ll!show!you!7!out!of!my!97!SEO!secrets!I!teach!in!my!online!training!
course.!
!
Applying!this!knowledge!will!BOOST!your!rankings!BIG!Eme!without!risking!any!
Google!penalty!!!
!
ENJOY!!
!
!!!!!!!!!!!!!

6. About&the&Author&
SEO!&!Link!Building!expert!with!9+!years!of!experience.!
I!specialized!in!Link!Building,!Penalty!Recovery,!Link!Risk!Management!
and!Link!Audits.!
“
SEO is like trading stocks - you could
loose everything!
Picking a keyword is picking a fight!
- Harald Tschuggnall
!!!!!!!!!!!!!

7. 2. SPY ON YOUR
COMPETITORS
Don't run blind!
!
&
!
!!!!!!!!!!!!!
!
Do!you!know!what!your!compeEtors!are!doing!to!get!high!rankings?!
NO?&
Why!not?!Knowing!this!is!essenEal!for!several!reasons!
!

8. WHY YOU SHOULD SPY ON YOUR
COMPETITORS:
#&1&DISCOVER&NEW&OPPORTUNITIES&
Why! pu[ng! Eme! and! effort! into! developing! new! ideas! if! your!
compeEtors!give!you!access!to!their!pool!of!ideas!for!free.!
!
If!you!wonder!what!I!mean!by!that!let!me!give!you!some!examples:!
&
!
&
!
!!!!!!!!!!!!!

9. A#&!
Use!as!many!backlink!sources!as!possible!and!check!what!kind!of!links!
your!compeEtors!are!building.!!
The!easiest!way!to!check!your!compeEtors!links!is!by!using!services!like!
LinkResearchTools! Link!Alerts .!!!
or!Google!Alerts.!With!help!of!these!tools!you!are!not!only!able!to!see!
what!kind!of!links!your!compeEtors!have!been!built!so!you!can!re'build!
them!(if!they!are!good!links!of!course),!but!you!will!also!get!great!
insights!about!your!compeEtors !last!markeEng!acEviEes!!
!
B#&
Use!ReputaEon!Management!Tools!like!Trackur!!
to!monitor!your!compeEtors’!social!media!acEviEes!!!
!
C#&
Use!tools!like!SimilarWeb!to!get!great!insights!about!your!compeEtors’!
audience,!traffic!and!social!media!engagement!!
!
!!!!!!!!!!!!!

10. # 2 LEARN THE RULES OF YOUR INDUSTRY
There!is!always!a!reason!why!some!websites!have!top!rankings!for!
specific!keywords!and!others!don’t.!Top!10!posiEons!don’t!happen!
accidentally!!!
!
So!try!to!get!as!many!informaEon!about!these!top!ranked!websites!as!
possible.!Find!out:!!
!
'!how!many!links!your!compeEtors!have!
'!how!many!links!your!compeEtors!build!every!month!
'!How!your!compeEtors’!Power*Trust',!Country',!Follow/NoFollow'and!
Keyword'RaEos!look!like!and!how!your!website!is!going!to!fit!into!these!
values.!
!
It!is!very!important!to!have!all!these!informaEon!in!order!to!be!able!to!
join!the!game!!(We!use!the!CLA!tool!from!LinkResearchTools!to!do!
gather!these!informaEon)!
!!!!!!!!!!!!!

11. # 2 PROTECT YOURSELF
Only!by!knowing!what!your!compeEtors!do!and!what!is!normal!in!your!
industry!can!protect!your!website!!
!
Aier!analyzing!your!compeEtors !link!profiles!you!need!to!put!all!your!
SEO!effort!into!making!your!website s!link!profile!fit!into!your!
compeEtors .!!
If!not,!your!rankings!will!be!suffer!badly!!
!
&
&
!!!!!!!!!!!!!

12. 3. BALANCE
YOUR POWER
AND TRUST
!
&
!
!!!!!!!!!!!!!

13. WHY YOU NEED TO BE CAREFUL WITH YOUR LINK POWER
These!days!it s!not!just!about!a!website s!power!any!more.!
Google!wants!to!show!trusjul!sources!to!its!users!to!ensure!that!the!best!
user!experience.!
!
For!you!as!the!website!owner!this!means!you!have!to!focus!on!your!
website s!Power*Trust.!!
So!make!sure!to!not!only!have!backlinks!from!high!power!sources!but!also!
from!very!trusted!sources!!&
!!!!!!!!!!!!!

14. What is a trusted link?
A!trusted!link!is!a!backlink!that!directly!or!indirectly!comes!from!a!
trusjul!source.!These!trusjul!sources!are!handpicked!by!Google.!!
For!example!trusjul!sources!are!Wikipedia!or!the!official!websites!from!
The6New6York6Times,!Stanford6university,6BBC....6
!
Of!course,!if!you!don't!have!a!lot!of!money,!outstanding!content!to!offer!
or!personal!connecEons!to!these!top!trusted!sources,!it!is!nearly!
impossible!to!get!a!backlink.!
!
However,!what!you!can!do!is!to!check!out!where!the!trusjul!websites!
link!to.!If!you!can!manage!it!to!get!linked!from!these!websites,!you!
indirectly!receive!Trust!from!the!trusjul!sources.!!!
!
So!check!out!your!compeEtors’!link!profiles!and!re'build!the!links!from!
the!most!trusjul!sources!!!
!
Hint:&I!strongly!believe!that!also!NoFollow!links!submit!trust.!How!else!
would!you!explain!that!Wikipedia!links!are!highly!valuable!and!have!a!
posiEve!effect!on!a!website’s!ranking?!!
!
&
&
!!!!!!!!!!!!!

15. 4. BAD LINKS
WILL DESTROY
YOUR BUSINESS
!!!!!!!!!!!!!

16. WHY YOU NEED TO FIND AND ELIMINATE ALL BAD LINKS
I!am!sure!you!know!that!Google!changed!the!rules!of!the!game!!
Since!Penguin!first!rolled!out!in!2012,!it!became!essenEal!for!you!to!know!
what!backlinks!are!poinEng!to!your!website.!
&
&
&
!
!!!!!!!!!!!!!

17. &
But why exactly is it essential to know
ALL details about my backlinks?
Because!since!the!first!Penguin!update!there!is!also!!
nega>ve&link&power!&
!
Links!from!sources!like!most!web!directories,!arEcle!directories,!press!
release!portals,!bookmarking!portals,!…!nowadays!are!considered!as!
“bad&links”!by!Google.!
!
These!bad!links!will!hurt!your!website!for!sure!'!!either!in!terms!of!an!
algorithm!penalty!aier!the!release!of!the!next!Google!update!or!in!
terms!of!a!manual!Google!penalty.!!!
!
I!don't!have!to!say!that!loosing!all!or!at!least!your!most!important!!
rankings!could!ruin!your!business,!right?!!
!
So!what!are!you!waiEng!for?!Go!and!check!all!your!backlinks!in!detail!
and!disavow&all&the&bad&links&immediately!&
!
&
&
&
!!!!!!!!!!!!!

18. 5. DON’T PANIC
AND DISAVOW
TOO MANY
LINKS!!
&
!
!!!!!!!!!!!!!

19. WHY YOU SHOULD NOT DISAVOW FULL SPEED
Ho&ho!&Relax!.!If!you!got!hit!by!a!penalty!of!if!you!just!decided!to!quickly!
disavow!some!links:!
DONT PANIC!
You!need!to!understand!that!in!SEO!you!won’t!win!a!price!for!being!the!
fastest!in!disavowing!links!&
!!!!!!!!!!!!!

20. WHY YOU SHOULD BE CAREFUL WHEN
DISAVOWING LINKS:
&
Always!keep!in!mind:!If!you!disavow!a!link!you!will!loose&all&the&link&
power&and&trust&this!link!gave!your!website!!!
So!you!really!have!to!calm!down!and!just!pick!these!links!that!are!likely!
to!hurt!you!badly.!The!problem!here!is:!IdenEfying!those!bad!links!is!not!
an!easy!thing!!
&
&
WHY&IT&IS&NOT&EASY&TO&IDENTIFY&BAD&LINKS:&
&
Well,!the!main!problem!is!that!Google!itself!is!not!very!good!at!raEng!
links.!What&do&I&mean&by&that?&
For!an!algorithm!it!is!very!hard!to!decide!if!a!link!is!a!good!or!a!bad!one.!
We’ve!seen!many!cases!where!links!are!clearly!bad!ones!as!they!are!
parts!of!link!networks!or!showing!other!very!unnatural!signals!but!
Google!sEll!rates!them!as!good!links.!So!when!it!comes!to!disavowing!
links,!only!pick!links!which!are!coming!from!link!sources!that!are!
obviously!bad.!Try!to!keep!high!Power*Trust!links!and!get!rid!of!all!your!
bad!links!which!don’t!transmit!power!or/and!trust!anyways!!
!!!!!!!!!!!!!

21. 6. GET YOUR
REDIRECTS
RIGHT
!
&
!
!!!!!!!!!!!!!

22. HOW TO REDIRECT THE RIGHT WAY?
If!it!comes!to!redirects!you!need!to!know!that!Google!changed!the!way!
how!they!look!at!redirects!!
!
To!make!sure!your!redirects!actually!transmit!link!power!you!have!to!
set!up!301&redirects!&
301!redirects!tell!the!search!engines!that!you!permanently!moved!your!
content!to!a!different!URL.!
!!!!!!!!!!!!!

23. WHAT IS NEW WHEN IT COMES TO REDIRECTS?
Of!course,!using!301&redirects&is!no!big!news,!but!these!days!it!is!very!
important!to!make!sure!that!you!redirect!only!on'topic!!
HOW DO I REDIRECT ON-TOPIC?
Well,!if!you!want!to!redirect!a!website/subpage!that!is!about!“read!
shoes”!you!need!to!make!sure!to!first!set!up!a!new!page!about!“read!
shoes”!and!then!redirect!the!old!version!to!the!new!one!!!
!
A!few!months!ago!if!you!wanted!to!keep!the!link!juice!and!power!you!
just!had!to!redirect!all!pages!to!the!start!page.!These!days!Google!
stated!that!it!considers!this!kind!of!redirect!pracEce!as!403&error.!!
!
Hence,!no!link!juice!and!power!will!be!counted.!So!if!you!are!redirecEng!
the!wrong!way!you!could!end!up!loosing!many!of!your!rankings,!
especially!if!you!are!doing!a!website!relaunch!and!don't!follow!this!new!
rule!&
!!!!!!!!!!!!!

24. 7. STOP
BUILDING
LINKS
!
&
!
!!!!!!!!!!!!!

25. STOP BUILDING LINKS - LINKBUILDING IS DEAD!
WRONG!
Come!on!!!
Don’t! simply! believe! everything! Google! tells! you!! What! else! do! you!
expect! Google! to! say?! Of! course,! Google! doesn’t! say! “Go! on!! Try! to!
manipulate! our! algorithm! and! make! our! job! harder!”! Google! tries! to!
influence!people!to!stop!doing!link!building!when!proclaim!linkbuilding!
is!dead!!
!!!!!!!!!!!!!

26. !!!!!!!!!!!!!
Google Webmaster Trend analyst John Mueller
!
John!Mueller!recently!got!asked!in!a!Webmaster!Help!Hangout!if!“link&
building&is&any&good”.!
His!answer!was:!“In&general,&I&would&try&to&avoid&that!”!
WATH!THE!VIDEO
!
Of!course,!Google!does!not!want!us!to!build!links!as!Google!doesn’t!
want!us!to!manipulate!the!algorithm.!But!at!the!same!Eme,!we!know!
from!Google’s!head!of!web!spam!team!'!Mas!Cuss!'!!that!Google!
heavily!relies!on!links:!WATH!THE!VIDEO

27. !!!!!!!!!!!!!
So!make!sure!you!know!what!you!are!doing!and!build!good!links!!Try!to!
make!your!link!profile!look!as!natural!as!possible!'!check!your!
compeEtors!link!profiles!and!try!to!fit!in!well!!!
!
!
Don't&stop&building&links!&
!
!
But!also!build!quality!content!to!get!good!links!naturally.!
Unfortunately,!quality!content!is!no!guarantee!for!ge[ng!linked!by!
other!websites!as!even!if!you!provide!the!best!content!no!one!will!know!
about!it!if!your!website!doesn’t!appear!at!the!first!page!of!Google’s!
SERPs!!!

28. 8. PENGUIN
HAS
CHANGED
!
&
!
!!!!!!!!!!!!!

29. PENGUIN 3.0 IS DIFFERENT
A!few!months!aier!the!rollout!of!Penguin&3.0&we!now!know!that!
Penguin!3.0!works!a!bit!different!than!the!previous!Penguin!updates.!
!!!!!!!!!!!!!

30. What’s different on Penguin 3.0?
The!main!difference!that!I!have!noEced!is!that!Google!now!doesn‘t!
calculate!all!links!of!the!link!graph!at!once.!
!
What do I man by that exactly?
If!we!look!back!at!previous!Penguin!updates,!we!have!seen!large!drops!
and!raises!exactly!at!Penguin!rollout!days!!
This!is!different!when!it!comes!to!Penguin&3.0.!I!noEced!many!cases!
where!websites!recovered!step!by!step,!week!per!week!or!the!other!
way!round!didn’t!lost!their!rankings!suddenly!but!week!per!week.!
So!to!me!it!seems!Google!changed!its!internal!algorithm!and!decided!to!
look!and!judge!the!backlinks!of!a!website!not!at!once!applies!filters!and!
penalEes!over!Eme.!
We!know!that!Google!did!not!fully!manage!to!implement!Penguin!as!a!
rolling!update!unEl!today.!Nevertheless,!Penguin&3.0&seemed!to!be!the!
first!step!on!this!path.!I!think,!Google!will!be!able!to!roll!out!Penguin!
within!a!very!short!Eme!frame!soon!like!it!happens!with!Google’s!Panda!
updates!already.!!
!!!!!!!!!!!!!

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this topic?
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