topic- Fabfurnish- case study

1. FabFurnish – Fab of Social Media
Case Study on FabFurnish’s Social
Media Marketing success

2. What’s FabFurnish?
 Home décor accessories
 Customer’s requirements and decent
prize
 60,000+ products

3. Summary
 Today businesses are trying to win their prospects through
various marketing efforts.
 But how many do actually succeed.
 The crux of the whole discussion is to foresee the marketing
trends and to tap on them just the right way and at just the
right time.

4. • Marketing is an integral part of any product
• The journey from the traditional word of mouth to the
electronic word of mouth.
Backstory
WoM to eWoM

5. Problem
• Wastage of communication messages
• Saturation of Social Media channels with
communication messages
• Get attention from online
• Repetitive Pushed ads

6.  With a one year long marketing campaign using
social media especially Facebook marketing
Fabfurnish steals the show
• Photo ads
• Link ads
• Quality Images
• Lookalike audience feature
• Custom Audiences
• Compelling content
Solution

7. • 2.2k total Facebook new likes
• 3,000 total interactions on Facebook
• 50 new Twitter followers
• 349 mentions on Twitter
• 38.9k reach on Twitter
May 2013 – April 2014
• The revenue increased by 10 times.
• Traffic to the website increased by 5 times.
• The number of orders increased by 12 times.
• The return on investment over advertisements increased by 2 times.
Outcome

8. Reflection
 With constantly changing marketing trends
brands need to be vigilant and active.
 Customized content

9. Thankyou
Shanthirmayee Ragam
Bhavya Patel
Dhriti Goyal
Symbiosis school of media and communication.
Bengaluru.