9. ★ UX IS NOT JUST ABOUT PRODUCT’S
LOOK AND FEEL, EVERY TOUCH
POINT COUNTS
★ UX IS NOT A JOB FOR DESIGN
TEAM, NOR PMS
★ UX IS A MINDSET FOR EVERYONE IN
THE ORGANIZATION
19. #CURIOSITY
!
AS BUSINESS BECAME ESTABLISHED AND
SCALABLE, IT BEGAN TO START OPERATING
IN ITS OWN BUBBLE AND LOST TOUCH
WITH THE USERS IN THE PROCESS.
51. “BUT THE PROBLEM AT WEBVAN WAS NOT
AN INCORRECT SALES STRATEGY OR
POSITIONING STATEMENT. THE PROBLEM IS
THAT NO BUSINESS PLAN SURVIVES FIRST
CONTACT WITH CUSTOMERS.” STEVE BLANK
CUSTOMER
VALIDATION
55. THIS IS A PROJECT DONE BY THREE COMPANIES
JOINED EFFORTS. AML BRINGS THE INDUSTRY
KNOW HOW AND EXPERIENCES. PEBBO USING
THE HUMAN CENTERED DESIGN PROCESS TO
DISCOVER INNOVATION AND DESIGN
OPPORTUNITIES. SYMBIO WITH ITS TECHNOLOGY
AND DEVELOPMENT CAPABILITIES HELPED US
TRANSLATE DESIGN INTO REAL WORKING APP.
59. WE STARTED BY TALKING,
LISTENING AND OBSERVING 4
TYPES OF PEOPLE WITH
EMPATHIC AND CURIOUS MIND.
#INTERNAL EXPERTS #TARGET USERS #EXTREME USERS
#ANALOGOUS RESEARCH
!
!
60. 5 THINGS WE DID FOR USER
RESEARCH
!
#UNDERSTAND ISSUES
#DESIGN RESEARCH PLAN
#EXECUTE FIELD RESEARCH
#MAKING MEANINGS
#TELL STORIES
!
!
!
77. #COLLABORATION
!
MOST OF THE TIME BUSINESS FAILED TO
INNOVATE NOT BECAUSE THEY DIDN’T
HAVE THE CAPABILITIES OR RESOURCES BUT
THE INABILITY TO COLLABORATE.
78. SUCCESSFUL UX PROJECT
IS NOT JUST ABOUT
DOING THE WORK.
!
IT’S ABOUT BRINGING
STAKEHOLDERS ON THE
JOURNEY
79.
80.
81. "AS WE'RE SITTING TOGETHER TO
DEVELOP A PRODUCT YOU WOULD
STRUGGLE TO IDENTIFY WHO THE
ELECTRICAL ENGINEER WAS,
WHO'S THE MECHANICAL
ENGINEER, WHO'S THE INDUSTRIAL
DESIGNER."
99. ★ Leader has to set the grand
challenge
★ Install system and culture that
work with the grand challenge,
allowing quick experiments
★ Create a model to pull insights out
of experiments, success or failur
★ Leader has to live by the same rule
100. THE THREE Cs OF
GREAT UX
!
#CURIOSITY
#COURAGE
#COLLABORATION
!