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Workshop 1 11 fei eif online marketing presentation

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Branch out and have a tweet: A look at online branding and exposure in the age of digital communication Michelle O’Brien Marketing and Online Coordinator Edinburgh International Festival
PART 1: An effective website PART 2: Using multimedia to sell your product PART 3: Email marketing PART 4: External promotion PART 5 : Utilising social networking sites
PART 1. An effective website
Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective marketing tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PART 2. Using multimedia to sell your product
Try before you buy ,[object Object],[object Object],[object Object],[object Object]
Promote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t deter users ,[object Object],[object Object],[object Object],[object Object],[object Object]
PART 3. Email marketing
Branding and consistency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content & layout ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object]
PART 4. External promotions
Online advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Promotions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Further online exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PART 5. Utilising social networking sites
What are social networking sites? ,[object Object],[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook ,[object Object],[object Object],[object Object],[object Object],[object Object]
Flickr ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vimeo ,[object Object],[object Object],[object Object],[object Object]
Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object]
RSS feeds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other social networking sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effective social networking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Workshop 1 11 fei eif online marketing presentation

  • 1. Branch out and have a tweet: A look at online branding and exposure in the age of digital communication Michelle O’Brien Marketing and Online Coordinator Edinburgh International Festival
  • 2. PART 1: An effective website PART 2: Using multimedia to sell your product PART 3: Email marketing PART 4: External promotion PART 5 : Utilising social networking sites
  • 3. PART 1. An effective website
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  • 8. PART 2. Using multimedia to sell your product
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  • 12. PART 3. Email marketing
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  • 16. PART 4. External promotions
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  • 21. PART 5. Utilising social networking sites
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