Workshop on how Toastmasters Clubs can benefit from a good web presence. Presented at the Toastmasters Officer Training 15/06/2013 at SHAPE (Mons - Belgium). By Renaat Toppets and Hans De Raeve.

1. Toastmasters Belgium
Improve our online Presence
Workshop Toastmasters Online

2. Agenda
Renaat Toppets
www.lifehacking.nl
Hans De Raeve
www.ideasinaxion.com

3. 3

4. 4

5. 5

6. 6
WHY

7. WHY to improve online presence?
- Attract new and retain existing members.
 Introduce more people to the value of
Toastmasters
 Improve the value for the members
- Create more interaction between the clubs
- Marketing
 Toastmasters International
 Toastmasters Belgium
 Toastmasters Club

8. Why grow the number of members?
•Make Belgium a better place
•Greater representation of Toastmasters
•Greater financial resources
•More helping hands

9. Why grow the number of members?
•Diversity = Learning
•More enthusiasm
•The Distinguished Club Program (DCP)
• Membership - Education – Training – Administration
• 7: Four new members
• 8: Four more new members
• And: 20 members or growth 5 new

10. 10

11. 11

13. 13

14. http://support.toastmastersclubs.org
The advantages of Free ToastHost
 Webhost specifically for Toastmasters
 Easy-to-use web-based software
 Maintained and supported by a group of
Toastmasters
 Free - there is no-cost for this service!
 Good Support forum

15. http://support.toastmastersclubs.org

16. The goal of a club website
 Information for members
 Attract new members
• Inform on toastmasters
• Valuable content on public speaking & Leadership
• Testimonials
http://support.toastmastersclubs.org

17. What Makes A Good Website?
Content =

18. What makes good content?
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*epublishmedia

19. Content Club Website
•The club name
•Accurate contact phone number
•What is Toastmasters?
•The features and benefits of TM
•The mission and purpose of the club

20. Content Club Website
• Meeting time and location
• Information, Pictures, Video
• Meet our members
• Testimonials (Social Proof)
• Link to the district website.
• Link to the Toastmasters Int. website

21. Where to find info and help?
•The Distinguished Club Program (DCP)
http://www.toastmasters.org/1111_DCP
•Free ToastHost
http://support.toastmastersclubs.org
•Toastmasters International Office Resources
http://www.toastmasters.org/Members/OfficerResources
•Toastmasters District 25 Resources
http://www.d25toastmasters.org/resources/
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22. 22 www.toastmasters.org

23. www.toastmasters.org
CHANNELS
Plurk, Orkut, Tumblr, Yelp, Yammer, StumbleUpon, FourSquare,
MySpace, Prezi …
Focus on
- Facebook
- LinkedIn
- Twitter

24. www.toastmasters.org
INTRODUCTION
Some figures about Social Media in Belgium
• +/- 5.000.000 Facebook accounts
• +/- 1.500.000 LinkedIn accounts
• +/- 170.000 Twitter accounts

25. www.toastmasters.org
INTRODUCTION
Why are Social Media so popular?
• Staying in touch with family and friends from anywhere
• Connecting to others with shared hobbies or interests
• Curiosity: see what others are doing
• Interactive
• Fun!

26. www.toastmasters.org
INTRODUCTION
Social Media is a perfect platform for promoting Toastmasters
• Show people what your club does
• Make it more real
• Encourage prospective members to attend a meeting
• Get in direct contact with members and prospective members
It doesn’t cost money, only TIME

27. www.toastmasters.org
CHANNELS: Facebook
Facebook
Most popular social platform
Used by
• Individuals : account
• Groups of individuals : group
• Companies & organisations : page

28. www.toastmasters.org
CHANNELS: Facebook
Facebook Pages
• Representation of your club as a brand
• Visible to everyone
• Make your club more real

29. www.toastmasters.org
CHANNELS: Facebook
Content
• Static content [Link]
• Banner
• Logo
• About
• Description
• Mission
• Location
• Contact information

30. www.toastmasters.org
CHANNELS: Facebook
Content
• Dynamic content [Link]
• ‘Status update’
• Post text
• Share pictures
• Ask questions
• Start discussions
 Engage with the audience

31. www.toastmasters.org
CHANNELS: Facebook
Facebook Groups [Link]
• Platform for discussion
• Share photos and files
• Can be public or private
• Private for club members
• Public for prospective members

32. www.toastmasters.org
CHANNELS: Facebook
Facebook Events [Link]
• Announcements of meetings, workshops, open days
• Details can be discussed in advance
• People can join
• List of participants
• Integration into calendar

33. www.toastmasters.org
CHANNELS: LinkedIn
Social networking website for people in professional occupations
LinkedIn Groups
• Start discussions
• Ask questions (‘poll’ – multiple choice)
• Get answers

34. www.toastmasters.org
CHANNELS: Twitter
Microblogging service that enables its users to send and read text-
based messages of up to 140 characters, known as "tweets". [Link]
• Follow users / be followed
• Talk about one idea
• Refer to website or article
• Answer short questions
• Specific functionality:
• @: refer to another account
• # : hashtag: easier to search for a topic
• Retweet: post another tweet to your account
• Reply

35. www.toastmasters.org
CONTENT
• Link to meeting agenda [Link]
• Meeting minutes [Link]
• Pictures [Link]
• Inspirational quotes [Link]
• Public speaking tips
• Text [Link]
• Video’s [Link]
• Check-in [Link]
• Start topics [Link]

36. www.toastmasters.org
GENERAL POINTS OF ATTENTION
• Privacy
• Ask people before posting pictures or mentionning their names
• House style & branding
• Club is part of an international organisation
• Content
• Do’s: about Toastmasters, public speaking, leadership …
• Don’ts: politics, non-related topics
• Frequency
• Not too much: can be irritating
• Not too less: people will lose attention
 Facebook: 2 – 3 x a week

37. www.toastmasters.org
CONCLUSION
• Many people are using Social Media
• Social media is an easy way to reach members & prospective
members instantly and engage them
• Focus on your audience
 Connect website & Social Media

38. Integrate Website & Social Media

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Integrate Website & Social Media

40. Connect Website & Social Media
Why?
• Create social proof on your website
•Website is Structured
•Create more visibility, Reach more people
•More (inter)-action on your page

41. Where to find info and help?
•Free ToastHost
http://support.toastmastersclubs.org
•Toastmasters International Office Resources
http://www.toastmasters.org/Members/OfficerResources
•Toastmasters District 25 Resources
http://www.d25toastmasters.org/resources/
•Facebook
https://developers.facebook.com/docs/plugins/
•Linkedin
http://developer.linkedin.com/plugins
•Twitter
https://dev.twitter.com/docs/embedded-timelines
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42. What is next?
ACTION!
Online Presence & Social Media is a good idea for all
Belgian clubs …
… so improve the webpresence of your club
… use the available resources
… share and interconnect
 dedicated Facebook group
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THANK YOU !
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