The document discusses the Google Design Sprint methodology, which is a 5-day process for teams to solve problems and test solutions. It then introduces Design Sprint 2.0, an updated version that can produce results in 4 days instead of 5 by only including clients for the first 2 days of defining the challenge and curating ideas. Design Sprint 2.0 uses time-optimized exercises to tackle complex challenges and build prototypes for early validation of new product or business ideas. The document provides an overview of when and how to organize a Google Sprint for innovation challenges.

1. Innovation & Venture studio

2. We are a design & innovation team that helps you
deliver breakthrough products, services and
experiences to your customers in a consistent way.

3. On Design Sprint 2.0
how the framework just got better…

4. The fastest way to create &
validate new business
concepts…
Most people within the fields of innovation, creative
design, product management … have heard of the
Google Design sprint-methodology.
Used by companies & teams all over the world, it
enables rapid decision making through a fixed agenda
spread over 5 focused days.
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

5. Devised by this guy
(Jake Knapp - Google)
Who wrote a book about it
(off course 💰)
The fastest way to create &
validate new business
concepts…
If you haven’t heard of the Google Sprint, let’s recap
first:
The Design Sprint is a five-day process to solve big
problems and test ideas. A dedicated team discusses a
challenge, designs potential solutions, and tests them with
real users. You start with something vague, and finish with
real feedback and an extremely tangible solution in just
five days.
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

6. How design sprint 1.0
works…
Day 1
understand
Day 2
sketch
Day 3
decide
Day 4
prototype
Day 5
test & validate
Each day has its own clear & strict agenda of exercises,
ensuring a (in)validated idea at the end of day 5
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

7. Simply put ..
You go in with a problem or an idea in mind & you end up with a
validated solution/prototype in just 5 days.
Unlike long development roadmaps or classic product design
tracks that take months without having real proof it will work.
Examples you say? https://sprintstories.com/
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

8. Sounds cool, and it kinda is. Our team has
done a few of these in the past…

9. Building the Design Sprint community

10. So if it works,
how & why
change the
process?

11. Because you
can get the
same results
in less time.

12. Design
Sprint 2.0
(as approved by Jake Knapp)

13. How it looks
Produce
solutions
Storyboard Build the
prototype
Test with real users
Define the
challenge
Curate & vote (Optional) without the client present
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

14. 4 days instead of 5
Clients are only included in the first 2
days, prototyping & validation days are
optional
Time-optimized Design Sprint-
exercises
The same Different
Hybrid team of client & design sprint
experts
Build for rapid problem solving
Ready to tackle complex business,
design & product challenges
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

15. Before a product is build: get early validation on an idea
Experiment & validate before you as a company make a big bet on a product/service
(Corporate) Startups looking for financing: align team & tangible prototype towards investors
Drastically improve elements of an existing product
Get away from day to day business to get stuff done
Align a team towards tangible ideas
When should I use a Google
Sprint 2.0-format?
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

16. Experiment yourself!
We’ve included the key methodology sources
in this presentation. The Google Design
community is open by default so go through it,
try out some exercises with your team &
discover how much of a difference it can really
make.
Go full throttle
Do you have a big challenge you want to face head-
on? Or want to put some speed in the innovation
process to quickly test out an idea for a new product,
service or business model?
Just drop us a line & see how our Design Sprint-
experts can push that throttle with you.
How can I organise a Google
Sprint for my innovation
challenges?
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

17. Need more inspiration?
Reading material Use Cases The Sprint Kit
GOOGLE DESIGN SPRINT
FROM CHALLENGE TO VALIDATED SOLUTION IN 5 DAYS.

18. More info?
hanne@wonderland.network
0479/88.78.18
Sint-Salvatorstraat 18/303
9000, Ghent BELGIUM
BE 0678.735.823
wonderland.network
Innovation & Venture studio