2.
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Dear Charlie and Karla,
Thank you for providing us the opportunity to work with you over the past few months!
Beyond Pink has been an incredible organization to work for, and your cooperation and support
have been invaluable. We are very grateful for the time and energy you have put forth during
our campaign planning process. Our group and the Public Relations Department at Gonzaga
University truly cherish the opportunity to work with Beyond Pink as we strengthen our writing,
communication, and public relations skills. We have been very fortunate to work so closely with
both of you and to experience your genuine spirit and passion for your organization. We all
have acquired a true appreciation for Beyond Pink and all that your organization has
accomplished for breast disease awareness and prevention.
It is our hope that the campaign plan we have created for you will help increase
awareness about Beyond Pink, the Beyond Pink Designer Bra Fashion Show in October of
2015, and the thermography grants that are offered through your fundraising. By enhancing
your social media presence, improving male involvement, and utilizing college campuses to
reach out to targeted demographics, the campaign plan should assist in increasing current and
future awareness for Beyond Pink’s mission.
Thank you again for being open to our ideas and offering constructive feedback. We are
honored to have had the opportunity to work with you, and we look forward to see the amazing
things that Beyond Pink will continue to do in the future.
Sincerely,
Shayna Grant Sam Chambers Maura Schauerman Hannah Wilky
3.
3
Index
Executive Summary…………………4
Public Relations Gap………………10
Target Audience……………………..11
Goals and Objectives….……………12
Tactics………………………………..16
Timeline………………………………21
Campaign Evaluation……..……….23
Appendix…………………………….25
4.
4
Executive Summary
Research
Beyond Pink is a non-profit organization that was started with the purpose of
teaching others about thermography and providing women with certified breast exams.
Thermography is a powerful technology and can aid in the early detection of breast
disease. It is a medical screening device for breast cancer that uses infrared detectors,
commonly called infrared cameras. The United States FDA approved thermography in
1982 for the screening of breast cancer and is effective with 90% sensitivity and
specificity. Thermography is a preventative tool that acts as an early warning system
and breast thermal imaging can change a life. Above all, Beyond Pink is dedicated to
providing information on breast thermography, risk assessment, early detection and
prevention.
Charlie Brewer and Carla Porter founded Beyond Pink in 2009 to serve the
Spokane community in the fight against breast cancer. Beyond Pink is passionate about
and committed to educating women and promoting awareness. Annual breast
thermography and breast examinations with mammography can improve the detection
of early breast cancer. Using funds from annual fundraisers, women in the Spokane
area can apply for a grant to receive funding for a thermogram. The grant includes a risk
assessment thermogram including gray scale images, a MammaCare clinical breast
exam, a report with interpretation and a thirty-minute follow up visit with a Beyond Pink
physician. The number of available grants depends completely on funds available,
which is why Beyond Pink relies heavily on annual fundraisers. Many non-profits raise
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5
money to fund research for curing breast cancer, but Beyond Pink differs in that they
aim to prevent breast cancer in the first place. Thermography can detect problems for
such problems turn into breast cancer.
Since being founded in 2009, Beyond Pink has helped over 400 women in the
Spokane community and continues to grow. Every year, Beyond Pink organizes a
designer bra fashion show to support Beyond Pink and women who cannot afford
thermography. The majority of Beyond Pink’s funding comes from this annual fundraiser
and will take place later this year in October.
Objectives
The goals for the campaign plan for Beyond Pink are focused on increasing
awareness and participation for Beyond Pink’s mission as well as increasing social
media presence as Beyond Pink prepares for their annual Designer Bra Fashion Show.
The first specified goal is to increase the participation of men in the organization and
attendance at events. Since breast cancer affects more women than men, Beyond Pink
can increase male participation within their organization by targeting men in the
newsletters and marketing the Designer Bra Fashion Show as a “date night” event.
The second goal is to increase community event involvement and presence in
Spokane. By expanding their community presence, Beyond Pink will have more
opportunities to promote the Designer Bra Fashion Show. To achieve this goal, Beyond
Pink could partner with companies around Spokane such as gyms to create “fitness
challenges,” where the winners could receive tickets to the fundraiser or Sweet
Frostings to create “pink cupcakes,” in which part of the proceeds could be donated to
6.
6
Beyond Pink. Hosting seminars on college campuses in the Spokane area is another
opportunity to reach out to the Spokane community and increase awareness.
The third goal is to increase the presence of Beyond Pink on social media
networks. Social media is becoming an increasing popular way to connect with
communities and create a two-way dialogue between companies and the public. To
increase social media presence, Beyond Pink can create an Instagram account to
showcase the progress of the Designer Bra Fashion Show. Developing and using a
hashtag to promote the Designer Bra Fashion Show on Facebook, Twitter, and
Instagram posts can increase traffic to Beyond Pink. Using social media to post tips and
facts about breast cancer, thermography, and breast health can increase awareness of
Beyond Pink’s mission.
The fourth and final goal is to further educate high school and college students
on Beyond Pink and thermography technology. Beyond Pink can create a speaker
series to visit local universities and high schools in the Spokane area featuring breast
cancer survivors helped by Beyond Pink, cancer physicians and Beyond Pink’s
founders. Beyond Pink can also publish articles in the Gonzaga Bulletin during Breast
Cancer Awareness Month about thermography.
Programming
The 2015 campaign plan for Beyond Pink is contingent upon four tactics for
continued growth of the run. The four tactics are; to increase participation of men in the
organization and attendance at events, to increase community involvement and
presence in the Spokane Region, to increase the presence of Beyond Pink on social
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7
media networks and to create a speaker series to visit local universities and high
schools in the Spokane area. These tactics are specifically composed to gain more
presence for Beyond Pink and raise awareness of thermography.
The first tactic is designed to help acquire male participation within Beyond Pink
and male attendance at the events. Beyond Pink will be marketing the Designer Bra
Fashion Show as a date night to attendees. The theme will be “Famous Couples
throughout History” and Beyond Pink will encourage couples to dress according to the
theme. As well, because nearly 2,000 men are diagnosed with Breast Cancer each
year, it is important to market thermography to both men and women.
The second tactic focuses on increasing Beyond Pink’s involvement within the
community, to help raise more awareness of their presence in Spokane. The Beyond
Pink team will set up tables at local colleges as well as at community events such as
Bloomsday, Hoopfest, and sporting tournaments. Also, in order to show support of other
local businesses, Beyond Pink will partner with Sweet Frostings to create a “Pink”
cupcake made of ingrediants that promote breast health and with MUV Fitness to create
a “Fitness Challenge”. A portion of these proceeds will go to the Beyond Pink fund.
The third tactic emphasizes increasing Beyond Pink’s presence on social media.
Currently, the organization only operates through Twitter and predominately Facebook.
There are many other platforms Beyond Pink should be using as well, such as
Instagram. Beyond Pink’s new Instagram account will feature the Fashion show
designers, models and volunteers. As well, Beyond Pink will use a new hashtag to
personalize their postings.
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The fourth tactic focuses on reaching out to the younger population and creating
a speaker series to visit local universities and high schools. Beyond Pink will partner
with different high schools and colleges in the Spokane area to help provide students
with information on thermography technology using a panel of people with a variety of
knowledge. The panel will include breast cancer survivors, members of the Beyond Pink
team and cancer specialists.
Evaluation
The Beyond Pink campaign plan is designed to aid in the implementation of the
four main goals of the campaign plan. In order to assess the success of the campaign,
a pre and post survey will be administered to acquire qualitative and quantitative data
from Beyond Pink volunteers, those associated with breast cancer awareness, and
other members of the Spokane community. This survey will help Beyond Pink to
understand the attitudes and awareness of the program in the Northwest region prior to
the Beyond Pink Fashion Show in October 2015. The post survey will be given to
volunteers, attendees, and breast cancer cure advocates following the Beyond Pink
Fashion Show on October 15, 2015.
The pre-survey will contain questions pertaining to Beyond Pink in order to
assess the general awareness of the organization in the greater Spokane community.
The questions will give helpful information of the latent audience’s view of the
organization as well as present the demographic gap of awareness that will need to be
improved. In addition to understanding the general public awareness of Beyond Pink,
the pre-survey will help Beyond Pink to understand the community’s awareness of the
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9
thermography technology and if the organization is appealing to both sexes. This
information will be helpful for targeting audiences that are not already participating in
Beyond Pink as well as for understanding the latent audience’s perception of the
program.
Focus groups will be conducted after the event to gather comprehensive data
from volunteers and participants. Questions will be conducted in these focus groups to
gain a deeper understanding of the success of the event. Open-ended questions that
participants the opportunity to expand on their experience with Beyond Pink will be
used. By allowing the participants in the focus group to explain their perceptions and
attitudes of the event, a more comprehensive evaluation of the event can be done.
Post surveys and exit polling will be conducted after the Beyond Pink Fashion
Show on October 15, 2015. Once the fashion show has concluded, the post-survey and
exit polling will be utilized to measure the success of the event and campaign plan.
Questions that will be used on the post-survey are similar to that of the pre-survey in
order to evaluate any changing view points. The data from the pre and post-surveys,
exit polling, and focus groups will aid in planning and implementing campaign plans for
future events.
10.
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Public Relations Gap
Beyond Pink is a 501 (c)(3) organization that seeks to help raise breast cancer
awareness using thermography. Each year, Beyond Pink organizes an annual Designer
Bra Fashion Show in Spokane, Washington. All proceeds from the event go towards
funding for women who cannot afford thermography on their own. Beyond Pink provides
the opportunity and funds for certified breast exams to women all over Spokane, and
these exams can save lives. To date, Beyond Pink has helped over 300 local women in
the battle against breast disease and has raised thousands of dollars through their
annual fashion show. This year, the fashion show will be held on Saturday, October 10.
The primary public relations gap is Beyond Pink’s lack of presence on social
media. Beyond Pink is exceedingly active on Facebook, but could still use Twitter and
Instagram more efficiently to help raise awareness. To reach a greater and broader
audience, Beyond Pink needs to utilize all social media platforms. Thus, Beyond Pink’s
social media goal is to gain a larger following on social media and consistently post on
all social media platforms.
The secondary public relations gap is the lack of thermography awareness from
younger generations. High school and college-aged women do not always understand
the importance of thermography, and young women are commonly the ones who lose
the fight against breast cancer. Typically, younger women do not get tested until there is
a noticeable lump, so early detection is sometimes impossible. When it comes to breast
disease, early detection is crucial. Beyond Pink’s goal is to raise awareness with
younger women by focusing more energy on thermography education.
11.
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Target Audience
The goal of Beyond Pink is to raise awareness of the critical importance of the
early detection of breast disease and Thermography technology can make this possible.
There are multiple facets to Beyond Pink that allow it to engage with a large target
audience and attract a variety of supporters.
Beyond Pink is unique because it has two distinct active audiences. One active
audience includes those that are donating to the organization and serving as sponsors.
The other includes those that the non-profit is serving. Beyond Pink’s goal is to educate
and inform young women about the benefits of Thermography. These are the women
that Beyond Pink is ultimately trying to help with the successful of fundraising practices.
In order to spread awareness of Beyond Pink’s mission and inform these young women,
Beyond Pink needs to raise money to help their cause and form a larger networking
base.
The best way to accomplish this is to target more affluent audiences that have
the means to donate money to this cause. Their latent audience involves supporters
with the means to donate to this cause. Beyond Pink hopes to attract men and promote
their events as a fun-filled “date-night” for couples to enjoy because women are much
more likely to donate if their spouse is in attendance. By participating in the event, it is
likely both partners will feel an emotional connection to the cause and be more inclined
to offer a donation. The average bidders at Beyond Pink’s events tend to be in the 40-
60-age range, so this is a key demographic for the success of this nonprofit. It is
essential to find creative ways to attract this clientele.
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Goals and Objectives
Goal #1
To Increase Participation of Men in the Organization and Attendance at Events
Impact Objectives:
1. Informational: To increase awareness of Beyond Pink with men in the Western
Washington area by 15% by September 15, 2015.
2. Behavioral: To increase attendance of men at the Beyond Pink Designer Bra
Fashion Show by 15% by September 15, 2015.
3. Attitudinal: To increase positive opinion and enthusiasm in men of Beyond Pink
by 15% by September 15, 2015.
Output Objectives:
1. Make bi-annual newsletters specifically targeting men with ways in which they
can contribute.
2. Market Beyond Pink Designer Bra Fashion Show as a “date night” for couples by
using a theme such as “Famous Couples throughout History” and encouraging
couples to dress up in costumes.
3. Include prizes and gifts for men to give their wives as involvement with Beyond
Pink increases; Distribute survey to assess enthusiasm and positive opinion.
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Goal #2
To Increase Community Event Involvement and Presence in the Spokane Region
Impact Objectives:
1. Informational: To increase awareness of Beyond Pink in the Spokane Community
by 15% by September 15, 2015.
2. Behavioral: To increase participation at community events by 15% by September
15, 2015.
3. Attitudinal: To increase positive opinion of Beyond Pink’s mission by 15% by
September 15, 2015.
Output Objectives:
1. Partner with a gym to conduct a “Fitness Challenge” participants receive
discounted tickets to fashion show event. As well, Beyond Pink could partner with
Sweet Frostings to create a pink cupcake. When a pink cupcake is bought, part
of the proceeds will be collected for Beyond Pink.
2. Host seminars at colleges in the Spokane area. Sign up to partake in ten events
such as having a take set up at a women’s basketball tournament or game or a
health conference.
3. Pass out Beyond Pink memorabilia at events and talks. Having women give
video testimonials on the website and at talks would boost Beyond Pink’s
reputation.
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Goal #3
To Increase the Presence of Beyond Pink on Social Media Networks
Impact Objectives:
1. Informational: To increase awareness of Beyond Pink through continual use of
Facebook, Twitter, and Instagram by 15% by September 15, 2015.
2. Behavioral: To increase the amount of online traffic to Beyond Pink’s Facebook,
Twitter, and Instagram accounts by 15% by September 15, 2015.
3. Attitudinal: To increase the positive opinion of Beyond Pink through informative
posts to Facebook, Twitter, and Instagram by 15% by September 15, 2015.
Output Objectives:
1. Create an Instagram account that would showcase designers and the progress of
the Designer Bra Fashion Show.
2. Develop a hashtag to promote the Designer Bra Fashion Show, and use the
hash tag on all Facebook, Twitter, and Instagram posts associated with the
Designer Bra Fashion Show.
3. Regularly post tips and information regarding early detection of breast cancer
and thermography to Facebook, Twitter, and Instagram.
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Goal #4
To Further Educate High School and College Students on Beyond Pink and
Thermography Technology.
Impact Objectives:
1. Informational: To increase awareness of Beyond Pink and Thermography with
college and high school students in Spokane by 15% by September 15, 2015.
2. Behavioral: To increase number of younger participants receiving
Themograms through Beyond Pink by 15% by September 15, 2015.
3. Attitudinal: To increase positive opinion and understanding of Thermography
and Beyond Pink by 15% by September 15, 2015.
Output Objectives:
1. Create a speaker series to visit local universities and high schools in Spokane
area and invite students, faculty and parents to attend. Include breast cancer
survivors who received help from Beyond Pink, cancer physicians and
Beyond Pink founders.
2. Contact The Gonzaga Bulletin about publishing an article during Breast
Cancer Awareness Month on Thermography technology, Beyond Pink as a
nonprofit and how to receive a thermogram through Beyond Pink.
3. Install a Beyond Pink booth at different high school and college events.
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Tactics
Tactic #1
To Increase Participation of Men in the Organization and Attendance at Events
Beyond Pink aims to increase the participation of men in the organization as well
as their attendance at events. The organization will increase men’s attendance at their
annual Beyond Pink Annual Designer Bra Fashion Show by 15% of the previous year.
In order to raise male attendance, Beyond Pink will market the fashion show as a “date
night” for couples by using the theme “Famous Couples throughout History” and
encouraging couples to dress in appropriate attire for this theme.
The Beyond Pink Designer Bra Fashion Show works to raise awareness of the
breast thermograph exam, a non-intrusive exam that provides early detection and
likelihood of breast cancer. Because breast cancer largely affects more women than
men, Beyond Pink has been successful in targeting women but has found participation
of men more difficult. By incorporating a theme for the fashion show, Beyond Pink
hopes to entice couples to attend and therefore raise the participation of men.
Additionally, by increasing men’s attendance in events, there will likely be more
donations, as men will be more inclined to donate in support of their wives then women
would without their husbands’ present.
17.
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Tactic #2
To Increase Community Event Involvement and Presence in the Spokane Region
To raise awareness of thermography and early breast cancer detection, Beyond
Pink will need to make themselves more present within the community. At the beginning
of each year, Beyond Pink will sign up to participate or set up a table in at least ten
large events such as sporting events, health fairs and college events. Bloomsday and
Hoopfest would be perfect events to attend. As well, Gonzaga University has endless
opportunities to set up a table on the steps of the Crosby Center in the heart of campus,
providing an opportunity to reach out and target to the younger population. Another
great location would be at the WSU College of Nursing Spokane Campus. At these
events, Beyond Pink will pass out Beyond Pink memorabilia such as pens, key chains,
stickers, etc.
To become more integrated into the community with local businesses, Beyond
Pink will partner with Sweet Frostings to create a “Pink” cupcake, promoting Beyond
Pink and early breast cancer detection. Fifty percent of the proceeds will be given back
to Beyond Pink to go toward the grant funds to help women receive thermography
exams. To promote a healthy lifestyle while supporting a local cause, Beyond Pink will
partner with Muv Fitness to create a “Fitness Challenge”. The challenge will last one
month and cost $75. Fifty percent of proceeds will be given back to Beyond Pink.
Participants will be given a t-shirt as well as discounted tickets to the up coming
Designer Bra Fashion Show.
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Tactic #3
To Increase the Presence of Beyond Pink on Social Media Networks
Currently, Beyond Pink utilizes two different social media platforms: Facebook
and Twitter. They predominantly use Facebook for communication purposes, so
continuing to post through Facebook is important. Since Beyond Pink frequently posts
pictures and videos from their fundraisers and other events on Facebook, translating the
effort put into Facebook to the other platforms of Twitter and Instagram is the next step.
Beyond Pink has 1,135 likes on Facebook, but their newly established Twitter
account can obtain new followers by posting on a regular basis. Tweet interesting and
alarming facts and statistics pertaining to thermography and breast cancer in order to
gain interest from followers and increase the potential for these tweets to be “favorited”
and “retweeted.”
Create an Instagram account for Beyond Pink, and use this visual social media
app to showcase the designers and the designs that will be featured in the upcoming
Designer Bra Fashion Show. Upload pictures to Instagram that highlight other important
people to Beyond Pink such as volunteers, donors, and breast cancer survivors helped
through Beyond Pink to create a personal connection between Beyond Pink and social
media followers.
Develop a hashtag related to Beyond Pink that can be used on all posts whether
it be Facebook, Twitter, or Instagram. This hashtag will increase traffic to Beyond Pink’s
social media accounts and creates consistency within the organization’s posts.
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Tactic #4
To Further Educate High School and College Students on Beyond Pink and
Thermography Technology.
Beyond Pink aims to increase awareness of Beyond Pink and Thermography
technology with college and high school students in Spokane by 15% by September 16,
2015. To help raise awareness, Beyond Pink will organize a speaker series targeted
towards high school and college aged students.
A speaker series will target local high schools and colleges in the Spokane area
such as Lewis and Clark High School, Ferris High School, Gonzaga Preparatory High
School, Spokane Valley High School, Gonzaga University, Whitworth University,
Spokane Community College and Eastern Washington University. Beyond Pink will
partner with different high schools and colleges in the Spokane area to help provide
students with information on Thermography technology. The panel will take place during
lunch at the local high schools and will take place in the evening at the local colleges.
To help entice students to attend the panel, Beyond Pink will partner with one of their
sponsors to provide snacks to students who attend the panel.
The panel will include survivors who were able to detect breast cancer early due
to Thermography technology, and they will also discuss some of their own personal
experiences fighting against breast cancer. This will give the panel a real and more
emotional touch. In addition, the panel will include people who are directly involved with
Beyond Pink’s operations who can touch on what exactly Beyond Pink can do for these
young students. Lastly, the panel will also include cancer physicians who can help
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students understand Thermography technology and the importance of early detection.
To help advertise the event, Beyond Pink will post flyers on each campus and also
reach out to different health departments and faculty to help get the word out about the
informative event.
21.
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Timeline
June 2015
• Update media contact list and ensure all contacts are still active
• Post engaging content on social media at least once per day to build audience
• Create pre-event survey questions
• Attend six events between now and fashion show
• Create updated print ad, brochure and newsletter
• Advertise for event on Beyond Pink social media
July 2015
• Send out pre event survey
• Send out email updates to email list about upcoming events and workshops
• Send out first 6th Annual Designer Bra Fashion Show Media Release
• Send out bi-annual male newsletter
• Distribute newsletters and brochures
• Set up “Fitness Challenge” with Muv fitness
August 2015
• Release testimonials
• Attend college orientation weekends
• Set up “Pink” cupcake with Sweet Frostings
• Release pictures via Instagram, showcasing designers
• Release feature story to media contact list
22.
22
September 2015
• Set up informational table at Gonzaga University, Whitworth, and WSU Nursing
campus
• Post “sneak peaks” of event preparation to social media
• Send out second 6th Annual Designer Bra Fashion Show Media Release
October 2015
• Host Sixth Annual Designer Bra Fashion Show
• Create post-event survey questions
November 2015
• Host post event social at the Nectar Tasting Room
• Send out post survey
• Update mailing list
23.
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Campaign Evaluation
The Beyond Pink campaign plan is designed to aid in the implementation of the
four main goals stated on the previous pages of the campaign plan. In order to assess
the success of the campaign, a pre and post survey will be administered to acquire
qualitative and quantitative data from Beyond Pink volunteers, those associated with
breast cancer awareness, and other members of the Spokane community. This survey
will help Beyond Pink understand the attitudes and awareness of the program in the
Northwest region prior to the Beyond Pink Fashion Show in October of 2015. The post
survey will be given to volunteers, attendees, and breast cancer cure advocates
following the Beyond Pink Fashion Show on October 15, 2015.
The pre-survey will contain questions pertaining to Beyond Pink in order to
assess the general awareness of the organization in the greater Spokane community.
The questions will give helpful information of the latent audience’s view of the
organization as well as present the demographic gap of awareness that will need to be
improved. In addition to understanding the general public awareness of Beyond Pink,
the pre-survey will understand the community’s awareness of the thermography
technology and if this organization is appealing to both sexes. This information will be
helpful for targeting audiences that are not already participating in Beyond Pink as well
as understand the latent audience’s perception of the program.
Focus groups will be conducted after the event to gather comprehensive data
from volunteers and participants. Questions will be conducted in these focus groups to
gain a deeper understanding of the success of the event. Open-ended questions that
24.
24
give the participant the opportunity to expand on their experience with Beyond Pink will
be used. By allowing the participants in the focus group to explain their perceptions and
attitudes of the event, a more comprehensive evaluation of the event can be done.
Post surveys and exit polling will be conducted after the Beyond Pink Fashion
Show on October 15, 2015. Once the fashion show has concluded, the post-survey and
exit polling will be utilized to measure the success of the event and campaign plan.
Questions that will be used on the post-survey are similar to that of the pre-survey in
order to evaluate any changing view points. The data from the pre and post surveys,
exit polling, and focus groups will aid in planning and implementing campaign plans for
future events.
26.
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Organization First Name Last Name E-mail Phone
Advertising
BHW1 Spokane Office (509) 456-8640
Print
Associated Press Nick Geranios ngeranios@ap.org
CDA Magazine David Kilmer gkilmer@cdamagazine.com
CDA Magazine John Andreas ajohn@cdamagazine.com
CDA Press Mike Patrick mpatrick@cdapress.com
Get Out There Magazine Ron Johnson ron@getouttheremag.com (416) 904-1590
Idaho Statesman General Inquiries (800) 635-8934
Inlander Gail Golden gail@inlander.com (509) 325-0634
Metro Woman Magazine Dena Abdallah dena@metrowomanmag.com (509) 216-1228
Spokesman-Review Jonathan Brunt jonathanb@spokesman.com (509) 459-4452
Spokesman-Review Addy Hatch addyh@spokesman.com (509) 459-3805
Spokesman-Review Jody Lawrence-
Turner
jodyl@spokesman.com (509) 459-5593
Spokesman-Review Shawn Vestal shawnv@spokesman.com (509) 459-5431
Spokesman-Review Newsroom news@spokesman.com
Spokesman-Review Chris Derrick chrisd@spokesman.com (509) 459-5502
Spokesman-Review Greg Lee gregl@spokesman.com (509) 844-8168
Spokesman-Review Bert Caldwell bertc@spokesman.com (509) 459-5450
Spokesman-Review Joe Palmquist joep@spokesman.com (509) 459-5503
Spokesman-Review Jeff Jordan jeffj@spokesman.com (509) 459-5500
Spokesman-Review David Wasson davidw@spokesman.com (509) 459-5148
Spokesman-Review Lisa Leinberger lisal@spokesman.com (509) 459-5449
Spokesman-Review Scott Maben scottm@spokesman.com (509) 459-5428
Spokesman-Review Gil Hulse gilh@spokesman.com (509) 459-5510
Spokesman-Review Gil Hulse gilh@spokesman.com (509) 459-5510
Spokesman-Review Gil Hulse gilh@spokesman.com (509) 459-5510
Spokesman-Review Gil Hulse gilh@spokesman.com (509) 459-5510
Spokesman-Review Gil Hulse gilh@spokesman.com (509) 459-5510
School Districts School
Chewala School District Candy Sweet csweet@chewalahk12.us
Lakeland School District Carolyn Weller cweller@sd273.org
Reardan Edwall School
District
Marcus Morgan mmorgan@rearden.net
Reardan Edwall School
District
Marcus Morgan mmorgan@rearden.net
Television
KEPRTV Sabrina Suzuku newsroom@keprtv.com (509) 448-4651
KEPRTV Jordan Steele jorands@keprtv.com (509) 448-4651
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27
KEPRTV Holly Zuluaga hollyz@keprtv.com (509) 448-4651
KEPRTV Robin Wojtanik robinw@keprtv.com (509) 448-4651
KHQ Newsroom q6news@khq.com (509) 448-4656
KHQ Sports sports@khq.com (509) 448-4656
KHQ Dan Kleckner dan.kleckner@khq.com (509) 448-4656
KNDO Aaron Cagwin aaron.cagwin@khq.com (509) 448-4656
KNDU KNDU TV news@kndu.com (509) 737-6727
KREM KREM News Desk newsdesk@krem.com (509) 448-2000
KREM Othello RIchards orichards@krem.com (509) 448-2000
KREM Laura Papetti lpapetti@krem.com (509) 448-2000
KREWTV Brian Paul brianp@krewtv.com (509) 448-2000
KREWTV Celina Westervelt celinaw@krewtv.com (509) 448-2000
KREWTV Newsroom gmnorthwest@krewtv.com (509) 448-2000
KREWTV Crystal Costa crystalc@krewtv.com (509) 448-2000
KSPS Newsroom ksps@ksps.org (509) 448-2000
KXLY Dallas Hammer dallash@kxly.com (509) 448-2000
KXLY Jeff Humphrey jeffhu@kxly.com (509) 448-2000
KXLY Keith Osso keitho@kxly.com (509) 448-2000
KXLY Allie Norton allien@kxly.com (509) 448-2000
KXLY Alex LeFriec alexl@kxly.com (509) 448-2000
KXLY Caitie Currey caitic@kxly.com (509) 448-2000
KXLY Drew Reeves drewr@kxly.com (509) 448-2000
KXLY Grace Ditzler graced@kxly.com (509) 448-2000
KXLY Tania Dall taniad@kxly.com (509) 448-2000
KXLY Kjerstin Ramsing kgerstinr@kxly.com (509) 448-2000
KXLY Dave Erickson davee@kxly.com (509) 448-2000
KXLY Tania Dall taniad@kxly.com (509) 448-2000
KXLY Nadine Woodward nadinew@kxly.com (509) 448-2000
NWCN Jennifer newstips@nwcn.com (206) 448-3600
Local Universities
Washington State University Newsroom ktnwtv@wsu.edu
Whitworth University Beck Taylor btaylor@whitworth.edu
Gonzaga University Thayne McCulldough president@gonzaga.edu
28.
28
Pre-Event Survey
Please complete this survey according to your knowledge and opinion of Beyond Pink and the
Annual Designer Bra Fashion Show.
1. Have you heard of Beyond Pink? Yes / No
2. Have you heard of the Designer Bra Fashion show event? Yes / No
3. Have you attended a Beyond Pink event? Yes / No
4. Have you heard of the technology thermography? Yes / No
5. Would you be interested in volunteering for Beyond Pink? Yes / No
6. Would you attend a Beyond Pink seminar? Yes / No
7. Are you interested in hosting a workshop? Yes / No
8. Are you interested in attending a workshop? Yes / No
Please rate your opinion of the following: Poor Excellent
9. Presence in the community 1….….2….….3……..4……..5
10. Quality of prior events (if attended) 1….….2….….3……..4……..5
11. Purpose of Beyond Pink 1….….2….….3……..4……..5
12. Affective advertising of events 1….….2….….3……..4……..5
13. Appeal to both sexes 1….….2….….3……..4……..5
Thank you for taking the time to complete this survey. If you have any additional comments, please
feel free to share them here.
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Email: ________________________________________________________________________
29.
29
Post-Event Survey
Please complete this survey according to your knowledge and opinion of Beyond Pink and the
Annual Designer Bra Fashion Show.
1. Did you enjoy the Beyond Pink event? Yes / No
2. Did your spouse attend with you? Yes / No
3. Would you attend next year? Yes / No
4. Did you or would you donate to Beyond Pink? Yes / No
5. Would you be interested in volunteering for Beyond Pink? Yes / No
6. Would you like to become involved with Beyond Pink? Yes / No
Please rate you opinion of the following:
Not Likely Very Likely
7. Attend event next year 1….….2….….3……..4……..5
8. Donate to Beyond Pink 1….….2….….3……..4……..5
9. Attend a workshop 1….….2….….3……..4……..5
Poor Excellent
10. Presence in the community 1….….2….….3……..4……..5
11. Quality of event (if attended) 1….….2….….3……..4……..5
12. Purpose of Beyond Pink 1….….2….….3……..4……..5
13. Experience with Beyond Pink 1….….2….….3……..4……..5
14. Appeal to both sexes 1….….2….….3……..4……..5
Thank you for taking the time to complete this survey. If you have any additional comments, please
feel free to share them here.
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Email: ________________________________________________________________________
