The document provides tips on how to effectively conduct blogger outreach and avoid common mistakes. It advises identifying clear goals for the outreach, researching relevant bloggers, choosing bloggers strategically, making proposals relevant to bloggers' interests, not asking too much of bloggers, being polite, and staying in contact with bloggers. Examples of ineffective outreach include mass emails without personalization, asking bloggers to do promotional work without proper compensation, and sending unsolicited press releases or guest posts. The key is making the outreach meaningful for bloggers through relevance, helpfulness, and building relationships over time.

1. How to Guarantee a 0% Response
Rate from Blogger Outreach
(Although you should probably aim a bit
higher)
@whitedotnet

2. Digital Marketing Specialist
Food blogger (beersandburgers.co.uk)
Lifestyle blogger
(pinaforesandpies.co.uk)
@whitedotnet

3. Get in touch on Twitter:
@HannahWarder

4. Introduction

5. It’s easy to get blogger outreach
wrong, so learn how to get it right

6. But first,
here’s how to get it wrong:

7. Don’t make a plan with
your outreach, just…

8. … Start emailing anyone and everyone
“Hi, Hannah!
My name is [name hidden], and I'm the community manager for Kabbage.com. I love your site, Pinafores & Pies!
Your recipes look delicious! Here at Kabbage, we see ourselves as a service to help entrepreneurs succeed.
Every day, people are working to achieve their own personal and professional goals. Perhaps your goal is to start
a new business, buy a home, or maybe get promoted - whatever it is, we want to hear about it. We are reaching
out to a select group of bloggers to create a post on your blog talking about your dreams and goals.
If this is something you are interested in, let me know ASAP and I can send over more details. We look forward
to sharing some of our favorite posts on social media - the more creative, the better!
Best,
[Name hidden]
Community Manager
Kabbage.com”

9. … Generally make no sense and
certainly avoid using names!
“Good morning ladies,
We have a favour to ask all of our lovely bloggers, can you please tweet ‘It’s #NationalDivaDay as declared by
@alexsilverpr’ ?
We are trying to get the hashtag trending to teach a certain someone the lesson that’s nothing wrong with
being a little bit fabulous, we’d love you to get involved and wouldn’t normally ask a favour but us girlies have
got to stick together aye? #girlpower
Looking forward to reading some inventive tweets- let’s get the boys back 
[Name hidden]”

10. … Make the blogger to do all the
work for little gain!
“Hi Hannah,
I hope you're well? Did you know it's less than 100 days to Christmas now? Mad!
To celebrate, we're working with travel brand Transun, who do amazing experience holidays. We've got a day
trip to Lapland to see Father Christmas for four people (four adults, or two adults and two children, it's your
choice!) to giveaway.To enter:
Write about your favourite Christmas experience on your blog. Full details are available here.
Tweet your entry to @Transun with the hashtag #TransunXMAS and you'll be in the hat to win this once-in-a-lifetime
prize worth around £2,000.
The deadline for this is Tuesday 21st October at 11:59pm. Let me know if you're interested or have any
questions.
Thanks,
[Name hidden]”

11. … Send emails and press releases with
sexist statements and bold claims!
????

12. … Have a go at placing guest posts
whilst you’re at it!
“Hi,
I wanted to get in contact as we are looking for places to host content and adverts for a number of our
clients.
Typically we would like to provide you with some content with a link already inserted that you can quickly
add to your site or work with you to create a post that suits.
The clients in question are all well known UK brands and I would be very interested to understand under
what agreement you would be happy to place that content for us?
Please let me know if you have any interest in the above and thanks in advance for your consideration.
Many Thanks & Best Regards,
George Brown [Fake name not hidden]”

13. Doing all of this means you can do “fun” things like:
• Waste your budget
• Waste your time
• Negatively affect your brand
https://www.flickr.com/photos/66239816@N08/15112727606/

14. Wait, “fun? ”
Not in my book.

15. Now it’s time to get it
right!

16. “Most bloggers aren’t going
to blog about your brand
out of the kindness of their
hearts”
- Dana Forman
http://www.seerinteractive.com/blog/good-bad-blogger-outreach-examples

17. So get them to do it for better
reasons.
https://www.flickr.com/photos/33909206@N04/8585742797/

18. But first, why do it?

19. Isn’t it an outdated
approach?

20. Identify your goals

21. Does blogger outreach
fit?

22. Are you interesting
enough?

23. Time to start research

24. Who?
https://www.flickr.com/photos/90198349@N04/8194963107/

25. Yes, I love hot
dogs!
Hello!
We’d love you to come along to our super exclusive PRESS LAUNCH!
There’ll be a Cocktail, Hotdog & Bubbly reception between 7 & 8pm onWednesday 8th October.
All down at Joe Perks & Co. - 76. St. Clements St. Oxford OX4 1AH…
Please R.S.V.P to me (Laurence) here or info@joeperksandco.co.uk for party treats and birthday cake!
Full names needed for guest list please.
Look forward to seeing you there!
Joseph & Friends
@joeperksandco
www.joeperksandco.co.uk

26. How can you find them?

28. Try other methods too

29. How can you keep
track?

30. Choose your targets

31. Who gets selected?

32. Influencers? Brand ambassadors?
https://www.flickr.com/photos/38999923@N06/3728604649/

33. Make your proposition

34. Make your email
relevant

35. Hi Frankie,
I’ve been checking out your blog – it’s great! You already follow me on Twitter, so I had a look and found your
post about your meal at INK. As such I thought I’d get in touch now with a very relevant event you might be
interested in covering…
Chef Martyn Meid will be hosting an evening of Nordic-inspired gastronomy at a Chef’s Table event on
Wednesday 24th September between 7pm-9:30pm. See him bring local produce, micro herbs and simple
preserving techniques together with delicious precision, then taste the results. Taking cues from Noma and
Maaemo, Martyn’s fusion of Nordic and French influences has been impressing diners at INK. You’ll discover
the secrets behind his simple, elegant dishes.
If you would like to come along to this event, I can arrange you a place free of charge (the usual cost is £75 per
ticket). It will be at 15/19 Cavendish Place, London, W1G 0QE. Please let me know whether this is something
you would be interested in, as well as if you have any further questions.
Kind regards,
Hannah
Hannah Warder
Digital Marketing Specialist | WHITE.net
Lifestyle Blogger | pinaforesandpies.co.uk

36. What are you asking of
them?

37. Be patient

38. Bloggers know about link
building.
https://www.flickr.com/photos/28968923@N08/3048960189/

39. Hi Hannah,
I hope you’re well? Working with one of our brands Simplyhealth we’re running a competition to win a couple
of cool prizes for a recipe of your choice. It could be a healthy soup, your favourite meal, a smoothie or
anything you like! The only criteria is the recipe must use one of the ingredients from the ‘Eat It’ column on
this infographic about teeth friendly foods https://www.simplyhealth.co.uk/sh/pages/healthy-you/
dental/healthysmiles
To enter write a blog post including ingredients, the recipe and photos (if you wish) and tweet the link to
@SimplyhealthUK and include #SHhealthysmile. There are two prizes on offer including most creative recipe
and best use of ingredients for the chance to win the following: Kenwood JE720 Juicer and a £100 Waitrose
Voucher, Kenwood SB056 Smoothie Maker and a £50 Waitrose Voucher
The deadline is Friday 31st October and full terms and conditions including more about the campaign can be
found here: https://www.simplyhealth.co.uk/sh/pages/healthy-you/dental/healthysmiles/blogger-competition.
Please do let me know if you wish to enter and be sure to include a link to the infographic when
you submit your entry. I look forward to hearing from you.
Cheers,
[Name hidden]

40. Be helpful and friendly

41. They want to be loved.
https://www.flickr.com/photos/84894254@N03/12748262703/

42. “Do you know which bus is
the best one to get?”
- A blogger’s email to me

43. Always follow up

44. Email, tweet, or call.

46. Get recommendations

47. Keep a list of blog
commenters

48. Ask bloggers openly

49. (Yes, yes, yes!)
Hi Hannah,
I wanted to drop you a line to say a massive thank you for arranging last night's chef's table with Anna. It
was a truly amazing, unforgettable experience.
I spoke to Anna as I didn't manage to write down the exact name for everything we ate, and she said
that you'd be able to get a full menu emailed to us - would this be possible please? Including the
canapés?
Also, I know a lifestyle/food/restaurant blogger who would be very keen to attend such events - am I ok
to pass your details on to her so she can get in touch with you?
Many thanks,
[Name hidden]

50. Use research tools
again!

51. Build conversations

53. In summary…

54. Identify your goals
Do your research
Stay organised
Choose wisely
Don’t ask too much
Be polite
Stay in touch

55. Thank you!
Get in touch on Twitter:
@HannahWarder