Presentation given by Centre for Community Journalism Centre Manager, Emma Meese, at the Projor Local Journalism conference in Brazil.

1. Local
News
What is is the role of local journalism?
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2. The Problem
Decline of Print
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3. Wales
3.06 Million residents
23035
Western Mail circulation figures 23,035
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4. 0.76
of the population buy the national paper

5. ThisIsSouthWales.co.uk
46% increase
DailyPost.co.uk
14.6% increase
High increase
Digital readers
WalesOnline.co.uk
16.7% increase
TheArgus.co.uk
36.1% increase
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6. Those with internet access and devices such as tablets,
mobile phones or computers are more likely to be ‘very
interested’ in local news and information
NESTA, UK - Demand for hyperlocal media, April 2013
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7. Those with internet access and devices such as tablets,
mobile phones or computers are more likely to be ‘very
interested’ in local news and information
73%
of people who
access local news
have done so on
their
smartphones
NESTA, UK - Demand for hyperlocal media, April 2013
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8. 55%
of people who now use
hyperlocal media more said it was
due to them getting a smartphone
and / or a tablet.
NESTA, UK - Demand for hyperlocal media, April 2013
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9. Community news provides
functional information
NESTA, UK - Demand for hyperlocal media, April 2013
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10. Community news provides
functional information
50% local weather
41% local breaking news
32% local entertainment
30% restaurants, clubs or bars
27% community events
NESTA, UK - Demand for hyperlocal media, April 2013
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11. news
Local
minus
journalists
equals
Democratic Deficit
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12. Emergence of Hyperlocal
Global Phenomena
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13. What is
Hyperlocal?
“Online news or content services pertaining to
a town, village, single postcode or other small,
geographically defined community”
NESTA Here & Now
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14. ?
What’s the value
of Hyperlocal
And what gets covered
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15. Top three topics
13% of stories are Community based
11.7% of stories cover local politics
11.5% of stories cover sport
The value of hyperlocal news in the UK: a new analysis of content
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16. WHO GETS TO SPEAK?
People involved in:
local politics
local businesses
members of the general public
The value of hyperlocal news in the UK: a new analysis of content
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17. What role do you play in
the community?
“
I try to cover the
stories that other
people aren't
Community Journalist Richard Gurner, CaerphillyObserver.co.uk
”
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18. The Centre for Community Journalism in unique in bringing
together research and practice, with the aim of breathing new
life into journalism at a local level. We are building a global
network of hyperlocal and community news hubs to develop and
learn from each other
RESEARCH • OUTREACH
DEVELOPMENT • TRAINING
www.communityjournalism.co.uk
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19. How to structure
a sustainable
operation?
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20. Know your
audience
Audit what
Tone of voice & content
Choose your
RESEARCH
platform carefully
else is out there?
Be realistic
with time and money
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21. WHAT IS YOUR GOAL?
Are you plugging an
information gap?
or
filling a commercial
gap?
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22. ...What does it look
like?
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23. onthewight.com
filtonvoice.co.uk
caerphillyobserver.co.uk
kingscrossenvironment.com
wv11.co.uk
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24. “
Hyperlocal works best
where it adds value
to local communities
and is rooted in
audience needs
Nesta Here & Now report, March 2012
”
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25. Join our network at:
www.communityjournalism.co.uk
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