Comm201 Social Media Presentation

1. Success Stories
Hannah Jaber
Comm201
Social Media
Photo Credit: https://www.pinterest.com/pin/271130840051378454/?autologin=true

2. Company:
Lloyd Taco Factory
Buffalo based
Food truck & restaurant
Pete Cimino & Chris Dorsaneo
Source: https://www.facebook.com/business/success/lloyd-taco
Photo credit: https://www.facebook.com/business/success/lloyd-taco
Primarily use Facebook, Twitter, & Instagram

3. Social Media Goals
Increase brand awareness
Inform & involve
Build a community
Source: https://www.facebook.com/business/success/lloyd-taco
Increase following
Photo credit: https://www.facebook.com/business/success/lloyd-taco

4. Photo credit: https://www.instagram.com/whereslloyd_/
Source: https://www.facebook.com/business/success/lloyd-taco
Humor
Photo credit: https://www.facebook.com/business/success/lloyd-taco
Facebook Videos
Instagram posts & reposts

5. Community service
and giving back
Increase
brand awareness
& trust
Direct
communication =+
Source: https://www.facebook.com/business/success/lloyd-taco
Photo credit: https://www.facebook.com/lloydTacoFactory
Facebook Messenger
&
Comments

6. Announcements
Use of
hashtags
Source: https://www.facebook.com/business/success/lloyd-taco Photo credit: https://www.facebook.com/business/success/lloyd-tacoPhoto credit: http://whereslloyd.com Photo credit: https://twitter.com/whereslloyd
Facebook Page Publishing
&
Events

7. 42,000
people on average
are reached per week
37%
of new customers learn
about Lloyd
through Facebook
15
hours saved by prescheduling
Facebook post
publishing
Source: https://www.facebook.com/business/success/lloyd-taco

8. Company:
International Rescue Committee
Humanitarian relief organization
Refugee resettlement
Food, shelter, counseling, education, and more!
Source: https://www.facebook.com/business/success/international-rescue-committee
Photo credit: https://www.facebook.com/business/success/international-rescue-committee
Primarily use Facebook & Instagram

9. Social Media Goals
Increase donations
Raise Awareness
Expand year-end
fundraising campaign
Source: https://www.facebook.com/business/success/international-rescue-committee
Photo credit:https://www.facebook.com/pg/InternationalRescueCommittee/photos/?ref=page_internal

10. Square
Videos
Source: https://www.facebook.com/business/success/international-rescue-committee
Photo credit: https://www.facebook.com/business/success/international-rescue-committee
15 second video
with text overlay
Shared on all
social media platforms
Gott Advertising +
Facebook Creative Shop

11. Custom Audience
Pre-existing
email list
Facebook
Pixel
Broad audience
of women in
the U.S
Increase Donations
Source: https://www.facebook.com/business/success/international-rescue-committee

12. Content
Ambassadors
Source: https://www.facebook.com/business/success/international-rescue-committee
Photo credit:https://www.facebook.com/pg/InternationalRescueCommittee/photos/?ref=page_internal
Powerful Posts

13. Source: https://www.facebook.com/business/success/international-rescue-committee
50%
higher return on ad spend
with square video ads
41,110
donations received
$5.2 milion
raised from Facebook
ads

14. Reference page
https://www.facebook.com/business/success/lloyd-taco
https://www.instagram.com/whereslloyd_/
https://www.facebook.com/lloydTacoFactory
https://twitter.com/whereslloyd
https://www.facebook.com/business/success/international-rescue-committee
https://www.facebook.com/pg/InternationalRescueCommittee/photos/?ref=page_internal
https://www.pinterest.com/pin/271130840051378454/?autologin=true