The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

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A trip down memory lane - linkbait that's worked in the past, plus a look at what's happening right now and some theories about what SEO linkbait campaigns might look like in the future.

Technologie

The Past, Present &
Future of Linkbait
Hannah Smith
@hannah_bo_banna

But getting links to a

commercial site is

harder #sadtrombone

Xbox
Guess he’s an and I’m more

Atari but the way you play your game ain’t fair...

iPhone users have

More Sex
Finally, statistical proof that iPhone users
aren’t just getting f*cked by Apple

tl;dr

low budget?
written content can get you great links

the future
is already here — it's just not very evenly distributed...
William Gibson

472 million
smartphones will be shipped in 2011

70%of smartphone users regularly

browse
the internet & use online apps

67% plan to buy a

tablet in the next 12 months

Your

best won’t cut it...

do it better...

Hannah Smith
SEO Consultant – Distilled
hannah.smith@distilled.net
http://twitter.com/#!/hannah_bo_banna

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The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

1. The Past, Present & Future of Linkbait Hannah Smith @hannah_bo_banna

3. 1997...

5. 30,000 links from 1500 domains

6. 2000...

8. 1,200,000 links 2800 from domains

9. 2006...

10.

11. 4,000 links from 900 domains

12. 2007...

13.

14. 1200 links from 334 domains

15. 2008...

16.

17. 30,000 links from 840 domains

18. 2009...

19.

20. 9,000 links from 1200 domains

21. But getting links to a commercial site is harder #sadtrombone

22. 2000...

23.

24. 79,000 links from 2565 domains

25. 2005...

26.

27. 8,000 links from 3,000 domains

28. 2006-2008...

29.

30. 45,000 links from 832 domains

31. 2008...

32.

33. 203 links from 123 domains

34.

35.

36. Xbox Guess he’s an and I’m more Atari but the way you play your game ain’t fair...

37.

38.

39. beer pockets 

40.

41. 250 links

42.

43. 148 links from 72 domains

44.

45. iPhone users have More Sex Finally, statistical proof that iPhone users aren’t just getting f*cked by Apple

46. 859 links from 424 domains

47. tl;dr low budget? written content can get you great links

48. what is distilled now? doing right

49.

50.

51.

52.

53. the future is already here — it's just not very evenly distributed... William Gibson

54. SEO<3 Social Media , PR& Marketing

55.

56. invest in the platform

57. 472 million smartphones will be shipped in 2011

58. 70%of smartphone users regularly browse the internet & use online apps

59. 67% plan to buy a tablet in the next 12 months

60.

61. Your best won’t cut it... do it better...

62.

63. do what?

64. start (small is fine – get buy in)

65. build relationships

66. mitigate against failure

67. invest in the platform

68. the timeis now

69. Hannah Smith SEO Consultant – Distilled hannah.smith@distilled.net http://twitter.com/#!/hannah_bo_banna

The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011

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