Alastair Banks talks digital disruption, the past, present and future. This presentation also covers persona development, social media, context marketing, content marketing and SEO.

1. Agenda (ish)
A look at the digital landscape - 1 hr
Coffee Break - 15 mins
My Case Studies - 1 hr
Pairs Exercise - 30 mins
Q & A

2. #letstalkdigital

37. No Social Media!!!

41. Disruption

50. 35% marriages - 2005 & 2012 started online
50% through dating sites
20% social networks
15% chat rooms / messaging

51. • World’s largest taxi company owns no taxis (Uber)
• Largest accommodation provider owns no property (AirBnB)
• Largest phone companies owns no telco infrastructure (skype,wechat)
• Most valuable retailer owns no inventory (Alibaba)
• Most popular media owner creates no content (Facebook)
• Largest movie house owns no cinemas (Netflix)
• Largest software vendors don’t write the software (Apple and Google)
Source: @ibmge
Digital Disruption

53. A quick look back at 2015
bit.ly/optixdigital

55. The Rise of the YouTuber

57. 4,908,576 subscribers • 349,515,420
views

59. 7,376,939 subscribers • 829,433,481
views

61. 9,920,949 subscribers • 946,861,280
views

63. 10,079,850 subscribers • 675,172,769
views

66. 10,079,850 subscribers • 675,172,769
views

68. Two Lessons

69. Lesson 1.

70. 10,079,850 subscribers • 675,172,769
views

73. Lesson 2.

74. The Rise of the Millennial
millennial
mɪˈlɛnɪəl/noun
plural noun: millennials
a person reaching young adulthood around the year 2000.

77. How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even
down to my entertainment, it's all streamed through Netflix, Now TV or
Catch up channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!

78. Millennials turn to YouTube before
Google

80. 2016 - What’s Important
RIGHT NOW

81. 1). The space I own

84. 84

86. Define ‘Reach’: In the application of statistics to advertising
h refers to the total number of different people or households exposed, at least once, to a med

90. 2). Influencer Marketing

91. diff between celeb and influencer - show
of hands
Is this an Influencer? - lady Ga Ga

92. diff between celeb and influencer
Is this an Influencer? - Paul Boag

96. 3). Persona Development

97. Buyer personas are fictional, generalised
representations of your ideal customers.
They help you understand your customers (and
prospective customers) better, and make it easier
for you to tailor content to the specific needs,
behaviours, and concerns of different groups.

98. Bob
Lucy

99. https://yougov.co.uk/profiler#/

100. 4). Becoming a Social Selling Expert

103. 5). Understand Context Marketing

104. ing the right content, to the right people, at the right time across t

107. 6). Consistent Content Marketing

109. https://www.youtube.com/
watch?v=jAF2hZxdFRE
Emirates
2,176,818 views

110. 16,658 views

111. 2,359,627 views

112. 7). Google is still HUGE

113. 100 Billion Searches Per Month

117. Source: MOZ

118. 1. Outreach
2. Content Review
3. Site Improvements

119. Search is changing…

120. Google voice - 2011

121. 8). The rise of Visual Platforms

125. 9). Team Engagement

128. Coffee Time

129. Welcome Back

130. Project 1
We aim to revolutionise the work dining experience, by enabling employers to benefit
their employees through partial meal sponsorship. We target London-based companies in
IT and financial sectors that want to offer additional benefits to their employees.
Employees will be issued with a (contactless) payment card which they can use to pay for
their meals. Meal costs will be covered by the employer as a benefit, by the employee
through salary sacrifice or via regular top-up. This unexpected benefit to employees will
increase employer attractiveness, improve motivation, productively and will lead to
various cost savings.

131. “Strategy without tactics is the slowest
route to victory. Tactics without strategy
is the noise before defeat.”
Sun Tzu

132. Your brand is your reputation – the perception of you held by
the external world. It is the combination of personal
attributes, values, drivers, strengths, and passions you draw
from that differentiates your unique promise of value from
your peers, and helps those assessing you to determine if
they should hire you or do business with you.
http://www.careercast.com/career-news/10-step-personal-branding-worksheet

133. Trust, Authenticity, Consistent

135. Persona Development

136. Bob
Lucy

138. https://yougov.co.uk/profiler#/

139. Owned Space

140. Company Blog Sites - Show Personality -
Hubspot
Solve My probs

141. Be Useful
Be Engaging
Be Different

142. Reed Global
• Planned & Executed entire employers advice hub.
• 69 new pages indexed on Google.
• Over 100 new rankings.
• 14642 new page views since we’ve been working
together.

145. answerpublic - emp ben

153. • followerwonk - HR directors

156. • linkedin - HR directors

161. youtube interviews?

162. Project(s) 2
i) The business idea is to establish a premium speciality coffee roastery/shop chain that sources premium coffee
from a single plantation around the world, roast it to perfection and deliver a freshly brewed cup to coffee
enthusiasts. Our customers will come for the experience, to socialize, to interact with baristas, learn about coffee
and trace their favorite coffee’s origin. We aim to be part of the cultural and artistic scene in the cities we operate
in, creating a hip and friendly urban atmosphere and elevating the taste and passion for coffee.
ii) Curating exceptional wines from relatively unknown suppliers, in the process helping quality producers manage
ebbs and flows in production and cash flow. We package this top quality product into our own branded lightweight,
portable and unbreakable, 1.5lt boxes. Box wine our customers can enjoy anywhere —without having to worry
about a corkscrew or broken glass. It’s eco-friendly, requiring less energy and cost to produce, store and transport
than bottled wine. An understated brand promoted solely through influencers that allows our confident, informed
customers to enjoy exceptional wine, at a significantly lower price, that stays fresh for at least four weeks after
opening.

165. Owned Space

212. ?

214. Final Few

220. Connect with me:
Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanks
Twitter: @banksy6
LinkedIn: uk.linkedin.com/in/alastairbanks
Instagram: www.instagram.com/banksy6
Snapchat: banksy_66

221. www.YouTube.com/c/alastairbanks