1. Hani El Jamal
P.O. Box 9454 Jeddah 21413 Saudi Arabia
Mobile: + 966 566 99 88 22
E-mail: hani.eljamal@gmail.com
Nationality: Lebanese and Canadian
Date of Birth: December, 1967
Marital Status: Married with three children
To contribute strong leadership, analytical and interpersonal skills, as well as highly applicable
experience to a multinational firm, in a General Management or International Business Development
capacity.
PROFILE
A strategic and forward thinking executive with over 20 years P&L experience in General
Management in a unique mix of Strategy, Sales, Operational, Finance, Management and Technology,
and a demonstrated track record in delivering transformational change agendas. A results oriented
leader with a successful track record in delivering considerable organizational and financial success
in dynamic, global and complex environments. A motivator that communicates a compelling vision,
committed individuals to build strong performing teams.
KEY STRENGTHS
 Financial and commercial acumen including banking, insurance, cash flow management, and
financial accounting.
 Management consulting with people management in large complex transformational change
initiatives.
 Project and program/portfolio management, organizational design, restructuring, change
management, efficiency optimization and process redesign.
 Industrial manufacturing management expertise, consolidating production efficiency, quality
assurance, product innovation and crisis management.
 Strategy, business planning, post acquisition and merger integration.
 Client relationship management, sales, business development and business intelligence.
 Communication, executive presentation and C-suite presence.
 Management of high performance, multi disciplinary teams.
 Evaluate and develop talent.
 Action oriented and organizational savvy, able to stir situations until the achieved target.
 Open to cultural diversity and quick in finding fair common grounds when needed.
 Decision maker based on analysis, experience and judgment with a visible set of values.
Hani El Jamal CV 1
Career Objective
Personal Qualifications

2. 2006 – Present ULTRAPAK Manufacturing Company Ltd. Jeddah – KSA
General Manager / May 2006 to current
 Reporting to the Executive Committee on monthly and quarterly basis.
 Managing the shop floor in terms of multi packaging equipments and processes along a team of
100 persons of thirteen different nationalities.
 Direct reports of six team members covering the functions of head of sales, head of plant, quality
assurance, supply chain, HR and finance.
 Leading and Managing the sales and delivery of diverse packaging and bottling solutions across
12 countries with a yearly turnover in excess of SAR 300 mio.
 Managing complex sourcing contracts of a vast blue chip customer base that includes Pepsi Cola
bottlers, Coca Cola Bottlers, Aujan Industries and Nestle waters to name a few..
 Managing the operational set up, the outsourcing and recruitment of the entire human capital of
the organization, introducing a KPI culture per department.
 Designing and executing complex high impact procurement strategies for all raw materials,
including resin hedging and financing.
 Managing the planning and execution of the company wide business plan, budgeting and
forecasting activities; including the 5 years business and investment plans and P&L performance.
 Overseeing the coordination with both legal and financial departments regarding proposed
alliances/joint ventures.
 Overseeing the human capital development of the organization including the launching of the
SMART approach development plan for all key people in the organization.
 Last 4 years results contributed to a 30% increase in plant capacity, 40% increase in revenue and
33% increase in net profit.
1997 – 2006 TETRA PAK Pet Saudi Arabia Ltd. Jeddah – KSA
Regional Sales Manager, Middle East
 Reported to the Managing Director.
 DGM role between May 2005 and May 2006.
 Transformed Tetra Pak PET Plastic business into a center of operational excellence in the Middle
East region.
 Increased corporate visibility by focusing on Quality control and JIT deliveries.
 Streamlined internal and outsourced distribution capabilities.
 Implemented solutions to logistical problems, movement and consolidation of products on an
International, Regional and Country level.
 Planned and oversaw the execution of new product launches based on market demand and
customer requirements.
 Lead the business expansion both vertically and horizontally.
 Researched, identified, and negotiated with International resin manufacturing facilities in the Far
East
 Participated in various training programs of the Tetra Pak academy with main focus on
managerial, financial and marketing functions.
 Direct P&L responsibility in excess of US$ 6 Million.
Hani El Jamal CV 2
Professional Experience

3. 1994 – 1997 National Marketing Company. Jeddah – KSA
Brand Manager
 Reported to the General Manager.
 Responsible of initiating media plans.
 Supervised the execution of all advertising and promotional activities throughout the territory.
 Prepared advertisements and POP materials as well as promotional literature.
 Revamping and expanding product lines to fit local needs; including languages and formats.
 Increased product visibility through advertising campaigns, promotional and trade show events.
 Initiated training programs to business partners to increase brand and products awareness.
1992 – 1994 Souhoula Trading Est (Simply) Riyadh – KSA
Business Development Specialist
 Established and managed retail partnerships and wholesale distribution agreements across Saudi
Arabia
 Oversaw strategic account planning, business development, sales forecasting and pricing.
1990 – 1992 Lebanon and Gulf Bank S.A.L. Beirut – Lebanon
Assistant L/C and L/G department Manager
 Started as an assistant management trainee and successfully completed the L/C department
training program focusing on financial control functions.
 Assisted the department manager in all transactions
 Promoted to include under my responsibilities advisory sessions to bank clients
Internship and Certification:
• International Marketing
• Vision, leadership and change workshops
• Peak leadership performance courses
• Professional Selling Skills
• Finance for Business Management
• Business Statistics
• Operational Marketing Management,
American University of Beirut (AUB) - Fall 1990
Economics/Computer Science BS degree
College Protestant Français Beirut - Summer 1985
French and Lebanese Baccalaureate
Hani El Jamal CV 3
Technical Skills
Languages
Education

4. Fully fluent in Arabic, English and French
Life time HOG member, motor biking, scuba diving and tennis.
References and Recommendations available upon request.
Hani El Jamal CV 4
Hobbies