Several technologies are set to transform B2B trading in 2016. Find out what they are and why so many manufacturers and distributors are investing in them.
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B2B Trading: How Technology Will Transform B2B Sales
1. Post Link: How Technology Will Transform B2B Trading in 2016
How Technology Will Transform B2B Trading in 2016
With predictions that investments in B2B e-commerce, native mobile applications, and cloud-
based platforms are set to skyrocket over the next few years, it is imperative that manufacturers
and distributors embrace new technology to stay competitive in the coming months.
Here are several examples of the kinds of technologies set to transform B2B trading in 2016
and help manufacturers and wholesale distributors better serve their customers.
Technologies Transforming B2B Trading in 2016
1. B2B eCommerce
At the end of the day, B2B buyers are also consumers. The expectation is that the B2B product
research and purchasing process becomes comparable with B2C buying
experiences. According to one Forrester report, 50% of B2B Companies say that their
customers use B2C and B2B websites to buy for work.
eCommerce is also influencing buyer behavior. The Forrester study found that digital platforms
are more proficient in building customer loyalty, and that online customers are more prone to