An overview of the IBM Bluemix service and how to get started leveraging the Watson APIs for Conversations and Personality Insights. Presented to the Atlanta Collaboration Users Group (ATLUG) for their virtual meeting on August 11, 2016.

1. HANDLY CAMERON
ATLUG AUGUST 11, 2016
LEVERAGING IBM BLUEMIX
FOR CONVERSATION AND
PERSONALITY INSIGHTS

2. HANDLY CAMERON
▸ Free Agent, available for hire!
▸ IBM Champion since 2011
▸ Loves to help companies
leverage mobile, cloud, and
collaboration technologies to
drive business value
▸ ATLUG and Atlanta WebSphere
Users Group

3. AGENDA
Cognitive Solutions
Bluemix Overview
Having a Conversation
Personality Insights
Get Started Now
Resources and upcoming events

4. WHAT ARE “COGNITIVE” SOLUTIONS
Understands
Human language – voice, ad-hoc questions, natural language dialog
Unstructured data – images and text
Reasons
To develop hypotheses and probabilities – suggests answers,
relationships, correlations
Learns
Adjusts to continued input & feedback – new/changing data, human
expertise, training

5. WHAT IS IBM BLUEMIX?
IBM BLUEMIX - PLATFORM AS A SERVICE
Containers and runtimes
Applications
API Services

6. WHAT IS IBM BLUEMIX?
WATSON COGNITIVE APIS

7. COLLABORATE AND LISTEN
INJECTING “COGNITIVE” IN COLLABORATION
Conversation
Build and train a ‘chatbot’ to converse in natural language to
determine user intents and entities and to craft responses
Personality Insights
Scan text to extract and analyze a spectrum of personality
attributes, understand your users, and guide interactions
Dialog
Automate branching conversations with a user through natural
language discussion and responding to their unique situation

8. COGNITIVE
CONVERSATION
What is it?
Add a natural language interface to your application to automate interactions
with your end users.
How does it work?
Watson combines a number of cognitive techniques to help you build and train
a bot - defining intents and entities and crafting dialog to simulate conversation.
Example Use Cases
Customer service chatbots
Voice or text control
Virtual agents

9. COGNITIVE
USING THE CONVERSATION SERVICE
Getting started
1. Train Watson to understand your users' input with example
utterances: Intents and Examples
2. Identify the terms that may vary in your users' input: Entities
3. Create the responses to your user's questions: Dialog Builder
4. Test and Improve
Supported Languages
English, Spanish, Brazilian Portuguese, French, and Italian

10. COGNITIVE
DEFINING INTENTS
An Intent is a purpose or goal of a user’s input
Example intents
Example Intent
I can’t login #reset_password
Please reset my password #reset_password
Turn on the lights #turn_on
Turn off the lights #turn_off
Turn on the engine #turn_on

11. COGNITIVE
DEFINING ENTITIES
An Entity is a purpose or goal of a user’s input, used to
provide a different response or action.
Example intents
Example Entity
Login @password
Password @password
Lights @headlights
Headlights @headlights
Engine @engine

12. COGNITIVE
DEFINING DIALOG
A dialog uses the intent and entity that have been identified,
plus context from the application, to interact with the user
and ultimately provide a response.
Dialogs are made up of
Nodes
Conditions
Responses
Branches and turns

13. COGNITIVE
CONVERSATION DEMO

14. COGNITIVE
PERSONALITY INSIGHTS
What is it?
Enables deeper understanding of people's
personality characteristics, needs, and values
to help engage users on their own terms
How does it work?
Extracts a set of personality and social traits
based on the way a person communicates.
Example Use Cases
Brand Analytics
Market Segmentation & Campaigns
Customer Care

15. COGNITIVE
USING THE PERSONALITY INSIGHTS SERVICE
Simple interactions
Send JSON, text, or HTML via a HTTP POST profile
Receive JSON or CSV with cognitive and
social characteristics and analysis data
JavaScript tools are provided to enable graphic visualization
of the results
Software Development Kits
Node.js, Java, Python, and iOS SDKs are provided on GitHub
SDKs use either your Bluemix credentials or an authentication token

16. COGNITIVE
PERSONALITY INSIGHTS - SAMPLE NODE.JS
var watson = require('watson-developer-cloud-alpha');
var my_text = "Call me Ishmael. Some years ago-never mind how long precisely-"+
"having little or no money in my purse, and nothing particular to interest me "+
"on shore, I thought I would sail about a little and see the watery part of "+
"the world. It is a way I have of driving off the spleen and regulating the "+
"circulation. Whenever I find myself growing grim about the mouth; whenever it "+
"is a damp, drizzly November in my soul; whenever I find myself involuntarily "+
"pausing before coffin warehouses, and bringing up the rear of every funeral I "+
"meet; and especially whenever my hypos get such an upper hand of me, that it "+
"requires a strong moral principle to prevent me from deliberately stepping "+
"into the street, and methodically knocking people's hats off-then, I account "+
"it high time to get to sea as soon as I can.";
var personality_insights = watson.personality_insights({
api_key: 'MmUzNmFjNDUtNzc3NC00YTIzLWI5NDQtOGVjNzc1YTZkNDlmOjl5UVBTdUZxZjgxTA',
version:'v2'
});
personality_insights.profile({ text: my_text }, function (err, response) {
if (err)
console.log('error:', err);
else
console.log(JSON.stringify(response, null, 2));
});

17. COGNITIVE
PERSONALITY INSIGHTS - RESULTS

18. GET STARTED NOW
IBM BLUEMIX FREE TRIAL
30-day trial, no credit card
required
2 GB of runtime and container
memory
Unlimited IBM services and
APIs
Complementary support
… it may take a day or two for
IBM to set up your account

19. GET STARTED NOW
SAMPLE PRICING
Conversation
Personality Insights
Tiers Price
1 - 100 Free!
101 - 100,000 $0.02 USD/api call
100,001 - 250,000 $0.01 USD/api call
250,000+ $0.005 USD/api call
Free Standard
Up to 1,000 API queries/month $0.00890 (USD) per API call
Up to 3 workspaces Unlimited API queries/month
Up to 25 intents Up to 20 workspaces
Shared public cloud Up to 2000 intents
Shared public cloud

20. RESOURCES
HTTPS://WWW.IBM.COM/DEVELOPERWORKS/LEARN/CLOUD/BLUEMIX/SERVICES/INDEX.HTML

21. RESOURCES
HTTPS://WWW.IBM.COM/DEVELOPERWORKS/LEARN/CLOUD/BLUEMIX/SERVICES/INDEX.HTML

22. RESOURCES
HTTPS://DEVELOPER.IBM.COM/COURSES/ALL-COURSES/BLUEMIX-ESSENTIALS

23. COMING SOON TO ATLANTA!
Georgia Aquarium, Atlanta, Oct 11, 2016
Keynote:
The Society-Defined Society, Forecast: Cloudy with a Chance of Reinvention, Robert Tercek
Who Should Attend:
Discover track: IT Executives and Innovation Leaders
Design track: IT Operations Managers and IT Architects
Develop track: Development Managers and Developers
http://www.ibm.com/events … and search for “Atlanta”