Overview of our company and services

1. A sampling promotions agency surprising targeted
consumers with samples where they live, work & play
January 2016handit2.com

2. What is the Handit2 Network?
The Handit2 Network is a venue-based sampling promotions
agency offering targeted grassroots access to over 20 million
consumers in the USA and Canada. We surprise your
targeted consumer in the ‘real world’; that is, in brick-and-
mortar environments where they live, work and play. We
specialize in offering custom, measurable, solo sampling
promotions via channels where influencers are part of the
fabric, saving you money since hired ambassadors are not
necessary.
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Our Channels

3. The Sampling Landscape and Where We Fit
3
Distribution
Method
Received
Serendipitously
Highly
Targetable
Cost
Effective
No
Samples
Thrown Out
No Risk of
Duplication
Scalable to
Millions of
Consumers Uncluttered
Venue-Based
Sampling
True True True True False True True
E-Commerce
Sampling
True True True False True True True
Direct Mail
Sampling
True True False False True True True
Street Team
Sampling
True False True True False True True
Home Party
Sampling
False True False True False True True
In/On-Pack
Sampling
True False True False True True False
Request a
Sample
Online
False True False True True True False
In-Store
Sampling
True False False True False True False
Event
Sampling
True False True False False True False
Subscription
Box Sampling
False True True False True False False

4. Our Verticals Defined
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OB-GYNs
Birth Centers
WIC Facilities
Childbirth Classes
Newborn Care Classes
Lactation Classes
Midwives & Doulas
Mommy & Me Classes
Daycare Centers
Preschools
Pediatricians
Kid Fitness
Elementary Schools
Camps
Birthday Party Venues
Boys & Girls Clubs
Music/Theater Venues
Dentists
Family Doctors
Colleges (Rec Centers,
Intramurals, Health Clinics)
Health Clubs
Rock Climbing Gyms
Yoga
Dance & Ballet Studios
Spin Studios
Swimming Pools
Tutoring Centers
Gymnastics
Martial Arts
Cheerleading
Hair, Nail, Tanning Salons
Dance Studios
OB-GYNs
Spas
Women Only Health Clubs
Yoga Studios
Barre Classes
Pilates
Dietitians & Nutritionists
Weight Loss Centers
Acupuncturists
Dermatologists
Cosmetic Surgeons
Chiropractors
Cooking Classes
Hair Removal / Electrolysis
Massage Therapists
Health Clubs
Martial Arts Studios
Barber Shops
Boot Camps
Military Fitness Facilities
Boxing Centers
Urologists
Police & Fire Stations
Senior Centers
Retirement Communities
Senior Classes
Country Clubs
Churches
Audiologists
Cardiologists
Health Clinics
Health Clubs
Dance Studios
Community Rec Centers
Martial Arts Studios
Yoga Studios
Pilates
Military Fitness Facilities
Boot Camps
Extreme Fitness Classes
Sports Medicine
Physical Therapy
Personal Trainers
‘Muscle Gyms’
Racquet Sports
Swimming Pools
Kennels
Animal Shelters
Pet Friendly Hotels
Pet Adoption Agencies
Veterinarians
Pet Hospitals
Pet Grooming
Pet Training

5. 5
Current / Recent Clients

6. 6
Venues Love Us!
“Our customers have been so excited to receive
samples. We have parents returning asking what
products we will be sharing next. Thank you for
allowing us to take part in these promotions.”
- Patricia Palmer, Director, Earth Angels Childcare Center, Bellbrook OH
“Your products are awesome! We promoted the
program on all social media outlets. Thanks so
much for the informative books and water bottles.
Our athletes greatly appreciated it.”
- Danielle, CrossFit Blue Ash, Cincinnati OH
Handit2 Venues
80% Independents
20% Chains
Benefits to the Venue
– Free gift to give to their clients / customers / members
– Turnkey process managed by someone else
– Simple to enroll; they can always opt-out
– Fun excuse to interact with their customers
– Getting samples / products they would never have received otherwise

7. 7
What We Do: Venue-Based Sampling
Define your promotion… …and we do the rest

8. Your Customized Promotion
8
We guide you through the process of building a promotion
customized to your brand and goals. Choose your target
demographic, geography, program size and timing.
– You specify your target demographic (including
whether consumer or practitioner); we select venues
from our database of over 1 million businesses to
reach them
– You specify markets where the promotion will run
– You specify where you hope to see a lift in sales
(offline, online or both)
– You specify a budget and/or number of samples you
wish to distribute
– You specify which month(s) your promotion will run
and if it will be one-time or recurring
Segment Our Network By…
• Venue type
• Geography
• Venue demographics
• Neighborhood demographics
• Proximity to key retailers

9. We Enroll, Ship and Manage
Shipping and Fulfillment
– Ship materials in bulk to our fulfillment center
– We manage all logistics associated with
shipment to each participating facility
– Complete tracking available via Fedex Ground
or UPS Ground
– Proof of insurance and 3rd party accreditation
available upon request
– LTL, refrigerated, frozen delivery available for
brands that require it
– Quotes within 48 hours
9
Venue Enrollments
– All venues opt-in and agree to participate in the promotion
– Venue owners/managers act as brand ambassadors
– These ambassadors often have a pre-existing relationship
with the target consumer
– Every venue opts-in to each distinct sampling program,
ensuring each venue is enthusiastic to participate

10. Venues Share
Pre-Promotion
– Venue alerts customers that samples are coming
– Setup display
During Promotion
– Distribute samples
– Distribute coupons
– Collect feedback from customers
– Take photos or videos
After Promotion
– Submit photos or videos
– Submit venue feedback
– Request feedback from customers
– Prizes rewarded to venues that collect consumer feedback
Optional Add-On
– Send post-program digital coupon offer to customers
10
= Offline!

11. Consumers Try & Give Feedback
The Consumer Experience
– Consumers visit their venue, see a display
– Receive a sample, coupon, and feedback form
– Try the sample
– Provide feedback
– Receive reminders from their venue to provide feedback
Optional Add-Ons
– Receive a digital coupon from their venue
– Consumer photo/video contest
– Video interview / testimonials
11
= Offline!

12. Feedback From Consumers & Venues
How We Collect Feedback From Consumers
– paper comment forms available during the promotion
– digital feedback options conveyed onsite during promotion
– follow up digital correspondence sent to consumer by venue
How We Collect Feedback From Venue Staff
– paper feedback form included in the promotion manual
– follow up digital correspondence sent to venue
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13. Measurement
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ROI Analysis Options Included with Every Program
– Consumer survey
• Awareness, trial, conversion, intent questions asked at receipt of sample
• Completely customizable survey based on brand needs and measurement goals
• (Optional add-on) Post-program follow up survey to allow for pre- vs post- analysis
– Account-specific test vs control sales analysis
• Identify which stores theoretically should benefit from sampling effort because
Handit2 sampling took place nearby. This is the ‘test’ group. All other retailers are
the ‘control’ group.
• If sampling happens during week 0, identify baseline weekly sales figures for week
-1 for both the test and control groups
• For weeks 1 to 20, look at test vs control weekly sales figures and compare to
week -1 baseline
• Report test vs control results
• Note: This analysis requires account-specific sales data provided to Handit2 by the
client
– Coupon redemption
• Estimate sales lift based on paper coupon redemption results
• Optional digital coupon distribution
– coupon distributed via venue influencer email and social media efforts
– Optional custom URLs where each influencer’s success at coupon
propagation can be measured

14. 14
Example of Retailer Geotargeting
− Each green dot represents a targeted
retailer in Cincinnati
− Each yellow circle represents a 1 mile ring
around the targeted retailer
− Each blue dot is a targeted sampling venue
nearby
− For this client, we targeted all blue dots
within yellow circles for sampling

15. 15
National Campaign Case Study: Aquaphor
The Client
Aquaphor is a Beiersdorf brand, a global leader in the skin care industry.
The Goal
The goal of the promotion was to increase awareness and use of Aquaphor
Healing Ointment and Aquaphor Gentle Wash & Shampoo among moms with
children under the age of 3.
The Promotion
1,000,000 Aquaphor Healing Ointment and Aquaphor Gentle Wash & Shampoo
samples and coupons distributed nationwide via 15,000 daycares, mommy & me
classes, lactation/breastfeeding classes, and childbirth classes.
The Results
Aquaphor brand team wins internal award for the largest market share gain that
year. The promotion had an above average response from customers. 97% of
participating venues indicated they would participate again.
“We love the stuff. We are constantly
recommending it to families, whether it
be for diaper areas, itchy, scratchy
spots or dry lips. This stuff works
wonders.”
CreativiTown Daycare, Orlando FL

16. 16
Regional Campaign Case Study: Live Real Farms
The Client
Live Real Farms is a trademark of Dairy Farmers of America, America’s
largest dairy cooperative.
The Goal
The goal of the promotion was to increase awareness of Live Real Farms
Energy drinks among moms who experience low energy.
The Promotion
25,000 Live Real Farms Energy Drink samples and coupons distributed via
256 daycare centers in the Minneapolis and Milwaukee DMAs. In order to
qualify for participation, venues were required to have a median household
income of at least $50,000.
The Results
92% of participating venues indicated they would participate again. 93% of
consumers reported not being familiar with the Live Real Farms brand prior
to the promotion. 67% of consumers intend to purchase the product after
trying the sample. 40% of consumers who tried the sample reported being
very likely to recommend Live Real Farms to family and friends.
“This is a great product. It is convenient
and yummy!”
Grace Lutheran Child Development, Twin Lakes WI
Minneapolis DMA Milwaukee DMA

17. 17
Practitioner Campaign Case Study: Mother’s Milk
The Client
Founded in 1974, Traditional Medicinals manufactures 50 herbal teas created by
herbalists for health and wellness.
The Goal
The goal of the promotion was to increase awareness and use of Organic
Mother’s Milk tea among lactating women.
The Promotion
Yearlong program where Organic Mother‘s Milk tea samples and coupons
are distributed on a quarterly basis to lactating moms via birth practitioners
nationwide. Parents received samples via the front desk or by hand.
The Results
Traditional Medicinals has decide to outsource their entire Mother’s Milk
Practitioner Sampling program to us. We run promotions for them quarterly.
100% of participating venues indicated they would participate again.
“It’s great! Mothers say it really helps milk
come in faster and has a great taste.”
Miami Maternity Center, Miami, FL

18. Contact
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Andy Potter, Founder
303-674-0651
andy@handit2.com
8892 Gray Fox Dr
Evergreen, CO 80439