1. Personal Marketing
Plan
Buathab

2. 1- Business mission &
objective:
Preferred Job Titles:
I. Accounting and Leadership
Preferred job Function:
I. the environment that I am inspiring to work in is more
focusing on group work, on open environment with more
face-to- face communication.
II. I am good at communication with people.
III. I am good at using computer and technology.
IV. I am good at providing people with training sessions.
V. I am skillful person at creating cooperative environment for
my colleagues.

3. Positioning Statement:
I. I am a skillful person in communication with people, in
which I created warm cooperative and motivating
environment for the employees there and provided them
with training sessions. Also, I am a person with positive
attitudes and I believed that being in a beautiful place is
good motivating for people to enjoy working, thus I
decorated the offices and adding more stuff to make it
pleasurable place to work in.

4. Educational Experience:
 Studying Accounting major in Business College, Kuwait
 Acquiring Computer course certificates in Kuwait
 Leadership position in Kuwait Club Students in Portland State
University
 Member in Women International Middle East in Portland State
University

5. Professional Experience
 Working in Ministry of Communication (five years for Budget)
 Volunteering in Worker’s Union in Ministry of commination
 Providing different kinds of support for new Kuwait students in
the United States
 Volunteering in Women International Club

6. 2- SWOT Analysis-External
External market environment:
I. Government Ministry in Kuwait( Budget Department)
A. The Head of Budget Department, coordinators and
accounting people.
B. The agenda we have is: communicating with different
departments in ministry to know their necessities for the
whole year. Preparing the whole budget for one year and
distributing the budget for Ministry departments.
C. Through this agenda, we can have more organized and
précised work. Also, this agenda helps to reduced the
mistakes that might have.

7. 2-SWOT Analysis-External
Technological Environment
I. having technology is important in my work and it has good
and positive impact on the work. It makes it easier on
communicating internationally and improving the ways of
searching.
II. Nothing specifically disrupt the work, but using more
technology impact how we communicate face to face
and how we engage with each other.

8. 2- SWOT Analysis- Internal:
Internal analysis:
I. Strengths:
A. Leadership ,hard working, time-management, providing
support, providing training sessions, high communication
skills.
B. Helping and teaching new employees about the work
environment. Making good relationships with every one
there. Creating warm and joyful atmosphere for people.
C. Having training and workshop in different areas to improve
the work and motivate employees.
D. Annual evaluations and extra bounces for excellent
employees. Also, providing scholarships for excellent
employees. Good and warm communication. Having
values is essential in my work. One of these values respect
the individual and their own experiences. The other value is
opening the door for different perspectives and personal
experiences.

9. 2- SOWT:
I. Weaknesses:
A. Lack of multiple languages, such as English and writing
skills.
B. I have to work in this position due to the limited choices.
I. Competition:
A. I am more competing with my colleagues but since I
have two languages Arabic and English, I have GAAP
skills from USA along with IFRS skills. I also, I have new
experience with diverse cultures. These advantages will
help met to stack up in this competition.

10. 3- Identify Opportunities:
Lis industries:
I. Segmentation
II. ministry of communication this is website
http://moc.kw/English/index.html
leader people in my job for example, The minister Elsa Ahmad
Alkandari

11. 4- Marketing Mix-Product
Services I can offer:
I. Training sessions, preparing and writing books,
providing budget for conferences and business
work.
Product development activities:
I. Taking more writing classes and taking more English
courses.
II. Exploring more and different skills of communication
with people through volunteering opportunities and
workshops.
III. Working more on my personal experiences, skills and
opportunities to improve my products.

12. 4- Marketing Mix-Price
Benefits:
I. I expect high benefits of my work, having more bounces,
salary and good advantages for excellent employees.
II. High payment level.
III. Working in ministry place is highly related to have more
advantages that affect the salary. Working in budget
department greatly affects the salary.
IV. Having training sessions about finance information,
personal improvement and work improvement.
V. Having many expectations of improving the work,
improving the group works and adding more advantages
to the work atmosphere and extend the advantages of
the work for many areas.

13. 4- Marketing Mix- Place:
place I want to work in:
I. Working in government ministry, especially in budget department,
where is it in a large space and many offices. The ministry is located
in the center of the city, so it would be easier for people to move
around and come from different directions.
Type of work environment:
I. Indoor, it is quite area with more joyful decorations. It has many
and small offices. Outdoor, it has nature view of nature, sea view
and few coffee shops around it. The virtual office is in more quite
area, with big table and comfortable chairs. Nice decoration is
requited to make the work more enjoyable.
Special needs and wants:
I. Having technological and offices equipment.

14. 4- Marketing Mix- Promo:
Social Media:
I. I have account on all these programs LinkedIn,
Facebook and twitter

15. 5- Implement and Evaluate:
Timeline for implementation:
I. Measurable time for my plan it to 1/1/2016
II. I will graduation on 2015