1.
Earning high-quality links
with little or no content
pieces
Hana Bednarova
#brightonseo @Miss_HanaB

2.
We all love big content
#brightonseo @Miss_HanaB

3.
And we should, it’s great, we can do so
much with it, right?
#brightonseo @Miss_HanaB

4.
But as with everything …
#brightonseo @Miss_HanaB

5.
Our larger
pieces can take
much longer to
perform than
what we
planned for
#brightonseo @Miss_HanaB

6.
Or don’t reach results that we expected
#brightonseo @Miss_HanaB

7.
So, while we are creating or promoting
our larger pieces, we should have a few
more tactics going on.
#brightonseo @Miss_HanaB

8.
At the end
of the day,
we can’t
rely on one
thing!
#brightonseo @Miss_HanaB

9.
Building links with no content pieces
#brightonseo @Miss_HanaB

10.
Now, I am not saying building links for £0 –
because you will be investing a lot of time in
this and time costs money.
#brightonseo @Miss_HanaB

11.
Promote Service or Products
#brightonseo @Miss_HanaB

12.
All about research! Find relevant
publications and get in touch with them
#brightonseo @Miss_HanaB

13.
React to journalists’ requests
#brightonseo @Miss_HanaB

14.
#brightonseo @Miss_HanaB

15.
Introduce your clients to the press!
#brightonseo @Miss_HanaB

16.
And they will start asking for experts
directly too!
#brightonseo @Miss_HanaB

17.
Remember this one?
#brightonseo @Miss_HanaB

18.
Remember this one?
#brightonseo @Miss_HanaB

19.
Remember this one?
#brightonseo @Miss_HanaB

20.
Remember this one?
#brightonseo @Miss_HanaB

21.
Comments
#brightonseo @Miss_HanaB

22.
Newsjacking

23.
#brightonseo @Miss_HanaB

24.
#brightonseo @Miss_HanaB

25.
#brightonseo @Miss_HanaB

26.
#brightonseo @Miss_HanaB

27.
Awareness Days
#brightonseo @Miss_HanaB

28.
It does take a lot of time to create your
own calendar
#brightonseo @Miss_HanaB

29.
So here is one for October, November and
December 2020!
bednarcomms.co.uk/awareness-calendar-2020/
#brightonseo @Miss_HanaB

30.
And I’ll tweet one for 2021 in December!
#brightonseo @Miss_HanaB

31.
Re-use your older content (not old)
#brightonseo @Miss_HanaB

32.
#brightonseo @Miss_HanaB

33.
You can use
Awareness
Days again!
#brightonseo @Miss_HanaB

34.
Little content / quick wins
#brightonseo @Miss_HanaB

35.
Quick analysis of public data
#brightonseo @Miss_HanaB

36.
We all love FOIs
#brightonseo @Miss_HanaB

37.
#brightonseo @Miss_HanaB

38.
Don’t wait for ‘the right’ client, if you think
of an idea, send out FOIs and get all data
you need before you actually need it!
#brightonseo @Miss_HanaB

39.
Turn desk research into a quick piece
#brightonseo @Miss_HanaB

40.
It’s about having a few tactics to support
(or replace, if there isn’t big budget) larger
campaigns
#brightonseo @Miss_HanaB

41.
In the first two weeks of September with
these (additional) tactics we secured over
100 links across just 2 of our clients
#brightonseo @Miss_HanaB

42.
Summary
Promote your clients’ services or products
React to journalists’ requests
Newsjacking
Introduce your clients to the
press/comments
Awareness Days
#brightonseo @Miss_HanaB

43.
Summary
Re-use older content if relevant
Use public data
FOIs
And desk research
#brightonseo @Miss_HanaB

44.
#brightonseo @Miss_HanaB