BrightonSEO October 2020 talk

•Als PPTX, PDF herunterladen•

1 gefällt mir•810 views

Hana Bednarova

Hana Bednarova's BrightonSEO talk focusing on Digital PR tactics everyone can use while working on larger campaigns.

Marketing

Earning high-quality links
with little or no content
pieces
Hana Bednarova
#brightonseo @Miss_HanaB

We all love big content
#brightonseo @Miss_HanaB

And we should, it’s great, we can do so
much with it, right?
#brightonseo @Miss_HanaB

But as with everything …
#brightonseo @Miss_HanaB

Our larger
pieces can take
much longer to
perform than
what we
planned for
#brightonseo @Miss_HanaB

Or don’t reach results that we expected
#brightonseo @Miss_HanaB

So, while we are creating or promoting
our larger pieces, we should have a few
more tactics going on.
#brightonseo @Miss_HanaB

At the end
of the day,
we can’t
rely on one
thing!
#brightonseo @Miss_HanaB

Building links with no content pieces
#brightonseo @Miss_HanaB

Now, I am not saying building links for £0 –
because you will be investing a lot of time in
this and time costs money.
#brightonseo @Miss_HanaB

Promote Service or Products
#brightonseo @Miss_HanaB

All about research! Find relevant
publications and get in touch with them
#brightonseo @Miss_HanaB

React to journalists’ requests
#brightonseo @Miss_HanaB

Introduce your clients to the press!
#brightonseo @Miss_HanaB

And they will start asking for experts
directly too!
#brightonseo @Miss_HanaB

Remember this one?
#brightonseo @Miss_HanaB

It does take a lot of time to create your
own calendar
#brightonseo @Miss_HanaB

So here is one for October, November and
December 2020!
bednarcomms.co.uk/awareness-calendar-2020/
#brightonseo @Miss_HanaB

And I’ll tweet one for 2021 in December!
#brightonseo @Miss_HanaB

Re-use your older content (not old)
#brightonseo @Miss_HanaB

You can use
Awareness
Days again!
#brightonseo @Miss_HanaB

Little content / quick wins
#brightonseo @Miss_HanaB

Quick analysis of public data
#brightonseo @Miss_HanaB

We all love FOIs
#brightonseo @Miss_HanaB

Don’t wait for ‘the right’ client, if you think
of an idea, send out FOIs and get all data
you need before you actually need it!
#brightonseo @Miss_HanaB

Turn desk research into a quick piece
#brightonseo @Miss_HanaB

It’s about having a few tactics to support
(or replace, if there isn’t big budget) larger
campaigns
#brightonseo @Miss_HanaB

In the first two weeks of September with
these (additional) tactics we secured over
100 links across just 2 of our clients
#brightonseo @Miss_HanaB

Summary
Promote your clients’ services or products
React to journalists’ requests
Newsjacking
Introduce your clients to the
press/comments
Awareness Days
#brightonseo @Miss_HanaB

Summary
Re-use older content if relevant
Use public data
FOIs
And desk research
#brightonseo @Miss_HanaB

Weitere ähnliche Inhalte

Was ist angesagt?

Talk fast, drink coffee, optimise images

RebekahDunne

Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.

James Brockbank

Using Anthropological Methods in SEO

Helene Jelenc

Brighton SEO 2017: Six Kick Ass Content Strategies - Laura Hampton

Laura Hampton

How to Leverage Content Curation in SEO #BrightonSEO

Aleyda Solís

Content audits deck

RebekahDunne

Brighton SEO on tour - Link building within difficult or boring industries

Rise at Seven

[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...

Rory Hope

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...

Stacey MacNaught

Earning Links Through Audience Segmentation Brighton SEO 2014

Kirsty Hulse

Getting your audience to create your content for you

Sophie J Turton

Brighton SEO - September 2016

Martijn Scheijbeler

How Content Marketing Can Skyrocket Your Brand Authority

Fractl

Content promotion to win and retain audiences by @staceycav at #learninbound

Stacey MacNaught

Proof that Google Posts drive engagement and sales

MiShop.local Ltd

Integrating Content, Search & Social | Pubcon Las Vegas 2016

Casie Gillette

Do you avoid sending outreach emails out on Fridays? Think all campaigns deserve links? Then this no-nonsense talk is for you. Drawing on over a decade's experience in journalism and marketing Ruth Barrett, Digital PR & Creative Team Lead at Aira will dispel common Digital PR myths with insights from journalists. She will show examples of Digital PR myth-busting in action and show you how to achieve strong, relevant coverage for your clients. View the original slides accompanied by Ruth's narration here: https://onlineprshow-summer21.heysummit.com/talks/digital-pr-myths-debunked/

Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth Barrett

Ruth Barrett

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

Casie Gillette

Customer Experience and The Impact on Search -SearchLove Boston 2015

Casie Gillette

Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...

Chris Green

Was ist angesagt? (20)

Talk fast, drink coffee, optimise images

Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.

Using Anthropological Methods in SEO

Brighton SEO 2017: Six Kick Ass Content Strategies - Laura Hampton

How to Leverage Content Curation in SEO #BrightonSEO

Content audits deck

Brighton SEO on tour - Link building within difficult or boring industries

[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...

Lessons from Link Building in 2009 that Apply Today by @staceycav at #brighto...

Earning Links Through Audience Segmentation Brighton SEO 2014

Getting your audience to create your content for you

Brighton SEO - September 2016

How Content Marketing Can Skyrocket Your Brand Authority

Content promotion to win and retain audiences by @staceycav at #learninbound

Proof that Google Posts drive engagement and sales

Integrating Content, Search & Social | Pubcon Las Vegas 2016

Brighton SEO - Online PR Show - Debunking Digital PR Myths - Ruth Barrett

21 PR Tools & Tricks | Casie Gillette | SearchLove London 2015

Customer Experience and The Impact on Search -SearchLove Boston 2015

Robots: Txt, Meta & X - The Snog, Marry & Avoid of the Web Crawling World - B...

Ähnlich wie BrightonSEO October 2020 talk

BrightonSEO Oct 22 Hana Bednarova Shout Bravo.pdf

Hana Bednarova

It's not just search and technology that's changing; consumers' expectations are evolving. Consumer apathy is rife, audiences are fragmenting and almost every marketing tactic is becoming less effective. To combat this, brands need to work harder than ever before. Content isn't a silver bullet, but it's a useful tool in your arsenal. An exploration of trends & how to get content working for your brand.

Harder, Better, Faster, Stronger - Search Congres 2014

Hannah Smith

Jaws in Space - How to develop & pitch creative ideas

Hannah Smith

Marketers spend a crazy amount of time acquiring and nurturing potential buyers before they’re handed off to sales and ultimately customer success. The lifecycle of a customer can oftentimes be disjointed, but there are easy fixes to circumvent this with content. In this presentation, Uberflip and BrightTALK discuss how to incorporate content throughout the entire buyer’s journey - from identifying prospects to securing renewals.

How Content Fuels the Entire Buyer's Journey

Uberflip

Selling Content to the C-Suite: You Have to Find Your Window

Uberflip

Jaws in Space (Ressurrection) - BrightonSEO

Hannah Smith

How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.

Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...

Ryan Bonnici

Leveraging Webinars & Optimizing Content to Generate Leads

Uberflip

How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.

Social + SEO: Maximizing Your Brand's Marketing

Jennifer Lopez

Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...

Marketing United

How to create an opportunity-first approach to digital PR for more consistent...

JBH - The Digital PR Agency

Supply & Demand: Making the Case for Less Content (and Big Impact)

Uberflip

Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation. Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through: - Goals and Strategy - Content Marketing Cycle - Planning and Process - Execution and Evaluation Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest. Get the roadmap you need to put your content marketing program on the fast track to success.

How a Content Marketing Company Does Content Marketing

ion interactive

Telling the Story of Your Content - SAScon 2016

Chris Green

Michael Shilling Blogging Talk The Digital Imaging Show Birmingham 2014

Michael Shilling

Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015 – and we’re already seeing new trends emerge for 2016. Not only is content marketing is becoming more localised and more personalised – new channels are revolutionising the way customers experience your brand. For example, Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers much more consumer data to work with. It’s time to put these changes into perspective as we enter 2016. Join HubSpot marketing director Ryan Bonnici as he shares his insights around inbound marketing, and the top 5 content marketing trends he’s seeing in Australia. Key Takeaways will include: - How to create a killer on-page and off-page content strategy that can increase your quality website traffic by 3x. - How personalised content can increase your traffic to lead conversion rate by 500%. - How to nurture leads with real time content that can increase your average sale price, and decreases the length of your sales cycle.

Top 5 Content Marketing Trends - ad:tech Australia

Ryan Bonnici

ASCEND Summit 2014 provided tons of learning opportunities specific to improving your efforts in content marketing. If content marketing is your top priority, these five ASCEND sessions will show how to build your business with proven tactics, the latest trends and tools, and sage advice from experts in the field. Featuring: Andy Crestodina, Tim Paige, Michael Brenner, Marcus Sheridan, and Lynette Young We've also organized these speakers into a video package to help you capture the energy, inspiration and actionable takeaways from ASCEND Summit 2014. Order your Content Marketing Power Tools video today: http://contentvideo.ascendsummit.com

ASCEND Content Marketing Power Tools

AWeber

Build a Content Plan

Sidra Condron

Steph Sant & Dana Scott - Building Your E-Commerce Business

Dana Scott

Marketing personalization has been a topic for years. But with the evolution of technology in marketing, personalization is no longer just a topic -- it is a marketer’s call to action. Today, content is the foundation of all aspects of marketing. And personalization of content is expected to be part of every aspect of the content experience. In this exciting session you will learn how to integrate personalization into your content strategy. You’ll also discover where personalization is headed so that you can be ready for the world of hyper-personalization.

A Marketer's Call to Action: We Want Personalization

Uberflip

Ähnlich wie BrightonSEO October 2020 talk (20)

BrightonSEO Oct 22 Hana Bednarova Shout Bravo.pdf

Harder, Better, Faster, Stronger - Search Congres 2014

Jaws in Space - How to develop & pitch creative ideas

How Content Fuels the Entire Buyer's Journey

Selling Content to the C-Suite: You Have to Find Your Window

Jaws in Space (Ressurrection) - BrightonSEO

Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...

Leveraging Webinars & Optimizing Content to Generate Leads

Social + SEO: Maximizing Your Brand's Marketing

Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...

How to create an opportunity-first approach to digital PR for more consistent...

Supply & Demand: Making the Case for Less Content (and Big Impact)

How a Content Marketing Company Does Content Marketing

Telling the Story of Your Content - SAScon 2016

Michael Shilling Blogging Talk The Digital Imaging Show Birmingham 2014

Top 5 Content Marketing Trends - ad:tech Australia

ASCEND Content Marketing Power Tools

Build a Content Plan

Steph Sant & Dana Scott - Building Your E-Commerce Business

A Marketer's Call to Action: We Want Personalization

Mehr von Hana Bednarova

BrightonSEO April Deck

Hana Bednarova

BrightonSEO On Tour. Mini Meet-up in Manchester

Hana Bednarova

Digital Olympus talk

Hana Bednarova

The Missing Link; How our approach should evolve #brightonseo

Hana Bednarova

SAScon Hana Bednarova. Manchester July 2017

Hana Bednarova

SAScon Beta deck, December 2016

Hana Bednarova

Mehr von Hana Bednarova (6)

BrightonSEO April Deck

BrightonSEO On Tour. Mini Meet-up in Manchester

Digital Olympus talk

The Missing Link; How our approach should evolve #brightonseo

SAScon Hana Bednarova. Manchester July 2017

SAScon Beta deck, December 2016

Kürzlich hochgeladen

Podcast Marketing Master Class - Roger Nairn

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social media, ppt. Features, characteristics

wasim792942

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to utilize calculated properties in your HubSpot setups

ssuser4571da

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Social Media Marketing PPT-Includes Paid media

adityabelde2

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

Kürzlich hochgeladen (20)

Podcast Marketing Master Class - Roger Nairn

Social media, ppt. Features, characteristics

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

How to utilize calculated properties in your HubSpot setups

Brand experience Dream Center Peoria Presentation.pdf

The Future of Brands on LinkedIn - Alison Kaltman

Uncover Insightful User Journey Secrets Using GA4 Reports

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

LinkedIn Social Selling Master Class - David Wong

Social Media Marketing PPT-Includes Paid media

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Labour Day Celebrating Workers and Their Contributions.pptx

Major SEO Trends in 2024 - Banyanbrain Digital

Brand Strategy Master Class - Juntae DeLane

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Unlocking the Mystery of the Voynich Manuscript

BrightonSEO October 2020 talk

1. Earning high-quality links with little or no content pieces Hana Bednarova #brightonseo @Miss_HanaB

2. We all love big content #brightonseo @Miss_HanaB

3. And we should, it’s great, we can do so much with it, right? #brightonseo @Miss_HanaB

4. But as with everything … #brightonseo @Miss_HanaB

6. Our larger pieces can take much longer to perform than what we planned for #brightonseo @Miss_HanaB

7. Or don’t reach results that we expected #brightonseo @Miss_HanaB

8. So, while we are creating or promoting our larger pieces, we should have a few more tactics going on. #brightonseo @Miss_HanaB

9. At the end of the day, we can’t rely on one thing! #brightonseo @Miss_HanaB

10. Building links with no content pieces #brightonseo @Miss_HanaB

11. Now, I am not saying building links for £0 – because you will be investing a lot of time in this and time costs money. #brightonseo @Miss_HanaB

12. Promote Service or Products #brightonseo @Miss_HanaB

13.

14. All about research! Find relevant publications and get in touch with them #brightonseo @Miss_HanaB

15. React to journalists’ requests #brightonseo @Miss_HanaB

16. #brightonseo @Miss_HanaB

17. Introduce your clients to the press! #brightonseo @Miss_HanaB

18. And they will start asking for experts directly too! #brightonseo @Miss_HanaB

19. Remember this one? #brightonseo @Miss_HanaB

20. Remember this one? #brightonseo @Miss_HanaB

21. Remember this one? #brightonseo @Miss_HanaB

22. Remember this one? #brightonseo @Miss_HanaB

23. Comments #brightonseo @Miss_HanaB

24. Newsjacking

25. #brightonseo @Miss_HanaB

26. #brightonseo @Miss_HanaB

27. #brightonseo @Miss_HanaB

28. #brightonseo @Miss_HanaB

29. Awareness Days #brightonseo @Miss_HanaB

30. It does take a lot of time to create your own calendar #brightonseo @Miss_HanaB

31. So here is one for October, November and December 2020! bednarcomms.co.uk/awareness-calendar-2020/ #brightonseo @Miss_HanaB

32. And I’ll tweet one for 2021 in December! #brightonseo @Miss_HanaB

33. Re-use your older content (not old) #brightonseo @Miss_HanaB

34. #brightonseo @Miss_HanaB

35. You can use Awareness Days again! #brightonseo @Miss_HanaB

36. Little content / quick wins #brightonseo @Miss_HanaB

37. Quick analysis of public data #brightonseo @Miss_HanaB

38.

39. We all love FOIs #brightonseo @Miss_HanaB

40. #brightonseo @Miss_HanaB

41. Don’t wait for ‘the right’ client, if you think of an idea, send out FOIs and get all data you need before you actually need it! #brightonseo @Miss_HanaB

42.

43. Turn desk research into a quick piece #brightonseo @Miss_HanaB

44. It’s about having a few tactics to support (or replace, if there isn’t big budget) larger campaigns #brightonseo @Miss_HanaB

45. In the first two weeks of September with these (additional) tactics we secured over 100 links across just 2 of our clients #brightonseo @Miss_HanaB

46. Summary Promote your clients’ services or products React to journalists’ requests Newsjacking Introduce your clients to the press/comments Awareness Days #brightonseo @Miss_HanaB

47. Summary Re-use older content if relevant Use public data FOIs And desk research #brightonseo @Miss_HanaB

48.

49. #brightonseo @Miss_HanaB

BrightonSEO October 2020 talk

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie BrightonSEO October 2020 talk

Ähnlich wie BrightonSEO October 2020 talk (20)

Mehr von Hana Bednarova

Mehr von Hana Bednarova (6)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

BrightonSEO October 2020 talk