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Ähnlich wie BrightonSEO Oct 22 Hana Bednarova Shout Bravo.pdf
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BrightonSEO Oct 22 Hana Bednarova Shout Bravo.pdf
- 1. Proactive & Reactive PR – going beyond just awareness calendars Slideshare.Net/HanaBednarova1 @Miss_HanaB Hana Bednarova Shout Bravo
- 2. There are several great tactics we can carry out to earn high-quality links @Miss_HanaB #BrightonSEO
- 3. One of them, of course, great, BIG campaigns @Miss_HanaB #BrightonSEO
- 4. Which we all love!!! @Miss_HanaB #BrightonSEO
- 5. But while planning our larger content @Miss_HanaB #BrightonSEO
- 6. Which we all know can take some time… @Miss_HanaB #BrightonSEO
- 7. Or even when outreaching it @Miss_HanaB #BrightonSEO
- 8. And also … shit happens :/ @Miss_HanaB #BrightonSEO
- 9. There are two amazing tactics that can deliver great results @Miss_HanaB #BrightonSEO
- 10. And perhaps generate links that campaigns won’t get you @Miss_HanaB #BrightonSEO Proactive PR
- 11. What is it about? @Miss_HanaB #BrightonSEO
- 12. There is a very thin line between Reactive and Proactive PR @Miss_HanaB #BrightonSEO
- 13. Speak to the journos before they are looking for any help @Miss_HanaB #BrightonSEO
- 14. It’s a GREAT way to also start a conversation with journalists/publications that you really want to get featured in @Miss_HanaB #BrightonSEO
- 15. If you can help, they will let you know … @Miss_HanaB #BrightonSEO
- 17. Next day, next week or next month… but it’s worth it @Miss_HanaB #BrightonSEO
- 18. You are getting in touch trying to be helpful and finding out what the journalist wants! @Miss_HanaB #BrightonSEO
- 19. Every brand has something to offer! @Miss_HanaB #BrightonSEO
- 21. Create your core media list and include client’s *wish list* @Miss_HanaB #BrightonSEO
- 22. Because sometimes, to know how to get into the publications your client/brand wants to be featured in @Miss_HanaB #BrightonSEO
- 23. … Is to simply speak to them @Miss_HanaB #BrightonSEO
- 24. Get in touch, introduce your client/brand and offer what you can help with … Tips, Comments and Advice @Miss_HanaB #BrightonSEO
- 25. And it all does not need to be ‘new’ tips and advice … @Miss_HanaB #BrightonSEO
- 26. Existing content – use what you have @Miss_HanaB #BrightonSEO
- 27. Older blog posts …
- 32. What to say in the email? @Miss_HanaB #BrightonSEO
- 33. Keep it simple, to the point. @Miss_HanaB #BrightonSEO
- 34. Introduce your brand/client @Miss_HanaB #BrightonSEO
- 35. Share what they do and what they can help with @Miss_HanaB #BrightonSEO
- 36. Include relevant links! @Miss_HanaB #BrightonSEO
- 37. Is there a news hook you can include? @Miss_HanaB #BrightonSEO
- 38. Email back from journo
- 39. Email back from journo
- 40. Email back from journo
- 41. Results
- 42. Results
- 43. And perhaps generate links that campaigns won’t get you @Miss_HanaB #BrightonSEO Reactive PR
- 50. Find a reason to react! @Miss_HanaB #BrightonSEO
- 51. TV, films, events … @Miss_HanaB #BrightonSEO
- 53. @Miss_HanaB #BrightonSEO Seasons “ho ho ho”
- 54. Weather!! … Heatwave, first frost! @Miss_HanaB #BrightonSEO
- 55. Again, re-use your existing content @Miss_HanaB #BrightonSEO
- 57. Comments, Tips, Advice @Miss_HanaB #BrightonSEO
- 58. Or internal data! @Miss_HanaB #BrightonSEO
- 59. Unpopular opinion … just react quickly and offer data you have – without creating a page/content @Miss_HanaB #BrightonSEO
- 63. Important Stuff – what to do @Miss_HanaB #BrightonSEO
- 66. Keep your deadlines! @Miss_HanaB #BrightonSEO
- 68. Make sure you can help! @Miss_HanaB #BrightonSEO
- 69. Don’t over promote your brand/client @Miss_HanaB #BrightonSEO
- 70. Thank the journalist @Miss_HanaB #BrightonSEO
- 71. This talk is all about going beyond just awareness calendars @Miss_HanaB #BrightonSEO
- 73. Do create, look after and check your awareness calendar @Miss_HanaB #BrightonSEO
- 74. Create a plan for each client/brand @Miss_HanaB #BrightonSEO
- 75. And track it @Miss_HanaB #BrightonSEO