Learn how Hyphenate Mobile Instant Messaging empowers Mobile developers to deliver stickier user experiences through in-app chat

1. Build Engaged User Communities
with In-App Chat
Han Dong
General Manager and VP of Marketing

2. Apps are Eating the World!

3. Messaging is the Killer App category!
-20 -10 0 10 20 30 40 50
Games
News
Media & Entertainment
Shopping
Sports
Messaging and Social
Y-on-Y Growth in time spent per mobile app category 2016 (worldwide)
Source: Flurry, 2016

4. Challenge for Mobile App Developers
Attract
Engage MORE USERS
Retain
Surveyed 1000+ developers: goals/objectives for building a mobile app.
33.52% stated their goal is to “acquire, grow, and retain more users (increase MAU).”

5. Benefits of In-App Chat
Chat and Communicate – INSIDE of an App (vs. Standalone)
Benefits:
– Gain insight/intelligence from message content
– Retain users in-app for monetization and mitigate churn
– Enjoy broader reach and bigger audiences
– Chat-based customer service

6. In-App Chat Compared to Other Messaging
In-App Chat In-App
Messaging
Push
Notification
SMS Text OTT
(Standalone)
Conversations
INSIDE the App
Notification/Ad
inside the App
OS-level
Message
Text Message to
Phone Number
3rd Party
Messaging App
Engagement &
Retention
⚫ ⚫
Strong In-App
Community
⚫ ⚫
Interactive
Chatbots
⚫ ⚫ ⚫
Conversation
Method
Multi-way One-way One-way Two-way Multi-way
Rich Media Images,
Audio/Video, Files,
Emojis
Images Emojis Images, Emojis Images,
Audio/Video, Files,
Emojis

7. Hyphenate Mobile Instant Messaging:
In-App Chat as a Service
• Embedded (In-App) chat with
built-in voice/video & file sharing
• Build strong, loyal communities
• Improved User Retention through
Sticky User Experiences
• Cloud-hosted, scalable on-demand

8. For Mobile App Developers
• Complete Feature Set: 1-to-1 & group chat,
file sharing, voice/video calling, location sharing
• SDKs for iOS, Android, Web, Linux
• Customizable UI elements/template
• Optimized for Mobile devices
(Battery, Network, Footprint)
• Scalable on Demand backend
• Robust, scalable REST API architecture
• User Data is separate and secure

9. Chatbot Integration
• Webhooks to Integrate Chatbots as a ‘virtual’ user
(API.AI, Gupshup.io, Howdy.ai, etc.)
• Intelligent Customer Insight (BI)
• Sentiment Analysis (Emotion)
• Topic Aggregation (Trends)
• Suggested answers (Customer Service Automation)

10. Target Markets – Use Cases
Social Media On-Demand mCommerce Dating
eLearning Health & Fitness Fintech Mobile Gaming

11. In-App Chat Integration
Hyphenate Building Blocks
Mobile / Web
client A Chat
Server
Mobile / Web
client B
Push
serviceClient SDKs for iOS, Android, and Web.
Native SDKs in Obj-C/Swift, Java, JavaScript
Install via CocoaPods, Gradle, and NPM. Push Services
Create an API Key to initialize the IM service.
https://console.hyphenate.io
Data
APNs,
GCM/FCM, etc.

12. Developer Resources
• Developer Docs: docs.hyphenate.io
• SDKs and Demo App Source (Github): github.com/HyphenateInc
• Developer Console: console.hyphenate.io
• API Reference Library: api-docs.hyphenate.io
• Questions: info@hyphenate.io

13. THANK YOU
Slides will be posted on SlideShare.net