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THE CATHOLIC UNIVERSITY OF AMERICA




                       Integration and Interaction:


    Solving the Disjunction that Exists Within a Mixed-Use Environment.


                                    By:


                            Hamza A. Ibrahim




                                A THESIS


                      Submitted to the Faculty of the


                    School of Architecture and Planning


                  Of The Catholic University of America


             In Fulfillment of the Requirements for the Degree:


                          Master of Architecture




                               January 2011





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This thesis by Hamza A. Ibrahim fulfills the thesis requirement for the Masters Degree in

    Architecture approved by Mathew L. Geiss, M.Arch, as Director, and by Kent Abraham,

    M.Arch, as Advocate, Lavinia Fici Pasquina, M.Arch, as Foundation Group, and Rauzia

                            Ally, M.Arch, as Individual Advisor.





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00Contents

01Acknowledgements

02Thesis Introduction

             02.1: Thesis Statement

             02.2: Thesis Summary

             02.3: Thesis Abstract

             02.4: Thesis Goals

03Concept Development

             03.1: Space + Place

             03.2: Urban Revitalization

             03.3: Economic Development + Tax Revenues

             03.4: Place-Making + Destination

             03.5: Circulation + Orientation

             03.6: Socio-Economic Sustainability

04Project Proposal

             04.1: Vision

             04.2: The Lantern

             04.3: Program Uses

05Project Development

             05.1: Site Plans

             05.2: Sections

             05.3: Perspectives

             05.4: Vignettes

06Project Finance





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07Final Statement

08Appendix

             08.1: Thesis Presentation Boards

             08.2: Existing Massing Site Model

             08.3: Proposed Massing Site Model

             08.4: 1/16th Scale Building Model

     
      08.5:
Thesis
Research
Submission





     
      






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02Thesis Introduction
02.1: Thesis Statement

 “Can the conversion of space into place and the integration of uses be the solution for the
lack of interaction amongst people and for the disjunction that exists within a mixed-use
environment?”



02.2: Thesis Summary

I am proposing that the solution for the disjunction that exists within a mixed-use
environment is an integrated urban space that encourages human interaction, as well as
interaction with their environment. The lack of vibrancy within mixed-use development
projects may be as a result of a low level of integration achieved in that particular project.
The level of integration between program uses and circulation should be established at
the birth of any project.



This thesis will strive to reignite the human interaction and engagement that can be
evident from the creation of a sense of place by means of architecture and design.



02.3: Thesis Abstract

The ordering of functions within a mixed-use development is in essence about the
ordering of relations between users. A properly arranged mixed-use development can
create vibrancy particularly when a high level of integration among its program uses and
users is achieved. This is due to the fact that users travel between program uses, and if the
connections are not established as a place of interaction it reduces the chances of users
interacting and as such exhibits a low vibrancy. Discouraging factors can be remedied by
eradicating physical barriers such as solid walls, merging pedestrian circulation paths,
and by encouraging visually oriented pedestrian circulation in order to encourage
interaction.



In the communal place and in the interpersonal space of a mixed-use development alike,
the focus is on the interaction and engagement among users, seen as a performance, in the
proposed environment. Architecture will be used as a tool in developing a sense of place
that has a new and enlightening approach to encouraging interaction by first designing a




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place with a low familiarity and a high preference index; an unusual space yet appealing
to users.



The introduction of an engaging urban open space heightens the level of integration in
most mixed-use developments. It does this by first serving as an anchor for the project. It
also creates a space in which gathering, and subsequently interaction, is encouraged. It
serves as a point of reference for its users and the program uses that help shape its edges.
Urban open spaces, such as squares or green fields, have assisted in the promotion of a
sense of place to which users may give value and may as well give cause for a
development’s successful branding.



In conclusion, understanding the synergy that exists between program uses is an efficient
and better attempt at integrating a project. There is much to learn from the symbiotic
relationships that exist in nature that can be applied to real estate development and the
programming of space. Creating enough synergy amongst program uses on a site is the
initial attempt at successfully taking a closer step to this thesis’ goals in creating a more
vibrant and engaging mixed-use environment that encourages human interaction, and
therefore mediating the felt disjunction that exists between users and program uses.



02.4: Thesis Goals

This thesis project will seek to diminish the divide that exists within a mixed-use
environment by:

       •       Creating a sense of place in which others will attest value.

       •       Designing a more engaging urban open space.

       •       Encouraging human interaction.

       •       Creating a more vibrant environment by employing principles of synergy.

       •       Encouraging a high level of integration of program uses and physical
               form.

       •       Promoting socio-economic sustainability, as a product of live-work-play,

               open space, and accessibility.





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03Concept Development

03.1: Space + Place

The distinction between space and place has long been debated. The difference between
space and place is solely based on the value we place on them.



Space is more abstract than place, and is more experienced by the senses and the volume
it exists in. It may be regarded as a sense of freedom and the distance experienced
between and within planes; an impersonal dimension. Place, on the other hand, is space
with added value; we feel the need to protect and identify with it.



In terms of urban planning principles, space and place may be divided into:

       - the personal space of body

       - the exclusive space of property

       - the intimate place of the home

       - the interpersonal space of sociability

       - the communal place of neighborhood.



From an urban perspective, the focus of this project is indeed on the interpersonal space
of sociability, which deals with face-to-face interaction among strangers in a space; and
on the communal place of neighborhood that gives added value to a place one can
identify with.



03.2: Urban Revitalization

Many downtown and other urban or suburban districts suffer from multiple problems -
underused or blighted areas, crime, aging infrastructure, and sterile office districts that
are deserted at night, a lack of vibrant retail space, and/or lack of attractive public spaces
for people.





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Mixed-use developments can address these problems by bringing retail, hotel, residential,
cultural, restaurant, or entertainment uses to an area that can help to revitalize and enliven
blighted areas, or underused sites so prevalent in many urban and suburban districts.



Even in strong districts, mixed-use developments offer the opportunity to bring uses to
the area and to shape attractive public open spaces that can further enliven and add a
sense of place to a downtown setting. And by virtue of scale, character, and impact,
mixed-use projects can turn around blighted neighborhoods, stimulating additional new
development. Many projects have been the initial and major force in revitalizing
declining areas by creating exciting new, attractive, large-scale physical environments.
Revitalization through mixed-use development is a goal in cities throughout the world.



03.3: Economic Development + Tax Revenues

The desire to foster economic development and increase tax revenues is an important
consideration when implementing a mixed-use development project. Mixed-use projects
can stimulate the economy, generate jobs, and increase the tax base. For example, new
office space can attract new office jobs to the area while also boosting the property tax
base. And new retail space can increase retail employment, the property tax base, and
retail sales taxes.



Mixed land uses can convey substantial fiscal and economic benefits. Commercial uses in
close proximity to residential areas are often reflected in higher property values and
therefore help raise local tax receipts. Businesses recognize the benefits associated with
areas able to attract more people, as there is increased economic activity when there are
more people in the area to shop.



In today’s service economy, communities find that by mixing land uses, they make their
neighborhoods attractive to workers who increasingly balance quality of life criteria with
salary to determine where they will settle.





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03.4: Place-Making + Destination

The inherent value that is evident in or among a series of spaces is what gives a place a
Sense of Identity. Place-making can also be seen as the “branding” for real estate
development projects.



It is important that people not only relate to your project but also be attracted to it. The
norm among mixed-use developments is simply to insert a town center; however, there
are a series of ways to go about branding a development that encourages both a literal and
symbolic sense of identity.



Branding a real estate development project also has another advantage. It makes your
project more marketable by creating a niche that appeals to both homebuyers and their
lifestyles. It can simultaneously be addressed with the idea of creating a strong
destination that attracts homebuyers and other users to the lifestyle they want to live,
work, and even shop in.



It will be important for this thesis project to establish and design an urban space that will
serve as a cohesive element, promote integration among program users, and encourage
interaction among people.



03.5: Circulation + Orientation

Context is a key factor in determining the character of the design concept. The use of an
enclosed plan and/or an inward orientation versus a more open plan is often driven by
context and location. The suburbs often have little in the surrounding landscape with
which to connect, and thus a certain internal focus often prevails.



The positioning of uses to optimize internal relationships must take into account the
identity and security of individual components, the importance of links between the
various components, and any central space around which the components will be
arranged. Because the relationship between uses is such an important aspect of a mixed-
use development, the design of the project must reflect and promote the interconnections
that can occur yet maintain an identity for each use as well as strong connections to the
surrounding environment.



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Strong visual connections and sight lines can be achieved by well-designed central open
spaces that facilitate spatial orientation. In a well-designed mixed-use project, it should
be easy to find the center of the project and then identify all or most of the major
components.



03.6: Socio-Economic Sustainability

Sustainability is a concept that cuts across varying disciplines. Appealing to real estate
development, socio-economic sustainability can be achieved on various levels, by
providing for a majority of the needs of its inhabitants within the project’s vicinity.



Sites near one or more forms of transit offer relatively better access and density. It also
permits and can support a variety of uses. A real estate development project located at a
transit site becomes a node along transit paths.



There is a concept of transit-oriented development along with fostering density that has
been adapted highly by Smart Growth in its principles. More importantly, are other
principles adopted such as promoting walkable neighborhoods, building a strong sense of
place, mixed land uses etc



Sustainability in this setting also supports the notion of synergy; which refers to the
compatibility of various uses that support each other, and if there is enough demand for
each use then it is possible to assume that a project may be self-sustaining, a live-work-
play environment.





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04Project Proposal

04.1: Vision

To create a mixed-use Town Center which promotes a sense of place in which others will
attest value by designing a more engaging urban open space that encourages human
interaction in a live-work-play setting.



The Lantern will be a lively and active place for residents, workers, and visitors alike.
The Lantern will also provide broad options of housing types to diversify the already
existing array of ages, incomes, and interests.



04.2: The Lantern

This real estate development project has been coined “The Lantern” for two main
reasons. Firstly, the project serves as an anchor in the urban milieu; this is the only
mixed-use development project within a 1,500ft radius of the town center. Secondly, its
architecture is designed as a glass box that permits light to shine out from within; this
makes it an attractive destination, even at night, for viewers.



Located in Old Town Kensington, Maryland, the ultimate intent of the project is to serve
as a solution to a series existing problems. The Lantern strived to address a majority of
the problems using architecture as the medium. Below are a list of the few issued deemed
problematic that were addressed.



           •   Lack of Cohesiveness: The town’s urban planning was of a Distributory
               nature (Urban Association of ABCD Types) with a similar characteristic
               to a peripheral development typically found in sub-urban areas. The
               Lantern introduced and compounded on a “Town Center” model that
               served as a cohesive and central focus.

           •   Lack of Connectivity: A Marc railroad runs through the middle of the
               town and borders on the south-west edge of the property. Due to the
               topography there exists a ridge 30feet deep in which the rail tracks have
               been placed, this serves as a physical barrier. To solve this disjunction
               between both sides of the track, and also the community, a bridge




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connecting both sides of the track was an important addition to the
                    feasibility of the project.

                •   Lack of Vibrancy: The key to most successful retail projects is vibrancy.
                    Currently the existing retail establishments are dispersed and as such
                    limiting visitor and customer traffic. The Lantern addresses this issue by
                    concentrating the retail in the core of the proposed town center project to
                    encourage traffic.



04.3: Program Uses

The Lantern is comprised of three (3) main uses or functions: residential, office, and
retail. From precedents and studies conducted, Synergy was an important factor in
determining the amount and relation of building functions and uses. Although Synergy
served as both a constraint and an opportunity to maximize efficiency, zoning was the
initial constraint on the size determinant of the program uses. Below is a Table that
summarizes the square footage breakdown of the program uses.
         Category                    Uses        Number of Units   Square Feet   % of Development


Residential

                       Block A                      135 rooms        90,000           31.04

                       Block B                      135 rooms        90,000           31.04

Sub-Total                                                          180,000sqft       62.08%




Office

                       Office Uses                                   90,000           31.04

Sub-Total                                                           90,000sqft       31.04%




Retail

                       Shopping and Restaurant                       20,000            1.03

                       Kiosk                           70               -

Sub-Total                                                           20,000sqft        6.9%




Total Development                                                  290,000sqft        100%
(Gross)





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05Project Development

05.1: Site Plans




                                                                 

                   Figure
1‐
Existing
Site
Plan




                                                                 

                   Figure
2‐
Proposed
Site
Plan





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    Figure
3‐
Aerial
Site
Plan





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    Figure
4‐
Architectural
Site
Plan





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05.2: Sections




                                                 

                      Figure
5‐
East
Elevation








                                                 

                      Figure
6‐
West
Elevation




                                                 

                 Figure
7‐
Transverse
Section1




                                                 

                 Figure
8‐
Transverse
Section2





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                                                    Figure
9‐
Longitudinal
Section
(Partial)




05.3: Perspectives




                                                                                               

Figure
10‐
Approach1

   
   
   
   Figure
11‐
Approach2





Figure
12‐
Approach3
    
   
   
   Figure
13‐
Approach4






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Figure
14‐
Connection1
    
   
   
   Figure
15‐
Connection2





Figure
16‐
Connection3
    
   
   
   Figure
17‐
Connection4





Figure
18‐
Destination1
   
   
   
   Figure
19‐
Destination2





Figure
20‐
Destination3
   
   
   
   Figure
21‐
Destination4






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Figure
22‐
Social1

   
   
   
   Figure
23‐
Social2





Figure
24‐
Social3

   
   
   
   Figure
25‐
Social4






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05.4: Vignettes




                                     

Figure
26‐
Vignette1





Figure
27‐
Vignette2






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Figure
28‐
Vignette3




Figure
29‐
Vignette4






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06Project Finance





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07Final Statement


Most urban design challenges including the design of mixed-use developments have all
attempted to create a successful “place.” Its intention has been to introduce a focal point
in the project that is inviting to the visitor as well as encouraging interaction among
visitors. Whether or not a project is successful can only be realized by firsthand
experience gained from visiting the project. It is difficult to place the blame of an
unsuccessful project on just one factor alone; as such it assumed in this thesis that the
integral factor to any mixed-use project is its level of integration among program uses
and subsequently among users.



The physical configuration of uses serves as the initial step in achieving a fully integrated
project. This builds on the synergy being established among these various program uses
and as such begins to influence a more vibrant space for users to interact. It is also
important for all projects including mixed-use developments to adopt socio-economic
sustainable aspects. These socio-economic sustainable aspects are centered on dense
developments that provide most of its inhabitants needs within the vicinity. The
development should also be accessible to potential and current users by means of mass
transit.



It is also important to mediate any obstructions to integration and interaction that may
exist in a development. Physical barriers such as solid walls should be minimized and
converted into more transparent and porous surfaces that will allow for users to interact
with uses and users behind walls. Interaction should also be encouraged by merging and
fusing pedestrian circulation paths within a development. A development can also engage
a user or visitor by creating destinations through visually oriented vistas along pedestrian
circulation paths.



If these factors are included in the initial design phases of any project, there will be a
higher possibility of creating a more vibrant development, and as such an integrated place
that encourages interaction. In such a well planned scenario it is easier for users to attach
value to the development which would eventually create a sense of place or community,
which is much needed in branding any development.





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08Appendix

08.1: Thesis Presentation Boards





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08.2: Existing Massing Site Model






08.3: Proposed Massing Site Model






                                             





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08.4: 1/16th Scale Building Model





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08Thesis Reseearch

00Contents

01Acknowledgements

02Abstract

              02.1: Thesis Statement | Abstract

              02.2: Thesis Goals

03Thesis Article

              03.1: Introduction | Space + Place

              03.2: Cognition + Environment

              03.3: Place-Making + Destination

              03.4: Mixed-Use Development Historical Evolution of Scale

              03.5: Integration | Physical Configuration of Mixed-Use Developments

              03.6: Synergy

              03.7: Socio-Economic Sustainability

              03.8: Connectivity + Interaction

              03.9: Final Statement

04Precedence and Case Studies

              04.1: Canal City | Jerde Partnership

              04.2: Sony Center am Potsdamer Platz | Murphy/Jahn

              04.3: Downtown Silver Spring | RTKL Associates

              04.4: The Gateway | Jerde Partnership

05Site Selection

              05.1: Old Town Kensington, Maryland

              05.2: Site Analysis

              05.3: Program Analysis

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02Abstract



02.1: Thesis Statement | Abstract


I am proposing that the solution for the disjunction that exists within a mixed-use

environment is an integrated urban space that encourages human interaction, as well as

interaction with their environment. The lack of vibrancy within mixed-use developments

may be as a result of a low level of integration achieved in that particular project. The

level of integration between program uses and circulation should be established at the

birth of any project.




The ordering of functions within a mixed-use development is in essence about the

ordering of relations between users. A properly arranged mixed-use development can

create vibrancy particularly when a high level of integration among its program uses and

users is achieved. This is due to the fact that users travel between program uses, and if the

connections are not established as a place of interaction it reduces the chances of users

interacting and as such exhibits a low vibrancy. Discouraging factors can be remedied by

eradicating physical barriers such as solid walls, merging pedestrian circulation paths,

and by encouraging visually oriented pedestrian circulation in order to encourage

interaction.




In the communal place and in the interpersonal space of a mixed-use development alike,

the focus is on the interaction and engagement among users, seen as a performance, in the

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proposed environment. Architecture will be used as a tool in developing a sense of place

that has a new and enlightening approach to encouraging interaction by first designing a

place with a low familiarity and a high preference index; an unusual space yet appealing

to users.




The introduction of an engaging urban open space heightens the level of integration in

most mixed-use developments. It does this by first serving as an anchor for the project. It

also creates a space in which gathering, and subsequently interaction, is encouraged. It

serves as a point of reference for its users and the program uses that help shape its edges.

Urban open spaces, such as squares or green fields, have assisted in the promotion of a

sense of place to which users may give value and may as well give cause for a

development’s successful branding.




In conclusion, understanding the synergy that exists between program uses is an efficient

and better attempt at integrating a project. There is much to learn from the symbiotic

relationships that exist in nature that can be applied to real estate development and the

programming of space. Creating enough synergy amongst program uses on a site is the

initial attempt at successfully taking a closer step to this thesis’ goals in creating a more

vibrant and engaging mixed-use environment that encourages human interaction, and

therefore mediating the felt disjunction that exists between users and program uses.


02.2: Thesis Goals



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This thesis project will seek to diminish the divide that exists within a mixed-use

environment by:


       Creating a sense of place in which others will attest value.

       Designing a more engaging urban open space.

       Encouraging human interaction.

       Creating a more vibrant environment by employing principles of synergy.

       Encouraging a high level of integration of program uses and physical form.

       Promoting socio-economic sustainability, as a product of live-work-play, open

        space and accessibility.




                                                                          03Thesis Article



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“Can the conversion of space into place and the integration of uses be the solution

for the lack of interaction amongst people and for the disjunction that exists within

a mixed-use environment?”




03.1: Introduction | Space + Place


The distinction between space and place has been long debated. The difference between

space and place is solely based on the value we place on them. Space is more abstract

than place, and is more experienced by the senses and the volume it exists in. It may be

regarded as a sense of freedom and the distance experienced between and within planes;

an impersonal dimension. Place, on the other hand, is space with added value; we feel the

need to protect and identify with it (Tuan 1977). According to Yi-Fu Tuan:




“Places are centers of felt value where biological needs, such as those for food, water,

rest, and procreation, are satisfied (Tuan 1977).”




In other words:




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“Place is a special kind of object. It is a concretion of value, though not a valued thing

that can be handled or carried about easily; it is an object in which one can dwell (Tuan

1977).”




In terms of urban planning principles, space and place may be divided into the personal

space of the body; the exclusive space of the property; intimate place of the home;

interpersonal space of sociability; communal place of neighborhood; and the impersonal

space of the city (Madanipour 2003). From an urban perspective, the focus of this project

is indeed on the interpersonal space of sociability, which deals with face-to-face

interaction among strangers in a space; and on the communal place of neighborhood that

gives added value to a place one can identify with. This thesis will strive to reignite the

human interaction and engagement that can be evident from the creation of a sense of

place by means of architecture and design.




03.2: Cognition + Environment


The 5 senses, in addition to human cognition, play an important role in how people

perceive the environment. Along with cognition comes a sense of comprehension and the

human ability to draw on past events that influence the decision-making ability (Kaplan

1982). The decision-making ability is also influenced by past events, since human beings

tend to draw on gained experience to help them make decisions. In an urban context this

pool of cognitive inquiry is what leads to representation (object) and familiarity (space or

place) (Kaplan 1982).

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According to Stephen Kaplan, there are four (4) aspects that leave their “mark” on

perception (Kaplan 1982) as a form of recognized patterns:


       Simplicity; the representation of a recognized form as a simple or basic pattern

        does not leave a lasting impression, and as such information is forgotten easily.

       Essence; the representation of a recognized form as a stereotypical pattern allows

        the information to be regarded as reliable or characteristic of that representation.

       Discreteness; the representation of a recognized form as an element that stands

        out, for example a landmark, that tends to brake the continuity of experience.

       Unity; the representation of a recognized form that acts as a collection of patterns

        instead of single patterns. It enables the observer distinguish recognized patterns

        as a system and to cope with dissimilarities in the environment.




These four aspects, now properties, contribute to the recognition of objects (patterns) and

how we view and remember our experiences in the environment; it helps in the

construction of a cognitive map (Kaplan 1982). These properties all work simultaneously

to enlighten the experience of the human and built environment. Associations between

learned or observed patterns are merely as a result of a chain-of-events experienced

(Kaplan 1982).




As mentioned above, familiarity also plays an important role in cognition. Most people

prefer and are more comfortable around things or spaces they are familiar with. However,

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these same people get tired of the same things, spaces, or chain-of-events that they are

highly familiar with and subsequently would rather enrich their experiences. In such a

situation, one can only comprehend how to deal with this paradox by understanding the

relationship that exists between familiarity and preference, as noted in the Familiarity X

Preference Matrix (Kaplan 1982) below.




                                        Low Preference         High Preference
Low Familiarity                         That’s weird           I’ve never seen anything
                                                               like that before! Wow!
                                                               That’s neat!
High Familiarity                        That old stuff again   No place like home
Table
1
–
Familiarity
X
Preference
Matrix





This thesis project will strive to accomplish a place of felt value by introducing design

that seeks a low familiarity threshold and a high preference threshold. In other words, the

thesis project will seek to introduce a “wow factor” into the design of the built

environment by introducing the low familiarity and high preference built design

threshold; this would encourage and challenge the visitor to be more mentally involved

and engaged in the project.




03.3: Place-Making + Destination


The inherent value that is evident in or among a series of spaces is what gives a place a

Sense of Identity. Place-making can also be seen as the “branding” for real estate

development projects. It is important that people be able to not only relate to your project

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but also be attracted to it. The norm among mixed-use developments is simply to insert a

town center; however there are a series of ways to go about branding a development that

encourage both a literal and symbolic sense of identity.




Branding a real estate development project also has another advantage. It makes your

project more marketable by creating a niche that appeals to both homebuyers and their

lifestyles. It can simultaneously be addressed with the idea of creating a strong

destination that attracts homebuyers and other users to the lifestyle they want to live,

work, and even shop in. These two concepts can be achieved through developing

alongside changing trends, preferences and tastes such as (Bohl 2002):




       Evolving Retail Realms

       New Workplace Environments

       Advancing Leisure and Entertainment Concepts

       Smart Growth, Sustainable Development, and Livable Communities




It will be important for this thesis project to establish and design an urban open space that

will serve as a cohesive element, promote integration among program uses, and

encourage interaction among people. Typologies that have been explored include urban

open spaces that occur at two scales; community urban open spaces (Zucker 1959) and

individual urban open spaces:


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   Community Urban Open Space

        -   Closed square

            Characteristics of a Closed Square

                -   The layout is self evident and imposingly strong

                -   There exists a strong repetition among the buildings and

                    building types

                -   Buildings face the square and therefore enclose it




        -   Dominated square

            Characteristics of a Dominated Square

                -   Originated from the closed square

                -   One focal point toward which the space is directed such

                    as a building or sculpture at the center

                -   Buildings relate to this dominated square be it a church, palace, or town hall






        -   Nuclear square

            Characteristics of a Nuclear Square

                -   Originated from a dominated square

                -   Openness is encouraged along with a central focal point such as a sculpture

                -   Invincible or implied boundaries are used to complete space






        -   Grouped square

            Characteristics of a Grouped Square




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-     “Individuation and Unity” (Zucker 1959)

               -     Relation of successive or sequential squares

               -     There could exist a non-axial organization; different

                     shapes; or different organizations

               -     Sequential squares could have an indirect physical connection




        -   Amorphous square

            Characteristics of an Amorphous Square

               -     Takes on the qualities of other squares


               -     Typically formless and unorganized

               -     Naturally occurring and is usually unplanned






       Individual Urban Open Space

        -   Balconies

        -   Terraces

        -   Patios

        -   Roof gardens




03.4: Mixed-Use Development Historical Evolution of Scale


The concept of mixed-use development has always been present yet unobserved through

the history of human settlements and the growth of these settlements. Settlements have

always formed the nucleus for human activity and as such a variety of these activities,


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evident of needs, had to be present within reasonable proximity. Mixed-use developments

were also applicable in old settlements such as medieval towns that built defensive walls

or forts around themselves for protection; as such the necessary mix of uses and functions

had to be within these enclosures in order for a settlement to sustain itself.




Mixed-Use Developments according to the Urban Land Institute are portrayed by three

(3) different characteristics (Schwanke 2003):


       Three or more significant revenue-producing uses that are mutually supporting;

       Significant physical and functional integration of project components, including

        uninterrupted pedestrian connections; and

       Development in conformance with a coherent plan, typology, scale of uses, and

        densities.




This idea of a mixed-use development as a dense and sustained settlement has faded

away over time due to the advent of the auto-mobile, as well as, zoning laws that

diminish density. This has led to dispersed but concentrated nucleates of mixed-use

developments across America and the developed world at large. As such, a Mixed-Use

Development may be defined as any development that possesses three or more integrated

revenue-producing uses within a set area that results in an intensive use of land

(Schwanke 2003).




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The scale of mixed-use developments has evolved over its history; from intimate urban

villages to impersonal “hardscaped” towers. It is important to understand the evolution of

the varying scales in order to be able to match different scales to different site-specific

contexts. Listed below are a chain of evolutions that introduce scale:


       1900s to 1969s | Small to medium density

        This ranges from early 20th century mixed-use developments such as Market

        Square in Lake Forest, Illinois, to early downtown complexes such as the

        Rockefeller Center in New York.

       1970s to 1989s | Medium to large density

        This ranges from internally oriented mixed-use developments such as the old

        World Trade Center that was in New York, and postmodern more open

        developments such as Water Tower Place in downtown Chicago.

       1990s to 2000s | A return to medium density

        This includes a return to less denser developments including town centers and

        urban villages such as Reston Town Center in Virginia.




03.5: Integration | Physical Configuration of Mixed-Use Developments


The physical and structural configurations of mixed-use developments fall within three

(3) major models; mixed-use towers, integrated multi-tower structures, and mixed-use

town centers, urban villages, and districts (Schwanke 2003). The configurations are more

of a response to context than design, and as such density is a key difference in stipulating

which configuration to be used and in what context.


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However, a more important typology that can be generated when dealing with the

physical configurations of mixed-use developments, are their level of integration.

Integration is synonymous with amalgamation, assimilation, combination, fusion,

knitting, harmonization, incorporation, and unification. All these synonyms give rise to

the varying forms of integration that exist within a mixed-use development which occurs

over two broad spectrums; vertical and horizontal integration. Vertical integration occurs

commonly in mixed-use towers while horizontal integration frequently occurs in town

centers and urban villages.




It will be extremely important to thoroughly integrate this mixed-use development project

at all levels and for all program uses in order for the project to work coherently as one.

This thesis project will seek to properly integrate conflicting elements in order to make

the proposed project act as an organism with all its integral parts working cohesively

together and fitting into its environment.




03.6: Synergy


The word “synergy” is to real estate, as “symbiosis” is to biology. A symbiotic

relationship is evident in nature, in which dissimilar organisms that live together benefit

from their co-existence. There are two major types of symbiotic relationships. The first is

Mutualistic; both dissimilar organisms positively benefit from each other. A very good


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example is the relationship between a clownfish and tentacles of sea anemones. The

second is Commensal in nature; a relationship where only one benefits from the other

provided the other is not significantly disadvantaged. An example of this would be

between a hermit crab which uses gastropod shells to protect its body.




There is much to learn from this biological relationship because it gives some in-site into

the relationships existing among dissimilar functions and program uses within a mixed

use development, called synergy. Synergy is defined as “a mutually advantageous

conjunction or compatibility of distinct business participants or elements, as resources or

efforts” (Mirriam-Webster Online 2009). For synergy in a mixed-use development to

occur there has to be more than one element; there has to be combined effort, support, as

well as compatibility. The three (3) major types of synergy that can be achieved are

addressed below (Schwanke 2003):


       Direct support; dependent on direct economic support from other functions or

        programs. In this case, the function or program use itself generates a demand for

        other functions or program uses. An example would be office workers or hotel

        guests supporting a nearby restaurant use but not vice versa.

       Indirect support; dependent on the indirect benefit of functions or program uses as

        amenities for other functions or program uses, therefore making the other function

        or program more desirable. An example would be a parking garage that does not

        generate revenue for office workers or hotel guests, but serves as an amenity and

        makes the location more desirable.


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   Place-making synergy; dependent on the activity and interaction that exists

        between varying functions or program uses that creates a sense of place. This is

        very important as it is one of the focuses of this thesis. Place-making synergy can

        be used to uplift the character of a neighborhood, blighted or not.




The importance of market synergy cannot be over-emphasized enough. It is important

that these varying functions, programs, and uses be able to support themselves and each

other. This interaction allows for vibrant mixed-use projects to develop that encourages

both interaction among its users as well as its uses. Below is a Framework for Estimating

On-Site Synergy (Schwanke 2003):




                                                                Degree of Synergy
OFFICE USE:
Residential                                                         ▲▲
Hotel                                                              ▲▲▲▲▲
Retail/Entertainment                                               ▲▲▲▲
Cultural/Civic/Recreation                                           ▲▲▲

RESIDENTIAL USE:
Office                                                              ▲▲▲
Hotel                                                               ▲▲▲
Retail/Entertainment                                               ▲▲▲▲
Cultural/Civic/Recreation                                          ▲▲▲▲▲

HOTEL USE:
Office                                                             ▲▲▲▲▲
Residential                                                         ▲▲▲
Retail/Entertainment                                               ▲▲▲▲
Cultural/Civic/Recreation                                          ▲▲▲▲

RETAIL/ENTERTAINMENT USE:
Office                                                             ▲▲▲▲▲
Residential                                                        ▲▲▲▲▲
Hotel                                                              ▲▲▲▲▲
Cultural/Civic/Recreation                                          ▲▲▲▲

CULTURAL/CIVIC/RECREATION USE:

                                                                                18
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Office                                                                ▲▲▲▲
Residential                                                           ▲▲▲▲▲
Hotel                                                                 ▲▲▲▲▲
Retail/Entertainment                                                   ▲▲▲
Table
2
–
Framework
for
Estimating
On‐Site
Synergy
(Schwanke
2003)

                                                                     Weak                     ▲

                                                                     Very Strong    ▲▲▲▲▲




03.7: Socio-Economic Sustainability


Sustainability is a concept that cuts across varying disciplines. For architects it signals

sustainability on a building scale defined by the U.S. Green Building Council. However,

socio-economic sustainability exists on a much larger scale. Appealing to real estate

development, socio-economic sustainability can be achieved on various levels as

explained below.




Sites near one or more forms of transit offer relatively better access and density. It also

permits and can support a variety of uses. This is because it is easier for users to access

the site through a variety of ways either by automobile, bus, or rail. A real estate

development project located at a transit site becomes a node along transit paths, almost

interrupting people’s journeys, and because the transit modes are on a fixed path they

therefore have to pass through the node to get to where they are going. The density often

associated with transit stops also promotes the right amount of users for the uses,

therefore matching supply with demand, and therefore making it sustainable.




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There is a concept of transit oriented development along with fostering density that has

been adapted highly by Smart Growth in its principles (Smart Growth 2009). More

importantly, are other principles adopted by Smart Growth that address issues such as

design, economics, environment, health, housing, quality of life, and transportation

(Smart Growth 2009). Principles adopted include promoting walkable neighborhoods,

building a strong sense of place, mixed land uses, preservation of the natural

environment, compact building design e.t.c. (Smart Growth 2009).




Sustainability in this setting also supports the notion of synergy. As previously discussed

synergy refers to the compatibility of various uses that support each other, and if there is

enough demand for each use then it is possible to assume that a project may be self-

sustaining, a live-work-play environment. On a much smaller scale, an example of this

would be the Sony Center am Potsdamer Platz which is an office-residential-retail and

entertainment complex built in 2001 located in Berlin; some of its inhabitants/users are

able work, live and shop within the same complex.




03.8: Connectivity + Interaction


Establishing a connection within a mixed-use environment is the first step to encouraging

interaction among users. Human interaction can be encouraged when paths are crossed. A

good example would be a market place; interaction is self-evident between the buyers

and sellers and possibly between sellers and sellers (familiarity), but how does a

successful project begin to explore the buyer-buyer interaction? There is definitely a need

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to “return to the agora” (Whyte 1988) as an attempt to reestablish public spaces where

users, visitors, or buyers can “meet and talk” in order to create a sense of place (Whyte

1988).




The approach this thesis project will take would be to introduce gathering places, streets

and pathways that intersect. It will also adopt the use of interactive surfaces and thus

interactive spaces, and visual oriented pedestrian circulation. An attempt will be made to

mediate the divide that exists in an environment by braking down physical barriers such

as walls, merging pedestrian circulation paths, and by encouraging visually oriented

pedestrian circulation to encourage interaction. Visually oriented pedestrian circulation

will be paths directed and shaped by transparent or translucent materials to engage and

connect both sides of the project’s walls. It would also include pedestrian circulation

guided by changing vistas of the “projectscape.”




Gathering places such as town centers can be traced back to earlier ceremonial, religious,

military, trade, and administrative centers of preindustrial settlements (Bohl 2002). Over

the course of history successful gathering places such as Piazza del Campidoglio in Rome

have stood out, and as much as it has been studied it is important to realize that its

successfulness cannot be replicated because the conditions for which it exists in cannot

be reproduced or duplicated. However, attempts will be made to include proportions,

ratios, and the human scale into the project.




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Ratio          Picture                             Comment
Rural             1:6                                                No sense of pedestrian enclosure.
                                                                     Difficult pedestrian crossings.



Suburban          1:3                                                More sense of enclosure.
                                                                     Easier pedestrian crossings.



City              3:1                                                Most sense of enclosure however too
                                                                     overbearing.
                                                                     Relatively easier pedestrian crossing due to
                                                                     shorter streets.




Desired?          1:1                                                Open to discussion.
                                                                     May be applicable in all settings i.e. rural,
                                                                     suburban, city.




Table
3
–
Building
Height
to
Street
Width
Proportions




Successful streets and pathways also offer enclosure and a relation to human scale as do

successful gathering places. It is important to understand the ratio of the height of the

bordering buildings to the width of the streets or alleys (see Table 3). This ratio gives a

sense of density and enclosure, and can be applied to various settings; larger heights and

smaller widths are evident in dense cities while shorter heights and relatively longer

widths are evident in suburban to rural settings. Different ratios have their different

advantages and disadvantages, however it is important to establish a sense of enclosure

and human scale at all times.




Type                      Example Pattern      Typical Location   Frontages                  Transport Era
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A-type Alstadt                                Historic core             Built frontages         Era of pedestrian and
                                                                                                horseback




B-type Bilateral                              Gridiron (central, or     Built frontages         Era of horse and
                                              extension, or citywide)                           carriage




C-type                                        Anywhere; including       Built frontages or      Any Era of public
Characteristic/Conjoint                       individual villages or    building set back in    transport; car
                                              suburban extentions:      space (pavilions)
                                              often astride arterial
                                              routes

D-Type Distributory                           Peripheral                Buildings set back in   Era of the car
                                              development: off-line     space, access only to
                                              pods or superblock        minor roads
                                              infill


Table
4
–
Urban
Association
of
ABCD
Types
(Marshall
2004)






The
ABCD
Typology
adopted
by
Stephen
Marshall
in
his
book,
“Streets
&
Patterns,”
seeks
to


reduce
the
multitude
of
street
patterns
into
four
basic
categories.
It
has
been
ordered
from


Type
A
to
Type
D
as
though
relating
to
the
evolving
street
arrangements
at
different
stages
of


growth
from
cities
to
towns
(See
Table
4).
This
typology
encompasses
the
centers
or
cores
of


cities
and
their
development
along
a
route
into
the
fringes
of
typically
a
suburban
layout,
but


could
include
a
rural
layout.
Composition
and
configuration
are
also
important
aspects
to
grasp


when
studying
the
typologies
of
street
patterns
(Marshall
2004):







“In
terms
of
composition,
we
can
distinguish
between
the
narrow
crooked
streets
of
the
A‐type,


the
straight
orthogonal
streets
of
the
B‐type
and
the
sprawling
curvilinear
patterns
of
the
D‐type


(Marshall
2004).”









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And:







“Alternatively,
in
terms
of
configuration,
we
could
draw
a
distinction
between
the
connective


properties
of
the
B‐type
versus
the
tributary
properties
of
the
D‐type
(Marshall
2004).”








                                     Composition                                     Configuration
A-type




                                     Irregular, fine scale angular, streets mostly   Mixture of configurational properties,
                                     short or crooked, varying in width, going       some cul-de-sac; moderate connectivity.
                                     in all directions.
B-type




                                     Regular, orthogonal, rectilinear, streets of    Mainly grid with crossroads; high
                                     consistent width, going in two directions       connectivity. Continuity of cross routes.
C-type




                                     Mixture of regularity and irregularity,         Mixtures of configurational properties,
                                     streets typically of consistent width;          some cols-de-sac; moderate connectivity.
                                     curved or rectilinear formations, meeting
                                     at right angles.
D-type




                                     Based on consistent road geometry.              Loop roads with many branching routes in
                                     Curvilinear or rectilinear formations,          tree-like configurations, mainly culs-de-
                                     mostly meeting at right angles.                 sac; low connectivity.
Table
5
–
ABCD
Composition
and
Configuration
(Marshall
2004)





In other perspectives, Table 5 begins to communicate an idea of permeability.

Permeability serves as a synonym for connectivity and integration, and can begin to shed

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light on how accessible a street pattern may be as well as how different routes connect to

form a network.






03.9: Final Statement


Most urban design challenges including the design of mixed-use developments have all

attempted to create a successful “place.” Its intention has been to introduce a focal point

in the project that is inviting to the visitor as well as encouraging interaction among

visitors. Whether or not a project is successful can only be realized by firsthand

experience gained from visiting the project. It is difficult to place the blame of an

unsuccessful project on just one factor alone; as such it assumed in this thesis that the

integral factor to any mixed-use project is its level of integration among program uses

and subsequently among users.




The physical configuration of uses serves as the initial step in achieving a fully integrated

project. This builds on the synergy being established among these various program uses

and as such begins to influence a more vibrant space for users to interact. It is also

important for all projects including mixed-use developments to adopt socio-economic

sustainable aspects. These socio-economic sustainable aspects are centered on dense

developments that provide most of its inhabitants needs within the vicinity. The

development should also be accessible to potential and current users by means of mass

transit.



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It is also important to mediate any obstructions to integration and interaction that may

exist in a development. Physical barriers such as solid walls should be minimized and

converted into more transparent and porous surfaces that will allow for users to interact

with uses and users behind walls. Interaction should also be encouraged by merging and

fusing pedestrian circulation paths within a development. A development can also engage

a user or visitor by creating destinations through visually oriented vistas along pedestrian

circulation paths.




If these factors are included in the initial design phases of any project, there will be a

higher possibility of creating a more vibrant development, and as such an integrated place

that encourages interaction. In such a well planned scenario it is easier for users to attach

value to the development which would eventually create a sense of place or community,

which is much needed in branding any development.




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04Precedence and Case Studies


04.1: Canal City | Jerde Partnership


Location: Fukuoka City, Japan


Completed: April 20, 1996


Total Cost: $1.4 Billion


Site Area: 9 Acres
                                                Figure
1
‐
Canal
Acrobats
(Jerde
Partnership)
Gross Building Area: 2,583,000 SqFt


Cost Per SqFt: $542


Summary:


Canal City Hakata serves as the largest, privately developed and financed project in

Japan’s history (Jerde Partnership). Due to the presence of a great number of people and a

dying shopping district, Canal City served as a catalyst for redevelopment and economic

growth in the commercial market. It has won several awards, but what it is most notable

for and its relevance to this thesis, is serving as a successful example of a public space.

The circulation through Canal City occurs along its inner edges that are anchored by a

series of open spaces and engaging landscaping. Its most successful space is the Neg

Sphere (Figure 1.) which serves as a space for performances and gatherings.




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Apart from the successful open space realized in this project, the ratios of the varying

functions or uses is important to grasp in order to understand the interaction and synergy

that exists between functions and possibly users of these functions. This mixed-use

development has 4 functions – entertainment, hotel, office, and retail. Retail serves as its

core function followed by hotel, office and then entertainment functions (see Tables 6, 7,

8). With retail as its core function, the ratio of retail-to-entertainment is 2.05; for every

square foot of entertainment there exists 2 square feet of retail functions. The ratio of

retail-to-hotel is 0.99; which means that for every square foot of hotel there is an almost

equal square footage of retail to serve it. Also, the ratio of retail-to-office space is 1.43;

which means that for every square foot of office there are one and a half times as many

retail square feet to serve its users.




         Category                    Uses         Number of Units   Square Feet     % of Development

Entertainment
                       Theater Uses                                    91,490            4.55
                       Cinema Uses                                    113,000            5.61
                       Other Entertainment Uses                       102,300            5.08
Sub-Total                                                            306,790sqft        15.24%

Hotel
                       Luxury Hotel Uses             400 rooms        505,900            25.13
                       Business Hotel Uses           420 rooms        129,200             6.42
Sub-Total                                                            635,100sqft        31.55%

Office
                       Office Uses                                    441,300            21.93
Sub-Total                                                            441,300sqft        21.93%

Retail
                       Commercial Showroom Uses                        75,350             3.74
                       Restaurant Uses                                 80,730             4.01
                       Shopping Retail Uses                           473,600            23.53
Sub-Total                                                            629,680sqft        31.28%

Total Development                                                   2,012,870sqft        100%
(Net)
Table
6
‐
Canal
City
Summary
of
Uses






                                                                                       28
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    TOTAL
SQUARE
FOOTAGE
(thousands)
   700


                                        600


                                        500


                                        400


                                        300


                                        200


                                        100


                                          0

                                                Entertainment
     Hotel
                 Office
        Retail

                                                                            CATEGORIES

                                                                                                                             


Table
7
‐
Canal
City
Uses





                                        2500

    TOTAL
SQUARE
FOOTAGE(thousands)





                                        2000



                                        1500
                                                        Net
Total

                                                                                                     Retail

                                        1000
                                                        Entertainment

                                                                                                     Hotel

                                         500
                                                        Office



                                           0

                                                   Comp.
1
       Comp.
2
                Comp.
3

                                                                 CATEGORIES

                                                                                                                         

Table
8
–
Canal
City
Comparison
Uses





                                                                                                        29
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CATEGORIES
 Entertai
                                            nment

                                             15%


                    Retail

                  (31.28%)

                     31%

                                  Hotel

                      Office
       32%

                       22%



                                                     


Figure
2
–
Percentage
of
Canal
City
Uses





04.2: Sony Center am Potsdamer Platz | Murphy/Jahn


Location: Berlin, Germany


Completed: June 14, 2000


Total Cost: $900 Million


Site Area: 6.5 Acres


Gross Building Area: 1,425,700 SqFt


Cost Per SqFt: $631
                                                         Figure
3
–
Sony
Center
Atrium
(Murphy
2001)

Summary:


The Sony Center served as a catalyst for redevelopment of Potsdamer Platz after World

War II. Its goal was to re-instate and encourage the sense of place of Potsdamer Platz as a

                                                                                                30
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shopping, entertainment, and cultural destination. This Sony Center is an example of a

modernist downtown mixed-use development planned around an enclosed public space

(Schwanke 2003). The public space at the center of this development was made highly

accessible through open-air passage ways. This interactive core of an open public space is

called the Forum (Figure 3.), and is shaped in an elliptical fashion. The Forum is

interactive and engaging, with a fountain in the center, and also serves as a theater and

performance space.




This mixed-use development has 4 functions – entertainment, office, residential, and

retail. Office serves as its core function followed by residential, entertainment, and then

retail functions (see Table 9, 10, 11). With office as its core function, the ratio of office-

to-entertainment is 4.01; for every square foot of entertainment there exists four times the

square feet of office function. The ratio of office-to-residential is 2.57; which means that

for every square foot of residential there is two and a half times the square footage of

office that may serve the same users. Also, the ratio of office-to-retail space is 8.41;

which means that for every square foot of retail there is eight and a half times as many

office uses. According to Figure 2 – Framework for Estimating On-Site Synergy, out of

all these relationships at Potsdamer Platz the best synergy exists between the Office

functions and the Retail and Entertainment functions; a synergy rating of 4 out of 5

(Table 2.). A lesser synergy also exists between its other functions; the next would be the

synergy between Office uses and Residential uses which has a synergy rating of 2 out of

5 (Table 2.). Although this may seem too low to have been considered, understanding

that this low rating makes up for the synergy relationship between Residential uses and

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Retail and Entertainment uses which is marked as a synergy rating as either 4 out of 5 or

5 out of 5 (Table 2.) depending on which function placed as the core function.




                          Category                             Uses       Number of Units       Square Feet     % of Development

Entertainment
                                                 Cinema Uses                                      182,920             14.2
Sub-Total                                                                                        182,920sqft         14.2%

Office
                                                 Office Uses                                      733,000             56.9
Sub-Total                                                                                        733,000sqft         56.9%

Residential
                                                 Residential Uses               26,500            285,140             22.13
Sub-Total                                                                                        285,140sqft         22.13%

Retail
                                                 Shopping Retail Uses                             87,160              6.77
Sub-Total                                                                                        87,160sqft          6.77%

Total Development                                                                               1,288,220sqft        100%
(Net)
Table
9
‐
Sony
Center
Summary
of
Uses




                                       800

    TOTAL
SQUARE
FOOTAGE(thousands)





                                       700

                                       600

                                       500

                                       400

                                       300

                                       200

                                       100

                                         0

                                              Entertainment
            Office
               ResidenXal
          Retail

                                                                                CATEGORIES

                                                                                                                                     


Table
10
‐
Sony
Center
Uses
(Bar
Chart)




                                                                                                                    32
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1400


    TOTAL
SQUARE
FOOTAGE(thousands)
    1200


                                        1000


                                          800
                                                Net
Total

                                                                                              Office

                                          600

                                                                                              Entertainment

                                          400
                                                ResidenXal

                                                                                              Retail

                                          200


                                             0

                                                      Comp.
1
         Comp.
2
    Comp.
3

                                                                     CATEGORIES

                                                                                                                  


Table
11
‐
Sony
Center
Comparison
Uses




                                       Retail

                                        7%
       CATEGORIES
 Entertai
                                                                   nment

                                                                    14%


                                       Residen
                                         Xal

                                        22%



                                                           Office

                                                            57%



                                                                              


Figure
4
‐
Sony
Center
(Pie
Chart)




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04.3: Downtown Silver Spring | RTKL Associates


Location: Maryland, USA


Completed: October 18, 2000


Total Cost: $320 Million


Site Area: 22 Acres


Gross Building Area: N/A


Cost Per SqFt: $216                            Figure
5
‐
Downtown
Silver
Spring
                                               


Summary:


Unfortunately, relevant information as to the square footage break down of downtown

Silver Spring was unavailable. There was only information on the office and retail

functions’ square footages, and only unit quantifications to the cinema and hotel uses

(Table 12). The sense of place experienced at this mixed-use development is more

important to discuss than the synergy and amount of square footage per uses. Although

this great atmosphere experienced in its open space is directly influenced by synergy

between uses, it is as well influenced by scale and good architectural design. The open

space in downtown Silver Spring primarily exists as a major pedestrian circulation artery,

although performances and events may occur along this path. Downtown Silver Spring

serves as a great example of shaping a sense of place and its successful qualities will be

emulated in this thesis.




                                                                                   34
|
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Category                   Uses            Number of Units       Square Feet          % of Development

Entertainment
                      Cinema Uses                      14 screens             N/A                       N/A
Sub-Total

Office
                      Office Uses                                           185,000                     N/A
Sub-Total                                                                  185,000sqft

Hotel
                      Hotel Uses                       179 units              N/A                       N/A
Sub-Total

Retail
                      Shopping Retail Uses                                  444,000                     N/A
Sub-Total                                                                  444,000sqft

Total Development                                                         1,476,134sqft                100%
(Net)
Table
12
‐
Downtown
Silver
Spring
Summary
of
Uses







04.4: The Gateway | Jerde Partnership


Location: Utah, USA


Completed: November 1, 2001


Total Cost: $375 Million


Site Area: 30 Acres


Gross Building Area: 1,517,711SqFt
                                                        Figure
6
‐
The
Gateway
(Jerde
Partnership)

Cost Per SqFt: $247
                                                           


Summary:


The Gateway served as an urban redevelopment project to revive the Salt Lake City’s

downtown core. The Gateway is a mixed-use development that is sensitive to the public

realm as an urban street lined with housing and office functions above two levels of

                                                                                                      35
|
P a g e 



retail, entertainment and cultural facilities. Its anchor open public space is located at one

of the entrances and serves as a gathering space all year round. Although at too large a

scale, this case study is admired for its contextualism, response to scale, and successful

implementation of an open public space.




In observing Tables 13, 14, and 15, it is plain to see the relationships between its varying

uses – cultural, office, residential, and retail. Its core function is retail which constitutes

33.9% (Figure 7.) of its total square footage. The synergy that exists between retail and

cultural uses has a rating of 4 out of 5 (Table 2.) and with a ratio of 4.09. The ratio of

retail-to-office is 1.36 and the synergy rating is 5 out of 5 (Table 2.). Lastly, the ratio of

retail-to-residential is 0.96 and the synergy rating is an obvious 5 out of 5 (Table 2.).




         Category                  Uses     Number of Units    Square Feet       % of Development

Cultural
                     Cultural Uses                               118,403               8.09
Sub-Total                                                       118,403sqft           8.09%

Office
                     Office Uses                                 355,209              24.26
Sub-Total                                                       355,209sqft          24.26%

Residential
                     Residential Uses            500             505,904              34.56
Sub-Total                                                       505,904sqft          34.56%

Retail
                     Shopping Retail Uses                        484,375              33.09
Sub-Total                                                       484,375sqft          33.09%

Total Development                                              1,463,891sqft          100%
(Net)
Table
13‐
The
Gateway
Summary
of
Uses








                                                                                    36
|
P a g e 



600


    TOTAL
SQUARE
FOOTAGE(thousands)
   500


                                       400


                                       300


                                       200


                                       100


                                         0

                                               Cultural
   Office
             ResidenXal
      Retail

                                                                   CATEGORIES

                                                                                                                  


Table
14
‐
The
Gateway
Uses
(Bar
Chart)




                                       1600

    TOTAL
SQUARE
FOOTAGE(thousands)





                                       1400


                                       1200


                                       1000

                                                                                                 Net
Total

                                        800
                                                     Retail


                                        600
                                                     Cultural

                                                                                                 Office

                                        400

                                                                                                 ResidenXal

                                        200


                                          0

                                                Comp.
1
    Comp.
2
               Comp.
3

                                                           CATEGORIES

                                                                                                                  


Table
15
‐
The
Gateway
Comparison
Uses




                                                                                                 37
|
P a g e 



Cultural

                CATEGORIES
                  8%





                   Retail

                    33%

                                 Residen
                                   Xal

                                  35%

                       Office

                        24%


                                                       


Figure
7
‐
The
Gateway
(Pie
Chart)




                                                           38
|
P a g e 



05Site Selection


05.1: Old Town Kensington, Maryland


Kensington is an old “Victorian-era garden suburban”

town (Town of Kensington 2007) rich with history.

Before Kensington, the land on which it sits and its

surrounding neighborhood once existed as a land

grant which was purchased, subdivided and sold off

to farmers by Daniel Carroll; who was a signer of the

Declaration of Independence (Town of Kensington          Figure
8
–
Montgomery
County,
MD

                                                         (Montgomery
County
Planning
Department

                                                         2008)
2007). A notable farmer that purchased a parcel was George Knowles whose farm

property was bisected by the Baltimore & Ohio Railroad in 1873. In 1891, Knowles

Station was coined in commemoration of George Knowles, since the rail station was

located on his property. This metropolitan branch line connected Washington, D.C. to

Point of Rocks in Maryland and facilitated commerce to George Knowles and other

farmers within the vicinity.




The name “Kensington” was not used until 1894, and the town (then village) was then

referred to as “Village of Knowles Station.” It was in 1894 that a bill was passed into

Maryland’s legislature to create the municipality known today as the “Town of

Kensington.” The Kensington Park Subdivision was created when Brainard Warner

purchased property just south of the station. Brainard Warner built a home there for

summer getaways from the city of Washington, D.C. and eventually sold parcels to


                                                                                 39
|
P a g e 



friends in order to build and re-create a “garden suburban” after his favored Kensington

in England (Town of Kensington 2007).




Although the name “Kensington” was not crowned

till around 1894 it retains a lot of its character,

Kensington is still referred to as the Town where “the

train still stops and the citizens still walk” (Town of

Kensington 2007). The Town of Kensington

measures 0.5 square miles in area and as of the 2000

U.S. Census had a population of about 1,873 (Table
                                                          Figure
9
‐
Sector
Plan
Boundary

                                                     (Montgomery
County
Planning
Department

16). Kensington is transected by Connecticut Avenue, University Boulevard West and
                                                          2008)

Knowles Avenue (Figure 10, 16.). Kensington has had a lot of developments take place

around its Town and fortunately remains equidistant to two Metrorail Red Line Stations –

Wheaton Station and Grosvenor-Strathmore Station; it is also sustained by Knowles

Station, a MARC commuter rail that connects it to Washington, D.C. and Silver Spring.

Currently, the West Howard Antique District is reason for the town’s status as a specialty

retail destination; however there is not enough activity present to sustain its shops.

Kensington is located of Connecticut Avenue, a road that serves an average of 43,000-

55,000 commuter vehicles/day in comparison to (Urban Land Institute 2008):


       Rockville Pike north of Strathmore which carries 54,900 vehicles/day

       Georgia Avenue in Silver Spring which carries 43,000 vehicles/day

       Wisconsin Avenue in Bethesda which carries less than 40,000 vehicles/day.


                                                                                        40
|
P a g e 



There has been relatively little development in the Town of Kensington since 1978 when

the Sector Plan was approved. Between 1978 and

1990, the Planning Board approved just over

225,000 square feet of non-residential space –

shared between Kaiser Permanente medical facility

located on Connecticut Avenue and the Bakery,

Confectionary, Tobacco Workers and Grain Millers

International Union headquarters also on

Connecticut Avenue (Montgomery County Planning

Department 2008). By June 2008, Kensington had

been picked as a location to put a Safeway store,

this now serves as Kensington’s main grocery store

and has provided a significant amount of jobs for

the Town of Kensington. Minor residential square

footage has also been developed occurring as small

subdivisions – 20 townhouses at Kensington

Crossing and 23 single-family detached houses at

Kensington Orchids, both located on Plyers Mill

Road (Montgomery County Planning Department 2008).




                                                                           41
|
P a g e 



Visiting Kensington helps one realize the

significance of its historic shopping district. Its

history is evident in fading store signages (ghost

signs), to benches and light poles, including the

architectural language of the place. It is obvious that

Old Town Kensington has a “sense of place.” The

goal of this thesis would be to capitalize on this rich

history and sense of place and, connect it to a new

and responsive architecture that will encourage

interaction and catalyze the historic shopping

district as a vibrant shopping and gathering

destination.


The Goals of the Sector Plan are as follows

(Montgomery County Planning Department 2008):


       Enliven the town center

       Promote sustainability

       Connect Kensington’s neighborhood to a

        revitalized town center

       Continue to accommodate regional traffic

        passing through Kensington

       Explore regulatory methods for retaining the

        scale and character of Kensington.



                                                          42
|
P a g e 




                        Town
of
Kensington
   Maryland


Land
Area
               0.5
sq
mi
            9,802
sq
mi


Population
              1,873
                5,296,486


Households
              729
                  1,980,859


Persons
per
Household
   2.6
                  2.6


Jobs
(2005)
             10,268
               2,608,457


Median
Income
           $76,716
              $52,868


Density
(2005)
          3,666/sq
mi
          540/sq
mi



                        
                     


YEAR
2000
CENSUS
DATA
   
                     


Age:
                    
                     


Under
18
                440
(23.5%)
          1,492,965
(20.0%)


18‐65
                   1,055
(56.3%)
        3,204,214
(67.8%)


Over
65
                 378
(20.2%)
          603,799
(11.4%)



                        
                     


Below
Poverty
Level
     39
(2.1%)
            1,350,604
(25.5%)



                        
                     


Racial
Composition:
     
                     


White
                   1,686
(90.0%)
        3,391,308
(64.0%)


Black
                   47
(2.5%)
            1,477,411
(27.9%)


Hispanic
                86
(4.6%)
            277,916
(4.3%)



                        
                     


Tenure:
                 
                     


Owner
Households
        4,735
(80.6%)
        1,341,751
(67.7%)


Renter
Households
       1,142
(19.4%)
        639,108
(32.3%)



                        
                     




                                                                    43
|
P a g e 



Vacancy
Rate
                       227
(3.7%)
                 164,424
(7.7%)


Table
16
–
Kensington/Maryland
Demographics,
2000
U.S.
Census



Table 16: Kensington/Maryland Demographics Comparison (Kensington, MD; City-Data
2008).

       Median household income significantly above state average.

       Median house value significantly above state average.

       Unemployed percentage significantly below state average.

       Black race population percentage significantly below state average.

       Hispanic race population percentage above state average.

       Median age significantly above state average.

       Foreign-born population percentage significantly above state average.

       Number of rooms per house above state average.

       House age significantly above state average.

       Number of college students below state average.

       Percentage of population with a bachelor's degree or higher significantly above

        state average.




05.2: Site Analysis

Included in the site analysis is information relevant to grasping the specifity of the

location in which this thesis will be located; that is Kensington, MD. Fortunately, due to

the density and ratio at the site there exists a sense of enclosure which frequently is hard




                                                                                  44
|
P a g e 



to find in a suburban setting. As much as this town is known for its scale, history, and




                                                                                           


Figure
10
‐
Border
of
the
Town
of
Kensington,
Maryland
(Map
from
USGS)


                                                                                45
|
P a g e 



feel, it still lacks the dimensions for a friendly walkable community along West Howard

District’s shop frontage. The presence of a rail road track serves as a man-made barrier to

connecting the north-bound

side of the historic shopping

district. Also, Connecticut

Avenue with 45,000 to

55,000 daily commuters

(Urban Land Institute 2008)

in vehicles creates a serious      Figure
11
‐
(Kensington,
MD;
City‐Data
2008)

problem for pedestrians to

cross over to the west-bound

area of Kensington.



Kensington’s
climate
is
stable


in
comparison
to
U.S.
or


Maryland’s
averages
(see


Figures
11,
12,
13,
14,
15),
      Figure
13
‐
(Kensington,
MD;
City‐Data
2008)


therefore
the
design
of
this


thesis
project
would
be


considered
with
good
design


principles
in
mind
in
reference


to
the
climate.






                                   Figure
12
‐
(Kensington,
MD;
City‐Data
2008)



                                                                                   46
|
P a g e 







The
obstruction
posed
by
these


two
man‐made
barriers
–
the


railroad
track
and
Connecticut


Avenue,
has
influenced
the
site


selection
chosen
for
the
new


proposed
development.




Connecticut
Avenue
divides
the
 Figure
14
‐
(Kensington,
MD;
City‐Data
2008)


development
into
two


considerations
for
possible


sites.
Figure
10
shows
the


primary
and
secondary
site


areas
for
the
development
to


occur;
either
to
the
east
or



                                 Figure
15
‐
(Kensington,
MD;
City‐Data
2008)

west
of
Connecticut
Avenue.
Figure
16
goes
more
in‐depth
about
the
ranking
and
specifies
the


boundaries
in
which
the
development
is
to
occur.
The
primary
sites
are
labeled
1
through
3
in


Figure
16,
while
the
secondary
sites
are
labeled
sites
4
and
5.
It
is
important
that
sites
1
through


3
be
the
main
drivers
because
they
are
opposite
the
West
Howard
Shopping
District
as
well
as


Knowles
Station,
and
a
design
could
mediate
the
two
disjoined
areas
of
both
sides
of
the


railroad
tracks.






                                                                                        47
|
P a g e 







Figure
16
‐
Analyses
of
Site;
Possible
Sites
Considered
Within
Kensington
(Map
from
USGS)


                                                                                            48
|
P a g e 






Figure
17
‐
Drainage
and
Sun
Analysis,
Topography
Overlay
(Map
from
USGS)


                                                                             49
|
P a g e 



From the site analysis, site visits, and reports, these are the challenges and key issues that

need to be addressed:


          Few
Linkages
across
the
Railroad
Tracks
(Between
Antique
Row
and
West
Howard


           Antiques
District)


          Dispersed
Retail


          No
Town
Center
or
Focal
Point


          Traffic



          Zoning
Disincentives


          Older,
Existing
Buildings
and
Shopping
Centers


          Poor
Signage
and
Town
Branding


          Build‐to‐Line
and
Defining
Street
Edge





                                                                                  50
|
P a g e 







Figure
18
‐
Existing
Land
Use,
Kensington,MD
(Montgomery
County
Planning
Department
2008)



                                                                                            51
|
P a g e 



Hamza Ibrahim.Thesis Document2010
Hamza Ibrahim.Thesis Document2010
Hamza Ibrahim.Thesis Document2010
Hamza Ibrahim.Thesis Document2010

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Hamza Ibrahim.Thesis Document2010

  • 1. THE CATHOLIC UNIVERSITY OF AMERICA Integration and Interaction: Solving the Disjunction that Exists Within a Mixed-Use Environment. By: Hamza A. Ibrahim A THESIS Submitted to the Faculty of the School of Architecture and Planning Of The Catholic University of America In Fulfillment of the Requirements for the Degree: Master of Architecture January 2011 
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  • 2. This thesis by Hamza A. Ibrahim fulfills the thesis requirement for the Masters Degree in Architecture approved by Mathew L. Geiss, M.Arch, as Director, and by Kent Abraham, M.Arch, as Advocate, Lavinia Fici Pasquina, M.Arch, as Foundation Group, and Rauzia Ally, M.Arch, as Individual Advisor. 
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  • 3. 
 00Contents 01Acknowledgements 02Thesis Introduction 02.1: Thesis Statement 02.2: Thesis Summary 02.3: Thesis Abstract 02.4: Thesis Goals 03Concept Development 03.1: Space + Place 03.2: Urban Revitalization 03.3: Economic Development + Tax Revenues 03.4: Place-Making + Destination 03.5: Circulation + Orientation 03.6: Socio-Economic Sustainability 04Project Proposal 04.1: Vision 04.2: The Lantern 04.3: Program Uses 05Project Development 05.1: Site Plans 05.2: Sections 05.3: Perspectives 05.4: Vignettes 06Project Finance
 
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  • 4. 07Final Statement 08Appendix 08.1: Thesis Presentation Boards 08.2: Existing Massing Site Model 08.3: Proposed Massing Site Model 08.4: 1/16th Scale Building Model 
 
 08.5:
Thesis
Research
Submission
 
 
 
 
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  • 5. 02Thesis Introduction 02.1: Thesis Statement “Can the conversion of space into place and the integration of uses be the solution for the lack of interaction amongst people and for the disjunction that exists within a mixed-use environment?” 02.2: Thesis Summary I am proposing that the solution for the disjunction that exists within a mixed-use environment is an integrated urban space that encourages human interaction, as well as interaction with their environment. The lack of vibrancy within mixed-use development projects may be as a result of a low level of integration achieved in that particular project. The level of integration between program uses and circulation should be established at the birth of any project. This thesis will strive to reignite the human interaction and engagement that can be evident from the creation of a sense of place by means of architecture and design. 02.3: Thesis Abstract The ordering of functions within a mixed-use development is in essence about the ordering of relations between users. A properly arranged mixed-use development can create vibrancy particularly when a high level of integration among its program uses and users is achieved. This is due to the fact that users travel between program uses, and if the connections are not established as a place of interaction it reduces the chances of users interacting and as such exhibits a low vibrancy. Discouraging factors can be remedied by eradicating physical barriers such as solid walls, merging pedestrian circulation paths, and by encouraging visually oriented pedestrian circulation in order to encourage interaction. In the communal place and in the interpersonal space of a mixed-use development alike, the focus is on the interaction and engagement among users, seen as a performance, in the proposed environment. Architecture will be used as a tool in developing a sense of place that has a new and enlightening approach to encouraging interaction by first designing a 
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  • 6. place with a low familiarity and a high preference index; an unusual space yet appealing to users. The introduction of an engaging urban open space heightens the level of integration in most mixed-use developments. It does this by first serving as an anchor for the project. It also creates a space in which gathering, and subsequently interaction, is encouraged. It serves as a point of reference for its users and the program uses that help shape its edges. Urban open spaces, such as squares or green fields, have assisted in the promotion of a sense of place to which users may give value and may as well give cause for a development’s successful branding. In conclusion, understanding the synergy that exists between program uses is an efficient and better attempt at integrating a project. There is much to learn from the symbiotic relationships that exist in nature that can be applied to real estate development and the programming of space. Creating enough synergy amongst program uses on a site is the initial attempt at successfully taking a closer step to this thesis’ goals in creating a more vibrant and engaging mixed-use environment that encourages human interaction, and therefore mediating the felt disjunction that exists between users and program uses. 02.4: Thesis Goals This thesis project will seek to diminish the divide that exists within a mixed-use environment by: • Creating a sense of place in which others will attest value. • Designing a more engaging urban open space. • Encouraging human interaction. • Creating a more vibrant environment by employing principles of synergy. • Encouraging a high level of integration of program uses and physical form. • Promoting socio-economic sustainability, as a product of live-work-play, open space, and accessibility. 
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  • 7. 03Concept Development 03.1: Space + Place The distinction between space and place has long been debated. The difference between space and place is solely based on the value we place on them. Space is more abstract than place, and is more experienced by the senses and the volume it exists in. It may be regarded as a sense of freedom and the distance experienced between and within planes; an impersonal dimension. Place, on the other hand, is space with added value; we feel the need to protect and identify with it. In terms of urban planning principles, space and place may be divided into: - the personal space of body - the exclusive space of property - the intimate place of the home - the interpersonal space of sociability - the communal place of neighborhood. From an urban perspective, the focus of this project is indeed on the interpersonal space of sociability, which deals with face-to-face interaction among strangers in a space; and on the communal place of neighborhood that gives added value to a place one can identify with. 03.2: Urban Revitalization Many downtown and other urban or suburban districts suffer from multiple problems - underused or blighted areas, crime, aging infrastructure, and sterile office districts that are deserted at night, a lack of vibrant retail space, and/or lack of attractive public spaces for people. 
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  • 8. Mixed-use developments can address these problems by bringing retail, hotel, residential, cultural, restaurant, or entertainment uses to an area that can help to revitalize and enliven blighted areas, or underused sites so prevalent in many urban and suburban districts. Even in strong districts, mixed-use developments offer the opportunity to bring uses to the area and to shape attractive public open spaces that can further enliven and add a sense of place to a downtown setting. And by virtue of scale, character, and impact, mixed-use projects can turn around blighted neighborhoods, stimulating additional new development. Many projects have been the initial and major force in revitalizing declining areas by creating exciting new, attractive, large-scale physical environments. Revitalization through mixed-use development is a goal in cities throughout the world. 03.3: Economic Development + Tax Revenues The desire to foster economic development and increase tax revenues is an important consideration when implementing a mixed-use development project. Mixed-use projects can stimulate the economy, generate jobs, and increase the tax base. For example, new office space can attract new office jobs to the area while also boosting the property tax base. And new retail space can increase retail employment, the property tax base, and retail sales taxes. Mixed land uses can convey substantial fiscal and economic benefits. Commercial uses in close proximity to residential areas are often reflected in higher property values and therefore help raise local tax receipts. Businesses recognize the benefits associated with areas able to attract more people, as there is increased economic activity when there are more people in the area to shop. In today’s service economy, communities find that by mixing land uses, they make their neighborhoods attractive to workers who increasingly balance quality of life criteria with salary to determine where they will settle. 
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  • 9. 03.4: Place-Making + Destination The inherent value that is evident in or among a series of spaces is what gives a place a Sense of Identity. Place-making can also be seen as the “branding” for real estate development projects. It is important that people not only relate to your project but also be attracted to it. The norm among mixed-use developments is simply to insert a town center; however, there are a series of ways to go about branding a development that encourages both a literal and symbolic sense of identity. Branding a real estate development project also has another advantage. It makes your project more marketable by creating a niche that appeals to both homebuyers and their lifestyles. It can simultaneously be addressed with the idea of creating a strong destination that attracts homebuyers and other users to the lifestyle they want to live, work, and even shop in. It will be important for this thesis project to establish and design an urban space that will serve as a cohesive element, promote integration among program users, and encourage interaction among people. 03.5: Circulation + Orientation Context is a key factor in determining the character of the design concept. The use of an enclosed plan and/or an inward orientation versus a more open plan is often driven by context and location. The suburbs often have little in the surrounding landscape with which to connect, and thus a certain internal focus often prevails. The positioning of uses to optimize internal relationships must take into account the identity and security of individual components, the importance of links between the various components, and any central space around which the components will be arranged. Because the relationship between uses is such an important aspect of a mixed- use development, the design of the project must reflect and promote the interconnections that can occur yet maintain an identity for each use as well as strong connections to the surrounding environment. 
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  • 10. Strong visual connections and sight lines can be achieved by well-designed central open spaces that facilitate spatial orientation. In a well-designed mixed-use project, it should be easy to find the center of the project and then identify all or most of the major components. 03.6: Socio-Economic Sustainability Sustainability is a concept that cuts across varying disciplines. Appealing to real estate development, socio-economic sustainability can be achieved on various levels, by providing for a majority of the needs of its inhabitants within the project’s vicinity. Sites near one or more forms of transit offer relatively better access and density. It also permits and can support a variety of uses. A real estate development project located at a transit site becomes a node along transit paths. There is a concept of transit-oriented development along with fostering density that has been adapted highly by Smart Growth in its principles. More importantly, are other principles adopted such as promoting walkable neighborhoods, building a strong sense of place, mixed land uses etc Sustainability in this setting also supports the notion of synergy; which refers to the compatibility of various uses that support each other, and if there is enough demand for each use then it is possible to assume that a project may be self-sustaining, a live-work- play environment. 
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  • 11. 04Project Proposal 04.1: Vision To create a mixed-use Town Center which promotes a sense of place in which others will attest value by designing a more engaging urban open space that encourages human interaction in a live-work-play setting. The Lantern will be a lively and active place for residents, workers, and visitors alike. The Lantern will also provide broad options of housing types to diversify the already existing array of ages, incomes, and interests. 04.2: The Lantern This real estate development project has been coined “The Lantern” for two main reasons. Firstly, the project serves as an anchor in the urban milieu; this is the only mixed-use development project within a 1,500ft radius of the town center. Secondly, its architecture is designed as a glass box that permits light to shine out from within; this makes it an attractive destination, even at night, for viewers. Located in Old Town Kensington, Maryland, the ultimate intent of the project is to serve as a solution to a series existing problems. The Lantern strived to address a majority of the problems using architecture as the medium. Below are a list of the few issued deemed problematic that were addressed. • Lack of Cohesiveness: The town’s urban planning was of a Distributory nature (Urban Association of ABCD Types) with a similar characteristic to a peripheral development typically found in sub-urban areas. The Lantern introduced and compounded on a “Town Center” model that served as a cohesive and central focus. • Lack of Connectivity: A Marc railroad runs through the middle of the town and borders on the south-west edge of the property. Due to the topography there exists a ridge 30feet deep in which the rail tracks have been placed, this serves as a physical barrier. To solve this disjunction between both sides of the track, and also the community, a bridge 
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  • 12. connecting both sides of the track was an important addition to the feasibility of the project. • Lack of Vibrancy: The key to most successful retail projects is vibrancy. Currently the existing retail establishments are dispersed and as such limiting visitor and customer traffic. The Lantern addresses this issue by concentrating the retail in the core of the proposed town center project to encourage traffic. 04.3: Program Uses The Lantern is comprised of three (3) main uses or functions: residential, office, and retail. From precedents and studies conducted, Synergy was an important factor in determining the amount and relation of building functions and uses. Although Synergy served as both a constraint and an opportunity to maximize efficiency, zoning was the initial constraint on the size determinant of the program uses. Below is a Table that summarizes the square footage breakdown of the program uses. Category Uses Number of Units Square Feet % of Development Residential Block A 135 rooms 90,000 31.04 Block B 135 rooms 90,000 31.04 Sub-Total 180,000sqft 62.08% Office Office Uses 90,000 31.04 Sub-Total 90,000sqft 31.04% Retail Shopping and Restaurant 20,000 1.03 Kiosk 70 - Sub-Total 20,000sqft 6.9% Total Development 290,000sqft 100% (Gross) 
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  • 13. 
 
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  • 14. 05Project Development 05.1: Site Plans 
 Figure
1‐
Existing
Site
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  • 15. Figure
3‐
Aerial
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  • 16. Figure
4‐
Architectural
Site
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  • 17. 05.2: Sections 
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5‐
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Elevation
 
 
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Section1 
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Section2 
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  • 18. Figure
9‐
Longitudinal
Section
(Partial) 05.3: Perspectives 
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Approach3
 
 
 
 Figure
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  • 19. Figure
14‐
Connection1
 
 
 
 Figure
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Connection3
 
 
 
 Figure
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Destination2
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Destination3
 
 
 
 Figure
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Destination4
 
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  • 20. Figure
22‐
Social1

 
 
 
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Social2
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Social3

 
 
 
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Social4
 
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  • 21. 05.4: Vignettes 
 Figure
26‐
Vignette1
 Figure
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Vignette2
 
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  • 23. 06Project Finance 
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  • 29. 07Final Statement
 Most urban design challenges including the design of mixed-use developments have all attempted to create a successful “place.” Its intention has been to introduce a focal point in the project that is inviting to the visitor as well as encouraging interaction among visitors. Whether or not a project is successful can only be realized by firsthand experience gained from visiting the project. It is difficult to place the blame of an unsuccessful project on just one factor alone; as such it assumed in this thesis that the integral factor to any mixed-use project is its level of integration among program uses and subsequently among users. The physical configuration of uses serves as the initial step in achieving a fully integrated project. This builds on the synergy being established among these various program uses and as such begins to influence a more vibrant space for users to interact. It is also important for all projects including mixed-use developments to adopt socio-economic sustainable aspects. These socio-economic sustainable aspects are centered on dense developments that provide most of its inhabitants needs within the vicinity. The development should also be accessible to potential and current users by means of mass transit. It is also important to mediate any obstructions to integration and interaction that may exist in a development. Physical barriers such as solid walls should be minimized and converted into more transparent and porous surfaces that will allow for users to interact with uses and users behind walls. Interaction should also be encouraged by merging and fusing pedestrian circulation paths within a development. A development can also engage a user or visitor by creating destinations through visually oriented vistas along pedestrian circulation paths. If these factors are included in the initial design phases of any project, there will be a higher possibility of creating a more vibrant development, and as such an integrated place that encourages interaction. In such a well planned scenario it is easier for users to attach value to the development which would eventually create a sense of place or community, which is much needed in branding any development. 
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  • 30. 08Appendix 08.1: Thesis Presentation Boards 
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  • 32. 08.2: Existing Massing Site Model 
 08.3: Proposed Massing Site Model 
 
 
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  • 33. 08.4: 1/16th Scale Building Model 
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  • 40. 08Thesis Reseearch 00Contents 01Acknowledgements 02Abstract 02.1: Thesis Statement | Abstract 02.2: Thesis Goals 03Thesis Article 03.1: Introduction | Space + Place 03.2: Cognition + Environment 03.3: Place-Making + Destination 03.4: Mixed-Use Development Historical Evolution of Scale 03.5: Integration | Physical Configuration of Mixed-Use Developments 03.6: Synergy 03.7: Socio-Economic Sustainability 03.8: Connectivity + Interaction 03.9: Final Statement 04Precedence and Case Studies 04.1: Canal City | Jerde Partnership 04.2: Sony Center am Potsdamer Platz | Murphy/Jahn 04.3: Downtown Silver Spring | RTKL Associates 04.4: The Gateway | Jerde Partnership 05Site Selection 05.1: Old Town Kensington, Maryland 05.2: Site Analysis 05.3: Program Analysis 3
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  • 41. 02Abstract 02.1: Thesis Statement | Abstract I am proposing that the solution for the disjunction that exists within a mixed-use environment is an integrated urban space that encourages human interaction, as well as interaction with their environment. The lack of vibrancy within mixed-use developments may be as a result of a low level of integration achieved in that particular project. The level of integration between program uses and circulation should be established at the birth of any project. The ordering of functions within a mixed-use development is in essence about the ordering of relations between users. A properly arranged mixed-use development can create vibrancy particularly when a high level of integration among its program uses and users is achieved. This is due to the fact that users travel between program uses, and if the connections are not established as a place of interaction it reduces the chances of users interacting and as such exhibits a low vibrancy. Discouraging factors can be remedied by eradicating physical barriers such as solid walls, merging pedestrian circulation paths, and by encouraging visually oriented pedestrian circulation in order to encourage interaction. In the communal place and in the interpersonal space of a mixed-use development alike, the focus is on the interaction and engagement among users, seen as a performance, in the 4
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  • 42. proposed environment. Architecture will be used as a tool in developing a sense of place that has a new and enlightening approach to encouraging interaction by first designing a place with a low familiarity and a high preference index; an unusual space yet appealing to users. The introduction of an engaging urban open space heightens the level of integration in most mixed-use developments. It does this by first serving as an anchor for the project. It also creates a space in which gathering, and subsequently interaction, is encouraged. It serves as a point of reference for its users and the program uses that help shape its edges. Urban open spaces, such as squares or green fields, have assisted in the promotion of a sense of place to which users may give value and may as well give cause for a development’s successful branding. In conclusion, understanding the synergy that exists between program uses is an efficient and better attempt at integrating a project. There is much to learn from the symbiotic relationships that exist in nature that can be applied to real estate development and the programming of space. Creating enough synergy amongst program uses on a site is the initial attempt at successfully taking a closer step to this thesis’ goals in creating a more vibrant and engaging mixed-use environment that encourages human interaction, and therefore mediating the felt disjunction that exists between users and program uses. 02.2: Thesis Goals 5
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  • 43. This thesis project will seek to diminish the divide that exists within a mixed-use environment by:  Creating a sense of place in which others will attest value.  Designing a more engaging urban open space.  Encouraging human interaction.  Creating a more vibrant environment by employing principles of synergy.  Encouraging a high level of integration of program uses and physical form.  Promoting socio-economic sustainability, as a product of live-work-play, open space and accessibility. 03Thesis Article 6
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  • 44. “Can the conversion of space into place and the integration of uses be the solution for the lack of interaction amongst people and for the disjunction that exists within a mixed-use environment?” 03.1: Introduction | Space + Place The distinction between space and place has been long debated. The difference between space and place is solely based on the value we place on them. Space is more abstract than place, and is more experienced by the senses and the volume it exists in. It may be regarded as a sense of freedom and the distance experienced between and within planes; an impersonal dimension. Place, on the other hand, is space with added value; we feel the need to protect and identify with it (Tuan 1977). According to Yi-Fu Tuan: “Places are centers of felt value where biological needs, such as those for food, water, rest, and procreation, are satisfied (Tuan 1977).” In other words: 7
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  • 45. “Place is a special kind of object. It is a concretion of value, though not a valued thing that can be handled or carried about easily; it is an object in which one can dwell (Tuan 1977).” In terms of urban planning principles, space and place may be divided into the personal space of the body; the exclusive space of the property; intimate place of the home; interpersonal space of sociability; communal place of neighborhood; and the impersonal space of the city (Madanipour 2003). From an urban perspective, the focus of this project is indeed on the interpersonal space of sociability, which deals with face-to-face interaction among strangers in a space; and on the communal place of neighborhood that gives added value to a place one can identify with. This thesis will strive to reignite the human interaction and engagement that can be evident from the creation of a sense of place by means of architecture and design. 03.2: Cognition + Environment The 5 senses, in addition to human cognition, play an important role in how people perceive the environment. Along with cognition comes a sense of comprehension and the human ability to draw on past events that influence the decision-making ability (Kaplan 1982). The decision-making ability is also influenced by past events, since human beings tend to draw on gained experience to help them make decisions. In an urban context this pool of cognitive inquiry is what leads to representation (object) and familiarity (space or place) (Kaplan 1982). 8
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  • 46. According to Stephen Kaplan, there are four (4) aspects that leave their “mark” on perception (Kaplan 1982) as a form of recognized patterns:  Simplicity; the representation of a recognized form as a simple or basic pattern does not leave a lasting impression, and as such information is forgotten easily.  Essence; the representation of a recognized form as a stereotypical pattern allows the information to be regarded as reliable or characteristic of that representation.  Discreteness; the representation of a recognized form as an element that stands out, for example a landmark, that tends to brake the continuity of experience.  Unity; the representation of a recognized form that acts as a collection of patterns instead of single patterns. It enables the observer distinguish recognized patterns as a system and to cope with dissimilarities in the environment. These four aspects, now properties, contribute to the recognition of objects (patterns) and how we view and remember our experiences in the environment; it helps in the construction of a cognitive map (Kaplan 1982). These properties all work simultaneously to enlighten the experience of the human and built environment. Associations between learned or observed patterns are merely as a result of a chain-of-events experienced (Kaplan 1982). As mentioned above, familiarity also plays an important role in cognition. Most people prefer and are more comfortable around things or spaces they are familiar with. However, 9
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  • 47. these same people get tired of the same things, spaces, or chain-of-events that they are highly familiar with and subsequently would rather enrich their experiences. In such a situation, one can only comprehend how to deal with this paradox by understanding the relationship that exists between familiarity and preference, as noted in the Familiarity X Preference Matrix (Kaplan 1982) below. Low Preference High Preference Low Familiarity That’s weird I’ve never seen anything like that before! Wow! That’s neat! High Familiarity That old stuff again No place like home Table
1
–
Familiarity
X
Preference
Matrix
 This thesis project will strive to accomplish a place of felt value by introducing design that seeks a low familiarity threshold and a high preference threshold. In other words, the thesis project will seek to introduce a “wow factor” into the design of the built environment by introducing the low familiarity and high preference built design threshold; this would encourage and challenge the visitor to be more mentally involved and engaged in the project. 03.3: Place-Making + Destination The inherent value that is evident in or among a series of spaces is what gives a place a Sense of Identity. Place-making can also be seen as the “branding” for real estate development projects. It is important that people be able to not only relate to your project 10
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  • 48. but also be attracted to it. The norm among mixed-use developments is simply to insert a town center; however there are a series of ways to go about branding a development that encourage both a literal and symbolic sense of identity. Branding a real estate development project also has another advantage. It makes your project more marketable by creating a niche that appeals to both homebuyers and their lifestyles. It can simultaneously be addressed with the idea of creating a strong destination that attracts homebuyers and other users to the lifestyle they want to live, work, and even shop in. These two concepts can be achieved through developing alongside changing trends, preferences and tastes such as (Bohl 2002):  Evolving Retail Realms  New Workplace Environments  Advancing Leisure and Entertainment Concepts  Smart Growth, Sustainable Development, and Livable Communities It will be important for this thesis project to establish and design an urban open space that will serve as a cohesive element, promote integration among program uses, and encourage interaction among people. Typologies that have been explored include urban open spaces that occur at two scales; community urban open spaces (Zucker 1959) and individual urban open spaces: 11
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  • 49. Community Urban Open Space - Closed square Characteristics of a Closed Square - The layout is self evident and imposingly strong - There exists a strong repetition among the buildings and building types - Buildings face the square and therefore enclose it - Dominated square Characteristics of a Dominated Square - Originated from the closed square - One focal point toward which the space is directed such as a building or sculpture at the center - Buildings relate to this dominated square be it a church, palace, or town hall 
 - Nuclear square Characteristics of a Nuclear Square - Originated from a dominated square - Openness is encouraged along with a central focal point such as a sculpture - Invincible or implied boundaries are used to complete space 
 - Grouped square Characteristics of a Grouped Square 12
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  • 50. - “Individuation and Unity” (Zucker 1959) - Relation of successive or sequential squares - There could exist a non-axial organization; different shapes; or different organizations - Sequential squares could have an indirect physical connection - Amorphous square Characteristics of an Amorphous Square - Takes on the qualities of other squares
 - Typically formless and unorganized - Naturally occurring and is usually unplanned 
  Individual Urban Open Space - Balconies - Terraces - Patios - Roof gardens 03.4: Mixed-Use Development Historical Evolution of Scale The concept of mixed-use development has always been present yet unobserved through the history of human settlements and the growth of these settlements. Settlements have always formed the nucleus for human activity and as such a variety of these activities, 13
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  • 51. evident of needs, had to be present within reasonable proximity. Mixed-use developments were also applicable in old settlements such as medieval towns that built defensive walls or forts around themselves for protection; as such the necessary mix of uses and functions had to be within these enclosures in order for a settlement to sustain itself. Mixed-Use Developments according to the Urban Land Institute are portrayed by three (3) different characteristics (Schwanke 2003):  Three or more significant revenue-producing uses that are mutually supporting;  Significant physical and functional integration of project components, including uninterrupted pedestrian connections; and  Development in conformance with a coherent plan, typology, scale of uses, and densities. This idea of a mixed-use development as a dense and sustained settlement has faded away over time due to the advent of the auto-mobile, as well as, zoning laws that diminish density. This has led to dispersed but concentrated nucleates of mixed-use developments across America and the developed world at large. As such, a Mixed-Use Development may be defined as any development that possesses three or more integrated revenue-producing uses within a set area that results in an intensive use of land (Schwanke 2003). 14
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  • 52. The scale of mixed-use developments has evolved over its history; from intimate urban villages to impersonal “hardscaped” towers. It is important to understand the evolution of the varying scales in order to be able to match different scales to different site-specific contexts. Listed below are a chain of evolutions that introduce scale:  1900s to 1969s | Small to medium density This ranges from early 20th century mixed-use developments such as Market Square in Lake Forest, Illinois, to early downtown complexes such as the Rockefeller Center in New York.  1970s to 1989s | Medium to large density This ranges from internally oriented mixed-use developments such as the old World Trade Center that was in New York, and postmodern more open developments such as Water Tower Place in downtown Chicago.  1990s to 2000s | A return to medium density This includes a return to less denser developments including town centers and urban villages such as Reston Town Center in Virginia. 03.5: Integration | Physical Configuration of Mixed-Use Developments The physical and structural configurations of mixed-use developments fall within three (3) major models; mixed-use towers, integrated multi-tower structures, and mixed-use town centers, urban villages, and districts (Schwanke 2003). The configurations are more of a response to context than design, and as such density is a key difference in stipulating which configuration to be used and in what context. 15
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  • 53. However, a more important typology that can be generated when dealing with the physical configurations of mixed-use developments, are their level of integration. Integration is synonymous with amalgamation, assimilation, combination, fusion, knitting, harmonization, incorporation, and unification. All these synonyms give rise to the varying forms of integration that exist within a mixed-use development which occurs over two broad spectrums; vertical and horizontal integration. Vertical integration occurs commonly in mixed-use towers while horizontal integration frequently occurs in town centers and urban villages. It will be extremely important to thoroughly integrate this mixed-use development project at all levels and for all program uses in order for the project to work coherently as one. This thesis project will seek to properly integrate conflicting elements in order to make the proposed project act as an organism with all its integral parts working cohesively together and fitting into its environment. 03.6: Synergy The word “synergy” is to real estate, as “symbiosis” is to biology. A symbiotic relationship is evident in nature, in which dissimilar organisms that live together benefit from their co-existence. There are two major types of symbiotic relationships. The first is Mutualistic; both dissimilar organisms positively benefit from each other. A very good 16
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  • 54. example is the relationship between a clownfish and tentacles of sea anemones. The second is Commensal in nature; a relationship where only one benefits from the other provided the other is not significantly disadvantaged. An example of this would be between a hermit crab which uses gastropod shells to protect its body. There is much to learn from this biological relationship because it gives some in-site into the relationships existing among dissimilar functions and program uses within a mixed use development, called synergy. Synergy is defined as “a mutually advantageous conjunction or compatibility of distinct business participants or elements, as resources or efforts” (Mirriam-Webster Online 2009). For synergy in a mixed-use development to occur there has to be more than one element; there has to be combined effort, support, as well as compatibility. The three (3) major types of synergy that can be achieved are addressed below (Schwanke 2003):  Direct support; dependent on direct economic support from other functions or programs. In this case, the function or program use itself generates a demand for other functions or program uses. An example would be office workers or hotel guests supporting a nearby restaurant use but not vice versa.  Indirect support; dependent on the indirect benefit of functions or program uses as amenities for other functions or program uses, therefore making the other function or program more desirable. An example would be a parking garage that does not generate revenue for office workers or hotel guests, but serves as an amenity and makes the location more desirable. 17
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  • 55. Place-making synergy; dependent on the activity and interaction that exists between varying functions or program uses that creates a sense of place. This is very important as it is one of the focuses of this thesis. Place-making synergy can be used to uplift the character of a neighborhood, blighted or not. The importance of market synergy cannot be over-emphasized enough. It is important that these varying functions, programs, and uses be able to support themselves and each other. This interaction allows for vibrant mixed-use projects to develop that encourages both interaction among its users as well as its uses. Below is a Framework for Estimating On-Site Synergy (Schwanke 2003): Degree of Synergy OFFICE USE: Residential ▲▲ Hotel ▲▲▲▲▲ Retail/Entertainment ▲▲▲▲ Cultural/Civic/Recreation ▲▲▲ RESIDENTIAL USE: Office ▲▲▲ Hotel ▲▲▲ Retail/Entertainment ▲▲▲▲ Cultural/Civic/Recreation ▲▲▲▲▲ HOTEL USE: Office ▲▲▲▲▲ Residential ▲▲▲ Retail/Entertainment ▲▲▲▲ Cultural/Civic/Recreation ▲▲▲▲ RETAIL/ENTERTAINMENT USE: Office ▲▲▲▲▲ Residential ▲▲▲▲▲ Hotel ▲▲▲▲▲ Cultural/Civic/Recreation ▲▲▲▲ CULTURAL/CIVIC/RECREATION USE: 18
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  • 56. Office ▲▲▲▲ Residential ▲▲▲▲▲ Hotel ▲▲▲▲▲ Retail/Entertainment ▲▲▲ Table
2
–
Framework
for
Estimating
On‐Site
Synergy
(Schwanke
2003) Weak ▲ Very Strong ▲▲▲▲▲ 03.7: Socio-Economic Sustainability Sustainability is a concept that cuts across varying disciplines. For architects it signals sustainability on a building scale defined by the U.S. Green Building Council. However, socio-economic sustainability exists on a much larger scale. Appealing to real estate development, socio-economic sustainability can be achieved on various levels as explained below. Sites near one or more forms of transit offer relatively better access and density. It also permits and can support a variety of uses. This is because it is easier for users to access the site through a variety of ways either by automobile, bus, or rail. A real estate development project located at a transit site becomes a node along transit paths, almost interrupting people’s journeys, and because the transit modes are on a fixed path they therefore have to pass through the node to get to where they are going. The density often associated with transit stops also promotes the right amount of users for the uses, therefore matching supply with demand, and therefore making it sustainable. 19
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  • 57. There is a concept of transit oriented development along with fostering density that has been adapted highly by Smart Growth in its principles (Smart Growth 2009). More importantly, are other principles adopted by Smart Growth that address issues such as design, economics, environment, health, housing, quality of life, and transportation (Smart Growth 2009). Principles adopted include promoting walkable neighborhoods, building a strong sense of place, mixed land uses, preservation of the natural environment, compact building design e.t.c. (Smart Growth 2009). Sustainability in this setting also supports the notion of synergy. As previously discussed synergy refers to the compatibility of various uses that support each other, and if there is enough demand for each use then it is possible to assume that a project may be self- sustaining, a live-work-play environment. On a much smaller scale, an example of this would be the Sony Center am Potsdamer Platz which is an office-residential-retail and entertainment complex built in 2001 located in Berlin; some of its inhabitants/users are able work, live and shop within the same complex. 03.8: Connectivity + Interaction Establishing a connection within a mixed-use environment is the first step to encouraging interaction among users. Human interaction can be encouraged when paths are crossed. A good example would be a market place; interaction is self-evident between the buyers and sellers and possibly between sellers and sellers (familiarity), but how does a successful project begin to explore the buyer-buyer interaction? There is definitely a need 20
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  • 58. to “return to the agora” (Whyte 1988) as an attempt to reestablish public spaces where users, visitors, or buyers can “meet and talk” in order to create a sense of place (Whyte 1988). The approach this thesis project will take would be to introduce gathering places, streets and pathways that intersect. It will also adopt the use of interactive surfaces and thus interactive spaces, and visual oriented pedestrian circulation. An attempt will be made to mediate the divide that exists in an environment by braking down physical barriers such as walls, merging pedestrian circulation paths, and by encouraging visually oriented pedestrian circulation to encourage interaction. Visually oriented pedestrian circulation will be paths directed and shaped by transparent or translucent materials to engage and connect both sides of the project’s walls. It would also include pedestrian circulation guided by changing vistas of the “projectscape.” Gathering places such as town centers can be traced back to earlier ceremonial, religious, military, trade, and administrative centers of preindustrial settlements (Bohl 2002). Over the course of history successful gathering places such as Piazza del Campidoglio in Rome have stood out, and as much as it has been studied it is important to realize that its successfulness cannot be replicated because the conditions for which it exists in cannot be reproduced or duplicated. However, attempts will be made to include proportions, ratios, and the human scale into the project. 21
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  • 59. Ratio Picture Comment Rural 1:6 No sense of pedestrian enclosure. Difficult pedestrian crossings. Suburban 1:3 More sense of enclosure. Easier pedestrian crossings. City 3:1 Most sense of enclosure however too overbearing. Relatively easier pedestrian crossing due to shorter streets. Desired? 1:1 Open to discussion. May be applicable in all settings i.e. rural, suburban, city. Table
3
–
Building
Height
to
Street
Width
Proportions Successful streets and pathways also offer enclosure and a relation to human scale as do successful gathering places. It is important to understand the ratio of the height of the bordering buildings to the width of the streets or alleys (see Table 3). This ratio gives a sense of density and enclosure, and can be applied to various settings; larger heights and smaller widths are evident in dense cities while shorter heights and relatively longer widths are evident in suburban to rural settings. Different ratios have their different advantages and disadvantages, however it is important to establish a sense of enclosure and human scale at all times. Type Example Pattern Typical Location Frontages Transport Era 22
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  • 60. A-type Alstadt Historic core Built frontages Era of pedestrian and horseback B-type Bilateral Gridiron (central, or Built frontages Era of horse and extension, or citywide) carriage C-type Anywhere; including Built frontages or Any Era of public Characteristic/Conjoint individual villages or building set back in transport; car suburban extentions: space (pavilions) often astride arterial routes D-Type Distributory Peripheral Buildings set back in Era of the car development: off-line space, access only to pods or superblock minor roads infill Table
4
–
Urban
Association
of
ABCD
Types
(Marshall
2004)
 
 The
ABCD
Typology
adopted
by
Stephen
Marshall
in
his
book,
“Streets
&
Patterns,”
seeks
to
 reduce
the
multitude
of
street
patterns
into
four
basic
categories.
It
has
been
ordered
from
 Type
A
to
Type
D
as
though
relating
to
the
evolving
street
arrangements
at
different
stages
of
 growth
from
cities
to
towns
(See
Table
4).
This
typology
encompasses
the
centers
or
cores
of
 cities
and
their
development
along
a
route
into
the
fringes
of
typically
a
suburban
layout,
but
 could
include
a
rural
layout.
Composition
and
configuration
are
also
important
aspects
to
grasp
 when
studying
the
typologies
of
street
patterns
(Marshall
2004):
 
 “In
terms
of
composition,
we
can
distinguish
between
the
narrow
crooked
streets
of
the
A‐type,
 the
straight
orthogonal
streets
of
the
B‐type
and
the
sprawling
curvilinear
patterns
of
the
D‐type
 (Marshall
2004).”
 
 23
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  • 61. And:
 
 “Alternatively,
in
terms
of
configuration,
we
could
draw
a
distinction
between
the
connective
 properties
of
the
B‐type
versus
the
tributary
properties
of
the
D‐type
(Marshall
2004).”
 
 Composition Configuration A-type Irregular, fine scale angular, streets mostly Mixture of configurational properties, short or crooked, varying in width, going some cul-de-sac; moderate connectivity. in all directions. B-type Regular, orthogonal, rectilinear, streets of Mainly grid with crossroads; high consistent width, going in two directions connectivity. Continuity of cross routes. C-type Mixture of regularity and irregularity, Mixtures of configurational properties, streets typically of consistent width; some cols-de-sac; moderate connectivity. curved or rectilinear formations, meeting at right angles. D-type Based on consistent road geometry. Loop roads with many branching routes in Curvilinear or rectilinear formations, tree-like configurations, mainly culs-de- mostly meeting at right angles. sac; low connectivity. Table
5
–
ABCD
Composition
and
Configuration
(Marshall
2004)
 In other perspectives, Table 5 begins to communicate an idea of permeability. Permeability serves as a synonym for connectivity and integration, and can begin to shed 24
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  • 62. light on how accessible a street pattern may be as well as how different routes connect to form a network. 
 03.9: Final Statement Most urban design challenges including the design of mixed-use developments have all attempted to create a successful “place.” Its intention has been to introduce a focal point in the project that is inviting to the visitor as well as encouraging interaction among visitors. Whether or not a project is successful can only be realized by firsthand experience gained from visiting the project. It is difficult to place the blame of an unsuccessful project on just one factor alone; as such it assumed in this thesis that the integral factor to any mixed-use project is its level of integration among program uses and subsequently among users. The physical configuration of uses serves as the initial step in achieving a fully integrated project. This builds on the synergy being established among these various program uses and as such begins to influence a more vibrant space for users to interact. It is also important for all projects including mixed-use developments to adopt socio-economic sustainable aspects. These socio-economic sustainable aspects are centered on dense developments that provide most of its inhabitants needs within the vicinity. The development should also be accessible to potential and current users by means of mass transit. 25
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  • 63. It is also important to mediate any obstructions to integration and interaction that may exist in a development. Physical barriers such as solid walls should be minimized and converted into more transparent and porous surfaces that will allow for users to interact with uses and users behind walls. Interaction should also be encouraged by merging and fusing pedestrian circulation paths within a development. A development can also engage a user or visitor by creating destinations through visually oriented vistas along pedestrian circulation paths. If these factors are included in the initial design phases of any project, there will be a higher possibility of creating a more vibrant development, and as such an integrated place that encourages interaction. In such a well planned scenario it is easier for users to attach value to the development which would eventually create a sense of place or community, which is much needed in branding any development. 26
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  • 64. 04Precedence and Case Studies 04.1: Canal City | Jerde Partnership Location: Fukuoka City, Japan Completed: April 20, 1996 Total Cost: $1.4 Billion Site Area: 9 Acres Figure
1
‐
Canal
Acrobats
(Jerde
Partnership) Gross Building Area: 2,583,000 SqFt Cost Per SqFt: $542 Summary: Canal City Hakata serves as the largest, privately developed and financed project in Japan’s history (Jerde Partnership). Due to the presence of a great number of people and a dying shopping district, Canal City served as a catalyst for redevelopment and economic growth in the commercial market. It has won several awards, but what it is most notable for and its relevance to this thesis, is serving as a successful example of a public space. The circulation through Canal City occurs along its inner edges that are anchored by a series of open spaces and engaging landscaping. Its most successful space is the Neg Sphere (Figure 1.) which serves as a space for performances and gatherings. 27
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  • 65. Apart from the successful open space realized in this project, the ratios of the varying functions or uses is important to grasp in order to understand the interaction and synergy that exists between functions and possibly users of these functions. This mixed-use development has 4 functions – entertainment, hotel, office, and retail. Retail serves as its core function followed by hotel, office and then entertainment functions (see Tables 6, 7, 8). With retail as its core function, the ratio of retail-to-entertainment is 2.05; for every square foot of entertainment there exists 2 square feet of retail functions. The ratio of retail-to-hotel is 0.99; which means that for every square foot of hotel there is an almost equal square footage of retail to serve it. Also, the ratio of retail-to-office space is 1.43; which means that for every square foot of office there are one and a half times as many retail square feet to serve its users. Category Uses Number of Units Square Feet % of Development Entertainment Theater Uses 91,490 4.55 Cinema Uses 113,000 5.61 Other Entertainment Uses 102,300 5.08 Sub-Total 306,790sqft 15.24% Hotel Luxury Hotel Uses 400 rooms 505,900 25.13 Business Hotel Uses 420 rooms 129,200 6.42 Sub-Total 635,100sqft 31.55% Office Office Uses 441,300 21.93 Sub-Total 441,300sqft 21.93% Retail Commercial Showroom Uses 75,350 3.74 Restaurant Uses 80,730 4.01 Shopping Retail Uses 473,600 23.53 Sub-Total 629,680sqft 31.28% Total Development 2,012,870sqft 100% (Net) Table
6
‐
Canal
City
Summary
of
Uses
 
 28
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  • 66. TOTAL
SQUARE
FOOTAGE
(thousands)
 700
 600
 500
 400
 300
 200
 100
 0
 Entertainment
 Hotel
 Office
 Retail
 CATEGORIES
 
 Table
7
‐
Canal
City
Uses
 
 2500
 TOTAL
SQUARE
FOOTAGE(thousands)
 2000
 1500
 Net
Total
 Retail
 1000
 Entertainment
 Hotel
 500
 Office
 0
 Comp.
1
 Comp.
2
 Comp.
3
 CATEGORIES
 
 Table
8
–
Canal
City
Comparison
Uses
 29
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  • 67. CATEGORIES
 Entertai nment
 15%
 Retail
 (31.28%)
 31%
 Hotel
 Office
 32%
 22%
 
 Figure
2
–
Percentage
of
Canal
City
Uses
 04.2: Sony Center am Potsdamer Platz | Murphy/Jahn Location: Berlin, Germany Completed: June 14, 2000 Total Cost: $900 Million Site Area: 6.5 Acres Gross Building Area: 1,425,700 SqFt Cost Per SqFt: $631 Figure
3
–
Sony
Center
Atrium
(Murphy
2001) Summary: The Sony Center served as a catalyst for redevelopment of Potsdamer Platz after World War II. Its goal was to re-instate and encourage the sense of place of Potsdamer Platz as a 30
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  • 68. shopping, entertainment, and cultural destination. This Sony Center is an example of a modernist downtown mixed-use development planned around an enclosed public space (Schwanke 2003). The public space at the center of this development was made highly accessible through open-air passage ways. This interactive core of an open public space is called the Forum (Figure 3.), and is shaped in an elliptical fashion. The Forum is interactive and engaging, with a fountain in the center, and also serves as a theater and performance space. This mixed-use development has 4 functions – entertainment, office, residential, and retail. Office serves as its core function followed by residential, entertainment, and then retail functions (see Table 9, 10, 11). With office as its core function, the ratio of office- to-entertainment is 4.01; for every square foot of entertainment there exists four times the square feet of office function. The ratio of office-to-residential is 2.57; which means that for every square foot of residential there is two and a half times the square footage of office that may serve the same users. Also, the ratio of office-to-retail space is 8.41; which means that for every square foot of retail there is eight and a half times as many office uses. According to Figure 2 – Framework for Estimating On-Site Synergy, out of all these relationships at Potsdamer Platz the best synergy exists between the Office functions and the Retail and Entertainment functions; a synergy rating of 4 out of 5 (Table 2.). A lesser synergy also exists between its other functions; the next would be the synergy between Office uses and Residential uses which has a synergy rating of 2 out of 5 (Table 2.). Although this may seem too low to have been considered, understanding that this low rating makes up for the synergy relationship between Residential uses and 31
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  • 69. Retail and Entertainment uses which is marked as a synergy rating as either 4 out of 5 or 5 out of 5 (Table 2.) depending on which function placed as the core function. Category Uses Number of Units Square Feet % of Development Entertainment Cinema Uses 182,920 14.2 Sub-Total 182,920sqft 14.2% Office Office Uses 733,000 56.9 Sub-Total 733,000sqft 56.9% Residential Residential Uses 26,500 285,140 22.13 Sub-Total 285,140sqft 22.13% Retail Shopping Retail Uses 87,160 6.77 Sub-Total 87,160sqft 6.77% Total Development 1,288,220sqft 100% (Net) Table
9
‐
Sony
Center
Summary
of
Uses 800
 TOTAL
SQUARE
FOOTAGE(thousands)
 700
 600
 500
 400
 300
 200
 100
 0
 Entertainment
 Office
 ResidenXal
 Retail
 CATEGORIES
 
 Table
10
‐
Sony
Center
Uses
(Bar
Chart) 32
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  • 70. 1400
 TOTAL
SQUARE
FOOTAGE(thousands)
 1200
 1000
 800
 Net
Total
 Office
 600
 Entertainment
 400
 ResidenXal
 Retail
 200
 0
 Comp.
1
 Comp.
2
 Comp.
3
 CATEGORIES
 
 Table
11
‐
Sony
Center
Comparison
Uses Retail
 7%
 CATEGORIES
 Entertai nment
 14%
 Residen Xal
 22%
 Office
 57%
 
 Figure
4
‐
Sony
Center
(Pie
Chart) 33
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  • 71. 04.3: Downtown Silver Spring | RTKL Associates Location: Maryland, USA Completed: October 18, 2000 Total Cost: $320 Million Site Area: 22 Acres Gross Building Area: N/A Cost Per SqFt: $216 Figure
5
‐
Downtown
Silver
Spring 
 Summary: Unfortunately, relevant information as to the square footage break down of downtown Silver Spring was unavailable. There was only information on the office and retail functions’ square footages, and only unit quantifications to the cinema and hotel uses (Table 12). The sense of place experienced at this mixed-use development is more important to discuss than the synergy and amount of square footage per uses. Although this great atmosphere experienced in its open space is directly influenced by synergy between uses, it is as well influenced by scale and good architectural design. The open space in downtown Silver Spring primarily exists as a major pedestrian circulation artery, although performances and events may occur along this path. Downtown Silver Spring serves as a great example of shaping a sense of place and its successful qualities will be emulated in this thesis. 34
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  • 72. Category Uses Number of Units Square Feet % of Development Entertainment Cinema Uses 14 screens N/A N/A Sub-Total Office Office Uses 185,000 N/A Sub-Total 185,000sqft Hotel Hotel Uses 179 units N/A N/A Sub-Total Retail Shopping Retail Uses 444,000 N/A Sub-Total 444,000sqft Total Development 1,476,134sqft 100% (Net) Table
12
‐
Downtown
Silver
Spring
Summary
of
Uses 
 04.4: The Gateway | Jerde Partnership
 Location: Utah, USA Completed: November 1, 2001 Total Cost: $375 Million Site Area: 30 Acres Gross Building Area: 1,517,711SqFt Figure
6
‐
The
Gateway
(Jerde
Partnership)
 Cost Per SqFt: $247 
 Summary: The Gateway served as an urban redevelopment project to revive the Salt Lake City’s downtown core. The Gateway is a mixed-use development that is sensitive to the public realm as an urban street lined with housing and office functions above two levels of 35
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  • 73. retail, entertainment and cultural facilities. Its anchor open public space is located at one of the entrances and serves as a gathering space all year round. Although at too large a scale, this case study is admired for its contextualism, response to scale, and successful implementation of an open public space. In observing Tables 13, 14, and 15, it is plain to see the relationships between its varying uses – cultural, office, residential, and retail. Its core function is retail which constitutes 33.9% (Figure 7.) of its total square footage. The synergy that exists between retail and cultural uses has a rating of 4 out of 5 (Table 2.) and with a ratio of 4.09. The ratio of retail-to-office is 1.36 and the synergy rating is 5 out of 5 (Table 2.). Lastly, the ratio of retail-to-residential is 0.96 and the synergy rating is an obvious 5 out of 5 (Table 2.). Category Uses Number of Units Square Feet % of Development Cultural Cultural Uses 118,403 8.09 Sub-Total 118,403sqft 8.09% Office Office Uses 355,209 24.26 Sub-Total 355,209sqft 24.26% Residential Residential Uses 500 505,904 34.56 Sub-Total 505,904sqft 34.56% Retail Shopping Retail Uses 484,375 33.09 Sub-Total 484,375sqft 33.09% Total Development 1,463,891sqft 100% (Net) Table
13‐
The
Gateway
Summary
of
Uses
 
 36
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  • 74. 600
 TOTAL
SQUARE
FOOTAGE(thousands)
 500
 400
 300
 200
 100
 0
 Cultural
 Office
 ResidenXal
 Retail
 CATEGORIES
 
 Table
14
‐
The
Gateway
Uses
(Bar
Chart) 1600
 TOTAL
SQUARE
FOOTAGE(thousands)
 1400
 1200
 1000
 Net
Total
 800
 Retail
 600
 Cultural
 Office
 400
 ResidenXal
 200
 0
 Comp.
1
 Comp.
2
 Comp.
3
 CATEGORIES
 
 Table
15
‐
The
Gateway
Comparison
Uses 37
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  • 75. Cultural
 CATEGORIES
 8%
 Retail
 33%
 Residen Xal
 35%
 Office
 24%
 
 Figure
7
‐
The
Gateway
(Pie
Chart) 38
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  • 76. 05Site Selection 05.1: Old Town Kensington, Maryland Kensington is an old “Victorian-era garden suburban” town (Town of Kensington 2007) rich with history. Before Kensington, the land on which it sits and its surrounding neighborhood once existed as a land grant which was purchased, subdivided and sold off to farmers by Daniel Carroll; who was a signer of the Declaration of Independence (Town of Kensington Figure
8
–
Montgomery
County,
MD
 (Montgomery
County
Planning
Department
 2008) 2007). A notable farmer that purchased a parcel was George Knowles whose farm property was bisected by the Baltimore & Ohio Railroad in 1873. In 1891, Knowles Station was coined in commemoration of George Knowles, since the rail station was located on his property. This metropolitan branch line connected Washington, D.C. to Point of Rocks in Maryland and facilitated commerce to George Knowles and other farmers within the vicinity. The name “Kensington” was not used until 1894, and the town (then village) was then referred to as “Village of Knowles Station.” It was in 1894 that a bill was passed into Maryland’s legislature to create the municipality known today as the “Town of Kensington.” The Kensington Park Subdivision was created when Brainard Warner purchased property just south of the station. Brainard Warner built a home there for summer getaways from the city of Washington, D.C. and eventually sold parcels to 39
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  • 77. friends in order to build and re-create a “garden suburban” after his favored Kensington in England (Town of Kensington 2007). Although the name “Kensington” was not crowned till around 1894 it retains a lot of its character, Kensington is still referred to as the Town where “the train still stops and the citizens still walk” (Town of Kensington 2007). The Town of Kensington measures 0.5 square miles in area and as of the 2000 U.S. Census had a population of about 1,873 (Table Figure
9
‐
Sector
Plan
Boundary
 (Montgomery
County
Planning
Department
 16). Kensington is transected by Connecticut Avenue, University Boulevard West and 2008) Knowles Avenue (Figure 10, 16.). Kensington has had a lot of developments take place around its Town and fortunately remains equidistant to two Metrorail Red Line Stations – Wheaton Station and Grosvenor-Strathmore Station; it is also sustained by Knowles Station, a MARC commuter rail that connects it to Washington, D.C. and Silver Spring. Currently, the West Howard Antique District is reason for the town’s status as a specialty retail destination; however there is not enough activity present to sustain its shops. Kensington is located of Connecticut Avenue, a road that serves an average of 43,000- 55,000 commuter vehicles/day in comparison to (Urban Land Institute 2008):  Rockville Pike north of Strathmore which carries 54,900 vehicles/day  Georgia Avenue in Silver Spring which carries 43,000 vehicles/day  Wisconsin Avenue in Bethesda which carries less than 40,000 vehicles/day. 40
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  • 78. There has been relatively little development in the Town of Kensington since 1978 when the Sector Plan was approved. Between 1978 and 1990, the Planning Board approved just over 225,000 square feet of non-residential space – shared between Kaiser Permanente medical facility located on Connecticut Avenue and the Bakery, Confectionary, Tobacco Workers and Grain Millers International Union headquarters also on Connecticut Avenue (Montgomery County Planning Department 2008). By June 2008, Kensington had been picked as a location to put a Safeway store, this now serves as Kensington’s main grocery store and has provided a significant amount of jobs for the Town of Kensington. Minor residential square footage has also been developed occurring as small subdivisions – 20 townhouses at Kensington Crossing and 23 single-family detached houses at Kensington Orchids, both located on Plyers Mill Road (Montgomery County Planning Department 2008). 41
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  • 79. Visiting Kensington helps one realize the significance of its historic shopping district. Its history is evident in fading store signages (ghost signs), to benches and light poles, including the architectural language of the place. It is obvious that Old Town Kensington has a “sense of place.” The goal of this thesis would be to capitalize on this rich history and sense of place and, connect it to a new and responsive architecture that will encourage interaction and catalyze the historic shopping district as a vibrant shopping and gathering destination. The Goals of the Sector Plan are as follows (Montgomery County Planning Department 2008):  Enliven the town center  Promote sustainability  Connect Kensington’s neighborhood to a revitalized town center  Continue to accommodate regional traffic passing through Kensington  Explore regulatory methods for retaining the scale and character of Kensington. 42
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  • 80. Town
of
Kensington
 Maryland
 Land
Area
 0.5
sq
mi
 9,802
sq
mi
 Population
 1,873
 5,296,486
 Households
 729
 1,980,859
 Persons
per
Household
 2.6
 2.6
 Jobs
(2005)
 10,268
 2,608,457
 Median
Income
 $76,716
 $52,868
 Density
(2005)
 3,666/sq
mi
 540/sq
mi
 
 
 
 YEAR
2000
CENSUS
DATA
 
 
 Age:
 
 
 Under
18
 440
(23.5%)
 1,492,965
(20.0%)
 18‐65
 1,055
(56.3%)
 3,204,214
(67.8%)
 Over
65
 378
(20.2%)
 603,799
(11.4%)
 
 
 
 Below
Poverty
Level
 39
(2.1%)
 1,350,604
(25.5%)
 
 
 
 Racial
Composition:
 
 
 White
 1,686
(90.0%)
 3,391,308
(64.0%)
 Black
 47
(2.5%)
 1,477,411
(27.9%)
 Hispanic
 86
(4.6%)
 277,916
(4.3%)
 
 
 
 Tenure:
 
 
 Owner
Households
 4,735
(80.6%)
 1,341,751
(67.7%)
 Renter
Households
 1,142
(19.4%)
 639,108
(32.3%)
 
 
 
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  • 81. Vacancy
Rate
 227
(3.7%)
 164,424
(7.7%)
 Table
16
–
Kensington/Maryland
Demographics,
2000
U.S.
Census Table 16: Kensington/Maryland Demographics Comparison (Kensington, MD; City-Data 2008).  Median household income significantly above state average.  Median house value significantly above state average.  Unemployed percentage significantly below state average.  Black race population percentage significantly below state average.  Hispanic race population percentage above state average.  Median age significantly above state average.  Foreign-born population percentage significantly above state average.  Number of rooms per house above state average.  House age significantly above state average.  Number of college students below state average.  Percentage of population with a bachelor's degree or higher significantly above state average. 05.2: Site Analysis Included in the site analysis is information relevant to grasping the specifity of the location in which this thesis will be located; that is Kensington, MD. Fortunately, due to the density and ratio at the site there exists a sense of enclosure which frequently is hard 44
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  • 82. to find in a suburban setting. As much as this town is known for its scale, history, and 
 Figure
10
‐
Border
of
the
Town
of
Kensington,
Maryland
(Map
from
USGS)
 45
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  • 83. feel, it still lacks the dimensions for a friendly walkable community along West Howard District’s shop frontage. The presence of a rail road track serves as a man-made barrier to connecting the north-bound side of the historic shopping district. Also, Connecticut Avenue with 45,000 to 55,000 daily commuters (Urban Land Institute 2008) in vehicles creates a serious Figure
11
‐
(Kensington,
MD;
City‐Data
2008) problem for pedestrians to cross over to the west-bound area of Kensington.
 Kensington’s
climate
is
stable
 in
comparison
to
U.S.
or
 Maryland’s
averages
(see
 Figures
11,
12,
13,
14,
15),
 Figure
13
‐
(Kensington,
MD;
City‐Data
2008)
 therefore
the
design
of
this
 thesis
project
would
be
 considered
with
good
design
 principles
in
mind
in
reference
 to
the
climate.

 Figure
12
‐
(Kensington,
MD;
City‐Data
2008)
 46
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  • 84. 
 The
obstruction
posed
by
these
 two
man‐made
barriers
–
the
 railroad
track
and
Connecticut
 Avenue,
has
influenced
the
site
 selection
chosen
for
the
new
 proposed
development.
 Connecticut
Avenue
divides
the
 Figure
14
‐
(Kensington,
MD;
City‐Data
2008)
 development
into
two
 considerations
for
possible
 sites.
Figure
10
shows
the
 primary
and
secondary
site
 areas
for
the
development
to
 occur;
either
to
the
east
or
 Figure
15
‐
(Kensington,
MD;
City‐Data
2008)
 west
of
Connecticut
Avenue.
Figure
16
goes
more
in‐depth
about
the
ranking
and
specifies
the
 boundaries
in
which
the
development
is
to
occur.
The
primary
sites
are
labeled
1
through
3
in
 Figure
16,
while
the
secondary
sites
are
labeled
sites
4
and
5.
It
is
important
that
sites
1
through
 3
be
the
main
drivers
because
they
are
opposite
the
West
Howard
Shopping
District
as
well
as
 Knowles
Station,
and
a
design
could
mediate
the
two
disjoined
areas
of
both
sides
of
the
 railroad
tracks.

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  • 87. From the site analysis, site visits, and reports, these are the challenges and key issues that need to be addressed:  Few
Linkages
across
the
Railroad
Tracks
(Between
Antique
Row
and
West
Howard
 Antiques
District)
  Dispersed
Retail
  No
Town
Center
or
Focal
Point
  Traffic

  Zoning
Disincentives
  Older,
Existing
Buildings
and
Shopping
Centers
  Poor
Signage
and
Town
Branding
  Build‐to‐Line
and
Defining
Street
Edge
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