Zoom Real State Consultancy

1. Solutions & Partner
Programs

2. RETAIL EXPERTS
Risk
CRM and DB
management
Project
managemen
t
KPI’s and
accountability
matrix
SOP’s and
control
manuals
Retail
strategy
Retail
assessment
Mystery
shoppers
programs
2011Expansionstraining

3. What does Mean?
• Zoom out to see the complete picture so you can set vision ,strategy
,targets ,tools needed , directions ….etc.

4. What does Mean?
7 7 4 7 2
Zoom in to see better “retail is details” so you can easy solving problems , unify
methodologies, enhance efficiency ,better controls ,easy to expand ,…etc.
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28
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2

5. Products Portofolio
Consultation
Expansions and/or
franchising
Projects
management
Full responsibility for
certain changes of the
business or new projects
”CRM ,Mystry shoppers,
POS system,....”
Assesment
Design
Operation
Implementations
Geographical studies
in and outside
boarders and
implemintations
Retail
Training
All required retail
training to all levels

6. Implementation
and training
Full retail
consultation
project
Assessment
Gap analysis
Solutions
design
Consultation
project Summary
SOP’s,SLA’s
,JD and
KPI’s
manuals

7. Introduction
What will be the scope during this phase
Market Overview
What is the retail situation between other retailers at the same field.
Analysis of Retail Business
Financial analysis.
Identify variable expenses.
Reviewing the operations effectiveness.
Assessment of Retail Operations
Operational analysis.
Category management analysis
Staff Knowledge.
Output of this phase will be list of Key Issues & Solution
Guidelines
Retail assessment
Having a deep look
into the current
retail situation
form the point
of view
• Operations
• Positions with
competitors
• Category.
• Atmosphere

8. Situational Analysis
Market Size & Segmentation
Retail size from the market.
Current retail position
Retail Strategy
Strategic Goals
Marketing Strategy
Expansion Strategy
Required strategically positioning from the key players.
Retail evolution with time plan.
Retail Values.
Retail differentiation.
Retail essence.
The output from this phase is to have a clear written
agreed strategy for the coming 5 years that will
align our moves toward the required goals.
Retail strategy
Workshop Outline
Proposition
Values
Personality
Essence
Retail needs to
evolve from its
current position to
another better
position
The transaction
will happen
through stages that
should be studied
and agreed before
implementation

9. SOP’s definition
What’s SOP’s?
SOP’s manual contents explanation.
SOP’s categorization
What’s the categories for SOP’s?
What’s the SOP’s belongs to each category?
Controls
Clear responsibility for each operation to be identified “JD’s”
Clear authorities matrix to be identified.
Output of this phase will be SOP’s manual reviewed by company
management
This phase followed by training and implementation of SOP’s.
SOP’s and control manualsDividing the big
operation into
small operations
with a clear
responsibilities
,authorities and
time frames to
create the pipe
line that ensure
having the
required full
picture

10. Accountability matrix
What does accountability matrix mean?
Accountability matrix design.
JD’s
KPI’s
What’s the key performance indicators for each person ?
How it will be measured?
How the results will be used to ensure operation effectiveness?
The output from this phase is to have clear accountability matrix
with clear KPI’s for each position with a clear measurement
system.
KPI’s and accountability matrix
Workshop Outline
Clear authorities
and responsibilities
facilitate measuring
the performance
that will lead to
Focusing in
company goals as
per management
directions and KPI’s
settings

11. Project management
• Having access to get the suitable field forces for any
required activities “Road shows ,Surveys ,promoters ,…..”
consider a company edge in this area due to good
calibers.
• Very strong back office and supervisor team ensuring FF
training ,results accuracy ,results analysis ,simple and to
the point presentations to our partners with decision
support hints based on the results.

12. Feed back
FF
FF
FF
FF
OUTLETSField Officers
Agency
Action order
Researched info.
Transfer data
Daily
weekly ,
Bi-weekly
And
monthly
Reports
Actions
Accepted
PM
Partner
Field force team
Back office
Data filtering
Reports generations
Reports revision
Recommended actions
Training

13. Project management
– Road shows.
– Mystery shoppers.
– promoters
– in-store trainings.
– Surveys.
– Gift items supply
– Branding and merchandising .
– Call center surveys.

14. Project management cont.
– POS software system change management.
– CRM design and implementations.
– DB management.
– Separating retail as BU.
– Expenses management.
– Category management.
– Logistics management.

15. Mystery shoppers programs
Looking at your
Retail network
through different
eyes
Objectives of Mystery Shopping:
Clarifying why we need mystery shoppers.
How can we use this tool?
Designing mystery shoppers programs:
Deciding what we need from this program?
Designing the feedback sheets.
Deciding the required areas to be visited.
Deciding the frequency of visits.
Effective usage of the tool
Designing motivation program for the staff to be part of the program.
Output of this phase a complete Mystery shopper program with
formats and visits schedules and incentive program
Workshop Outline

16. CRM definition.
What’s CRM?
Why we need the CRM?
DB management
Sources of DB.
DB segmentation.
CRM Programs
Different programs ideas.
What’s the elements for the programs for specific retail.
CRM implementation .
CRM financial analysis.
Output of this phase is approved CRM program to be
implemented.
This phase followed by training and implementation
CRM and DB management
Workshop Outline
‘“It costs 5 times as
much money to gain
a new customer
than it does to get a
current customer to
come back and do
business with you.”

17. Expansions
Increasing our
own outlets
• Will be
recommended if
existing shop
profitability is high.
• Higher expenses
than other models
Shop –in- Shop
• Will be
recommended for
small products
specially
complementary
products.
• Lower cost and
faster access to
existing customers
Franchising
• Recommended if
having strong
management and
clear systems
• Different franchising
models can be used
to ensure success

18. How can helps in Expansions
We can own the complete project till delivering the required results
Increasing our
own outlets
• Analysis to
recommend the areas
for expansions .
• Getting locations.
• Setup locations within
agreed timing frames.
Shop –in- Shop
• Recommend
locations.
• Negotiate with
owners.
• Kiosks
implementations.
Franchising
• Ensuring suitability of
working manuals.
• Choosing partners.
• Setting franchising
models.
• Training and auditing.

19. Expansions
What’s the different ways for retail expansions?
What’s available for our current situation?
What’s the expansions limits?
Needs for expansions.
Expansion financial models.
The output from this phase will be a clear expansion plan
in details with its financial impacts.
Expansion Implementation including
•Location findings.
•Shops design.
•Shops setup.
•Stuff hiring and training
Retail expansions
Workshop Outline
NO expansions
means shrinkage
on the long run.
Expansions doesn’t
only mean
geographical
expansion

20. Retail training
• Very specialized retail training focused in retail needs
Sales Rep.
4 days training
• Sales Techniques
• Customer
handling
• Merchandising.
• Shop daily
operations
Shop managers and
area managers
7 days training
• Shop daily
operations
• People
management.
• Complaint
handling.
• Shop Audit
• Merchandising.
• Stock levels.
• Targets settings
Category team and
managers
4 days training
• Stock levels
management
“OTB”.
• Pricing
techniques.
• Product launching
and phase out.
• Marketing
calendars
Techniques
Retail management
5 days training
• Financial analysis
• Category
management.
• Expansions
techniques.
• SOP’s ,SLA’s ,
KPI’s and JD’s.
• Target settings.
• Audits techniques

21. Kiosks design & implementations

22. The company may support your
companies whenever possible
“Promoters services ,Training
required, reports ,analysis ,project
management…….etc So we need to
agree when and how we can
cooperate?

23. Exceptional Client Servicing
Quick Response Time
Professional Reporting
Cost Effective Measures
Excellent Relationships with the Market
VALUES

24. Team
is ready to support
and answer all your
business inquiries