A journey through consumer personalisation. How data is helping to shape the future of engagement, delivering consistent personalised content and advertising across multiple consumer touchpoints. What will you learn? What is personalisation and what does it mean for marketing in the future. Achieving the right balance – targeted brand campaigns and content
11. Benefits of Personalisation
Facts and Figures
79%
likely to engage
with an offer if it
has been
personalised
88%
reported seeing
measurable
improvements due
to personalisation
— with more than
half reporting a lift
greater than 10%
78%
say personally
relevant content
from brands
increases their
purchase intent
50%
Reduction in
acquisition cost
5 to
15%
Increase in
revenues
18. • If you have data on your customers, use it to personalise
• Personalisation isn’t all about the individual
• Match your content to the customer’s profile / persona
• If you don’t know who it is, ask someone else who does…