3. IF I HAVETO STARTA
BUSINESS ?
What's the first step I have to take?
Have a Unique Idea i.e.Vision (AGENDA)
From where I take that idea?
From “NEED”
By fulfilling the need of society.
Or
By Establishing the need.
4. COMETIC LINE
Why Cosmetic?
Because everyone wants to look good, which means that
cosmetics and skin care products are always in demand. Even
during economic downturns, women, in particular, are willing to
splurge on a great lipstick or on an effective skin care treatment.
5. AGENDA
■ What kind of products I launch?
■ Requirement
Market Scenario
Porter’s Five Forces Analysis
Perceptual Mapping
■ FinancialAnalysis
■ Marketing Strategy
■ The Launch
6. PRODUCTSTO LAUNCH
■ Castor Oil
■ Vaseline
■ Glycerin
■ Wax
■ Moisturizer
■ Facial Mask
■ AloeVera Gel
■ Whitening Cream
■ Herbal SOAP
■ Anti Acne Formula
■ Lipstick
■ First Aid Kit
7. REQUIRMENTS
■ Area.
■ Company Name (i.e.Trade Mark).
■ Develop a unique formulation.
Here are four questions to get the ball rolling:
■ Would you add an ingredient to the product?
■ Which changes would improve the product’s overall
performance?
■ What can you do to improve the customers’ perception of this
product?
■ Which ingredients should/could be replaced? For example, you
could decide of creating an all natural version of a popular
moisturizer.
8. REQUIRMENTS ( Conti..)
■ Required material (i.e. Ingredients for product manufacturing,
equipment, Packaging Material, other accessories etc.)
■ Proper Documentation.
■ ValidateYour Idea Before Starting a Cosmetic Line.
■ Stability Studies (Cosmetics and personal care testing services
from SGS).
■ Pakistan Standards and Quality ControlAuthority (PSQCA) and
PakistanCosmetics ManufacturingAssociation (PCMA)
Certification.
■ If medicated product - DRAP Regulation.
■ Target customers.
14. ROLE OF INGREDIENTS
■ Multani Mitti:
• It cleanses and purifies skin by pulling out oil, dirt, and impurities.
• This clay not only controls oil, but also regularizes oil production
benefitting all skin types.
• The oil-absorbing properties of multani mitti make it effective against acne
and help speed up the healing process.
• Used as a scrub, multani mitti can slough away dead skin cells and remove
blackheads and whiteheads, giving skin a natural and healthy glow.
• Boosts circulation and improves skin health and tone.
■ Turmeric Powder:
• Anti-Aging.
• Acne & Acne scar treatment.
• Reduce Dark Circle.
15. ROLE OF INGREDIENTS
■ Sandal wood Powder:
• Helps in RemovingTan. It is imperative to save yourself from the
harmful rays of the sun.
• Has Anti-inflammatory Properties.
• Acts as an Astringent (contraction of skin cells).
• Used as an Antiseptic.
• For Removing Acne and Blackheads.
• For Skin Softening.
• Removal of Sun tan.
• Removal of Dark Spots.
■ Zafrfan:
• Anti-oxidant.
• Anti-inflammatory. etc
16. FINANCAL ANALYSIS
PRICE OF INGREDIENTS EXPENCE / PACK OF 100g
Multani Mitti 100/- per Kg 10/-
Turmeric Powder 30/- per 100g 0.75/-
Sandal Powder 100/- per 100g 2.5/-
Zafran Fragrance 250/- per 50g 1.75/-
Expense/pack Earning Profit ROI%
40/- 250/- 210/- 525
Including Packaging Price & other expense price per pack = 40/-
18. MARKETING STRATAGY
■ If you’re engaging in any kind of marketing in 2019, you’re
probably using social media. (If you’re not, I’d really like to hear
what tools you use to engage your audience.)
■ You simply must localize your social content in order for you to
achieve your ROI: Engage your customers in every market,
build communities, and generate leads within each culture.
■ How to keep it cost-effective?
■ Online Market.
■ Poster’s.
■ Social Media.
■ Develop a web page. etc
19. FIRSTAID KIT
Standards
■ OSHA, the Occupational Safety and Health Administration, outlines
the required contents of the first aid kit.
■ A small business with three employees should maintain at least one
to two of each item in the first aid kit.
■ The business must increase the count for additional employees to
ensure an ample supply.
■ However, an OSHA representative will provide the required count
information as needed for each specific business.
Contents
The first aid kit must include small and large sterile gauze pads, adhesive
bandages, gauze roller bandages, triangular bandages, wound cleaner,
scissors, a blanket, adhesive tape, latex gloves, resuscitation equipment,
elastic wraps, a splint and clear directions for obtaining emergency
assistance.
