how to present news? step by step information is provided!

1. Presenting
The
News

2. Context
• News anchors and presenters
• On air!’
• Newsreading mechanics

3. NEWSREADER OR
NEWSCASTERS
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4. THE TALENT
‐ In showbusiness, actors and performers are known as the
‘talent’ – a label that has been transferred to the
newsreaders and anchors of TV and radio stations A good
anchor can boost a station’s ratings while a bad one will
send them crashing
‐ The term ‘anchorman’ originated in the USA The term
‘anchorman’ suggests personal strength and authority, as
though the bearer of that title, through a combination of
experience, personality and charisma is holding the
programme together and somehow grounding it in reality
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5. Every Night, the public watch
‐ News
Anchors
‐ Weather
People
‐ Reporters
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6. QUALITIES OF PRESENTER
‐ Authority
‐ Personality
‐ Credibility
‐ Professionalism
‐ Clarity
‐ Good voice
‐ Warmth
‐ Good looks
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7. “‐ Being an anchor is not just a
matter of sitting in front of a
camera and looking pretty.
David Brinkley
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8. Vocal Delivery
‐ Most on-camera news people realize that looks are a part
of their career. But the same is true of how you sound to
your audience, just as if you worked in radio.
‐ In years past, TV newscasters sounded as though they
were simply reading out loud from printed scripts. That was
acceptable then, but not in contemporary broadcasting.
Audiences clearly prefer newscasters who sound as though
they're speaking conversationally, even if there are scripts
involved.
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9. WOMEN NEWSCASTERS
‐ When it comes to women presenters, though TV stations
might admit it, the notion that gender appeal is paramount
still seems universal.
‐ ITN newscaster Julia Somerville sees no reason why
middle-aged women should be kept away from the cameras
‐ The trend towards longer news programmes has resulted
in the growing use of doubleheaded presentation, where
newsreaders or anchors take it in turn to introduce the
stories. Many programme makers believe a good
combination is to put male and female presenters together.
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10. ‐ – ITN’s Trevor McDonald: ‘You have to aim for
perfection – there’s no other way.’
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11. ON-AIR
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12. PERFORMANCE
‐ Newsreading is the point where the business of
information and the game of showbusiness
‐ meet. How glitzy or glossy the presentation will
depend on how far the TV station has
‐ travelled down the road to entertainment
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13. “‐ ‘If you have a funny haircut or too
low a blouse or something
‐ that’s too dramatically fashionable
people will say, “Look at her, what’s
she got on?
‐ Gosh!” Then they are looking at her
and not listening to what she is
saying.
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14. Presence
‐ The camera must cease to be a single staring eye set in a
metal face, and become an acquaintance or friend. You
would not talk at a friend, so you should not talk at a
camera. Speak to it. It likes you. It is on your side. But what
you say and the way you say it will need charisma and the
force of confidence to carry through the lens to the viewer
the other side. This is the x-factor that marks out a good
newsreader It is called presence
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15. Getting through to the audience
– rapport
‐ Successful communication is largely a matter of
presentation, and that depends on the way the copy is
written, and the way it is read. Good newsreaders are
ones that establish rapport with their audience.
‐ Information + Presentation
= Communication
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16. Relaxation
‐ The key to the confidence that marks out the top-flight
professional is the ability to be in command, and at
the same time relaxed. This can be a tall order under
deadline pressure and the spotlights of the studio
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17. Know your material
‐ Confidence comes from experience, from being in
command of the bulletin and thoroughly familiar with
the material. Inexperienced newsreaders should
spend as much time as possible reading and re-
reading the stories aloud so when they go on air they
are on familiar ground. This will also highlight phrases
which clash and jar, mistakes, unfamiliar names that
need practice, poor punctuation and sentences that
are impossibly long
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18. Ad-libs
‐ speak or Few professionals rely on ad-libs to see
them through a programme. Back-announcements,
station identities, comments and seemingly casual
links are usually scriptedperform without previously
preparing one's words.
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19. The gate
‐ Some newsrooms operate a gate to give readers a chance
to compose themselves. This is a bar on new copy being
handed to the newsreader later than five or 10 minutes
before a bulletin. Old hands might scoff at this – they can
pick up a pile of scripts and deliver them sight unseen
without batting an eyelid, but for the less experienced
reader, a gate can make the difference between a smooth
performance and wishing the studio floor would open up
‐ and swallow you.
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20. Making a swift recovery
‐ When things do go wrong, the anchor or newsreader
is expected to stay cool and professional. Whatever
the ferment beneath the surface, no cracks must
appear in the calm exterior.
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21. “‐ ‘Television is an invention
that permits you to be
entertained in your living
room by
‐ people you wouldn’t have in
your home.’
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22. pitch
‐ As well as having rhythm, the voice also goes up and
down. This is called modulation or pitch, and some
readers who are new at their business or have being
doing it for too long can sound as though they are
singing the news. The voice goes up and down a lot,
but in all the wrong places.
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23. NEWS READING
MECHANICS
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24. Speed.
Three words per second is also handy formula for timing a
script.The BBC’s World Service, aimed at an audience for
whom English is a foreign language, paces itself between 140
to 160 wpm.Pace is less important than clarity, and an aid to
clear reading is to pause. Pauses help listener make sense of
the copy by dividing the sentences into sense groups.
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25. Breathing
‐ Good breathing brings out the richness and flavour of
the voice.Sit correctly: First half of the body should be
upright or inclined forward, with the back slightly
arched. Legs should not be crossed.Breathing
through mouth permits faster refueling than through
the nose. But do it without making noise.
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26. Noise
‐ While earpiece is an important piece of equipment for
every newsreader it is also the biggest distraction for
them.‘You’ve got to develop a split brain to be able to
read the news and listen at the same time.
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27. PROJECTION
There are different school of thought whether newsreaders
should project their voice or talk naturally?In television
conversational tone is preferred.In radio newsreaders have to
work harder to get attention. That means projection of voice in
an acceptable fashion.BUT YELLING IS NOT THE WAY TO
MAKE SURE EVERY SYLLABLE IS HEARD-CLEAR
DICTION IS.
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28. EMPHASIS
Shifting the position of the emphasis in a sentence
can completely alter its meaning and tone. This can
have a dramatic effect on the story.
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29. “Quotations are commonly
printed as a means of
inspiration and to invoke
philosophical thoughts from the
reader.
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30. THANK YOU!
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