Find out how to make all of your marketing pieces working together—inbound and traditional tactics.

1. Integrate all of your marketing pieces to grow your business.
AN EXAMPLE OF INBOUND MARKETING
Cosmetic Centers of Hawaii provides an excellent
example of how branding, traditional marketing and
the different components of inbound marketing can be
integrated to communicate a consistent message and
build a strong brand.

2. PRIMARY WEBSITE
A website was designed where prospects and
existing customers could easily find information
about all the different treatments and services
the Cosmetic Centers of Hawaii offers. The
home page, www.DrJohnStover.com, is a portal
for the main treatment categories (left).
Careful attention was paid to the branding
developed for their offline advertising and
collateral for consistency and continuity.
Each treatment category has a directory page that lists
everything relating to that category (right). Quick links
on each page allow the visitor an easy way to switch
from one treatment area to another.

3. VE
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BRAND CONSISTENCY
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years! Images and styles established for the
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branded advertising, post cards and
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Put your body in our hands.
HULI THE
Rejuvenate your body. Refresh your outlook. handouts were incorporated in all of Enhancing your body’s natural beauty is our specialty. At Dr. COSMETIC SURGERY
John Stover’s Cosmetic Centers of Hawaii, our experts offer a
the online channels. Liposuction
Rejuvenate
Do you dream of a more enhanced, more number of procedures and services designed to give you the lift,
Tummy Tucks
youthful, more revitalized you? Dr. John Stover firmness and renewal of youth. Whether you need the sculpting
can help. Harmoniously blending a full range of liposuction; the removal of spider veins, unwanted hair or Breast Procedures
of treatments—from cosmetic surgery to five- cellulite; or to reclaim your figure with a tummy tuck, we can Body Lifts after Gastric Bypass
help. With the assistance of our partner surgeon, Dr. Angelo
star skin care services—Dr. Stover is highly
experienced, eminently qualified and perfectly
= COSMETIC SURGERY
Facelift
Cuzalina, we also perform all types of breast procedures right LASER TREATMENTS
here on Hawaii Island. What’s more, our comprehensive body Spider Veins
positioned to effect the positive changes you’ve Neck Lift
Enhancing your body
Brow Lift
lifts will restore a firmer, more natural appearance. Call today Hair Removal
been desiring. All procedures are available on to schedule a consultation. And learn how we can help you
Eyelid Surgery
Hawaii Island, which means you will never need Cellulite
is our specialty.
Nose Contouring make your body the best it can be.
to board a flight to receive excellent care in your Body Contouring Thermage
quest to look your best. Call or visit us online for Liposuction
Cosmetic Breast Surgery At Dr. John Stover’s Cosmetic Centers of Hawaii, we offer expert breast enhancement
more details.
Tummy Tuck procedures using the newest products and techniques. No need to leave theStover, DDS, MD, PhD
John D.
island to
Board Certified in Facial Cosmetic
achieve an enhanced shape. With the assistance of our partner surgeon, Dr. Angelo Maxillofacial
John D. Stover, D.D.S., M.D., Ph.D. = NONINVASIVE COSMETIC REJUVENATION
Thermage Skin Tightening
Surgery and Oral and
Cuzalina, we will give you the lift you had before children or the fullness you’ve always of the most
Surgery, Dr. Stover is one
Transforming your body, transforming your life.
Dr. Stover is a Board-Certified Diplomate in Facial
BOTOX Cosmetic and Dysport
dreamed of. Here in our Waimea-based, state-of-the-art surgical suite, you’ll be and the
highly trained
in imminently qualified
cosmetic surgeons in Hawaii. Dr. Stover
Cosmetic Surgery and Oral and Maxillofacial hands of an expert team, including two board-certified surgeons and an anesthesiologist, www.DrJohnStover.com
Radiesse continually updates his knowledge, skill
Surgery as well as in the National Dental Board of as well as an experienced, OR recovery nurse. Your breast surgery will leave you the latest surgical and
and practice in feeling
Restylane, Juvederm, and Perlane
Anesthesiology. He is also a Fellow of the American Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818
Sculptra more shapely and more confident. Call today to schedule a consultation. And procedures and techniques.
non-surgical
learn how
Academy of Cosmetic Surgery. Dr. Stover continually
we can help you make your body the best it can be.
updates his knowledge, skill and practice in the latest = LASER TREATMENTS
Redefining your face
surgical and noninvasive procedures and techniques. Fraxel Skin Resurfacing
Active Fx CO2 Laser Resurfacing John D. Stover, DDS, MD, PhD
is our specialty.
Laser Hair Removal Board Certified in Facial Cosmetic
Spider Vein Treatment Surgery and Oral and Maxillofacial
IPL Photofacial for Brown Spots and Rosacea Surgery, Dr. Stover is one of the most
Tattoo Removal
Your face is what you show the world, reflecting your youth, spirit and vitality. But highly trained and eminently qualified
when signs of aging start to appear, the beauty experts at Dr. John Stover’s Cosmetic cosmetic surgeons in Hawaii. Dr. Stover
= SKIN CARE
VISIA-Complexion Analysis
Centers of Hawaii are here to help. Our experienced, highly trained team offers an
abundance of surgical and non-surgical approaches designed to renew, refresh and
continually updates his knowledge, skill
and practice in the latest surgical and
non-surgical procedures and techniques.
Photodynamic Therapy for Sun-Damaged Skin enhance the face. For example, a mini face lift—sometimes called the lunchtime lift
www.DrJohnStover.com and Acne
BREAST ENHANCEMENT SERVICES
due to its minimal downtime—can yield astonishing results, including a redefined
Comprehensive Acne Treatment Augmentation
neck and jawline. Or, choose from a number of non-invasive procedures—all of which
Hilo Waimea Kona Obagi Skincare Lift
Glymed
can be performed at any of our three locations islandwide. For details or to schedule a
784 Kinoole St. 64-1035 Mamalahoa Hwy. 81-6627 Mamalahoa Hwy. Reduction or replacement
Hilo, HI 96720 Suites J & K Suite 101 SkinCeuticals consultation, call or visit our Web site today. Now’s the time to look younger. Transforming your body, transforming your life.
Silicone or saline implants—
969-1818 Kamuela, HI 96743 Kealakekua, HI 96750 Epicuren www.DrJohnStover.com
the latest, safest products
885-4503 323-2600 on the market
SURGICAL PROCEDURES John D. Stover, DDS, MD, PhD
Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818
Face Lifts and Forehead Lifts
Board Certified in Facial Cosmetic
Surgery and Oral and Maxillofacial
Eyelid Surgery
Surgery, Dr. Stover is one of the most
Stover_IdentityAd_KahiluTheatre10.indd 1 9/1/10 4:58:14 PM Nose Contouring
highly trained and eminently qualified
FILLERS cosmetic surgeons in Hawaii. Dr. Stover
Radiesse, Juvéderm, continually updates his knowledge, skill
Restylane, Sculptra and practice in the latest surgical and
non-surgical procedures and techniques.
WRINKLE RELAXERS
Dysport and Botox Cosmetic
SKIN TIGHTENING
Thermage and Deep FX
LASER TREATMENTS
Hair Removal Transforming your body, transforming your life.
Resurfacing
www.DrJohnStover.com
SKINCARE PRODUCTS
Obagi and SkinCeuticals Kona 323-2600 • Waimea 885-4503 • Hilo 969-1818

4. MARKETING WEBSITE
A marketing website was created on a sub domain within HubSpot,
beauty.DrJohnStover.com, so that activities and results could be tracked
and measured. The home page on this site (left) included quick links
to the main site as well as quick links to all of the promotional offers
available to their exclusive member group, Ho`ole`a.
The promotional offers and related links are categorized by areas
of interest, making it easy for clients to see what else is available
to them (right). These pages include blog article links, information
guides and call-to-action buttons that cross-sell and up-sell other
services.

5. CONTENT CREATION - BLOGS
Blogs are an opportunity to provide more detailed
information to customers with articles, videos and
images. Call-to-action buttons cross-sell and up-
sell services. All articles are posted on social media
channels.

6. CONTENT CREATION - NEWSLETTER
Monthly newsletters inform existing clients of new procedures,
special offers, and information. Call-to-action buttons link to
ongoing promtions. Weekly emails announce a different article and
increase the newsletter exposure.

7. PREMIUM CONTENT CREATION & CALLS TO ACTION
A series of guides were created to promote different treatment
options. The guides were promoted with call-to-action buttons on
the main site, the marketing site, in the newsletter, and the blog.
The guides are also promoted though Pay-Per-Click advertising on
Google and Facebook.
Buttons and ads direct the prospect to a custom, branded landing
page.

8. LANDING PAGE
Landing pages provide the compelling benefits of taking action. In this case, to fill
out the form to download the guide. Once the form is completed the prospect is
directed to a thank-you page. The thank-you page provides the link to the guide
and an opportunity to take another action. And an auto-responder email is sent
with more opportunities to get information or to take another action.

9. LEAD NURTURING EMAILS
Lead nurturing emails help move the prospect through the sales cycle, from
the top of the sales cycle with just an interest in getting information to
the middle where they are willing to speak to someone, to the bottom of
the cycle, where they set an appointment or make a purchase. The series
of lead nurturing emails has links to relevant blog articles, videos, slide
presentations or demos. It is all based on a carefully planned strategy.

10. INBOUND MARKETING
Inbound marketing is a strategy that relies on getting found by your
customers vs. focusing on finding them.
Hafner Creative Communications can help you develop the strategy, create
a website in the HubSpot CMS along with all the supporting pieces that make
inbound marketing so effective.
We can also assist with PPC advertising and traditional marketing materials
such as brochures and presentations, ensuring that your message and brand
are presented in their best light.