7. problems
analysis paralysis
big bang platform decisions
one-size-fits-all imprecision
inevitable obsolescence
“engine choice dread”
on every single freakin’ job
8. too many...
SQL on Hadoop solutions
project iterations
vendor serving Apache projects
programming language choices
9. buzzwords
actionable insights
days instead of weeks
weeks instead of months
for the business user
data scientists
citizen data scientists
the 4th “V”
all your data in one place
data lake