Launching your advanced analytics program for success in a mature industry

1. Launching Your Advanced
Analytics Program for Success in
a Mature Industry
July 10, 2016
Kelly Cook – Director, Analytic Platforms – ConocoPhillips
Kelly Kohlleffel – Global Account Manager - Hortonworks

2. How do you do it?
1.Be rational
2.Start at the top
3.Find the right people
4.Get organized
5.Promote your success
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3. Be Rational
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“There are three kinds
of lies: lies, damn lies,
and statistics .”
– Mark Twain
“In God we trust, all
others must bring data.”
– W. Edwards Demming

4. Start at the top
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“We need to be smart
about how we use data,
but the capabilities are
incredible.” – Ryan Lance

5. Data Scientists BI Devs Infrastructure Data Librarians ETL/EAI Devs
Find the right people!
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6. Some tips on finding the right people
• Find a visionary leader
• Grow your own Data Scientists
• Don’t hire generic math skills, lack of industry knowledge can cripple
• Tool knowledge is important, but not critical
• You need “tinkerers”
• Multi-disciplined people = very valuable assets
• Learning is a superpower
• Harvest or Partner w/ existing BI org
• You’ll need visualization help
• They know the data
• Become a knowledge broker
• Connect with as much of org as possible
• Promote people “out”
• Make analytics evangelists
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7. People
Processes
Technology
Get organized!
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Hmm?

8. Get organized!
If you can't describe what you
are doing as a
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you don't know what you're
doing.
-W. Edwards Demming

9. Promote your success
1. Do anything and everything you can to deliver value
2. Sell your success every time you talk to someone
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10. Promote your success!
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The Challenger Sale:
Taking Control of the
Customer Conversation
Dixon & Adamson
Selling the Invisible
Beckworth

11. Free bonus recommendation!
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