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Extending Hortonworks with Oracle's Big Data Platform
- 1. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential â Internal/Restricted/Highly Restricted
Paul Miller - Sr. Manager
Oracle Big Data and Analytics Platform Team
@millerhoo | paul.miller@oracle.com
Extending Hortonworks with
Oracleâs Big Data Platform
- 2. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential â Internal/Restricted/Highly Restricted
Safe Harbor Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated
into any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decisions. The development, release, and timing of any features or
functionality described for Oracleâs products remains at the sole
discretion of Oracle.
- 3. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential â Internal/Restricted/Highly Restricted 3
Enterprise Big Data Architecture
BIG DATA
MANAGEMENT
BIG DATA
INTEGRATION
BIG DATA
ANALYTICS
BIG DATA
INFRASTRUCTURE
DATA
CAPITAL
Accelerate Data-
Driven Action
Simplify Access
To All Data
Connect And Govern
Any Data
Discover And Predict,
Fast
- 4. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Execution
Innovation
4
Oracle Big Data Architecture
Data Fast Data
Events Actions
1 2 3
Streams
Data Management
Reservoir Factory Warehouse
Results
People
Data Services
Smart
Things
Data Lab
Data ScienceDiscoveryData Sets
Apps
Packaged
Custom
Business
Analytics
Visualization
Reports
- 5. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Driving Business Value from Technology Innovation
Use the right tool for the job to deliver the benefits of âANDâ
5
Run the Business
ï§ Integrate existing systems
ï§ Support mission-critical tasks
ï§ Protect existing expenditures
ï§ Ensure skills relevance
RelationalHadoop
Change the Business
ï§ Disrupt competitors
ï§ Disintermediate supply chains
ï§ Leverage new paradigms
ï§ Exploit new analyses
NoSQL
Scale the Business
ï§ Serve data faster
ï§ Meet mobile challenges
ï§ Scale-out economically
- 6. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Data Analytics Challenge
6
Separate silos with separate data access interfaces
- 7. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Data Analytics Challenge
7
No comprehensive SQL interface across Oracle, Hadoop and NoSQL
- 8. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
What enterprises want: Oracle Big Data SQL
8
Rich, comprehensive SQL access to all enterprise data
- 9. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential, under Non-Disclosure 9
Big Data Batch (Oracle Data Integrator)
Flume/Kafka
Hive on MR, Tez, Spark
Logs
OLTP DB
SQOOP
OGG
Pig on MR, Tez, Spark
Oracle Data Integrator for Hadoop
SQOOP
Any DW
OGG
Spark
Oozie
OEDQ OEMM
Data Validation
& Cleansing
Metadata Mgmt
& Lineage
API/File
Hive/HCat,
HDFS,HBase
Hive/HCat,
HDFS,HBase
NoSQL
Flume/Kafka
Load to Oracle
OLH/OSCH
Oracle DB
Big Data SQL
- 10. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Streaming Big Data
Batch Big Data
NoSQL
Capture
Trail
Route
Deliver
Pump
Oracle Open World 2015 10
Big Data Streaming (Oracle GoldenGate)
GoldenGate
GoldenGate for Big Data
ïŒ Same trusted architecture used
by 1000âs of customers
ïŒ Data delivery to Big Data
ïŒ Lambda/Kappa streaming data
Key Benefits
ïŒ Less invasive on Source DBs
when compared to Batch
Processing such as Sqoop or
ETL processes
ïŒ Simple ingestion for 1:1 data
architecture for populating
âraw dataâ zones
ïŒ Real-time data delivery for
streaming analytics/apps
ïŒ Reliable, proven at scale
- 11. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 11
Oracle Big Data Discovery
The Visual Face of Hortonworkâs Data Platform
find explore transform discover share
- 12. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | 12
Oracle + Hortonworks Data Platform - Oracle Public Cloud
ASH Region
Availability
Domain
Compute API
Global Entities (Compute Account, IDaaS, VPN, Object Storage, Ansible Orchestration and Blueprints)
CHI Region
Availability
Domain
Compute API
X Region
Availability
Domain
Compute API
Global Networking (Internet, VPN, Exchanges and MPLS)
- 13. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential â Internal/Restricted/Highly Restricted 13
Cloud Accelerate
An Agile Approach to Achieving Cloud Innovation
IDEATION
Discover the
possibilities
Challenge what you
can do with the Cloud
Map your Cloud
journey
PROTOTYPE
Visualize the
opportunity
Collaborate to bring
ideas to life
Capture the story to
inform others
IMPACT
Realize business
value
Build the success
plan
Unlock your teamâs
talent
Solution Prototypes
Engaging Storyline to Garner Internal Support
- 14. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential â Internal/Restricted/Highly Restricted 14
Ideation Prototype Impact
Value
Id
Oppty
Prioritization
Sketch
Session
Prototype
Presentation
Launch
Review
Ideation
Value
Map
Launch
Plan
Build
Oppty
Sketches
Write
Demoboard
Script
Develop
Prototype
Scenes Construct
Launch Plan
Prep for
Cloud
Accel.
âDay 0â Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14 Day 15
C.A.
Intro
Cloud
Prototype
Demoboards
Opportunit
y
Sketch
-- Customer Meetings --
-- Internal Activities --
Build
Prototype
Cloud Accelerate Schedule
3 Week Commitment of 5 Meetings
- 15. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
Efficiency
Drive
Innovation
Customer
Experience
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential â Internal 15
Oracle Big Data Business Solution Demos
Booth # 1107
Customer Insight Adaptive Marketing Predictive Maintenance
- 16. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Customer
Experience
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential â Internal 16
Customer Insight Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
ENGAGEKNOW CONVERT RETAIN
Web Social Mobile Store Call Email
Connected Consumer
VP Advertising CMO VP Commerce VP Service
Consumer 360 Data
First Party Data Second and Third Party Data
- 17. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential â Internal 17
Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
Omni-Channel
Marketing to
Customers
Consumer Buys
(conversion)
Capture Customer
Interaction
Data
Review &
Prepare Data For
Analysis
Analyze
Attribution,
Marketing Mix,
ROI
Review Results &
Plan Marketing
Campaign
Marketing activities connect with
customer across multiple channels
Customer responds
with desired
behavior
Data Steward
stages multiple data
sources in
data reservoir
Citizen Data Scientist
performs
data discovery and
data wrangling
Marketing reviews
visualized results &
plans marketing
campaign
Data Scientist
analyzes historical
data and models
data for predictions
Operational
Efficiency
Adaptive Marketing
- 18. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential â Internal 18
Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
Big Data
Management
Data
Visualization
Data
Analysis
Data
Wrangling
Data
Discovery
ID
Matching
Digital
Ads
Direct
Mail
EMail
Mobile
Ads
Target
Customer
List
Customer
Profiles
Conversion
Records
Explore &
Transform
Campaign Data
Prepare
Data
Predict
Marketing Mix
Visualize
Results
Big Data
Management
Data
Visualization
Data
Analysis
Data
Wrangling
Data
Discovery
ID
Matching
Digital
Ads
Direct
Mail
EMail
Mobile
Ads
Target
Customer
List
Customer
Profiles
Conversion
Records
Operational
Efficiency
Adaptive Marketing
- 19. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
efficiency
Drive
innovation
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential â Internal 19
Adaptive Marketing Predictive Maintenance
Oracle Big Data Business Solution Demos
Booth # 1107
Drive
Innovation
Predictive Maintenance * Bundled with other Cloud Services
Analyze & ActManageAggregate
IoT Big Data
Big Data SQL
Oracle Database
IoT
Data Visualization
Business Intelligence
Advanced Analytics*
R on Hadoop (ORAAH)*
Big Data Discovery
R on Hadoop (ORAAH)*
* = included in existing cloud services
Explore all data for
new insight. Build
and test predictive
analytics models
Deploy and run
predictive analytics
models and take
action as needed
Integrate
sensor data
with existing
enterprise data
Ingest and
monitor sensor
data.
Experiment
- 20. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Operational
Efficiency
Drive
Innovation
Customer
Experience
Copyright © 2016 Oracle and/or its affiliates. All rights reserved. |Oracle Confidential â Internal 20
Oracle Big Data Business Solution Demos
Booth # 1107
Customer Insight Adaptive Marketing Predictive Maintenance
- 21. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Questions or needs helpâŠ
21
Come see us at Booth # 1107
Paul Miller - Sr. Manager
Oracle Big Data and Analytics Platform Team
@millerhoo | I am on LinkedIn| paul.miller@oracle.com