This document summarizes AniView's premium mobile video advertising technology. It highlights that mobile usage has fundamentally changed media consumption, with mobile screens occupying more and more of people's daily time. AniView aims to bridge technological limitations for serving high-quality video ads on all mobile platforms and devices. It introduces several video ad formats including VideoSlide, VideoBox, and VideoRoll that provide engaging, interactive experiences for viewers and precise targeting for advertisers. AniView promises increased revenues, expanded inventory options, and video CPM rates 3x higher than display.

1. AniView Technology
Premium Mobile Video Advertising
RESHAPING THE MOBILE

2. MOBILE CAN’T BE IGNORED!
mobile has fundamentally changed the media landscape by
increasing the opportunities for marketers to reach their consumers
Did you know?
There are more Mobile phones in the world then Toothbrushes

3. of a person’s day is spent
looking on a mobile screen
Smartphones Users
Worldwide
of users have their mobile
within reach anytime!
A 24/7 devise
of marketers consider
Mobile Advertising a Must!
Insights
11% 91% 86%1.75Billon

4. in Mobile advertising
at 2014, estimated to
increase in 200% by 2018
of media time
consumption is on
Mobile, surpassing
Desktop
are using another
device (screen) while
watchingTV
of advertising budget is
allocated for Multiscreen
Campaigns
Insights
23.3%23% 60%32.7Billon$

5. estimated growth in
MobileVideo Advertising
by 2018
higher Engagement &
Viewability for Mobile
video ads than Desktop
video ads, due to their
undivided attention
times as much video
data traffic with the "4G
Factor
of mobile traffic will be
video, by 2018
Insights
400% 2.6X 5X 69%

6. The Challenge
Mobile toady is a complete
“Extension” for consumers in
media & content consumption,
but still mobile advertising
are extremely limited and
un-flexible…mainly due
to hardware and software
restriction on mobile devices.

7. The Solution AniView is the next Mobile
Advertising Evolution, with
it’s disruptive and proprietary
technology.
AniView is all about bridging
the technological limitations
for serving Premium Video Ads
on Mobile in all platforms & all
devices.
With our flexible business models:
Direct Sale and Ad Network (Video
RTB), providing a risk free Win-Win
solution.

8. The Impact
An immediate increase in revenues from
your advertising inventory
The ability to increase your ad units“Portfolio”
with premium and flexible ads to your
advertisers.
Video Advertising pays on average 3 times
higher CPM’s than Display Advertising solutions.

9. The Impact
Don’t miss out! According to eMarketer, Mobile
Video Advertising in the US is expected to
increase by almost 400% by 2018.
Aniview’s responsive ad units will help you monetize Cross -
Platform on all your assets - mobile web, smartphone apps,
tablet apps & even desktop site.
Premium ad experience for your audience that balance
Seamlessly the Ad and Content.

10. Our Products:
VideoSlide
Interstitial Video Ad (300*250 px), triggered in entrance or
in any transition from one page to the next.
Full video player
functions (Play, Pause,
Sound on/off)
Supports Multi media
creative rotations
Video player size
supports Responsive
auto Fit to screen width
Skin size supports
Responsive auto fit to
screen proportion
(multi creative)
Auto Play &
Auto Mute
Video Ad is
Clickable
Supports“Skip”/“No
skip”option
Supports Video Rotation
for full-screen player
Open on your mobile

11. Our Products:
VideoBox
Premium Banner Video Ad format, of 300*250 px (with responsive support),
placed at any location header or body – in search page or article page.
Full video player
functions (Play, Pause,
Sound on/off)
Supports position in Home
Page or Article Pages, for
content vertical Targeting
Supports Multi media
creative rotations
Video Ends: Infinite
Loop / Last Frame
Video player size supports
Responsive auto Fit to
screen width
Supports Smart Auto Play
(scroll position - in page body)
Video Click: Click to
URL / Click to Sound
Auto Play & Auto Mute
Video Ad is Clickable
Open on your mobile

12. Our Products:
VideoRoll
Full video player
functions (Play, Pause,
Sound on/off)
Supports Multi media
creative rotations
Supports “Skip”/“No
skip”option
Video Ad is ClickablePlay by click & Sound On
Full screen
Pre-roll video ad plays before the
content the user has selected, With
10 to 30 seconds.
Open on your mobile

13. ~1.5-2
7-20 seconds
Rich Video
Responsive 100% full screen
~5.5%
~7.5 seconds
Average Rate of 47%
~3X
First Interstitial / limited usage
Unique experience
Full report (CTR, UnMute, Pause,
Watched 75%-100%...)
1X
4-6 seconds
Static Image
Black edges 70%-80% full Screen
1%-1.5%
less than 2 seconds
Irrelevant
1X
Inside Interstitial / extensive usage
Interstitial blindness
CTR only
Video Interstitial Static Interstitial
Interstitial – Video VS Static
Price
Time (Duration)
Media
Screen Size
Overall Engagement CTR
Average Skip
Watched 75%+
Brand Recall & Awareness
Premium & Prestige
Audience Interest
Insights

14. Price
Position
Targeting
Environment
VideoBox VS YouTube
VideoBox is locate in a Viewing
environment (reading and content),
YouTube on mobile is mainly a
Listening environment (music and
entertainment - Playlist) and so gain
much less brand awareness.
VideoBox is located in an article
page with high attention (for a
unique experience), free of countless &
aggressive mix of Pre & MidRolls that
create “PreRolls Blindness”.
YouTube targeting is based on IP
history consumption (YouTube is an
all family usage environment not necessarily
a personal one), VideoBox can be
targeted by Content Vertical
and inside a dedicated Article.
PreRoll ads on YouTube cost more
then 2-3X times then VideoBox ads.

15. Prestige
Audience
Product
Content
Control
VideoBox VS YouTube
YouTube is mainly User
Generated Content and so
mostly un controlled and
managed, big name Brands
can find their PreRolls ads in
inappropriate videos.
The VideoBox allow the positioning
in versatile publishers from
niche to mass media, with high
affinity that perceive as true rich
content arena and not just as video
consumption platform.
YouTube is a mainly young
audience traffic, the majority
of adult audience is located
in traditional publishers
websites / apps.
The VideoBox is a FULL! Clickable
video ad and support Click to URL
or Click to Sound and also support
Ad ends in Last Frame or Infinite
Loop, unlike the limited“Visit
Advertiser”on YouTube.

16. Attention &
Engagement–premium
ad formats
Player-Less - no need
for any 3rd party video
player
Lighter & Faster - not
limited to short video ads
only
VIDEO solution - not! flash or
animation gif
Flawless Sync - no
audio & visual delays
Mobile Optimized – all
Video are optimized with
high quality compression
Full Mobile solution – IOS
& Android / App & Mobile
Web / Phones & Tablets
Benefits & Values

17. Seamless - with a
native look, embedded
into content
Plug & Play - with quick
implementation and
simple Html Tag
Trackable - detailed and
reliable reporting and
analytics
VIP Client Support
Clickable Video! - Click to
URL / Click to Sound
No SDK – required
to play In-App
International Protocols
- VAST / MRAID, Industry
standard
VIP
Benefits & Values

18. some of our
last campaigns
samples...

19. Contact Us:
975-54-317-8787 naor@triple-m.co.il