H/F University Presents: Growth Hacks - AJ Kohn

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AJ Kohn dispelled SEO myths and advised startups on knowing their customers and increasing distribution. Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv

Technologie

Presented at Growth Hacks

By AJ Kohn
Owner, Blind Five Year Old
@ajkohn

1

Search Engine Optimization seeks to
generate productive organic traffic via
technically sound and connected sites by
matching query syntax and intent with
relevance and value.

http://bit.ly/seodefinition Blind Five Year Old | @ajkohn

I drove a ton of
search traffic
and all I got was
this lousy t-shirt

All traffic is not created equal. Blind Five Year Old | @ajkohn

More Does Not Mean Better

Optimize for traffic that move your business. Blind Five Year Old | @ajkohn

Don’t trip yourself up. Blind Five Year Old | @ajkohn

No Code Mooning

Secure your subdomains. Blind Five Year Old | @ajkohn

Robots.txt

Be very, very careful. Blind Five Year Old | @ajkohn

Surf Like Googlebot

Use progressive enhancement. Blind Five Year Old | @ajkohn

See Like Googlebot

Blind Five Year Old | @ajkohn

Googlebot is People Too

http://bit.ly/grepseo Blind Five Year Old | @ajkohn

How do your users search? Blind Five Year Old | @ajkohn

‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’

Blind Five Year Old | @ajkohn

Google Autocomplete

Reflects real queries. Blind Five Year Old | @ajkohn

Google Related

Blind Five Year Old | @ajkohn

Navel Gazing

Google Analytics Site Search

PPC

Look at your real searches. Blind Five Year Old | @ajkohn

User Generated Content

Reviews

Comments

Blind Five Year Old | @ajkohn

Competitors Terms

Blind Five Year Old | @ajkohn

Navigational

Trying to get somewhere. Blind Five Year Old | @ajkohn

Informational

Trying to learn something. Blind Five Year Old | @ajkohn

Transactional

Trying to do something. Blind Five Year Old | @ajkohn

Beyond Keywords

Why are they really searching?

Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

Be Clear

Words matter. Blind Five Year Old | @ajkohn

Limit Pronouns

Not a license to keyword stuff. Blind Five Year Old | @ajkohn

Only being relevant could spell trouble. Blind Five Year Old | @ajkohn

http://bit.ly/googlevalue Blind Five Year Old | @ajkohn

Are you satisfying query intent? Blind Five Year Old | @ajkohn

UX and SEO

User experience matters. Blind Five Year Old | @ajkohn

Readability

http://bit.ly/seoreadability Blind Five Year Old | @ajkohn

Memorable

http://bit.ly/seorecall Blind Five Year Old | @ajkohn

Social

Reduce friction and destroy inertia. Blind Five Year Old | @ajkohn

Portable

http://bit.ly/socialsnippets Blind Five Year Old | @ajkohn

Engage

http://bit.ly/grandtruefans Blind Five Year Old | @ajkohn

Links are the result, not the activity. Blind Five Year Old | @ajkohn

AJ Kohn
Owner, Blind Five Year Old
www.blindfiveyearold.com
aj@blindfiveyearold.com
@ajkohn

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H/F University Presents: Growth Hacks - AJ Kohn

1. Presented at Growth Hacks By AJ Kohn Owner, Blind Five Year Old @ajkohn 1

2. Blind Five Year Old | @ajkohn

3. No. Blind Five Year Old | @ajkohn

4. No! Blind Five Year Old | @ajkohn

5. NO. Blind Five Year Old | @ajkohn

6. NO! Blind Five Year Old | @ajkohn

8. Search Engine Optimization seeks to generate productive organic traffic via technically sound and connected sites by matching query syntax and intent with relevance and value. http://bit.ly/seodefinition Blind Five Year Old | @ajkohn

9. Blind Five Year Old | @ajkohn

10.

11. I drove a ton of search traffic and all I got was this lousy t-shirt All traffic is not created equal. Blind Five Year Old | @ajkohn

12. More Does Not Mean Better Optimize for traffic that move your business. Blind Five Year Old | @ajkohn

13.

14. Don’t trip yourself up. Blind Five Year Old | @ajkohn

15. No Code Mooning Secure your subdomains. Blind Five Year Old | @ajkohn

16. Robots.txt Be very, very careful. Blind Five Year Old | @ajkohn

17. Surf Like Googlebot Use progressive enhancement. Blind Five Year Old | @ajkohn

18. See Like Googlebot Blind Five Year Old | @ajkohn

19. Googlebot is People Too http://bit.ly/grepseo Blind Five Year Old | @ajkohn

20.

21. How do your users search? Blind Five Year Old | @ajkohn

22. ‘all weather fluid displacement sculpture’ or ‘outdoor water fountain’ Blind Five Year Old | @ajkohn

23. Google Autocomplete Reflects real queries. Blind Five Year Old | @ajkohn

24. Google Related Blind Five Year Old | @ajkohn

25. Navel Gazing Google Analytics Site Search PPC Look at your real searches. Blind Five Year Old | @ajkohn

26. User Generated Content Reviews Comments Blind Five Year Old | @ajkohn

27. Competitors Terms Blind Five Year Old | @ajkohn

28.

29. Why? Blind Five Year Old | @ajkohn

30. Navigational Trying to get somewhere. Blind Five Year Old | @ajkohn

31. Informational Trying to learn something. Blind Five Year Old | @ajkohn

32. Transactional Trying to do something. Blind Five Year Old | @ajkohn

33. Beyond Keywords Why are they really searching? Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

34.

35. Blind Five Year Old | @ajkohn

36. Be Clear Words matter. Blind Five Year Old | @ajkohn

37. Limit Pronouns Not a license to keyword stuff. Blind Five Year Old | @ajkohn

38. Only being relevant could spell trouble. Blind Five Year Old | @ajkohn

39.

40. http://bit.ly/googlevalue Blind Five Year Old | @ajkohn

41. Are you satisfying query intent? Blind Five Year Old | @ajkohn

42. UX and SEO User experience matters. Blind Five Year Old | @ajkohn

43. Readability http://bit.ly/seoreadability Blind Five Year Old | @ajkohn

44. Memorable http://bit.ly/seorecall Blind Five Year Old | @ajkohn

45. Blind Five Year Old | @ajkohn

46. Beyond Keywords Why are they really searching? Target the keyword, optimize the intent. Blind Five Year Old | @ajkohn

47.

48. Social Reduce friction and destroy inertia. Blind Five Year Old | @ajkohn

49. Portable http://bit.ly/socialsnippets Blind Five Year Old | @ajkohn

50. Engage http://bit.ly/grandtruefans Blind Five Year Old | @ajkohn

51.

52. Links are the result, not the activity. Blind Five Year Old | @ajkohn

53.

54. Blind Five Year Old | @ajkohn

55. AJ Kohn Owner, Blind Five Year Old www.blindfiveyearold.com aj@blindfiveyearold.com @ajkohn