Zig Marketing Digtial Roadmap 2013
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Digital Media Trends, Implications for Brands, Strategic Media Focus
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Zig Marketing Digtial Roadmap 2013
- 1. Digital Media Roadmap 2013 Howard Zoss 216.744.3040 hzoss@zigmarketing.com 2.22.2013
- 2. Digital Roadmap 2013 âș Digital Media Trends âș Implications for Brands âș Strategic Media Focus 2
- 4. Consumers Continue Shift to Digital ï Mobile 4 2012 Blackstone Marketing Industry Review
- 5. Spend 11+ Hours with Media Daily ï Over 70% on TV / Online 5 2012 eMarketer
- 6. TV Usage Waning ⊠For the First Time Ever 6 Nielsen 2012 6
- 7. Traditional Media is Becoming Less Influential The Internet now trumps all media when it comes to âinfluencing purchasesâ 7 Source: Harris Interactive 2012
- 8. Marketers Follow Digital Shift 8 8
- 9. But ⊠Not to the Degree They Should ï 2010 9 9
- 10. Mobile Opportunity Arises ï 2011 10 10
- 11. Implications âș Pronounced shift to digital media continues âș Mobile is the only growing medium âș But brands are still clinging to their old media habits âș Dramatically overspending in print âș Continue to overspend in broadcast 11 âș Social Media and Mobile lead digital growth âș Mobile represents the largest future media opportunity
- 12. mobile
- 13. Mobile Devices Have Passed PCâs in Sales 13 2012 BI Intelligence
- 14. Mobile Internet Usage Will Surpass Desktop This year 2011 2012 14 2012 Nielsen Social Media Report
- 15. Smartphones Pass Feature Phones ⊠And Growing 15 2013 Nielsen Courting Todayâs Mobile Consumer
- 16. Mobile Web and APP Usage Show Huge Growth 16 2012 Nielsen Social Media Report 16
- 17. Mobile Devices are Taking Focus Away From TV 17 2012 Nielsen Courting the Mobile Consumer 17
- 18. Marketers Follow Mobile Shift 18 2012 Nielsen Courting the Mobile Consumer 18
- 19. Implication âș Mobile is the marketing platform of the future 19
- 20. Social
- 21. Social Media Drives Internet Usage Overwhelmingly 21 2012 Nielsen The Digital Revolution
- 22. Social Media Drives Mobile Usage 2011 +92% 2012 +89% 2012 Nielsen Social Media Report
- 23. 60% of Consumers Do Social on Mobile ⊠31% Several Times a Day 23 2012 Edison Research The Social Habit
- 24. Facebook & Twitter are Becoming Mobile Companies 24 June 2012 Data from Facebook & Twitter 24
- 25. Consumers Talk Brand Constantly on Social Media 25 2012 Nielsen Social Media Report 25
- 26. Social Influences Purchase 26 Pew 2012 26
- 27. In Fact ⊠Social Now Drives Purchase 27
- 28. Cumulatively Social Sites Lead Brand Sites 28 Technorati 2013 28
- 29. Facebook, Twitter, You Tube = Marketers Big 3 29 Technorati 2013 29
- 30. Marketers Follow the Influence 30 30
- 31. Implication âș Social is the future of purchase influence 31
- 32. Video
- 33. 33 June 2012 Data from Facebook & Twitter 33
- 34. 75% of All U.S. Internet Users Watch Video 34 June 2012 Data from Facebook & Twitter 34
- 35. Video Drives Mobile ï 280 Billion Viewed and Growing 35 June 2012 Data from Facebook & Twitter 35
- 36. Nielsen > Brand Recall is Higher for Online Video vs. TV 36 On-Air TV Online Full-Length (Broadcast + Cable) TV Episodes Source: Nielsen
- 37. Nielsen > Message Recall is Higher for Online Video vs. TV 37 Source: Nielsen
- 38. Nielsen > TV is More Effective When Video Runs Simultaneously 38 Source: Nielsen
- 39. Marketers Follow the Eyeballs 39 39
- 40. Implication âș Video is the future of viewership 40
- 42. Implication âș Pronounced shift to digital media continues ï Mobile is the media platform of the future âș Social and Video are the key drivers of mobile growth ⊠especially Social âș There is strong linkage and connectivity between Mobile, Social and Video 42 media âș Because brands still remain behind in their media allocation ⊠an opportunity exists, for forward thinking companies, to take an even stronger digital media lead and influence consumers and their purchase behaviors ⊠beyond their competitors
- 44. Hyper Media Fragmentation = Declining Media Effectiveness 44
- 45. Digital Focus ï Sharable, Connected Media Platforms 45
- 46. Focus Media Strategy Sharability ï Scale Believability ï Purchase Influence 46 Efficiency ï Maximum Budget Utilization
- 47. It is not going to get any easier
- 48. 48
- 49. Thank You Howard Zoss 216.744.3040 hzoss@zigmarketing.com 49 49 All ideas contained herein are the sole intellectual property of Zig Marketing Inc. and cannot be used without express written consent
Hinweis der Redaktion
- Itâs significant
- 121.3 Million US Smartphone Owners â Comscore Mobile Lens Data