Winning Listings and Converting Buyers With Facebook (Part 1)

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Interested in learning how to win listings and convert buyers with Facebook? The time to get started is now and we're here to help. Learn how to set up a Facebook business page and all the basics of using Facebook as a lead generation tool.

Technologie Business

Winning Listings
& Converting
Buyers with
Facebook
(Part 1)

About Me
• Graduate from UW-Madison
• Marketing and Logistics Intern at WSDC
• Marketing and Promotions Intern at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American Family
Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:Hi!

• Do you have a new Facebook
Email Address?
• Facebook email is essentially
Facebook Messages
• Briancgeick@facebook.com
Facebook Email

Page Categories
• Brick and Mortar
• Foot Traffic
• Open Hours
∗ More Than 1 Location
∗ Online
∗ Franchise

Timeline
All Activity
Most Activity
Important
Activity
Milestones
and Highlights

Highlighted Post
vs2 X as large
Always
visible

Pinned Post
Top of Page (7 Days)
Only Pin 1 Post

5 Common Mistakes
1. Agents who only post their listings
2. Broadcasting – one way conversations
3. Inappropriate content
4. Confusion between FB profiles and pages
5. No consistency

3 Rules of Social Media
1. Social Media is all about enabling
conversations among your audience or
market.
2. You cannot control conversations with social
media, but you can influence them.
3. Influence is the cornerstone on which all real
estate relationships are built

• Post on our Facebook Page (
www.facebook.com/hsahomewarranty)
• Mention this webinar and you will be entered
to win prizes
• Last months winner
Contest

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Winning Listings and Converting Buyers With Facebook (Part 1)

1. Winning Listings & Converting Buyers with Facebook (Part 1)

2. About Me • Graduate from UW-Madison • Marketing and Logistics Intern at WSDC • Marketing and Promotions Intern at ESPN Radio • Social Media Intern at Monona Terrace • IT and Social Media Consultant at American Family Insurance • Social Media Specialist at HSA Phone: 608-798-6001 ext. 6410 Email: Brian.Geick@onlineHSA.com Contact:Hi!

3. • Do you have a new Facebook Email Address? • Facebook email is essentially Facebook Messages • Briancgeick@facebook.com Facebook Email

4. Agenda

5. Stats

7. Pages, Profiles and Groups Page Group Profile Used for Business Personal or Business Personal Unlimited “likes” Unlimited Members 5,000 Friends Posts Appear in News Feed (Public) Posts Only Appear to Members Posts Appear to Friends Anyone Can Like Set To Public or Private Have to Approve Each Friend Customized With Apps Can NOT be Customized Can add games Found by Search Engines NOT found by Search Engines Depends on Privacy Settings Posts come from Page (Business) Posts Come from Individual Profiles Posts From Profile Admins Are Not Visible Admins Are Visible N/A Custom URL/Username Neither Username Insights About Visitors NO Insights No Insights

8. Page Categories • Brick and Mortar • Foot Traffic • Open Hours ∗ More Than 1 Location ∗ Online ∗ Franchise

9. Timeline All Activity Most Activity Important Activity Milestones and Highlights

10. Milestone

11. Highlighted Post vs2 X as large Always visible

12. Pinned Post Top of Page (7 Days) Only Pin 1 Post

13. 5 Common Mistakes 1. Agents who only post their listings 2. Broadcasting – one way conversations 3. Inappropriate content 4. Confusion between FB profiles and pages 5. No consistency

14. Recommendations

15. Recommendations

16. Recommendations 4,561 573 431

17. Bottom Line Relevant Engaging

18. 3 Rules of Social Media 1. Social Media is all about enabling conversations among your audience or market. 2. You cannot control conversations with social media, but you can influence them. 3. Influence is the cornerstone on which all real estate relationships are built

19. • Post on our Facebook Page ( www.facebook.com/hsahomewarranty) • Mention this webinar and you will be entered to win prizes • Last months winner Contest

20. Questions

Winning Listings and Converting Buyers With Facebook (Part 1)

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