This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y
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How To Participate
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4. Burke Smith
Founder of YourNetCoach
Chief Communications Officer, HSA Home Warranty
“The trusted name in home warranty!”
Technology will Never replace agents,
but agents using technology will!™
5. Burke Smith – Career Highlights
• Chief Communications Officer at HSA Home Warranty
• Founder of YourNetCoach and ipayOne, Executive Team at
Prudential California Realty
• Licensed California Broker & Real Estate
Coach/Consultant/Trainer
• Personally responsible for over 1000 closed real estate
transactions
• Featured on CNN & in the New York Times
• Nominated 2 years in a row Inman Innovator of the Year
Clients have closed over $25 billion in residential real estate!
6. • Featured on RIS Media
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American
Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Hi!
Brian Geick – Career Highlights
9. Help me
find a
house
What is
my house
is worth
Tell me
how the
market is
PROVE TO ME THAT I CAN TRUST YOU
Real Estate 101 vs. Social Media 101
10. How You CLOSE the Sale with Social Media
Your #1 Goal is NOT to schedule an appointment
to show them the perfect property!!
Your #1 Goal is that by the time they call, the
prospect believes you are the perfect person to
show them any property because you understand
their needs
12. You’re not just an agent, you’re a brand.
What does your brand stand for?
Hint: “Don’t say Loyalty, Integrity and experience”
• 3 Step Branding Exercise:
• Write down 3 – 5 things that you think your brand represents in
the market.
• Ask your family, friends, co-workers and most importantly your
past clients what is the first thing that comes to mind when they
think about you and your brand.
• Compare their responses to yours.
What is your BIG, BOLD, BRANDING statement?
14. Bonus Tips to Thinking BIG and
Thinking Different
Take People Offline and Give them a Reason to Join
You Online – Top 10 Lists!
10 Most Important things you need to know when
thinking of selling your home in Cary, NC
18. 90% of professionals use social
media to get access to thought
leadership & information they
couldn’t get elsewhere
Source: society for new communications research
25. • Featured on RIS Media
• Marketing and Promotions at ESPN Radio
• Social Media Intern at Monona Terrace
• IT and Social Media Consultant at American
Family Insurance
• Social Media Specialist at HSA
Phone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Hi!
Brian Geick – Career Highlights
29. What
makes your
Profile
Complete?
• Your industry and
location
• A current position
(with description)
• 2 past positions
• Your education
• Your skills (min. of 3)
• A profile photo
• 50+ connections
30. • Use Keywords where possible
– Headline
– Summary
– Interests
When filling out your profile
31. • 50 max
• Help increase your
search rankings
• Endorsements
Adding Skills
32. • Real Estate
• Real Estate Development
• Real Estate Transactions
• Commercial Real Estate
• Real Estate Economics
• Corporate Real Estate
• Real Estate Financing
• Real Estate License
• Residential Homes
• First Time Home Buyers
• First Time Home Sellers
• New Home Sales
• Single Family Homes
• Home Staging
• Real Estate Staging
• Existing Home Sales
• Certified New Home Sales
Professional
• Condos
• Apartments
• Valuation
• Financial Analysis
• High Value Homes
• Buyer representation
• Move up Buyers
• National Association of Realtors
Add These Skills
33. Connecting
• Can’t add complete strangers
• Add
– Colleagues (past and present)
– Classmates (College, High School, etc)
– Members of your LinkedIn groups
– Family & friends
39. Join Our Group!
• Insight on changes and emerging trends for
driving real estate business using social media
• Early registration for webinars
• Your source for all of the content guides,
videos, and notes from presentations
41. • Your Regional Association of Realtors
• Local Chamber of Commerce
• Local Young Professionals Group
• Alumni Networks
Other Groups to Look For
42. Creating A Group
• Define your group
– Create a list of keywords and topics
– Search for terms to see if a group already exists
• Do Not name it after your business
– John Doe Team Raleigh, NC
43. • Moving to Pittsburgh
• Homes For Sale in Raleigh
• Middleton Community Information
• Twin Cities Business Professionals
• Relocating to __________
Group Ideas
44. Best Practices for Groups
• Stay Active!
• Engage in thought leadership discussions
• Set discussions guidelines (be a moderator)
• Create Content
68. • Using the search bar on the top right of
LinkedIn select Groups from the drop down
menu and enter either the location or type of
group you want to search for
Finding/Joining a Group
69. • When you find a group you would like to join
click on view
Finding/Joining a Group
LinkedIn Profiles are the top search result for your nameLinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume. when creating and/or boosting your LinkedIn profile make sure that it is 100% complete. You would not send a half-finished resume to an employer when applying for a job, so do not leave your online resume incomplete either. Not only does this give LinkedIn additional opportunities to identify search-related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. Fully completed profiles are 40% more likely to be found.If you aren't sure if you've filled out your profile completely, LinkedIn provides a helpful tracker in each profile that shows both the percentage of fields completed and any specific areas that still need information.only about 50% of users have a completed profile. This under-completed profile is an enormous missed opportunity to be found
LinkedIn frowns upon using anything in your name field other than your name. Hence, this is not the place to try to rank for keywords.
Linked in LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume. when creating and/or boosting your LinkedIn profile make sure that it is 100% complete. You would not send a half-finished resume to an employer when applying for a job, so do not leave your online resume incomplete either. Not only does this give LinkedIn additional opportunities to identify search-related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. Fully completed profiles are 40% more likely to be found.If you aren't sure if you've filled out your profile completely, LinkedIn provides a helpful tracker in each profile that shows both the percentage of fields completed and any specific areas that still need information.only about 50% of users have a completed profile. This under-completed profile is an enormous missed opportunity to be found
The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.If you’ve reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter.Work History You can amplify this field with your proudest accomplishments or particular responsibilities you want readers to know about. It’s important to include the dates (and employer names) for each past assignment so LinkedIn can match you up with colleagues who have worked alongside you.Do not underestimate the power of the interests section, it is searchable by LinkedIn and can help other professionals find and /or connect with you. try to keep the items listed relevant to your job.Name: Use your “business” name. If your given name is Elizabeth but no one calls you that, use Liz in your profile and on your business card. Don’t add extraneous information in the Name field (like “5,000+ connections”) unless you want to brand the size of your Rolodex rather than yourself.
You get to add up to 50 tagsReal EstateReal estate DevelopmentReal Estate TransactionsCommercial Real EstateReal estate EconomicsCorporate Real EstateReal Estate FinancingReal Estate LicenseResidential HomesFirst Time Home BuyersFirst Time Home SellersNew Home SalesSingle Family HomesHome Staging Real Estate StagingExisting Home SalesCertified New home Sales ProfessionalCondosApartmentsValuationFinancial AnalysisHigh Value HomesBuyer representationMove up BuyersNational Association of Realtors
On LinkedIn, the people who are part of your network are called your "connections." A connection on LinkedIn is different than a "friend" on Facebook. Connections imply that you know the person well or that they're a trusted business contact. LinkedIn warns against adding complete strangers to your network, or accepting an invitation from someone you don't have a trusted relationship with. In order to connect with people you have to have some sort of history with them. Going to the same school working at the same company or attending the same sales meetings are all valid ways to connect. Virtually anyone that you know will one day want to buy or sell a home, so there are a lot of possibilities—past colleges that could turn into clients, old friends and colleagues, or a favorite organization with the potential to reach new buyers and sellers. Address Book: If you have an address book on Gmail, Hotmail, Outlook, or another popular e-mail application, you can download your entire contact list into LinkedIn. Don’t panic—LinkedIn won’t send spam; it will just tell you which of these contacts are already using LinkedIn.Connections: Look for the green Add Connections bar on nearly every page of LinkedIn. Use this link to invite folks to join your first-degree network. In most cases you’ll need their e-mail addresses. If LinkedIn gives you the opportunity (some invitation channels do, and some inexplicably don’t), change the standard boilerplate invitation language to sound more like your own voice. Be wary of sending invitations to people who aren’t expecting them—you could lose your invitation privileges that way.
North Carolina REASN - Real Estate Agents in Social Networks
About Groups http://www.youtube.com/watch?feature=player_embedded&v=F5CF1FEm_oA#!Raleigh Regional Association of Realtors
Define your groupBefore you set up your LinkedIn group, do your homework, develop a list of keywords and topics that will revolve around conversations within your page. Once you have obtained a solid list, conduct a search for those terms in the Groups Directory. Review your findings to see if the group that you want to create is already in existence. If your topics have active groups, attempt to identify a disparity or taper the topic and/or contemplate regionalizing or localizing. Don’t forget to take a closer look into each group that comes up in your query, because there are many abandoned or unpopulated groups out there.
It’s easy to name the group after your brand, but doing this could turn off potential members who, while interested in your topic, are unfamiliar with your brand. Time to put your marketing thinking cap on! Ask yourself, if you were looking for groups to join, what language would attract you? What from your list of keywords could be incorporated into the group name?About Groups http://www.youtube.com/watch?feature=player_embedded&v=F5CF1FEm_oA#!
Use on your Email signature and on your business card.