Social Media And Investor Relations - April 8, 2010
Brazencareerist Social Recruiting
1. Social Recruiting
On Twitter
Assess, Engage, Build Community
Margo Rose, Social Media Strategist: 513-509-7762
hrmargorocks@gmail.com
2. Twitter Is The New Social
Social Monitoring Tools: Listening
Market Analysis: Targeting
Social Engagement Tools: Interact-Recruit-Interview-Close
Scan: Assess Your ROI
ACT
@HRMargo hrmargorocks@gmail.com
3. Tweets, Trends,
Accounts And
Dashboards
Metric Analysis Pre-Post Hire
Tips tools and dashboards
Traffic: Do numbers lie?
Who Are My Followers?
Who Should I Follow?
@HRMargo hrmargo@gmail.com
4. TWITTER
USAGE
GOES
THROUGH
API 80-90%
Actual
Twitter
Traffic?
Tweets Per Hour
Tweets Per Day
PER INDUSTRY
Peak Time To Target
TWITTER APPS PER JOB
FAMILY
Candidate Outreach
Engagement
Hinweis der Redaktion
DON’T LISTEN UNLESS YOU ARE READY TO ACT ON THE INFORMATION YOU FIND. LISTEN TO ACTANALYZE YOUR INDUSTRY, YOUR COMPANY, YOUR AUDIENCE, YOUR CANDIDATESUSE SOCIAL ENGAGEMENTOOLS TO CLARIFY YOUR TARGET AUDIENCE, DO YOU HOMEWORK-GET BETTER RESULTSREMEMBER TWITTER IS A PRIMARY SOURCE FOR NEWS, AND ENGAGEMENT, DON’T TWEET BOMB YOUR CANDIDATE POOL. BUILD A PIPELINE INSTEAD, AND NURTURE YOUR COMMUNITY.YOU DON’T NEED 1,000 CANDIDATES WHEN ONE OR TWO WILL DOYOU MIGHT NEED 100 CANDIDATES TO NARROW YOUR SEARCH TO GET THE NUMBER OF CANDIDATES YOU NEEDBE INDUSTRY APPROPRIATE-CONSERVATIVE OR OUTRAGEOUS BE SOCIALLY APPROPRIATEFIRST ESTABLISH CREDIBILITYSPEAK THEIR LANGUAGEFIND OUT WHERE THEY ARE HANGING OUT-GREET THEM & DISARM ANY PRECONCIEVED ABOUT RECRUITERSBE HELPFUL-PROVIDE USEFUL INFORMATION-BUILD YOUR THOUGHT LEADERSHIP THIS WILL HELP YOU ESTABLISH CREDIBLITY, BUILD COMMUNITY, ATTRACT THE RIGHT TALENT, AND SET THE TONE FOR A SUCCESSFUL STRATEGYCONSIDER YOUR OPTIONS: TWITTER RECENTLY FOUND A WAY TO MONETIZE BY OFFERING PROMOTED TWEETS IN TARGETED HASHTAG LISTS. DETERMINE IF THIS IS APPROPRIATE FOR YOUR ORGANIZATION. IF IT’S NOT RIGHT, DON’T DO IT.IT’S OK TO CHOOSE TO NOT USE TWITTER FOR CANDIDATE SOURCING. BUT DON’T HAVE CONTEMPT PRIOR TO INVESTIGATION. INVESTIGAGE FIRST, BETA TEST, IDENTIFY THE RIGHT TOOL TO SOURCE, AND THEN DECIDE AND ACT.The Promoted Tweets, Trends, and Accounts DashboardsAll three dashboards display the fundamental metrics of your campaign: impressions, Retweets, clicks, replies, and follows (Promoted Accounts) as they happen.
Timeline Activity provides an invaluable, all encompassing look at all your activity on Twitter. See how every single one of your Tweets (regular as well as Promoted) is performing in terms of mentions, follows, reach, and more.THE NUMBERS TWITTER CLAIMS TO HAVE MIGHT BE INFLATED ACCORDING TOShare. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!Listen. Regularly monitor the comments about your company, brand, and products.Ask. Ask questions of your followers to glean valuable insights and show that you are listening.Respond. Respond to compliments and feedback in real timeReward. Tweet updates about special offers, discounts and time-sensitive deals.Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
TWITTER - THE FASTEST COMMUNICATION TOOL FOR RECRUITMENTTwitter sends over 50 million Tweets per day and has over 28 million UK based profiles, providing a fast and free communication channel which links social networks, blogs and websites.Typically individuals ‘follow’ people and organisations that share common interests and themes.Twitter has become the universal communication tool allowing information to be distributed and re-distributed within seconds. Integrated closely with other social networks, such as LinkedIn and Facebook, the potential to target both passive and active candidates is immense.The use of Twitter tools including ‘hash tags’ (# Tags) allows information to be categorised and targeted by subject, including Twitter Jobs. Oct-2011 At 8:30 PM EST, 249,000 tweets were sent out mentioning Apple Founder, Steve Jobs following the news of his passing. By 8:30 AM this morning, that number had jumped to an astounding 2.5 million. The results were recorded by Marketwire company, Sysomos throughout the night, detailing just how much the revolutionary tech leader affected the social networking world at large.Just an hour in and by 9:30PM last night, almost every social medium online was abuzz with the terrible news, with 1,905 blog posts, 3,836 online news articles, 1,483 forum posts, and over 570,414 tweets. Numbers continued to rise as the news spread and the world both fell asleep and awoke to the sadness. Tweet buttons and automated content feeds within websites make it the distribution of content quick and easy.GOLDEN RULES FOR TWITTERSegment your target candidate market by job type, interests or business sector to ensure that content and messages are relevant. Set up individual Twitter accounts based on this segmentation. Build your Twitter channels based on the market segmentation. Tweets should be a mix of news, information as well as jobs. A purely job focussed Twitter feed will only appeal to candidates actively seeking employment.
