Social Media 101 Extending Your Brand Through Facebook and Twitter Rick Gonzales Jobing

1. Social Media 101
Extending Your Brand Through Facebook and Twitter

2. About Me
Rick Gonzales
• Vice President, Florida
• Employment/Recruitment Expert
• Skilled in Internet Employment Marketing
• Degree in Business Management
Jobing
• Founded in 1999
• Mission is to connect local employers and local job seekers
• Local job board community and SaaS suite of technology application for web,
mobile, social media, search & video recruiting

3. Agenda
Why Engage in Social Media
• How these outlets can improve recruitment efforts
How to Use Social Media
• The basics of Facebook and Twitter
Examples of Effective Campaigns
• Real world examples of social media success

4. Why Engage in Social Media

5. What is Social Media?

6. What’s Your Definition?

7. Definition of Social Media
A group of Internet-based applications that build on
the ideological and technological foundations of
Web 2.0, which allows the creation and exchange of
user-generated content
-- Andreas Kaplan &
Michael Haenlein
Source: Wikipedia

8. Simplified Social Media
It s the information I want
From the people I want to hear it from
When I want to hear it
And I can join in whenever I want

9. Social Media Fundamentals
Lay the foundation by learning the basics before you begin
a social media strategy
• What are the most popular channels?
• How do I use those channels?
• What are my goals?

10. How to Use Social Media – Facebook

11. About Facebook
750,000,000 users
More than 700 billion
minutes/month on Facebook
More than 30 billion pieces
of content (web links, news
stories, blog posts, notes,
photo albums, etc.) shared
each month
Source: Facebook.com

12. About Facebook
Average User:
• 50% log in every day
• 55 minutes/day
• 130 friends
• Connected to 80 community pages, groups, events
• Creates 90 pieces of content each month
Source: Facebook

13. Why Facebook?
Strengthen Brand
Build Candidate Pipeline
Learn More about Candidates
and Customers

14. Facebook Accounts
Pages
Profiles
Groups

15. Facebook Page
People Who Like You
• This is your network
• People simply click the like button
• They can see your posts
• Their posts go on your news feed
• Encourage current/potential employees to like your page

16. Facebook Page
Provides General Info
• Founded Date
• About
• Mission/Values
• Website Link
• Likes/Interests
• Photos/Videos

17. Facebook Page
Basic Terminology
• Status Update
• Friend or Like
• Wall
• News Feed
• Tag
• Comment

18. How to Use Social Media – Twitter

19. About Twitter
Fasted Growing
• 195 Million Users
Real-time Activities
• 52% of Users Update their status daily
Charlie Sheen Set a Record with
More Than 1 Million Followers
in 24 Hours!

20. Why Twitter?
Reach a Wide Audience
Huge Search Network
Ample Referral Opportunities

21. Twitter Accounts
There is only one type of account available

22. Twitter Profile
One Photo
Name
Location
Web link
160 Character Summary

23. Twitter Accounts
Followers
• This is your network
• You don’t have to follow everyone who follows you
• Your twitter feed is populated by your network’s updates
• Your updates are not limited to your network

24. Twitter Accounts
Basic Terminology
• Tweet
– 140 character maximum public update
• Follower
– User in your network
• Mention
– When someone uses your name in a public tweet
• Direct Message
– Private message between users (*Note to DM both parties must
be following each other)
• @reply
– Public response back to a twitter user
• Hashtag
– Adding the # to make a word searchable

25. Twitter Tips
Bit.ly
• Website allows you to shorten web
links to maximize character use
Less Formal Text
• i.e & for the word and
• 2 for to

26. Effective Social Media Campaigns

27. Facebook Example – King Soopers
What They are Doing Right
• Identified a target market (candidates)
• Continuous, fresh content
• Engage Facebook community with questions
• Respond to all comments
• Great use of visuals with photos and videos
• Allow candidates to apply for jobs directly from Facebook

28. Facebook Example – King Soopers
What They are Doing Right

29. Twitter Example – Sport Chalet
What They are Doing Right
• Identified a target market (candidates)
• Continuous, fresh content
• Drive candidates to their Career Center
• Include multiple hashtags
• They aren t concerned with number of followers

30. Questions?

31. Contact Me
Rick Gonzales
Vice President, Florida
Jobing
rick.gonzales@jobing.com
1-866-376-9651