Keynotes - Paul Muller VP & Chief Evangelis HP Software

1. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.1
HPEnterpriseSoftware
Making your Applications and Information work for you
Paul Muller
Vice President Marketing , HP Software

2. © Copyright 2012 Hewlett-Packard Development Company, L.P.
The information contained herein is subject to change without notice.
2

3. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
“Everyone has
a strategy ‘til
they get
punched in
the face.”
“Iron” Mike Tyson

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A vision for the enterprise of 2020
http://enterprise2020.com

5. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5
Maximize information
What we expect
• 44X more data1 from
• Breakthroughs in memory
technology
What we’ll need
• Automated analysis based on meaning
• Lean analytics engines
• “in CPU” databases
1IDC, The Digital Universe Decade , May 2010, sponsored by EMC Corp.
2UMTS Forum, Mobile Traffic Forecasts 2010-2020, January 2011
IDG Research Services, IT Executives Vision, conducted for HP, for 2020, May 2012

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Dynamic services anywhere
What we expect
• Core versus context
• Mosaic processes
• Networks of specialists
• Aggressive innovation
What we’ll need
• Manage hyper-diversity
• Real-time sense and respond engines
• Digital supplier management

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Security and privacy
What we expect
• Big data will create bigger targets
• 2 billion more internet users
• Increased attack surface
• Breaches will occur
What we’ll need
• Faster reactions
• Visibility across entire mosaic
• Adaptive security
UK has one CCTV
per 32 people –
the highest ratio
in the world

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We will all be risk managers
What we expect
• Big data creates bigger targets
• 2 billion more internet users
• Increased attack surface
• Breaches will occur
What we’ll need
• Faster reactions
• Visibility across entire mosaic
• Adaptive security

9. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
Applications as a competitive weapon
What we expect
• Experience = brand
• Apps everywhere
• Accessed through anything
• 120x increase in application releases
What we’ll need
• User experience as competitive weapon
• Trusted, enterprise App stores
• Systems for continuous deployment
• Secure transfer of context between
devices

10. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10
New technologies always bring fundamental change
Infinite compute
Infinite information
Experience
Cloud, Big Data &
Mobility
Mainframe
Centralized processing Integrated enterprises
Distributed processing
Client/Server
Business process reengineering
E-business
Web
New business models

11. The new style
Of IT

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Focused on delivering amazing experiences
Resulting in a new style of IT
Develop
Operate
Secure
Govern Structured
data, process
PC, months
Harden the edge,
trust the core
Monetize
Local, procedural,
bureaucratic
Physical,
one-to-many
Connected
Intelligence
Real-time analytics,
human information
Mobile, days
Borderless, proactive,
dynamic
Virtual, predictive
self-service
Digital,
one-to-one

13. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
To realize our ideas, we all need the best information
and applications delivered quickly and securely—
whether that’s traditionally, via mobile, or in the cloud.
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13

14. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
HAVEn – the #1 Big Data platform
HAVEn
Social media IT/OT ImagesAudioVideo
Transactional
dataMobile Search engineEmail Texts
Scale
Hadoop/
HDFS
Source
Autonomy
IDOL
Speed
Vertica
Secure
Enterprise
Security
Powering
HP Software
+ your apps
nApps
Documents
hp.com/haven

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HP Software powered by HAVEn
Develop
• Mobile development
• Agile management
• Application Lifecycle
Management
Monetize
• Web Content Management
& Optimization
• Intelligent Contact Center
• Customer Interaction Analytics
Govern
• Archiving & Compliance
• Data Protection
• eDiscovery
• Enterprise Content Management
Operate
• Service & Portfolio Management
• Cloud & Automation
• Business Service Management
Secure
• Application Security
• Security Intelligence
• Network Security
Develop Operate
SecureMonetize
Govern
HAVEn

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Complexity of
IT Landscape
ITComplexity
Advanced
Analytics
Variety of
IT Data
Advanced
Analytics
HAVEnHP Operations Analytics – built on HAVEn
Harnessing the Big Data of IT for actionable operations intelligence

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developer.hpanywhere.com
HP Anywhere - mobility platform
• Enterprise Flexibility and Scalability
• Low Total Cost of Ownership
• Security baked in
• Single stack for mobilizing the enterprise
• Enabling development, distribution and security
• Extensive partner eco-system
1,000+
Mobile
Application
Specialists
Processed
221M app
downloads
4.5bn personal
client devices
will be on the
network in 2015
$1.3T
Estimated
mobile
technology
spend by 2015
HP Anywhere

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HP Business Service Monitoring

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HP Business Service Monitoring

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GO TO: developer.hpanywhere.com/try-me

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Solutions for demanding professions
Making information and applications work for you
IT
Legal &
Compliance
Security Marketing
Professional services, support, education, and global partners
Technology engines
Optimize Secure Govern Monetize

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hp.com/software/cloud
IT SaaS
#1
Infrastructure
SaaS provider
with…
$300+M
In
revenue
Software
on the HP
Cloud
Preconfigured
solutions built on
HAVEn to address
entire software
lifecycle
Works in a
hybrid
environment
10,000
customers
60+
Petabytes
of data
Low total
cost of
ownership
Try before
you buy

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For our customers, it all starts with an idea
Yota
Russian Railways Vodafone
Sky
Alfa-Bank
Nokia
Delta
EPAM SYSTEMS
NOKIA
NNIT
TTNet
Steria WM PromusSDC
Türk
Telekom
Kansys

29. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Committed to enabling the new style of IT
HP Software
Power the experience economy
Create connected intelligence
Commitment to choice

30. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30
For your journey…
…take the opportunity today to
• Learn from your customer colleagues
• Leverage the HP executives here
• Visit the partner stands,
talk to our experts
• Shape the future
at http://enterprise2020.com

31. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
http://enterprise2020.com
Shape the future!