1. Facelessness
Katharina Urlbauer
Assignment 4- Social Media in Marketing

2. Agenda
definition 1&2
elements & uses
prevention
pesonal opinion
sources

3. Defintion 1
facelessness ≈noun 
faceless≈ adjective
3 different meanings
having no face
remote and impersonal
anonymous
anonymous(≈adj.) made or done by someone
whose name is not know or not made public

4. Definiton 2
In social media use anonymity basically means that
users and companies can be anonymous. On one
hand many ‚users‘ don‘t have pictures or a real
name added to their account on the other hand
many other ‚users‘ do.
But you can not be 100 % sure that the name given
or the picture added to the profile is a real one or
not. (e.g. invented or belonging to someone else.)

5. Special elements & uses of
facelessness
insult/ offence
cyber –mobbing
cyber – bullying
stalking
disparagement
fraud
BUT: Not all people who want to stay anonymous are bad
and as we all know, telling ‚everything‘ online is not the
best thing you should do and fake accounts can also be an
advantage if you don‘t want everyone to find your profiles
and information.

6. Prevention
vertification
email
ID
police clearance certificate (tutoria)
bank account (e.g. Paypal)
company information/details (e.g. foursquare)

7. Personal opinion
In my opinion this is a real threat but can also be an advantage for the
users who want to stay anonymus. But even if you use an fake account
there is almost no chance to stay anonymous because with nowadys
technology you can still find out a lot (e.g. from where you logged, which
device etc. (IP address)).
You can never be 100 % sure if the profile/ account is real or fake.
Now I have 2 short examples:
-
You are chatting with someone and the person ‚behind the other
account‘ is not your age but 40 sth. and is not the person he/she
poses to be.
-
You are buying sth. via the internet and you don‘t get your product at
all or it is damaged and the person who sold it can‘t be caught
because he/she used e.g. a fake account.

8. Sources
Cambridge Advanced Learner‘s Dictionry (3rd
edition)
http://www.oxforddictionaries.com/definition/engli
sh/faceless?q=facelessness#faceless__5
http://schulesocialmedia.com/tag/anonymitat/
http://sicherheitskultur.at/privacy_soc_networking
.htm