its all about dell inc. how dell develop and increase his share with swot analysis...

1. CASE STUDY ON
DELL COMPANY.
SUBMITTED TO:- PRESENTED BY :-
DR. NIDHI SHARMA HARSH JAIN
M.COM IST SEMESTER

2. CONTENTS:-
 INTRODUCTION
 HISTORY OF DELL
 VISION & MISSION STATEMENT
 DELL SUPPLIERS AND PRODUCTS
 DELL BUSINESS MODEL
 ORGANIZATIONAL STRUCTURE
 SWOT ANALYSIS
 CONCLUSION - HOW IT EFFECTS
DELL & DELL’S FUTURE

3. INTRODUCTION
 Started by Michael Dell in his dorm room
at the University of Texas in 1984 with
$1000.
 Company headquartered in Round Rock,
Texas, U.S.A.
 Its revenue is around US$ 63.07 billion in
2012.
 In 2001, became the No. 1 computer
systems company in the world.
 At present (2017), it is the third largest PC
vendor in the world after HP and Lenovo.

4. HISTORY ABOUT DELL
 Dell grow though the 1980s and 1990s to
become at one stage the largest sellers in
PCs and SERVER.
 In 1992, Dell entered into the fortune 500
list.
 In 1996, Dell began selling computer via
its web site (Dell.com), generating $1
million in sales per day just six month
after site is live.
 In 1999, Dell overtook Compaq to become
the largest seller of personal computer in
US.
 In 2006, Dell was 25th in fortune 500 list.

5. Vision & Mission Statement
Vision:
 The company's vision
statement is all about
the way they do
business and the way
they interact with the
community.

6. Mission:-
 Dell's mission is to be the most successful
Computer Company in the world at delivering the
best customer experience in markets we serve. In
doing so, Dell will meet customer expectations of:
 Highest quality
 Leading technology
 Competitive pricing
 Individual and company accountability
 Best-in-class service and support
 Flexible customization capability
 Superior corporate citizenship
 Financial stability

7. DELL SUPPLIERS AND
PRODUCTS
SUPPLIERS
 MICROSOFT - for Windows
 INTEL - for micro processors
 NVIDIA - for Graphic chips
 SONY - for monitors

8. PRODUCTS LINE
o Desktop computers
o Notebook computers
o Network servers
o Workstations
o Storage products
o Dell offers a total of 1.6 million
different possible product
configurations for all its product lines

9. DELL BUSINESS MODEL

10. ORGANIZATIONAL STRUCTURE
 Michael Dell is the chairman of the
board of directors for Dell Inc.
 In July 2004, Kevin Rollins assumed the
titles of president and chief officer.
 Headquarter in Round Rock ,Texas
 Dell Inc. managed on three geographic
basis, Americas, Europe, and Asia-
Pacific.

11. Cont.…..
 Dell Inc. maintain more than 7 million
square of office, research, manufacturing
and distribution space in United States.
 The Americas segment based in Round
Rock, Texas, covers the United States,
Canada, South America, and Latin
America.
 The Asia-Pacific segment, based in
Singapore, covers the Pacific Rim,
including Japan, Australia, and New
Zealand.

12. SWOT
ANALYSIS

13. S for Strengths
 Biggest PC maker in the world.
 They deal directly with the customers with
no use of a middle man.
 They are the number one PC provider for
medium and small businesses across the
US for 10 straight years.
 They ship around one hundred and forty
thousand computers in a day.
 They have very good branding and are
one of the most known computers in the
world.

14. W for Weakness
 Dealing with a large amount of supplies
from many different countries can cause a
large issue when products are recalled.
 They build computers, not develop them.
 Their supply orders are so large that they
become limited to dealing with a small few
supplies that can handle the volume.
 They have weak business relationships
with many computer retailers.
 They do not have unique technologies to
offer the market.

15. O for Opportunities
 Continuing to market on the internet to
gain larger market bases.
 Broadening their scopes in Europe,
India and China.
 Expand into government and education
markets
 Branding their lower cost, lower priced
computers that are sold anonymously.

16. T for Threats
 Competition can basically create the
same computers since Dell builds
computers, not designs them
 Tariff trade barriers affecting their
positions in multiple countries
 Due to the integration of components in
Dell's organization structure, Dell
compete not only compete at the final
product level but also at the suppliers
level.

17. CONCLUSION
HOW IT EFFECTS DELL
 DELL, literally has no market share in
tablet and smartphone segment. It solely
depends on Laptops and Desktops in
consumer market for its revenue.
 Due to decline in PC sales, Dell Profits
plunged by 47% in 2012.
 The much hyped Windows 8 didn’t
play any part in increasing the PC sales.

18. DELL’S FUTURE
 Dell in $24 Billion Deal to Go Private in 2013
(biggest by far since the days of the recession)
 Microsoft helped with up to $3 billion loan as
part of the financing. (This is not the first time
for Microsoft. In 1997, It rescued Apple with a
$150 million investment from Bankruptcy)
 Reason - Dell's in the midst of a complex
restructuring, realigning its focus to become
more of a full-featured, enterprise-oriented
company. (By going private, it has NO stress
from share holders to generate profits)

19. THANK YOU.
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20. ANY
QUESTION -----
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