HAR President and CEO Bob Hale speaks to the HAR Management Central Summer Luncheon and Update about "Why in the World Does HAR Do What It Does?"

1. Bob Hale Management Central Summer Luncheon “ Why in the World Does HAR Do What It Does?” June 17, 2010

6. Limited Brokerage Services Freedom Shops Bricks and Mortar Online Brokerage

8. HAR provides its members more than 80 technology tools

9. Innovative Services MLS Public Websites 1

13. 39% HAR.com Yahoo.com Realtor.com Homes.com AOL ZipRealty Houston

14. Innovative Services Client Experience Rating 2

23. NAR 2009 Houston Consumer Survey 68% 75 %

24. 54%

28. Innovative Services Realtor Match 3

29. Find a Realtor Sites

36. Innovative Services Featured Tools 4

37. Lead Generation Opportunities

38. Text Message Functionality Added

39. 6,000 Free Agent Newsletters

40. Professionally designed flyers, brochures, and postcards

41. Videos Viewed 37,000 times on

42. Listing Traffic & Activity Report

43. Promote listings on social networking sites

44. 6,800 blog posts are created by 1,200 Member Blogs

45. Chat tool to engage consumer on HAR.com in real time

49. Innovative Services Mobile Apps 5

50. Local Based Intelligence: Nearby Homes for Sale, Open Houses, Restaurants MLS Access for Members REALTOR.com iPhone App Downloaded 800,000 Times

52. 2009 – Broker Listings Viewed 140,238,444 Times

53. 2009 – 518,173 Email Leads to Brokers/Agents

54. 2009 – Broker Phone# was Clicked 442,515 times

55. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times

56. 2009 – Click-Thrus from HAR.com to Broker/Agent Websites 2,597,318 Times $5.01 x 2,597,318 = $13 Million $5.01