Technology entrepreneurship assignment 2

1. •Old buildings, littered roads
and degraded infrastructure
•Dangerous places
•Poverty and unemployment
•But also people who hope for
change and are willing to work
hard for it to happen.

2. •Nice buildings and a modern
infrastructure
•Safe public spaces
•Less poverty and unemployment
•People working hard and
contributing to the development of
the loacal area.

3.  Localize high-end retail chain store in powerty
stricken area
 Staff recruited locally, trained to same
standards as employees elsewhere
 Trainee programs for management positions,
local talent only
 Special product ranges only at this store to
attract affluent customers willing to travel.
 Reduced prices on selected items and layaway
schemes to make it possible for aspirational
locals to shop at store

4.  Our ideas are supported by local community
and local government;
 Designer houses PRADA, DKNY & others high
end brands make contributions to the
infrastructure in the area the store is located
 Advertising campaign in TV & Radio
 PR - Internet & Newspapers will be writing
about the project

5. •Shopping at our new store
in ……. will not only give
you access to our special
range of exclusive products,
but also help providing jobs
for the locals and make the
area a better place to live.
•SHOPPING WITH A
CONSCIENCE
AT xxxxxxx

6. •50 stores;
•Exclusive Spa Center;
•Modern Car Park
•250 New Workplaces
•Modern Infrastructure
•Community Center
•More Happy People
•COME AND SHOP WITH
US AND HELP CHANGE
PEOPLES LIFE