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Unfriending Facebook

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ProRelevant Marketing Solutions
ProRelevant Marketing Solutions

Will users start to abandon the wildly popular social media site?

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Unfriending Facebook Will users start to abandon the wildly popular social media site? http://www.syracuse.com/news/index.ssf/2014/01/are_yo u_unfriending_facebook_study_predicts_80_percent_of_it s_user_base_will_bai.html ProRelevant Marketing Solutions
Losing fans isn’t good but losing engagement would be worse Time spent on Facebook Unfriending Facebook OR Not so much YES www.marketing-calculator.com ProRelevant Marketing Solutions
Where are the users going? Where is the engagement going? www.marketing-calculator.com ProRelevant Marketing Solutions
What is Facebook doing about it? • Facebook has added new ways to entertain customers and have increased time on site by 2% over the last 3 months. • Acquired Instagram and whatsApp to stay competitive and reinvent themselves The question is can Facebook continue to drive engagement in order to keep the advertising revenue rolling in? And with increased engagement opportunities will fans come back? www.marketing-calculator.com ProRelevant Marketing Solutions
Guy R. Powell Pres. ProRelevant www.Marketing-Calculator.com www.ROIofSocialMedia.com 5 www.ProRelevant.com Marketing@ProRelevant.com ProRelevant Marketing Solutions
Thank you ProRelevant.com Go to our blog @ http://www.Marketing-Calculator.com Guy R. Powell ProRelevant Marketing Solutions

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Unfriending Facebook

  • 1. Unfriending Facebook Will users start to abandon the wildly popular social media site? http://www.syracuse.com/news/index.ssf/2014/01/are_yo u_unfriending_facebook_study_predicts_80_percent_of_it s_user_base_will_bai.html ProRelevant Marketing Solutions
  • 2. Losing fans isn’t good but losing engagement would be worse Time spent on Facebook Unfriending Facebook OR Not so much YES www.marketing-calculator.com ProRelevant Marketing Solutions
  • 3. Where are the users going? Where is the engagement going? www.marketing-calculator.com ProRelevant Marketing Solutions
  • 4. What is Facebook doing about it? • Facebook has added new ways to entertain customers and have increased time on site by 2% over the last 3 months. • Acquired Instagram and whatsApp to stay competitive and reinvent themselves The question is can Facebook continue to drive engagement in order to keep the advertising revenue rolling in? And with increased engagement opportunities will fans come back? www.marketing-calculator.com ProRelevant Marketing Solutions
  • 5. Guy R. Powell Pres. ProRelevant www.Marketing-Calculator.com www.ROIofSocialMedia.com 5 www.ProRelevant.com Marketing@ProRelevant.com ProRelevant Marketing Solutions
  • 6. Thank you ProRelevant.com Go to our blog @ http://www.Marketing-Calculator.com Guy R. Powell ProRelevant Marketing Solutions