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7 social marketing provocations for 2014

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Guy Kedar
Guy Kedar

Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.

Soziale MedienMarketing
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Source:GWI
Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global
• • •
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Social Display Search Mobile Print & OOH Owned platforms Events & sponsorship Analysis and insights TV
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube 22 Incremental reach 49.6% 22.6%27.8% Facebook TV
• •
Source –social@ogilvy
Sources –Wall Street Journal, Marketing dive,Adwekks
• •
• •
•
Source – Ipsos & Crowdtap
Source – Ipsos & Crowdtap
• •
• •
Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey • Platform management • Navigation and • roadmap • Internal ops. • Always on • Relevancy • ROI • Learning • Between channels • Connection online & offline • Selection • Cost • Identification • Utilization
Sources: Google-Wildfire 2013 SIMS
Source -marketingweek
Source -Google
Planning Budgetsetting Measurement
TRIED &TESTED INNOVATING EXPERIMENTING 70% 20% 10%
Thank you Please find me at: guy.kedar@mecglobal.com @guykedar

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7 social marketing provocations for 2014