Nächste SlideShare
7 social marketing provocations for 2014
- Source:GWI
- Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global
- • • •
- Sources – Nielsen,Twitter
- Sources – Nielsen,Twitter
- Sources – Nielsen,Twitter
- Sources – Nielsen,Twitter
- Social Display Search Mobile Print & OOH Owned platforms Events & sponsorship Analysis and insights TV
- TVAND SOCIAL - EXAMPLE
- TVAND SOCIAL - EXAMPLE
- TVAND SOCIAL - EXAMPLE
- Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube 22 Incremental reach 49.6% 22.6%27.8% Facebook TV
- • •
- Source –social@ogilvy
- Sources –Wall Street Journal, Marketing dive,Adwekks
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- • •
- •
- Source – Ipsos & Crowdtap
- Source – Ipsos & Crowdtap
- • •
- • •
- Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey • Platform management • Navigation and • roadmap • Internal ops. • Always on • Relevancy • ROI • Learning • Between channels • Connection online & offline • Selection • Cost • Identification • Utilization
- Sources: Google-Wildfire 2013 SIMS
- Source -marketingweek
- Source -Google
- Planning Budgetsetting Measurement
- TRIED &TESTED INNOVATING EXPERIMENTING 70% 20% 10%
- Thank you Please find me at: guy.kedar@mecglobal.com @guykedar
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