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Source:GWI
Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global
•
•
•
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Sources – Nielsen,Twitter
Social
Display
Search
Mobile
Print & OOH
Owned
platforms
Events &
sponsorship
Analysis and
insights
TV
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
TVAND SOCIAL - EXAMPLE
Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube
22
Incremental reach
49.6% 22.6%27.8%
Facebook TV
•
•
Source –social@ogilvy
Sources –Wall Street Journal, Marketing dive,Adwekks
•
•
•
•
•
Source – Ipsos & Crowdtap
Source – Ipsos & Crowdtap
•
•
•
•
Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey
• Platform
management
• Navigation and
• roadmap
...
Sources: Google-Wildfire 2013 SIMS
Source -marketingweek
Source -Google
Planning
Budgetsetting
Measurement
TRIED &TESTED INNOVATING EXPERIMENTING
70% 20% 10%
Thank you
Please find me at:
guy.kedar@mecglobal.com
@guykedar
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
7 social marketing provocations for 2014
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7 social marketing provocations for 2014

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Social marketing is continuously evolving. This deck presents 7 observations on the development of social in 2014, explores some ways brands are meeting the challenges digital and social media impose, and suggests simple tools to help brands leverage on digital and on social media.

Veröffentlicht in: Soziale Medien, Marketing
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7 social marketing provocations for 2014

  1. Source:GWI
  2. Facebook, BARB UKGlobal Web Index, GlobalGlobal Web Index, Global
  3. • • •
  4. Sources – Nielsen,Twitter
  5. Sources – Nielsen,Twitter
  6. Sources – Nielsen,Twitter
  7. Sources – Nielsen,Twitter
  8. Social Display Search Mobile Print & OOH Owned platforms Events & sponsorship Analysis and insights TV
  9. TVAND SOCIAL - EXAMPLE
  10. TVAND SOCIAL - EXAMPLE
  11. TVAND SOCIAL - EXAMPLE
  12. Sources –Twitter (UKTelco market), Facebook (Volvo),YouTube 22 Incremental reach 49.6% 22.6%27.8% Facebook TV
  13. • •
  14. Source –social@ogilvy
  15. Sources –Wall Street Journal, Marketing dive,Adwekks
  16. • •
  17. • •
  18. Source – Ipsos & Crowdtap
  19. Source – Ipsos & Crowdtap
  20. • •
  21. • •
  22. Sources: Social MediaToday;Chief Marketer – 2013 Social Marketing Survey • Platform management • Navigation and • roadmap • Internal ops. • Always on • Relevancy • ROI • Learning • Between channels • Connection online & offline • Selection • Cost • Identification • Utilization
  23. Sources: Google-Wildfire 2013 SIMS
  24. Source -marketingweek
  25. Source -Google
  26. Planning Budgetsetting Measurement
  27. TRIED &TESTED INNOVATING EXPERIMENTING 70% 20% 10%
  28. Thank you Please find me at: guy.kedar@mecglobal.com @guykedar

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